Direct Sports Reviews 1,120

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 240 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent product selection, competitive pricing, and efficient delivery services. Many appreciate the quality of the products, from rackets to shoes and apparel, often highlighting their durability and performance. The ease of navigating the website and the helpfulness of the information provided are also consistently mentioned as positive aspects. However, some customers experienced issues with their orders, including incorrect stringing tension on rackets, receiving unbranded items instead of specified brands, or problems with packaging leading to damaged goods. A few people also reported difficulties with exchanges and delivery delays, particularly when paying for expedited shipping, and some found the product descriptions on the website to be unclear.

What people talk about most

Product

Users describe positive interactions with product. Many customers are pleased with the quality of items like... See more

Delivery service

Reviewers frequently express satisfaction with the delivery service, highlighting quick and prompt delivery... See more

Order

Customers consistently note ambiguous experiences with order. While many reviewers found the ordering process... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers praise the good quality of products, such as... See more

Price

Reviewers highlight positive aspects of price, often praising the excellent value for money and competitive... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Easy to navigate and understand. They provided me with good information in terms of the strings and tension. Prices are good compared to other popular sites such as Amazon. Wait time wasn’t too long d... See more

Company replied

Rated 4 out of 5 stars

Good speedy service from this retailer. Purchased a pair of Babolat badmington shoes hoping the they would fit and they are bang on. Will continue to use as I favour the option to use Royal Mail deliv... See more

Company replied

Rated 4 out of 5 stars

Very fast delivery and well packaged. I ordered an Astrox 99 Play from Direct Badminton and received the latest version (black and green). The price was competitive. The racket is head heavy with q... See more

Company replied

Rated 4 out of 5 stars

I bought this NCS badminton for a try, and found that it is pretty good, traveling very much same as feather shutters and last much longer. Usually we use 2 Victor Master shutters for one session. Th... See more

Company replied


Company details

  1. Badminton Court
  2. Badminton club

Written by the company

Badminton Equipment Sale. Great Prices. & Fast Delivery. Yonex, Victor, Carlton, Yehlex, Apacs, Asics & More. Leading UK Badminton Retailer.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

1k reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Delivery was great super quick

Delivery was great super quick, the Babolat shuttles are excellent value, really good quality, early days but shuttles seem to be lasting well. Thanks very much, well pleased.😁

1 February 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. It is great to hear that you are pleased with your order and we hope that you will shop with us again.
Kind Regards,
Direct Badminton

Rated 2 out of 5 stars

Wrong string tension

The rackets were delivered on time, but I specifically requested them to be strung at 28 lbs. Both arrived strung at around 22 lbs, forcing me to pay out of pocket to have them restrung, even though stringing was supposed to be included in the price. To make matters worse, when I contacted customer service, they sent me a photo of the machine set to 28 lbs as “proof”, as if that somehow proves the rackets I received were actually strung at that tension

6 February 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your feedback. We are sorry to hear that you were not completely satisfied with your order. We have an experienced team of stringers and our machines are calibrated daily. We record the settings of the machines for every order to provide reassurance that all orders are completed correctly and it would be of no interest to us to complete a restring to any other specification than requested. For your case we did offer the option to have your racket reassessed by our stringing team however as you did not wish to send the racket back to us, we were not able to arrange this for you.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Had issues with the purchase

Had issues with the purchase, which is to be expected occasionally when ordering online. Was very happy with the customer service and ease of resolution. Thank you.

19 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. We are pleased that our customer service team were able to support your queries and appreciate your positive feedback.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

I bought the wrong badminton trainers…

I bought the wrong badminton trainers and had to exchange them for different ones. Rebecca made the process very easy. Thank God you have real people sorting things out. Good customer service is a rarity so thank you. Would definitely recommend you.

30 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your great review. We hold very high standards for our customer service and always aim to support every customer query. We are glad to hear about your positive experience and will ensure to pass this feedback on.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Excellent service

3 February 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your positive feedback, we hope you will shop with us again.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Beautiful and quality badminton bag

Quick delivery and my badminton bag is beautiful and very high quality!
Very please with my purchase!

28 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for leaving us a review. We are glad to hear you are happy with your order and our speed of service. We hope you will shop with us again.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Stress free experience

Website is easy to navigate, prices are good and clearly stated. I ordered yonex mavis 300 shuttles and they arrived promptly and well packaged. Overall a very good experience.

