I had to wait for my underwear to be made, but this is a sustainable brand, not fast fashion and they most certainly don’t contribute to the mountain of clothing in landfill. As with last time, the... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
I cannot tell you how much I love this company. I've got a drawer full of the comfiest, cutest undies, that wash and dry countless times and never diminish in quality. I have pain conditions and senso... See more
Great company, good communication and shipping was fast. Luckily I'd read the other reviews about this bra and sized up! I'd recommend going up 2 sizes from your regular. Also weirdly for a compressio... See more
Company replied
First time using wilde mode and won't be my last. Brilliant customer service kept me updated through the whole process. Finally a comfy bra that actually fits properly. The fabric is buttery soft, d... See more
Company replied
Company details
- Underwear shop
- Beach Clothing Shop
- Clothes and fabric manufacturer
- Clothing Shop
- Lingerie shop
- Plus Size Clothing Shop
Written by the company
Founded by Debz, Designed by Debz is for individuals who value sensory comfort, self-expression, and the expertise behind handmade, slow-fashion. Debz Breen (the founder of brand Wilde Mode) is a multi-award-winning designer and entrepreneur from Dundee, Scotland. She's a disabled, queer, neurodiverse designer and artist who's all about that creative freedom in her work. Designed by Debz is a Dundee-based slow-fashion studio in Scotland that makes clothing and apparel that look good AND feel like you. This brand isn't about fast fashion or chasing attention, it's about connection, intention and making pieces that FEEL like you. Our hands-on approach is at the heart of everything we make. Every piece begins the same way - with a feeling: comfort, protection, confidence, softness and strength. We are not trend-led, not mass-produced, not proformative, but honest, thoughtful in design, and most of all, made to be lived in.
Contact info
132-134 Seagate, DD12HB, Dundee, United Kingdom
- 07876826586
- deborah@wildemode.com
- designedbydebz.com
4.4
Excellent
736 reviews
Replied to 92% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great underwear
I purchased some underwear from Wilde Mode because I love the designs, all were a good quality of material and very cute!
24 December 2025
Perfect
First time use these and will definitely go back. Perfectly handmade. Perfect fit.perfect pattern for me.i got the black and red gothic with matching underwear. Xxxxxx
11 February 2026
Comfortable, plus sized trans friendly underwear
I have purchased many pairs of stuffer friendly boxer shorts and have lived every single one. The items are well made, comfortable and fit well. The designs are pretty and fun. It is practically impossible to find stuffer/packer friendly boxers in sizes above XL, so Wilde Mode have been a life saver in that respect.
31 December 2025
Reply from Designed By Debz
Thank you so much for this beautiful review - it truly means the world to us.
We believe everyone deserves underwear that feels comfortable, affirming, and made with care, so hearing that our stuffer-friendly boxers have supported you in that way is incredibly special. Creating inclusive sizing is at the heart of what we do, and knowing we’ve helped fill a gap that is so hard to find elsewhere reminds us exactly why Wilde Mode exists.
Thank you for trusting us, for wearing our pieces, and for being part of the Wilde Mode community 💛
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Very poor experience unfortunately
Ordered a changing coat in a bright bold banana print. When it arrived unfortunately it was very pale, the printing was extremely poor. The zip wasn't finished correctly and ended at different lengths. The fleece inside was shedding everywhere. It certainly wasn't satisfactory for the £149 price tag (I paid £139 with a discount code) - it felt extremely cheaply made. I contacted them immediately to request a return and was initially told they don't accept returns and that quality and finish are a matter of preference and not grounds for a return which is totally incorrect. After I followed this up with photos the owner did then agree the item was substandard but said I needed to wait for her to contact the third party factory that produced the coat. I feel it's important to add I'm not in the habit of returning items especially not to small businesses but I do feel that I should have been able to return the coat straight away for my refund and they could have taken up the issues with their factory without leaving me waiting. It was eventually confirmed I could return the coat, I said I would send them the receipt for postage. They didn't confirm they had received it back until I emailed again to check and they stated yes received and refund has been sent. After a week my bank had no record of the refund, I emailed to ask what date it had been processed but got no reply so I filed a claim via the bank and that day I received an email saying the refund had now been processed and I did eventually receive £139 back but not the postage cost. So overall I'm down money for something they've admitted themselves wasn't acceptable. The whole experience has left me pretty disappointed, this is a company lots of friends had recommended so I definitely didn't expect this. I feel sorry for them they've obviously had their issues with a flood but the way this has been dealt with I couldn't recommend them.
