Item never recieved. Two expensive ballerina outfits for my twins birthday. Item never recieved. Multiple emails asking for help. No help recieved. It was my daughters birthday presents, now I'm le... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Amazing service. Product as described and easy to order in UK sizes even though they're usually in American sizes. I asked for it to be shipped asap as I had a proper Mum failure and forgot to orde... See more
Company replied
Not going to lie I was quite sceptical with all the bad reviews and saw this after I ordered, however in all fairness they delivered when they said they would, I even messaged only one day after dispa... See more
Company replied
I use Dance Direct alot and they always have fabulous service. The items arrive quickly, there's never an issue if I need to swap a size and if I have a query, the team reply personally and helpfully.... See more
Company replied
Company details
- #7 of 8 best companies in Dance Shop
- #2 of 2 best companies in Dance company
Written by the company
Dance Direct is proud to be the UK's largest dancewear retailer, with over 15,000 products ready to inspire every dancer. Your ultimate one-stop shop for all things dance, we offer an extensive range of dancewear and costumes for both the studio and the stage. Shop leading brands including Bloch, Capezio and Dansez, alongside our most trusted own brands, 1st Position and Revolution. We’re passionate about providing high-quality, affordable dancewear and costumes to the dance community. We take pride in helping dancers pursue their dreams with confidence — without worrying about the cost. Enjoy free UK delivery on orders over £50, plus free returns, so you can shop with complete confidence. We’re here to help you take the next step in your dance journey.
Contact info
United Kingdom
- hello@dancedirect.com
- dancedirect.com
4.2
Great
272 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My experience purchasing from Dance Direct was truly amazing
My experience purchasing from Dance Direct was that the shoes that I ordered from them seem them awhile before I purchase them and then after along deliberation and eventually go the salsa dancing shoes I required. The shoe was despatched and received timely in the estimated time and it fits well may I say. Happily dancing away in my new dancing shoes I would highly recommend the site with there professional and fast service to deliver.
31 December 2025
Reply from Dance Direct
Dear Keisha
Thank you for your review. It is good to hear your order arrived promptly and that you are happy with your purchase. Keep enjoying your Salsa dancing.
Returned shoes as far too small and not…
Returned shoes as far too small and not a word from anyone about refund or exchange
16 March 2026
Reply from Dance Direct
Dear Joanna
We process returns within 14 working days of the receipt of your parcel. Please check the tracking details on your return and if we are outside of that please email us at hello@dancedirect.com . One of the team will then investigate further.
The return service is not working
The return service is not working. The pictures can confuse you, as you'll see on picture more, than you'll get.
28 February 2026
Reply from Dance Direct
Dear Hanna
Please can you send an email to hello@dancedirect.com explaining the problem you have and one of the team will be only too happy to help.
Quick response & customer service.
27 March 2026
Reply from Dance Direct
Dear Beryl
Thank you for your review. It is good to hear your order arrived promptly and that you are happy with our service. We look forward to being your supplier of choice.
Reply from Dance Direct
Dear Carol
Thank you for the review. We are so pleased that you are happy with the website and that your order was sent so quickly. We look forward to many more orders from you!
Great service and good quality product
Easy to order and great delivery service. Also great quality of products. Thank you
18 March 2026
Reply from Dance Direct
Dear Joanna
Thank you for the review. We are so pleased that you are happy with the website and the speed of delivery. We always try to give the best value for money and pride ourselves on our product selection. We look forward to being your supplier of choice in the future.
Reply from Dance Direct
Dear Wendy
Thank you for the lovely review. We always try to give the best value for money and pride ourselves on our product selection and speed of delivery.
Needed tap shoes urgently and they were…
Needed tap shoes urgently and they were sent out quickly and ready in time for an exam
23 March 2026
Reply from Dance Direct
Dear Diane
Thank you for your review. It is good to hear your order arrived promptly in time for the exam. I hope all went well.
I love it 🥰
The garment arrived in good time and in perfect condition. It’s great it is in a case to always keep the costume safe.
The sizes are pretty accurate and the quality is good. The outfit moves well and that’s not restrict movement which is essential In dance and Circus aerial. In other words I love it 🥰
16 March 2026
Reply from Dance Direct
Dear Meg
Thank you for the wonderful review. We are so pleased that you are happy with the quality of your goods. We’re passionate about our products which have been specifically designed for dance and movement and we always try to give the best value for money.
Reply from Dance Direct
Dear Christina
Thank you for the review. We are so pleased that you are happy with the quality of your goods and the fit.
Fantastic service from start to finish
Fantastic service from start to finish, products always deliver exactly as described on the website. Thank you
20 March 2026
Reply from Dance Direct
Dear Helen
Thank you for the wonderful review. It is really nice to hear positive comments and I will pass them on to everyone here.
Great service
Great service , easy ordering , good delivery time and dance shoes great fit as always recommend ordering a size up. Would order from company again :)
12 March 2026
Reply from Dance Direct
Dear Carolyn
Thank you for the wonderful review. It is really nice to hear positive comments and I will pass them on to everyone here.
Reply from Dance Direct
Dear Louise
Thank you for the review. We are so pleased that you are happy with the quality of your goods. We always try to give the best value for money and pride ourselves on our product selection and service.
Reply from Dance Direct
Dear Nicola
Thank you for the review. We are so pleased that you are happy with the website. The IT team have worked hard to make it user friendly and it is also good to hear the delivery was quick.
Reply from Dance Direct
Dear Hannah
Thank you for your review. It is good to hear your order arrived in good time and that you are happy with the quality of your purchase.
Reply from Dance Direct
Dear Simon
Thank you for the 5 stars it makes our day when we see these. It is great to hear we have made your daughter very happy!
Reply from Dance Direct
Dear Lorraine
Thank you for your review. It is good to hear your order arrived promptly and that you are happy with your purchase.
speedy delivery
My order arrived in perfect condition and within 24 hours of placing it! Amazing as I needed it for audition!
17 March 2026
Reply from Dance Direct
Thank you for the review. We love to hear that we have exceeded expectations and that you are happy with your purchase. Good luck for the audition.
Easy website to navigate
Easy website to order. Product came in a few days exactly as I ordered
12 March 2026
Reply from Dance Direct
Thank you for the review. We are so pleased that you are happy with the website. The IT team have worked hard to make it user friendly and I will pass your comments on to them.
Quick Delivery. We needed 2 tutus urgently and Dance…
We needed 2 tutus urgently and Dance Direct were able to accommodate a speedy delivery for us.
11 March 2026
Reply from Dance Direct
Thank you for your review. It is good to hear that you are happy with our service as we always do our best to look after our customers.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.