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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly demeanor, making every interaction pleasant and productive. The delivery service is frequently highlighted as outstanding, with many people appreciating the promptness, clear communication, and the politeness of the delivery personnel. Consumers are also very satisfied with the products, often finding them to be of excellent quality and exceeding expectations, and the overall ordering process is described as efficient and easy. However, some customers experienced minor issues with their orders, such as receiving an incorrect item or encountering a product with a fault. While these instances were quickly addressed and resolved by the company, a few people mentioned initial concerns regarding the accuracy of their shipments or product functionality.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their friendliness, knowledge, and... See more

Delivery service

People report positive experiences with delivery service. Customers consistently praise the excellent... See more

Service

Users describe positive interactions with service, highlighting the team as friendly, knowledgeable, and... See more

Product

Customers consistently note positive experiences with product. Many reviewers are happy with their purchases,... See more

Order

Reviewers mention positive feedback about order. Customers consistently report a trouble-free experience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Hello well let me tell you about my experience with DAI, firstly about JOE, who I’ve dealt with several times and I must say he does a brilliant job 👍🏻 he’s been very helpful and knowledgeable about... See more

Rated 5 out of 5 stars

Excellent company to deal with, highly recommended. Have ordered a few item before and always had a troublefree experience. Ordered the item at the beginning of the week and then had a phone call... See more

Rated 5 out of 5 stars

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minu... See more

Rated 5 out of 5 stars

I just took another delivery from DAI Leisure, as always a pleasure! From ordering to delivery, first class service and communication. Driver Paul telephoned to say he was en route and 14 minutes away... See more


Company details

  1. Sporting Goods Shop

Written by the company

DAI Leisure is one of the UK's largest independent suppliers of Air Rifles, Airguns, Shotguns, Rifles and shooting equipment. Our huge store (5,000+sq ft) in Merry Hill Dudley West Midlands has a huge selection of Air Rifles, Shotguns, Firearms and shooting accessories all under one roof - with a team of firearm experts and a gun smith on hand to provide advice, repairs, servicing and aftercare.


Contact info

4.8

Excellent

TrustScore 5 out of 5

791 reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Went in for a budget friendly ratting…

Went in for a budget friendly ratting air rifle. Mark recommended a snow peak ap900, that combined with a hawke scope was exactly what I wanted. Dad even came out with a used bsa r10 so he was over the moon too. Couldn’t ask for a better experience.
And got to use the range

6 December 2025
Unprompted review
Rated 5 out of 5 stars

Friendly (and humorous) staff

Friendly (and humorous) staff. Very helpful with purchase, which had a strange fault. Gun wildly inaccurate, which puzzled staff too. However, exchanged happily and let me test gun in their range for a decent period until satisfied.

4 September 2025
Unprompted review
Rated 1 out of 5 stars

Diabolical service from DAI Leisure

Diabolical service from DAI Leisure, I bought a new Reximex Mito S pistol from them, it arrived late (after countless chasing it up), when it did eventually arrive it was faulty, they offered an exchange which i refused as I wanted to return it for a full refund (as I wasn't prepared to wait any longer), they were late at collecting it (again full of excuses), the driver sent to collect the faulty pistol also arrived carrying a replacement pistol, which I again refused, as I'd already told them several times that I was going for a simple refund so I could take my business elsewhere.
Anyway, I had to go through my bank for the refund as DAI were completely useless at doing anything it seems.
All in my experience with DAI took a total of 3 months from start to end, 3 months!!
This company are good at taking your money but will then lie from then on regarding if they even have the item in stock, dispatch day, times, etc.
Don't just take my word for it, read the countless other negative reviews that others have left & avoid this company like the plague.
I bought the Mito from Range & Country in the end, they had it from Lincolnshire to me in Devon within 4 days, superb service 👍🏼

24 September 2025
Unprompted review
Rated 5 out of 5 stars

Get thing sorted

I've used DAI for a number of years now and had good service when purchasing from their selection of shooting goods.
This week however they went above and beyond. The gun set I had purchased online was out of stock but Joe pulled the stops out and sorted me an excellent package.

9 December 2025
Unprompted review
Rated 5 out of 5 stars

Hello well let me tell you about my…

Hello well let me tell you about my experience with DAI, firstly about JOE, who I’ve dealt with several times and I must say he does a brilliant job 👍🏻 he’s been very helpful and knowledgeable about my choice in air rifles having sold me quite a few now and has never let me down. He gives you his honest opinion which I find very important his mannerism is very friendly,curtious and polite. Well done JOE. I must add that the team at DAI are a friendly team

9 December 2025
Unprompted review
Rated 5 out of 5 stars

DAI Leisure.

DAI Leisure.
I recently bought a Beretta M92A1. Elliot dealt with my order. He and his organisation were first class throughout the ordering and delivery process. He advised me on a very quick delivery. Thank you Elliot and DAI for your excellent service.
Kind regards James B

5 December 2025
Unprompted review
Rated 5 out of 5 stars

Paul Davy was brilliant courier and was…

Paul Davy was brilliant courier and was helpfull and was respectful to my home he keeps me informed about my item when it was due and was very good the way he handled things at the time of delivery it was chaos over delivery came at the same time and he let them do there thing and then he carried on with his witch was very professional of him thanks Paul

6 December 2025
Unprompted review
Rated 5 out of 5 stars

Over and beyond to rectify issue. Epic

Initial issues with my purchase were quickly resolved. I can not understate how this company went above and beyond once they were alerted to the issue. Same day delivery to rectify.

5 stars where its due. You don't judge someone on the error but how they act when they're aware of it.

Chris, the owner was polite and professional and made speedy arrangements. Others can easily ignore issues. Not DAi.

VERY IMPRESSED.

Also - shout out to Paul for the delivery, patients and efforts... top man.

Will recommend and buy from them again

5 December 2025
Unprompted review
Rated 5 out of 5 stars

purchase & Delivery of Colt 1911 A1 Co2 .177 pellet

I called DAI Leisure to possibly place an order for a Colt 1911 A1 co2 .177 pellet pistol and after speaking to a member of staff ( who’s name escapes me ) I placed the order and when talking about an RFD transfer was advised that the pistol could be delivered right to my door ( I live in Tenby West Wales) I paid over the phone by BarclayCard visa with ease, the delivery date would be on a Sunday and the driver would call an hour before he was due to arrive ( my address isn’t the easiest place to find).
Well Sunday arrived and I received a telephone call as promised, I was advised of the arrival time 14:15 hours, well the delivery driver arrived at my front door at 14:08 hours. Absolutely spot on, the driver was very pleasant and checked our passport and took a photo. I chatted to the driver for a couple of minutes who told me about his round trip from Birmingham that day, then went on his way.
I would highly recommend DAI Leisure for all your air gun needs, the service I received was second to none and will defiantly use DAI Leisure again without any hesitation.
DAI Leisure came to my rescue after being let down by Lestershireairguns who do not deliver to Wales even by RDF transfer.
Thank you DAI Leisure your service was outstanding I will use your services again.
Mike Knibbs,
Tenby West Wales.

30 November 2025
Unprompted review
Rated 5 out of 5 stars

Super positive experience.

Super positive experience.
Delivered next day.
Special thank you to Eliot — made the process easy.
Would recommend in a heartbeat.
Cheers guys.
AK

25 November 2025
Unprompted review

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