29 December 2025
Reply from Designed By Debz
We are truly sorry that your experience did not meet expectations, as this is never the standard we hold ourselves to.
As soon as the concern was raised, we investigated the issue with our third-party production partner and agreed the item should be returned. A full refund for the coat was processed once it was received back with us.
As noted on our product pages, colours can vary slightly depending on screen settings, however quality concerns are always taken seriously and we will act where something falls below our expectations.
We are a small independent brand and always aim to resolve matters fairly and responsibly. While we understand this experience was frustrating, we are pleased the refund was completed and appreciate the feedback as it helps us continue improving.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Genuinely love my Wilde Mode
Genuinely love my Wilde Mode underwear. It’s soft and comfortable and perfect for the days I just want to feel that way.
Designs are cute and I love they are made to order. I don’t mind waiting for these products.
29 December 2025
Reply from Designed By Debz
Thank you so much for this beautiful review - it truly means the world to us 🦋
Knowing that Wilde Mode helps you feel comfortable, supported, and at ease is exactly why we do what we do. Every piece is handmade with care, and your patience while we make your items to order allows us to stay sustainable, reduce waste, and focus on quality over mass production.
We are so grateful to have you as part of the Wilde Mode community.
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Super bras that make you feel good,
I am very impressed with the quality and originality of the design. I am a very awkward size so the made to measure service was ideal as measuring yourself can be difficult so it payed of with perfect fitting comfortable and pleasing to look at design.
7 February 2026
Unprompted review
Reply from Designed By Debz
Thank you so much for your thoughtful review — we’re absolutely delighted that your bra fits beautifully and makes you feel good 🦋
We know that finding the right size can sometimes feel overwhelming, so hearing that our made-to-measure service helped you achieve the perfect fit truly means everything to us. Every piece is carefully handmade, and we pour so much love into creating designs that are not only comfortable but confidence-boosting too.
Your kind words about our quality and originality mean the world to our small team — thank you for trusting us with something so personal.
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Brilliant clothes made by brilliant people
Really great communication (despite difficult circumstances for the company!) and the clothes are so comfortable. Can't recommend them highly enough
23 December 2025
Reply from Designed By Debz
Thank you so much for this incredibly kind review — it truly means more than you know 🦋
Your understanding, especially during challenging moments for our small business, is something we don’t take for granted. We care deeply about the experience we create for our customers, so hearing that you felt supported through our communication and love the comfort of your pieces is everything to us.
“Brilliant clothes made by brilliant people” is such a generous sentiment — thank you for seeing the heart behind what we do.
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Made to my specs
Made to my specs, a bra that actually fit, looks and feels good, yay. Sensory bliss
20 October 2025
Reply from Designed By Debz
“Sensory bliss” — we absolutely love that 🦋
Thank you so much for trusting us to make something to your exact specs. There is nothing better than hearing that your bra not only fits properly, but looks good and feels good too. That combination matters.
Creating pieces that work with your body - not against it - is at the heart of what we do. So knowing you’re experiencing true comfort and confidence makes our small team very happy.
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Happy repeat customer
I'm a fairly regular repeat customer and before Christmas I ordered 4 hoodies in plus size funky fabrics. I knew they would take a while as they are hand made and come from abroad. I also knew there were would be customs charges which turned out to be £77.66; less than I expected actually. I love all the hoodies, all l zipped ones. The material is really soft and light weight. Like the mushroom one I already had they wash well & dry overnight on a hanger. I know they are more expensive than the high street but they are one of a kind & basically this kind of thing in plus sizes doesn't exist in any stores I've been too.
27 January 2026
Unprompted review
Reply from Designed By Debz
Thank you so much for taking the time to leave such a thoughtful review. We really appreciate you being a repeat customer and for understanding the handmade process and delivery times - it means a lot to us.
