DAI Leisure Reviews 

842
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 222 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally friendly staff and highly efficient delivery service, highlighting prompt communication and personal phone calls. Buyers deeply appreciate the smooth ordering process, wide stock range, and top-notch products provided daily. Many visitors emphasize how pleasant, helpful, and welcoming interactions are when dealing with the team. Though some reviewers were not happy with staff assistance during shop visits or experienced extended delays waiting for replacement stock. A few people also noted occasional issues concerning product accuracy, strange faults, or missing parts upon initial arrival.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently praising the knowledgeable and friendly team both... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals and... See more

Service

Clients share positive opinions on service, highlighting exceptional and efficient experiences during their... See more

Product

People report positive experiences with product, noting great quality items and excellent choices available.... See more

Order

Customers had positive experiences with order, highlighting efficient and easy to follow processing.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Absolutely brilliant service from DAI Leisure, super quick ordering and confirmation of delivery date by personal phone call. Then on the Sunday morning of delivery, their fantastic driver, Paul, rang... See more

Rated 5 out of 5 stars

I just took another delivery from DAI Leisure, as always a pleasure! From ordering to delivery, first class service and communication. Driver Paul telephoned to say he was en route and 14 minutes away... See more

Rated 5 out of 5 stars

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minu... See more

Rated 5 out of 5 stars

Friendly (and humorous) staff. Very helpful with purchase, which had a strange fault. Gun wildly inaccurate, which puzzled staff too. However, exchanged happily and let me test gun in their range f... See more


Company details

  1. Sporting Goods Shop

Written by the company

DAI Leisure is one of the UK's largest independent suppliers of Air Rifles, Airguns, Shotguns, Rifles and shooting equipment. Our huge store (5,000+sq ft) in Merry Hill Dudley West Midlands has a huge selection of Air Rifles, Shotguns, Firearms and shooting accessories all under one roof - with a team of firearm experts and a gun smith on hand to provide advice, repairs, servicing and aftercare.


Contact info

4.8

Excellent

TrustScore 5 out of 5

842 reviews

5-star
4-star
3-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 16% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(842)

222 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service again from DAI Leisure

Great service again from DAI Leisure. Friendly, fast, efficient and a delivery driver, Paul, who goes above and beyond to give great customer service every time. Much appreciated, guys.

28 February 2026
Unprompted review
Rated 5 out of 5 stars

All round great company

All round great company to deal with. Custom is always valued and great offers/discounts offered. Latest delivery from Paul the driver was also spot on. Early delivery was pre arranged and Paul called about 15 mins prior to arranged time to check all was good. Highly recommended

1 March 2026
Unprompted review
Rated 5 out of 5 stars

Friendly and knowledgeable

Nate turned up today wanting some advice on the best air pistol for himself. Luckily we met Gordon, who was very friendly (and funny) and shared his excellent knowledge, making it a thoroughly enjoyable experience and has made Nate's day.
We are very happy with our purchase and would highly recommend.

27 February 2026
Unprompted review
Rated 5 out of 5 stars

EFFICIENT & FRIENDLY

Hi, Just wanted to say thank you for the efficient and friendly service that I received from DAI Leisure. In particular, I appreciated the courtesy and service of Paul the delivery man who went out of his way to be helpful.

16 January 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience

Excellent experience. Ordered air pistol on Sunday, on Tuesday I received a call from Elliot to say delivery would be between 11.00 and 1.00 on Thursday. The delivery chap, Paul, called me at 10.00 am Thursday to say he planned to arrive at 12.00 and duly did!. Paul took his time with the delivery, in a good way, ensuring I was happy with everything before he left, top man. Thought I had an issue with the pistol so called DAI, they said that no one was available at the time as the shop was full and very busy and would call me back. Elliot called within the hour and had an identical gun next to him to enable him to answer any queries. My 'problem' was in fact not an issue, I though some kind of plastic had been left in the CO2 receiver, in fact, it was an anti tamper seal (the pistol Elliot was looking at had the identical seal). This was my first time using DAI and have just ordered another pistol. Thank you DAI Leisure.

19 February 2026
Unprompted review
Rated 5 out of 5 stars

HW30 for my Son's first proper air rifle

I ordered an air rifle for my son online, to be delivered. The communication throughout was excellent, I got a call letting me know that I, 9r someone over 18 would need to present and ideally with my ID to hand. I got a further call telling when it would be delivered
Paul the driver rang me to tell me he was 20 minutes away, I looked out the window 20 minutes later and he was pulling up outside. Bang on time, on my son's birthday, and, before he had to get to school.
The prices are absolutely competitive with elsewhere and the service that comes with takes it to another level.
Son wants a scope for it now, will be going to DAI Leisure for that rather than anywhere else.
Highly recommend them.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

My daughter recently purchased a new…

My daughter recently purchased a new PCP rifle from D.A.I Leisure, and from start to finish the service was amazing. Gordon was absolutely brilliant, informative, patient, and helpful. He took the time to explain everything clearly and made sure my daughter felt comfortable and confident with her new rifle.

What really took us both by surprise was how welcoming everyone in the store was. Gordon set up her rifle and scope, went through a range of pellets to find those most suited to her rifle, and gave her time on her own to hone her skills on their indoor shooting range. Other customers using the range were also amazing, they let her try their rifles, and offered her friendly advice and encouragement. It was such a positive and supportive atmosphere.

We’ll definitely be back!

14 February 2026
Unprompted review
Rated 5 out of 5 stars

Great friendly staff

Great friendly staff. Gordon saw me through my purchase lovely bloke. Very friendly and gave me a great laugh whilst we talked during my purchase.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

Gordan was great

Gordan was great, fantastic service and very entertaining made us laugh, also very knowledgeable and Jordan was also fantastic . Great service all around 👏

14 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience

Excellent experience, Gordon looked after me while i was there. Superb customer service & very knowledgeable. Would 100% recommend spending your money with these guys.

7 February 2026
Unprompted review
Rated 5 out of 5 stars

DAI Service

Always had good service from DAI and Paul the delivery driver has always called with a time before hand - easy company to deal with

7 February 2026
Unprompted review
Rated 5 out of 5 stars

Cannot recommend more :D

Absolutely fantastic company, incredibly inviting atmosphere and welcoming staff, even the customers are unbelievably helpful, even met a lovely fella called Gordon I think, who helped me immensely by guiding me to the pre owned section, as a peasant this provided me some excellent airgun at a very affordable price, and I could not be happier with the service I got, if you're in Birmingham and are looking for an airgun or accessory of any kind, I BEG you, visit DAI leisure, the staff (and customers) will answer any questions you have to the best of their vast ability, and if you're not an a**ehole, you might have a chuckle along the way,
In conclusion, this is now my new favourite company and I might just be popping in to show my face and have a laugh.

6 February 2026
Unprompted review
Rated 5 out of 5 stars

Real people in a digital world

Direct human contact for a recent online purchase was a breath of fresh air. From the phone call to inform me of the delivery date and approx time to the special praise for Paul who called forty minutes in advance and arrived at my door precisely when he said he would. Could've chatted for hours but he had many more miles to travel. He represented everyone else at DAI I've encountered so far. I was so impressed that I've gone ahead and made another purchase that I hadn't planned to do until later on in the year.
Cheers

31 January 2026
Unprompted review

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