DAI Leisure Reviews 

842
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 222 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally friendly staff and highly efficient delivery service, highlighting prompt communication and personal phone calls. Buyers deeply appreciate the smooth ordering process, wide stock range, and top-notch products provided daily. Many visitors emphasize how pleasant, helpful, and welcoming interactions are when dealing with the team. Though some reviewers were not happy with staff assistance during shop visits or experienced extended delays waiting for replacement stock. A few people also noted occasional issues concerning product accuracy, strange faults, or missing parts upon initial arrival.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently praising the knowledgeable and friendly team both... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals and... See more

Service

Clients share positive opinions on service, highlighting exceptional and efficient experiences during their... See more

Product

People report positive experiences with product, noting great quality items and excellent choices available.... See more

Order

Customers had positive experiences with order, highlighting efficient and easy to follow processing.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Absolutely brilliant service from DAI Leisure, super quick ordering and confirmation of delivery date by personal phone call. Then on the Sunday morning of delivery, their fantastic driver, Paul, rang... See more

Rated 5 out of 5 stars

I just took another delivery from DAI Leisure, as always a pleasure! From ordering to delivery, first class service and communication. Driver Paul telephoned to say he was en route and 14 minutes away... See more

Rated 5 out of 5 stars

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minu... See more

Rated 5 out of 5 stars

Friendly (and humorous) staff. Very helpful with purchase, which had a strange fault. Gun wildly inaccurate, which puzzled staff too. However, exchanged happily and let me test gun in their range f... See more


Company details

  1. Sporting Goods Shop

Written by the company

DAI Leisure is one of the UK's largest independent suppliers of Air Rifles, Airguns, Shotguns, Rifles and shooting equipment. Our huge store (5,000+sq ft) in Merry Hill Dudley West Midlands has a huge selection of Air Rifles, Shotguns, Firearms and shooting accessories all under one roof - with a team of firearm experts and a gun smith on hand to provide advice, repairs, servicing and aftercare.


Contact info

4.8

Excellent

TrustScore 5 out of 5

842 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 16% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(842)

222 reviews in the last 12 months

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Rated 5 out of 5 stars

Paul Davy was brilliant courier and was…

Paul Davy was brilliant courier and was helpfull and was respectful to my home he keeps me informed about my item when it was due and was very good the way he handled things at the time of delivery it was chaos over delivery came at the same time and he let them do there thing and then he carried on with his witch was very professional of him thanks Paul

6 December 2025
Unprompted review
Rated 5 out of 5 stars

Over and beyond to rectify issue. Epic

Initial issues with my purchase were quickly resolved. I can not understate how this company went above and beyond once they were alerted to the issue. Same day delivery to rectify.

5 stars where its due. You don't judge someone on the error but how they act when they're aware of it.

Chris, the owner was polite and professional and made speedy arrangements. Others can easily ignore issues. Not DAi.

VERY IMPRESSED.

Also - shout out to Paul for the delivery, patients and efforts... top man.

Will recommend and buy from them again

5 December 2025
Unprompted review
Rated 5 out of 5 stars

purchase & Delivery of Colt 1911 A1 Co2 .177 pellet

I called DAI Leisure to possibly place an order for a Colt 1911 A1 co2 .177 pellet pistol and after speaking to a member of staff ( who’s name escapes me ) I placed the order and when talking about an RFD transfer was advised that the pistol could be delivered right to my door ( I live in Tenby West Wales) I paid over the phone by BarclayCard visa with ease, the delivery date would be on a Sunday and the driver would call an hour before he was due to arrive ( my address isn’t the easiest place to find).
Well Sunday arrived and I received a telephone call as promised, I was advised of the arrival time 14:15 hours, well the delivery driver arrived at my front door at 14:08 hours. Absolutely spot on, the driver was very pleasant and checked our passport and took a photo. I chatted to the driver for a couple of minutes who told me about his round trip from Birmingham that day, then went on his way.
I would highly recommend DAI Leisure for all your air gun needs, the service I received was second to none and will defiantly use DAI Leisure again without any hesitation.
DAI Leisure came to my rescue after being let down by Lestershireairguns who do not deliver to Wales even by RDF transfer.
Thank you DAI Leisure your service was outstanding I will use your services again.
Mike Knibbs,
Tenby West Wales.

30 November 2025
Unprompted review
Rated 5 out of 5 stars

Super positive experience.

Super positive experience.
Delivered next day.
Special thank you to Eliot — made the process easy.
Would recommend in a heartbeat.
Cheers guys.
AK

25 November 2025
Unprompted review
Rated 5 out of 5 stars

Best gun shop!!!

Not my first purchase from dai but once again brilliant and informative staff, always very personable and welcoming. The boys really know there stuff here! Best gun shop I’ve been in. Gordon and Joe gave me advice and I couldn’t be happier with the gun. Cheers once again chaps.

30 November 2025
Unprompted review
Rated 5 out of 5 stars

Very very helpful

Kept the gun on hold for me for two weeks. Very attentive to my requirements. Highly recommend. Also really good range of stock.

22 November 2025
Unprompted review
Rated 5 out of 5 stars

Order #174530

Order #174530
Great company to deal with from start to finish.
Emailed a query asking when stock is expected & got a reply the same day. The reply was honest & did not attempt to over promise, unlike other companies do.
I decided to pay a small deposit to reserve the item I wanted & it actually came in to stock quicker than expected.
Dai contacted me by phone & sent me a link to pay the balance & due to the nature of my purchase I had to wait a little for a scheduled delivery. There was a little miscommunication but I didn't feel let down & it was actually delivered on the weekend I expected to actually receive it.
Well done DAI.

9 November 2025
Unprompted review
Rated 5 out of 5 stars

Being dealt with by Gordon

What made my experience great was, I enquired on the phone earlier today Friday 7th November. I then went down to there shop. Was welcomed by Gordon, absolutely great legend of a guy. Knows his guns like the back of his hand. Very knowledgeable, friendly and funny. Has great banter with you. He took a rifle of mine into part ex. Set up my new rifle, even zerod the new scope in.
What else can I say. If you want a air rifle. Then go down to DIA Leisure and meet Gordon.
All the best Gordon.

Fantastically happy returning customer here.

Ben Nicholson

7 November 2025
Unprompted review
Rated 1 out of 5 stars

Avoid

Was lied to about delivery date,customer service is none existent, email's never answered,had to keep chasing them for information.Avoid at all cost absolutely terrible company , was promised delivery after 2pm turned up at 11.30am lucky someone was in!

6 November 2025
Unprompted review
Rated 5 out of 5 stars

DAI Leisure

DAI Leisure are very helpful and reliable, Iv been collecting replicas from their stock over the last 8 years and had some amazing deals. Iv relied on them for a few repairs that they’ve never failed to take a look at and fix, special thanks to Paul for assisting in a recent repair. Great staff with some great products. Looking forward to my next visit.

4 November 2025
Unprompted review

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