We’re so glad you love the hoodies and that the fabrics, fit, and practicality (especially the wash-and-wear ease) are working well for you. Creating one-of-a-kind pieces in extended sizes is something we care deeply about, because you’re absolutely right - this kind of thing is still so hard to find on the high street.
Thank you for your continued support - you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Disappointing.
I ordered 3 bras recently. I followed the size and measuring guide and ordered accordingly. Unfortunately, when I received my items, I could see immediately that they were vastly different sizes. It was very clear visually. I emailed wildemode explaining the issue and they were initially very helpful and responsive. They suggested returning the items so they could look into it. I explained that I would do this, however had ordered the items for an imminent holiday and would now be forced to purchase other bras that I would have in time to take with me, therefore I asked if they could consider a refund, given that this was not my error.
I did not hear from them again so I went ahead and sent the bras back. I have since emailed asking them to confirm that they have received the items back and they have said that the sizing difference is due to differences in fabric and stretch, and have declined to offer a refund other than store credit. Given the vast size differences in the items I received, I wouldn't feel confident ordering again so am unlikely to use the store credit. I would advice if you're thinking of ordering to consider that different fabrics apparently alter the size quite drastically and this is not reflected on their sizing chart or any of the advice on their website. Sadly due to the poor sizing and poor customer service, an overall very disappointing experience and I wouldn't order again.
23 January 2026
Unprompted review
Reply from Designed By Debz
Thank you for taking the time to share your experience. We’re genuinely sorry that this order didn’t meet your expectations, and we understand how disappointing it is when items don’t work out - especially when ordered for a specific occasion like a holiday.
All of our bras are handmade to order, and different fabrics do behave differently in terms of stretch and recovery, which can result in slight variations in fit. While our size guide and calculator are designed to give the best possible starting point, handmade garments will never be identical in the way mass-produced items are. That said, we appreciate your feedback and understand your concerns around confidence when ordering again.
As outlined in our returns policy, we are only able to offer exchanges or store credit on bras once they have been made, unless an item is confirmed as faulty. After assessing the returned items, we found they were made to the sizes ordered and within our normal tolerance for fabric variation, which is why a refund was not offered.
We’re sorry this experience left you feeling disappointed, and we appreciate you taking the time to raise your concerns, as feedback like this helps us continue to improve how we communicate fit expectations across different fabrics.
Thank you for your continued support - you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Patchwork Cats waterproof robe
I ordered this item on 31.12.25,I was aware that it was being made to order so was prepared for a wait. It arrived within the time suggested and is absolutely fabulous. The quality of the materials and manufacture are superb,I'm delighted with my purchase. I look forward to further purchases from this excellent company.
13 January 2026
Unprompted review
Reply from Designed By Debz
Thank you so much for this wonderful review. We’re really glad the wait felt worth it and that your item arrived within the expected timeframe. Hearing that you’re delighted with the quality and craftsmanship truly means the world to us, as everything is made with so much care.
We can’t wait to welcome you back for future purchases and truly appreciate your support.
Thank you for your continued support - you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Honest
Website is very clear and user-friendly. Manifacuring and shipping times are explained frankly and respected. The products is very high quality. I had some problem with customs but it is not Wilde Mode fault at all.
27 November 2025
Reply from Designed By Debz
Thank you so much for your honest and thoughtful feedback. We’re really pleased to hear you found the website clear and user-friendly, and that the manufacturing and shipping times were communicated clearly and met as expected.
We’re also glad you’re happy with the quality of your item. Customs charges can definitely be frustrating, and we truly appreciate your understanding that this is outside of our control.
Thank you for your continued support - you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Check measurements thoroughly
I purchased two bras because they were different, they looked comfortable, the reviews were good, handmade to your size. I followed the instructions on measuring and ordered. Sadly when they came they were too tight. They looked well made but comfort I don’t know. I didn’t send them back because on their website they said they are made to your measurements.
25 November 2025
Reply from Designed By Debz
Hi Jacqueline,
Thank you so much for taking the time to leave a review and for trying our bras - we really do appreciate it.
Because every body (and every set of boobs!) is completely unique, fit can sometimes be a bit of trial and error, even when measurements are taken carefully. That’s why we provide a suggested size based on the information given, but some people do find they need a small tweak in sizing or fit to get their perfect comfort level.