21 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. It is great to hear about your positive experience with us, and we hope you are happy with your items.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Excellent service and great product

Excellent service and great product

29 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. We are happy to hear that you are pleased with our service and your order, we hope you will order with us again.
Kind Regards,
Direct Badminton

Rated 1 out of 5 stars

Sent email to review but not my purchase

You’ve sent me an email to review my purchase but it hasn’t been delivered yet - supposed to be 2-3 working days and now 5 working days.

30 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your feedback. We are sorry to hear that there has been a delay with your parcel. Unfortunately, delays with the courier are beyond our control and while we do despatch all parcels as soon as possible, we cannot foresee delays in the Royal Mail Network. If you have not received your order 10 working days after despatch, please contact our customer service team who will be happy to assist you further.
Kind Regards,
Direct Sports

Rated 5 out of 5 stars

Best and affordable shuttle.

Best and affordable shuttle.

30 October 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for leaving us a review. We are glad to hear that you are happy with your order and our competitive pricing.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Bought two tubes of Victor Master Ace…

Bought two tubes of Victor Master Ace speed 77. Easy to order. Arrived within 3 days. What’s not to like!?

21 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for leaving us a review. We are pleased that you are happy with your order and that your items arrived quickly. We hope you will shop with us again soon.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

The racket quality is excellent and it…

The racket quality is excellent and it arrived in good condition. I would buy again from them.

27 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. It is great to hear about your positive experience with us and that you are happy with your order. We look forward to your shopping with us again.
Kind Regards,
Direct Badminton

Rated 1 out of 5 stars

So depressed !!

I had my first play with this new 1000Z for few matches then the string was broken !!! Just an hour !!! The broken was deemed to be the knot. I wondered the restringing service provided was too unprofessional and made no sense of this case in selling of such an advanced racket with that poor restringing quality of service.

24 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. We are sorry to hear that you have not been satisfied with your order, our stringing team are still assessing your query based on the images you had provided yesterday. Our customer service team will be in touch as soon as we are able to provide more information.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Always a positive experience

Always a positive experience, ordered several badminton rackets and all were delivered quickly. Recommended retailer.

20 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for taking the time to leave us a review. We appreciate all returning customers and are pleased that you have had repeated positive experiences with us. We look forward to receiving your next order.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Superb service

Superb service. Stringing as requested and fast delivery.

9 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. We are glad to hear that you are pleased with the quality of our stringing service and our quick processing times.
Kind Regards,
Direct Badminton

Rated 1 out of 5 stars

my package hasnt arrived even though it…

my package hasnt arrived even though it said i was delivered

21 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. We are sorry to hear there has been an issue with your delivery. Please contact our customer service team with your order number so that we can assist you further.
Kind Regards,
Direct Badminton

Rated 3 out of 5 stars

Well priced, long delivery time

Well priced, string upgrades a nice touch.
However I placed my order on the 7th (a wednesday), and it wasn't despatched until the 12th, which meant I didn't get it until the 16th. The gap from 12th to 16th is on Royal Mail, but it took too long to reach despatch stage. Will try central sports next time.

16 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. We are sorry that your order took longer than you expected to be completed. As we were closed over the Christmas period, we had a large queue of outstanding restrings on the week commencing 5th January and whilst our stringing team did work hard to get through this as quick as possible, we did experience longer processing times than usual. We do hope that you are happy with your item and will consider us again in the future.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Great service

Great shuttlecocks, fast delivery

18 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for leaving us a review. We are pleased that you are happy with your order and received your items in a good time.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Fast delivery

Very happy with the order.

18 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. We are glad to hear that you are happy with your items and received your order quickly.
Kind Regards,
Direct Badminton

Rated 5 out of 5 stars

Best of the best for badminton equipments

It is more than 5 stars! I ordered the badminton racquet Yonex 1000z on Thursday night. They stringed it per my requirement on Friday and I received it on Saturday afternoon. All these stringing and delivery are free of charge. Btw, I forgot to mention their price is not only the best in UK, better than the price in Japan (where it was made) and Hong Kong (where normally the best place on earth to buy due to 0% import tax).

17 January 2026
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for taking the time to leave us such a great review. We are very glad to hear that you are pleased with our level of service and quick processing times. We always strive to offer the best products for the lowest price and are very pleased that we have met your expectations. We do hope you will shop with us again.
Kind Regards,
Direct Badminton

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