I bought a Blue John heart pendant years ago. I wanted to purchase a second. This was out of stock. Diana was able to access my records, liaise with the workshop and I collected today! Beautiful dark... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Fantastic first class service. It was a pleasure to deal with Leah over the phone when placing the order. She ensured the item would arrive in plenty of time for my daughters birthday. The order was f... See more
Company replied
Superb service from CW Sellors & particularly very thoughtful assistance from Peter in the Bakewell shop, helping me in my choice of 2 pairs of pearl earrings as a gift for my sisters big birthday. My... See more
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After eventually finding a jade ring I really liked it was sold out! I emailed C W Sellors and they immediately replied back saying they could make me one & just to let them know my finger size. I rec... See more
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Company details
- #276 of 291 best companies in Jewellery shop
- #129 of 132 best companies in Watch shop
Written by the company
Welcome to C W Sellors Jewellers. We are an independent family run jewellers, established in 1979. As one of the UK's premier jewellers we specialise in producing handmade fine diamond and British gemstone jewellery. Discover the most sought after luxury and branded jewellery and watches, shop in store and online with free UK delivery. With over 45 years of experience our dedicated team of highly trained watch specialists, are on hand to offer expert advice, working closely with our suppliers to offer you the finest selection of highly sought after fine jewellery and luxury watches.
Contact info
King Street, DE6 1EA, Ashbourne, United Kingdom
- 01335 216 004
- sales@cwsellors.com
- cwsellors.co.uk
3.8
Great
10k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 84% of negative reviews
Typically replies within 2 weeks
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Stunning Pieces and Great Service
The staff are very helpful,I went into the shop not sure what sort of ring I was looking for but holly found a range of different ones for me to look at.Easy to deal with and would recommend.
27 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your wonderful review!
We’re really grateful you took the time to visit our store—it means a lot to us to have your support, especially as a local independent business. We’re so pleased you had a great experience, and your kind words truly mean a lot to the whole team.
We hope to welcome you back again soon!
Keep emailing me marketing spam with no…
Keep emailing me marketing spam with no unsubscribe link. Violation of GDPR.
"Personal emails" used for marketing purposes are still marketing emails. It's the purpose of the emails that matters not who pressed send. People aren't stupid.
No unsubscribe link means the exemption fails on its own terms. There's a further wobble here: the purchase predates the administration, and marketing permissions don't transfer cleanly to a new owner after an insolvency. Straightforward GPDR violation either way. Framing it like "most people would just be happy..." Is an unprofessional deflection and an insult. Customers have every right to take misuse of their data extreamly seriously. Not a laughing matter.
12 August 2026
Unprompted review
Reply from C W Sellors Jewellers
Update: We completely understand your point that the purpose of an email matters, and we certainly don’t want to get into a battle of semantics over who happened to press “send”! 😊
Our intention was simply to reach out personally to a previous customer who had purchased this collection before, as we thought she might be interested in our new launch- and, perhaps optimistically, we thought offering a discount might be a nice surprise rather than a source of outrage! 😂
Clearly, our attempt at a friendly “we thought you might like this” has landed rather differently than intended, and we’re sorry for that.
We’ve taken the feedback on board, removed the details from our records as requested, and there will be no more emails from us. We wish you all the very best, and promise to keep our future surprise discounts to ourselves! 😊
Thank you for your feedback. We’re sorry that our recent email caused frustration.
The message was a personal email sent by our Sales Manager (not from a mailing list) because you had previously purchased Clogau from us. It was not from a marketing campaign or ongoing promotional communication, and we appreciate that it may not have come across that way. We have, of course, now removed your email address from our records so you will not receive any further communication from us.
We have only recently relaunched the business under new ownership. We are aware that things were not always handled as they should have been prior to the administration, and we are doing our very best to provide a much better experience for returning customers, including offering the best possible prices and assisting customers with previous purchases wherever we can. As you can see from our recent reviews we are not the same company that existed when you made your purchase.
We sincerely apologise if the email came across as intrusive or rude. That was certainly not our intention, and we appreciate you bringing your concerns to our attention.
If you feel that our response and the steps we have taken have addressed your concerns, we would of course be grateful if you would consider updating your review to reflect your experience with us today. However, we completely respect your right to leave your review as you feel appropriate.