We’re always more than happy to help with this. If you’d like to email us directly, we can talk through the fit with you and arrange a replacement in a different size where appropriate. Our goal is always comfort first, and we genuinely want you to feel good in what you’re wearing.
Thank you again for your honest feedback - it really helps us continue improving and supporting our customers as best we can.
Thank you for your continued support — you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Good items just was unable to find the…
Good items just was unable to find the right fit for me
21 November 2025
Reply from Designed By Debz
Thank you for your feedback - we’re glad you liked the items, and we’re sorry the fit wasn’t quite right for you.
Fit can be a really personal thing, and we’re always happy to help with sizing advice before ordering to try and get the best possible match. If you ever decide to give us another try, please feel free to reach out and we’ll do our best to guide you.
Thank you for your continued support - you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
I wanted to support a small business…
I wanted to support a small business that asked for help. My experience was pretty bad. I ordered a custom piece.
Most of the seames were sewn with the false tension which caused them to break apart.
25 June 2025
Reply from Designed By Debz
Thank you for taking the time to leave a review. I am genuinely sorry that your experience with us left you feeling disappointed.
We take quality concerns very seriously, especially with custom-made items, as each piece is created with care in our Dundee studio. When you contacted us, we thoroughly reviewed the photos and details provided. Based on that assessment, the damage shown was consistent with force applied to the fabric after it had left our studio, rather than a construction or tension fault during sewing. This is why we explained that the issue was not caused during making.
That said, I completely understand how frustrating it is when something you were excited about does not meet expectations, and I am sorry that the situation felt upsetting. Our intention is never to dismiss concerns, but to be honest and transparent about what we see when assessing a garment.
We truly appreciate anyone who chooses to support a small, independent business, and I am sorry we could not resolve this in a way that felt positive for you.
Thank you for your continued support - you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Don’t waste your money.
I ordered several items in October including some underwear. Unfortunately, the first time I wore the pants, my thumb went through the material. I contacted Wilde Mode on instagram and they apologised and said they’d replace them.
After a month, I messaged to see if they’d been shipped and was told they were out of purple material so I suggested they send black instead to try and make things easier for them.
I was told she wasn’t in the office but wasn’t given a solution.
I left it another 2 weeks and chased it up again asking if they’d sent the replacement as I’d seen they had purple in stock on their website.
I received a response that simply said “No.”
I’ve since requested a refund which has been ignored so I requested a return through the website which has been declined.
For expensive items, I’m very disappointed in their customer service. There’s no wonder they’re not making as many sales if this is how they treat customers.
EDIT: Reply to seller: you’ve responded to this review but STILL have not replaced the pants despite having my address. The purple material was in stock and I already said I’d be happy to have a different colour. Perhaps instead of giving free pants away, you could just fulfil your own policies?
You’ve gone to a lot of effort to reply here but all you needed to do was send the replacement instead of completely ignoring my request.
The damage happened when I pulled the pants down. Clearly that’s a manufacturing issue because none of my other pants purchased from you did this. Just this pair.
You offered the replacement, I accepted. You then chose not to fulfil that offer. That’s on you, not me.
If only your customer service skills were as good as your begging skills.
Don’t bother responding again.
17 October 2025
Unprompted review
Reply from Designed By Debz
We’re sorry you’re disappointed, but we need to clarify a few important points for transparency.
The damage described occurred during wear and was not the result of a manufacturing fault. Our items are handmade, quality-checked before dispatch, and we’re unable to offer refunds or replacements for damage caused after use.
As a small independent business, we always try to help where we reasonably can, which is why we initially offered a goodwill replacement while we checked stock availability. Unfortunately, goodwill replacements are not guaranteed and are subject to material availability and production capacity.
A refund or return was declined because the item had already been worn and did not meet our returns criteria, which are clearly outlined on our website.
We stand by our products and our policies, and we always encourage customers to review care guidance carefully before wear.
Thank you for your continued support - you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
scratchy seams
I wanted undies which were suitable for skin sensitivities. They advertise comfortable seams, but what I received has very basic overlocked seams (not flat locked or folded seams) with scratchy thread.
