Direct Sports Reviews 1,120

TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 240 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent product selection, competitive pricing, and efficient delivery services. Many appreciate the quality of the products, from rackets to shoes and apparel, often highlighting their durability and performance. The ease of navigating the website and the helpfulness of the information provided are also consistently mentioned as positive aspects. However, some customers experienced issues with their orders, including incorrect stringing tension on rackets, receiving unbranded items instead of specified brands, or problems with packaging leading to damaged goods. A few people also reported difficulties with exchanges and delivery delays, particularly when paying for expedited shipping, and some found the product descriptions on the website to be unclear.

What people talk about most

Product

Users describe positive interactions with product. Many customers are pleased with the quality of items like... See more

Delivery service

Reviewers frequently express satisfaction with the delivery service, highlighting quick and prompt delivery... See more

Order

Customers consistently note ambiguous experiences with order. While many reviewers found the ordering process... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers praise the good quality of products, such as... See more

Price

Reviewers highlight positive aspects of price, often praising the excellent value for money and competitive... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Easy to navigate and understand. They provided me with good information in terms of the strings and tension. Prices are good compared to other popular sites such as Amazon. Wait time wasn’t too long d... See more

Company replied

Rated 4 out of 5 stars

Good speedy service from this retailer. Purchased a pair of Babolat badmington shoes hoping the they would fit and they are bang on. Will continue to use as I favour the option to use Royal Mail deliv... See more

Company replied

Rated 4 out of 5 stars

Very fast delivery and well packaged. I ordered an Astrox 99 Play from Direct Badminton and received the latest version (black and green). The price was competitive. The racket is head heavy with q... See more

Company replied

Rated 4 out of 5 stars

I bought this NCS badminton for a try, and found that it is pretty good, traveling very much same as feather shutters and last much longer. Usually we use 2 Victor Master shutters for one session. Th... See more

Company replied


Company details

  1. Badminton Court
  2. Badminton club

Written by the company

Badminton Equipment Sale. Great Prices. & Fast Delivery. Yonex, Victor, Carlton, Yehlex, Apacs, Asics & More. Leading UK Badminton Retailer.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

1k reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Lack of responsibility for sending a deformed item

I ordered a racket with custom restringing service. After i received, i found out it has a visible deformation. I sent it back for assesment and they said they didnt find any deformation. After they have sent back, i went to find a professional restringer and he said its clearly deformed. I went and contacted them abt this issue again and they keep push away the responsibility of selling a deformed racket. This so called "badminton shop" just doesnt care after they have sent u a deformed item. DO NOT BUY RACKET FROM THEM!

6 November 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
We are sorry to hear that you were dissatisfied with the item you had ordered.
Your item was assessed by our head stringer, who was unable to see the fault you had described. Following this, we did also provide you with the option to send this racket back to the brand for a full warranty assessment. As you decided against this, we were unable to support your claim further and returned your item to you.
We do care strongly about our customers and the quality of our products, and always strive to support our customers where possible.
Kind Regards,
Direct Sports

Rated 5 out of 5 stars

Quick delivery Yonex PU Grips

Quick delivery and I got the items at a good price.

6 November 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for your review. We are glad to hear you had a positive experience and hope you will order with us again.
Kind regards,
Direct Sports

Rated 5 out of 5 stars

I’m really pleased with my purchase

I’m really pleased with my purchase! The shuttlecocks arrived quickly and were very well packaged, ensuring they were in perfect condition. Excellent service and great quality — I’ll definitely be ordering again. Highly recommend this company!

7 November 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for taking the time to leave us a review. We are very glad to hear you are pleased with your order and appreciate your continued custom.
Kind regards,
Direct Sports

Rated 2 out of 5 stars

The order took a whole 7 days to…

The order took a whole 7 days to arrive. This despite the fact that I was charged almost 5 pounds for delivery.

Value for money isn't great. I almost want to ask for a delivery fee refund.

7 November 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,

Thank you for your feedback.
The tracking information provided for your item should show when the item left our warehouse. Once the item has been collected by the courier we unfortunately have no influence on how long it takes to travel through their network.
If standard delivery had been selected at checkout, there is no promised delivery date therefore we will not be able to issue a refund for a delayed delivery time, provided that the item had left us within 48hours.
We apologise for the inconvenience caused and do hope you will consider us again.

Kind regards,
Direct Sports

Rated 2 out of 5 stars

The order received within two days

The order received within two days. The tension that Ive ordered was 26lbs but when I got it, it only felt like 21.
Poor product quality maybe because it was on sale.

6 November 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,

Thank you for your feedback.
We are proud to have a team of expert stringers with years of experience, and top of the range stringing machines are calibrated daily. If you are dissatisfied with the outcome of your order and wish to return the racket to us, we will be happy to assess this again for you. Please contact us directly at enquiries@directsports-eshop.com if you wish for this to be arranged.