A true jeweller of quality...
Excellent, professional service - conscientuously & efficiently delivered, with prompt support to rectify a delivery issue when it arose.
A good all-round experience, making C W Sellors easy to recommend - thank you.
25 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for your kind 5-star feedback. We’re really pleased everything met your expectations. We truly value your support and hope to welcome you back again in the future.
My sister and I visited the Bakewell…
My sister and I visited the Bakewell shop and were looked after wonderfully by Peter. I had called before visiting and asked that a few pieces from the Bloom collection were there for us and when we arrived Peter knew about my request, offered us a cool drink and showed us the beautiful jewellery. We both left with new, favourite pieces of jewellery that were handcrafted for us and couldn’t be happier.
31 July 2026
Unprompted review
Reply from C W Sellors Jewellers
We really appreciate your 5-star review, thank you! It’s fantastic to hear you’re pleased with your experience. Our team is working hard to deliver great service, and feedback like this really motivates us.
CW sellers my favourite all-time jeweller
I have been dealing with CW sellers for many years. My recent purchase was dealt with over the phone and arrived the next day which was absolutely amazing great staff helpful beautiful jewellery I would recommend anyone to feel confident with dealing with CW sellers one very delighted customer
17 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for taking the time to leave such a lovely review. We’re delighted you’re happy with your experience and really appreciate your support. It’s great to receive positive feedback as we continue improving and building the business.
Excellent, experienced customer service @ - C W Sellars
Visited the shop in Bakewell last week and were served by an extremely experienced and professional member of the team. She did such a good job, & much to my surprise I was treated to two items instead of one!!
Fabulous atmosphere in the shop, no pressure at all to buy, well done & thank you, I am extremely happy with the items we purchased. Sheila
5 August 2026
Unprompted review
Reply from C W Sellors Jewellers
"Thank you so much for your wonderful review!
We’re really grateful you took the time to visit our store—it means a lot to us to have your support, especially as a local independent business. We’re so pleased you had a great experience, and your kind words truly mean a lot to the whole team.
We hope to welcome you back again soon!"
I absolutely loved my experience and…
I absolutely loved my experience and couldn't be happier with my purchase. I was 100% satisfied from start to finish. Buying jewellery online isn't always easy, especially when you can't see it in person, but this company made the entire process effortless.
The customer service was exceptional:friendly, responsive, and genuinely caring. They went above and beyond to ensure I had a great experience, and that level of service is rare to find these days.
I wouldn't hesitate to buy from them again, simply because of the outstanding customer experience. I highly recommend them to anyone looking for beautiful jewellery and first-class service!
5 August 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for your kind 5-star feedback. We’re really pleased everything met your expectations. With what happened to your previous we sincerely appreciate you gave us the opportunity to show you who we are today. We truly value your support and hope to welcome you back again in the future.
The item looked nothing like the…
The item looked nothing like the picture on the website.
8 August 2025
Reply from C W Sellors Jewellers
Hi Lucy,
Thank you for taking the time to leave your review. We're sorry to hear you were disappointed with your experience.
We have been unable to locate an order with our current company that matches the details of your review, so we have reached out to you directly to better understand the situation. If this relates to an order with us, we'd very much like the opportunity to investigate and resolve the issue. If the review was intended for a different business or an earlier purchase with the previous company, we'd be grateful if you could let us know.
We look forward to hearing from you and hope we can clarify the matter.
Exemplary customer service!
I purchased a beautiful engagement ring for my girlfriend from your Bakewell store. We were looked after by the wonderful Peter whose knowledge and professionalism was exemplary. My girlfriend and I are very grateful to Peter for treating us so well - such a special and memorable experience. Thanks x
1 August 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for leaving us a glowing review! You gave us five stars, so we'd like to send five back your way for being such a wonderful customer. We will pass along your comment to Peter and the Bakewell team. We hope you enjoy your new purchase!
Really great service
Really great service. Ordered and then delivered the next morning. Very happy with my purchase.
30 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for your kind 5-star feedback. We’re really pleased everything met your expectations. We truly value your support and hope to welcome you back again in the future.
Customer service was excellent
Customer service was excellent - I was kept informed at every point.
Beautiful piece, high quality jewellery with high quality service. I would highly recommend service.
