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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly demeanor, making every interaction pleasant and productive. The delivery service is frequently highlighted as outstanding, with many people appreciating the promptness, clear communication, and the politeness of the delivery personnel. Consumers are also very satisfied with the products, often finding them to be of excellent quality and exceeding expectations, and the overall ordering process is described as efficient and easy. However, some customers experienced minor issues with their orders, such as receiving an incorrect item or encountering a product with a fault. While these instances were quickly addressed and resolved by the company, a few people mentioned initial concerns regarding the accuracy of their shipments or product functionality.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their friendliness, knowledge, and... See more

Delivery service

People report positive experiences with delivery service. Customers consistently praise the excellent... See more

Service

Users describe positive interactions with service, highlighting the team as friendly, knowledgeable, and... See more

Product

Customers consistently note positive experiences with product. Many reviewers are happy with their purchases,... See more

Order

Reviewers mention positive feedback about order. Customers consistently report a trouble-free experience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Hello well let me tell you about my experience with DAI, firstly about JOE, who I’ve dealt with several times and I must say he does a brilliant job 👍🏻 he’s been very helpful and knowledgeable about... See more

Rated 5 out of 5 stars

Excellent company to deal with, highly recommended. Have ordered a few item before and always had a troublefree experience. Ordered the item at the beginning of the week and then had a phone call... See more

Rated 5 out of 5 stars

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minu... See more

Rated 5 out of 5 stars

I just took another delivery from DAI Leisure, as always a pleasure! From ordering to delivery, first class service and communication. Driver Paul telephoned to say he was en route and 14 minutes away... See more


Company details

  1. Sporting Goods Shop

Written by the company

DAI Leisure is one of the UK's largest independent suppliers of Air Rifles, Airguns, Shotguns, Rifles and shooting equipment. Our huge store (5,000+sq ft) in Merry Hill Dudley West Midlands has a huge selection of Air Rifles, Shotguns, Firearms and shooting accessories all under one roof - with a team of firearm experts and a gun smith on hand to provide advice, repairs, servicing and aftercare.


Contact info

4.8

Excellent

TrustScore 5 out of 5

791 reviews

5-star
4-star
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1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

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Rated 5 out of 5 stars

The staff were faultless …

The staff were faultless they could not help enough and even changed my order at no extra cost. Their knowledge of products again 10 out of 10 , would recommend to anybody

10 September 2025
Unprompted review
Rated 5 out of 5 stars

Gordon the gopher was a great member of…

Gordon the gopher was a great member of staff. He gave me great advice and I'm very happy with my new rifle. Dai leasure has a great range of guns and they even let me have an hour on the range which is very well set-up and a pleasure to use.

10 September 2025
Unprompted review
Rated 5 out of 5 stars

…REVIEW UPDATE

I PUT A REVIEW ON TRUSTPILOT A WEEK OR SO AGO NO RECIETE OR INVOICE WELL I DID NOT NO AT THE TIME THEY WERE VERY BUSY BUT HAD NOT FORGOT ME SO I WANT TO DISMISS MY PREVIOUS REVIEW AND BACK TO 5 STAR CUSTOMER SERVICE FROM DAI LEISURE REGARDS MIKE

24 June 2025
Unprompted review
Rated 5 out of 5 stars

Solving problems

Had an issue , they made the effort to call me and help me the best way they could and resolved my issue. The guy on the phone was very helpful and understanding.

1 August 2025
Unprompted review
DAI Leisure logo

Reply from DAI Leisure

Hi there Thomas, further to our earlier telephone conversation. I'm going to get this sorted for you ASAP. Thanks for your understanding.

Rated 1 out of 5 stars

"In Stock" but not in stock. Zero communication

I placed an order for a £639.90 rifle that was advertised as IN STOCK on 1st August 25.
Order #170535

Receiving no acknowledgment I emailed them on the 5th. No reply.

I phoned them on the 12th and was told it was not in stock yet. I cancelled my order.

This was my first order with DAI. In fairness the person on the phone was helpful and charming and my refund was quickly actioned.