The fabric is pretty and soft, and the fit is true to what they advertise.
25 October 2025
Reply from Designed By Debz
Thank you for sharing your thoughts. I do want to clear up a misunderstanding, because the description you’ve given doesn’t match the way Wilde Mode items are made.
All of our underwear is constructed using soft overlocked seams - this is the correct and industry-standard method for high-quality underwear. We don’t use flatlock or folded seams, and we don’t advertise those anywhere. Our seams are finished with our signature soft rainbow thread, exactly as shown and described on our website.
What you’ve mentioned doesn’t align with our construction at all, so it sounds like there may be some confusion about what you received. We’re genuinely concerned if something felt scratchy against your skin, because comfort and sensory-friendliness are core to what we do - but the seams you described are not a fault or an issue with the product.
If you’d like us to double-check that the item you have is definitely a Wilde Mode piece, you’re welcome to send over a quick photo, but there’s nothing defective here based on what you’ve described.
Thank you for your continued support - you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Joyfully quirky and gorgeous!
I absolutely love this company and have been shopping with Wilde Mode for a few years now. My drawers and wardrobe pop with gorgeous vibrant bold prints that make me so happy. The inclusive sizing and creativity is phenomenal, always a joy for me when a new print design comes on the website. Having read some of the other reviews I’m driven to remind people that this is slow fashion as opposed to big business fast fashion. So yes there is a wait for your individual product to arrive as instead of factories full of ready made gear my item is being hand made to order. They can be on the expensive side, and there may be some delightful little imperfections but again for anyone who genuinely wants to support small ethical business it’s a no brainer to go with the flow and enjoy all of what that entails. It just means I save up for an item I really want and spend a bit of extra time being excited for it to arrive, and when it does it’s like Christmas in July. We are so used to the immediacy and glossy ‘perfection’ of fast fashion we have lost our sense of the reality of how things are made when we step off the assembly line, that’s my take on it. I 100% support this business, I love the personal approach of the owner and will absolutely continue to buy from them
because they just keep coming up with new ways to keep me excited about their colours patterns textures and designs.
26 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for this incredible review - it truly means the world to us. Your words beautifully capture what slow fashion is all about, and we’re so grateful that you see, value, and celebrate the heart and handmade care that goes into every Wilde Mode piece.
It brings us so much joy to know your drawers and wardrobe are bursting with bold, vibrant prints that make you happy - that’s exactly why we do what we do. Your understanding of our made-to-order process, the occasional tiny imperfection that comes with true craftsmanship, and the time it takes to create something just for you… It’s such a gift to us as a small ethical business.
Thank you for reminding others that choosing slow fashion is choosing intention, creativity, sustainability, and real people over mass production. Your continued support, excitement for new prints, and kind words about our personal approach genuinely lift our whole team.
We’re so grateful to have you in the Wilde Mode family, and we can’t wait to keep creating pieces that make your day feel like Christmas in July.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
My favourite company
This company always goes above and beyond to help me. Their recent expansion of products has made shopping even more joyful. Excellent quality and communication.
I’m also so glad that they ship to me all the way in rural Australia.
1 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for your lovely review. It means the world to hear that you feel supported by us - going above and beyond for our customers is something we care about deeply. We’re over the moon that the expanded range has made your shopping experience even more joyful, and that the quality and communication have been shining through for you.
We’re also so glad we can get our creations all the way to rural Australia for you - it’s amazing to think of Wilde Mode pieces travelling across the world and finding their way to wonderful humans like yourself.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
My favourite undies
I've been buying from Wilde Mode for years. I don't know what I'd do without their comfort tops, as a disabled person with large breasts, they enable me to have soft, comfortable support without extra pain. Customer service is always incredible, and the colours and patterns are brilliant.
1 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for your beautiful review. It truly means the world to hear how much our comfort tops have supported you - especially in helping you manage pain while still feeling comfortable and supported. That’s exactly why we do what we do, and knowing our pieces make a real difference in your everyday life is incredibly meaningful to us.
Your continued support over the years, your kindness, and your lovely words about our customer service and colourful designs are so deeply appreciated. We’re honoured to be part of your wardrobe and your comfort.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
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