1 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your wonderful review! Reviews like yours have us doing a little happy dance around the office (don't worry, no jewellery was harmed in the making of this celebration!). We really appreciate you taking the time to share your experience and hope to welcome you back again soon.
Absolutely beautiful ring
Absolutely beautiful ring. Packaged very well and presented gift ready in beautiful wrapping with enclosed card. Fast shipping. Most impressed with this company!
27 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your wonderful review. We’re so glad you’re happy with your purchase and experience with us. Your support means a lot, especially during this new chapter for the business.
Excellent customer service
What a great experience I had shopping at C W Sellors in Ashbourne. I visited to find the perfect piece of jewellery for a family member and was greeted by the lovely Holly.
She was so helpful and really listened to what I was looking for, presenting me with exactly what I had in mind. She made me feel like I was the only customer in the shop, making the whole experience feel very personal and friendly.
I would definitely recommend the shop to all my friends and family. Holly, in particular, is a real credit to the company. She was professional, approachable and incredibly helpful throughout the whole experience.
26 June 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your kind words and 5-star review. We’re really pleased to hear you had a great experience with Holly. It means a lot to the team, especially as we continue to grow under new ownership. We hope to see you again soon!
Excellent and efficient service and a superb ring
Diana was very attentive to my wife's requests and preferences and wasn't pushy in anyway to try and make a sale. The ring we chose was absolutely superb and sold itself to both of us. Her English was excellent and she was very pleasant and polite throughout. She was confident and efficient and is a credit to your team. Nick
8 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your lovely review!
We’re really pleased to hear you had a great experience in store, and we’ll be sure to pass your kind comments on to Diana and the Ashbourne team, they’ll be delighted to hear this. Our team works hard to provide a personal and welcoming service, so it’s great to know that came across.
We truly appreciate you choosing to shop with us and support a local independent business. We hope to see you again soon!
Blue John Heart
I bought a Blue John heart pendant years ago. I wanted to purchase a second. This was out of stock. Diana was able to access my records, liaise with the workshop and I collected today! Beautiful dark blue stone as requested. Customer service first class, polite and thoughtful staff engaged in a successful customer experience. Many thanks Diana, what an asset to Sellors Ashbourne x
24 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your lovely review!
We’re really pleased to hear you had a great experience in store, and we’ll be sure to pass your kind comments on to Diana she’ll be delighted to hear this. Our team works hard to provide a personal and welcoming service, so it’s great to know that came across.
We truly appreciate you choosing to shop with us and support a local independent business. We hope to see you again soon!
Bought a ring from them a few years…
Bought a ring from them a few years ago, a silver band with jet inlay but unfortunately a bit fell out which was so annoying as unaware how it happened. Contacted the company to ask re a repair and they were very helpful indeed. Sent it off for them to fix, which did take a few weeks but great customer communication at each stage of the process until it was repaired and safely posted back.
24 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for taking the time to leave your review John! We sincerely appreciate it can be frustrating when a piece breaks unexpectedly but we are happy you gave us the chance to repair your item and that you were happy with our after sales service. Please let us know if there is anything else at all we can do for you.
I don’t usually leave reviews but I…
I don’t usually leave reviews but I have always had exemplary customer service which feels personal too..thank you Leah and Harriet!
23 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for leaving us a glowing review! You gave us five stars, so we'd like to send five back your way for being such a wonderful customer. We hope you enjoy your new purchase!
Friendly and efficient customer service…
Friendly and efficient customer service provided to provide the desired product
23 June 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your wonderful review! Reviews like yours have us doing a little happy dance around the office (don't worry, no jewellery was harmed in the making of this celebration!). We really appreciate you taking the time to share your experience and hope to welcome you back again soon.
Friendly service in the Bakewell store
Friendly service in the Bakewell store. Online ordering was good and a great price for the Georg Jensen jewellery
1 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for your kind 5-star feedback. We’re really pleased everything met your expectations. We truly value your support and hope to welcome you back again in the future.
Excellent online communication &…
Excellent online communication & friendly service...plus a lovely Signet Ring!
14 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for your fantastic review! We think beautiful jewellery is pretty special, but hearing that we've helped create a wonderful experience is something we treasure even more. We really appreciate your support!
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