I do a lot of shopping of this type and need reliable suppliers and I do have a few suppliers who are very reliable whose goods are always in stock if they say they are and who confirm the order and deliver very quickly.

I won't be placing further orders with DAI, it was an administrative time waste.

UPDATE 20th August.
I received a phone call today from DAI.
The person I spoke to wanted to know if "they could send me anything that might prompt me to change my review". They never mentioned sending anything as a token of good will for the complete waste of time and inconvenience caused, just in exchange for changing my review. NO.

12 August 2025
Unprompted review
Rated 4 out of 5 stars

WH 45

I would love to have given it five stars but delivery is a bit hit and miss.
I must admit once it was dispatched the driver was brilliant and even got here early
But the quality is excellent product is above expectations and now there's one les s rat in the world

9 August 2025
Unprompted review
Rated 4 out of 5 stars

resolved

Paid in full for a little walther ppk/s at weekend. Still no confirmation of order, went on their website yesterday to use the communication tab and asked for confirmation, still nothing. I'll wait till Friday before contacting trading standards and pursuing a refund via PayPal. Although never appear to have received a confirmation. DAI called yesterday and due for delivery today.

31 July 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Very pleasant customer service and delivery driver. Excellent and efficient service all round.

27 July 2025
Unprompted review
Rated 5 out of 5 stars

Elliot has provided excellent service…

Elliot has provided excellent service and guidance, I cannot speak highly enough of the service and professionalism from the team at DAI Leisure. 5 stars!
Also, I have to mention, Joe as well, he has helped me put together my dream PCP Rifle Setup, and he went at my pace and gave a fantastic purchasing experience!
Thanks JOE!

21 July 2025
Unprompted review
Rated 5 out of 5 stars

Very positive buying experience.

Placed my first order with DAI recently & personally had an excellent experience with their gun delivery service.

In summary, order placed on Monday afternoon, received a phone call on Thursday morning to inform me that the CO2 pistol would be delivered between 08:00 - 10:00 on Friday.

Their friendly delivery driver then phoned the following morning to inform me he was just under 45 minutes away & arrived promptly at my door, took a picture of my ID, handed over the package & off he went.

In Summary, a very efficient service in keeping with the info. on their website. Both the guy I spoke with on the phone & their delivery driver were really pleasant & based on my experience I would recommend DAI to others.

4 July 2025
Unprompted review
Rated 1 out of 5 stars

Had an order in place for 7 months now

Had an order in place for 7 months now. No updates after multiple emails over the last two months, the last one being a request for refund.
No response at all.
Makes me wonder if they are actually still in business so I would strongly recommend an alternative supplier.

24 June 2025
Unprompted review
Rated 5 out of 5 stars

Top shop, top people

Saw what I wanted on the website, rang up to ask a few questions, was told exactly what I wanted, placed order, easy as that.
Delivery driver rang me up to confirm my order and to say when he would be delivering, delivered when he said (nice bloke Toby) 100% happy with everything, will be ordering from these guys again.

2 June 2025
Unprompted review
Rated 5 out of 5 stars

Possibly the best service ever received…

Possibly the best service ever received in a gun shop over 25+ years. Popped in for an air rifle and was there over 2 hrs with the knowledgeable and friendly staff. Gordon was spot on with knowledge and an absolute gem and had us in stitches. Even the boss was friendly and a good laugh, which is rare in a shop so busy. Was allowed to try any gun and all staff went extra mile for us. Really welcoming.Can’t recommend highly enough. Even had a chair for the missus.

8 June 2025
Unprompted review
Rated 5 out of 5 stars

I placed an order about 2 weeks ago,I…

I placed an order about 2 weeks ago,I knew I would have to wait a while but phoned up last thursday(22nd may) and after a chat with Elliot,Paul was delevering the following day in South wales,7am ish,Absolutely top drawer service that I will highly recommend,Great team and will definitely be ordering again in the very near future :)
Julian,
South Wales

23 May 2025
Unprompted review

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