Kind regards,
Direct Sports

Rated 5 out of 5 stars

I've used this site quite a few times…

I've used this site quite a few times now. Never had any problems or issues. Easy to use, straightforward. Great selection of Badminton 🏸 items. Good prices to, It's good to receive a discount on certain items. Really good website and excellent service. Definitely recommend and will use again.

24 October 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you for taking the time to leave us a review. We appreciate your continued custom and do hope you will continue to order through us in the future.
Kind regards,
Direct Sports

Rated 5 out of 5 stars

Shoes shopping

I ordered footwear online via the website & the process was very straight forward. Item was delivered promptly & I am delighted with my purchase. I would use this company again.

27 October 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi,
Thank you, we appreciate your positive feedback and are very glad to hear you had a good experience. We look forward to serving you again.
Kind regards,
Direct Sports

Rated 1 out of 5 stars

AVOID, AVOID, AVOID Direct Badminton

AVOID, AVOID, AVOID Direct Sports!

I ordered a £140 badminton racket from Direct Sport and it arrived in an extremely damaged box; ripped, crushed, and banana-shaped. The ‘free gift’ grip was missing, and the whole thing looked like it had been through a war zone.

When I contacted Direct Sport, I was told to return the racket for an “assessment”, which was frustrating enough. I also noticed the racket sleeve was missing, and when I queried it, I was told it wasn’t part of the order. However, there was no option to add it on their website in the first place!

I made it clear I didn’t want an assessment, I wanted a refund. So, I returned the racket. Weeks went by with no communication whatsoever. I had to chase them for updates, and when the refund finally came through, it was £20 short.

They had the cheek to charge me for the “free restring” that came with the racket! I queried this with customer service, but it was clear that empathy and professionalism are not her strengths. The whole experience was shocking and deeply inconvenient.

In contrast, I ordered the exact same racket from Central Sports, and the difference was night and day. Their packaging was ten times better, and the service was excellent. I’m already planning to order my second racket from them.

Lesson learned: I will never, ever buy from Direct Sport or Direct Badminton again. Poor packaging, missing items, awful communication, and a total lack of care. AVOID

28 October 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi Baz,

Thank you for your feedback.

It was the packaging of your item which was damaged. The racket itself was not damaged. We have since received your racket back from you, have thoroughly inspected it and can further confirm it is not damaged in anyway.

As you have requested a refund of your order, the fees associated with this are applicable. These fees were specifically pointed out to you in advance of your refund and you still opted to go ahead with a refund. This has been issued to you.

It is always advisable to familiarise yourself with a retailer’s Return Policy in advance of making a purchase with them so that you are well informed incase you need to make a return.

We thank you for providing us with a further opportunity to clarify our terms and conditions for you.

https://www.directsportseshop.co.uk/Return/ReturnsPolicy

Kind Regards,
Direct Sports

Rated 1 out of 5 stars

Return policy discrepancy

You weren't allowed to try the shoe for fit and comfort on the court ... With a slight of dirt on the sole it was rejected for refund.

I did buy a wide shoe to try the fit which is too big and it's of no use.

20 October 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi WTBT,

Thank you for your feedback.

You are correct with you statement of not being allowed to try shoes on court if you would potentially like to return them. I am not aware of any retailer which will allow you to essentially try before you buy. Any item you wish to return for a refund or exchange must be in a resaleable condition, as per the terms and conditions of our Return Policy. Would you be happy to receive a pair of shoes from us that a previous customer has worn on court? I doubt it.

Kind Regards,
Direct Sports

Rated 1 out of 5 stars

Next day deliveries take up to 7 days!

placed order Monday morning, paid extra next day delivery - rang Wednesday as not arrived told it might take 7 days! arrived Thursday. emailed and asked for a full postage refund or a returns label as I needed them for Wednesday and didn't arrive in time. Didn't reply to the email when I rang they offered me £1 refund or charge me £3.99 for a returns label!

24 October 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi Anne,

Thank you for your feedback.

I can see you placed your order with us on 20th October at 10:31am. This was picked, packed and dispatched by 10:35am, only 4 minutes later.

I understand the delay with your parcel was with Royal Mail, any delays experienced with the courier are naturally out of our control. We have since issued you with a refund of the price difference between the service you initially paid for and the service you have received.

Should you wish to return your items, please see our Return Policy via the link below.

https://www.directsportseshop.co.uk/Return/ReturnsPolicy

Kind Regards,
Direct Sports

Rated 1 out of 5 stars

Goods yet to arrive

Goods yet to arrive. Not happy with royal mail.

24 October 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi Philippa,

Thank you for your feedback though this is a review of Royal Mail and not Direct Sports.

I can see Royal Mail attempted delivery to your address on 20th and 21st of October but you were not available. I understand you requested redelivery and your order has successfully been delivered to you today.

Had someone been available at your address on 21st October, delivery would have been a lot quicker, and well within the estimated 2-3 working days from dispatch on Friday 17th October.

Kind Regards,
Direct Sports

Rated 3 out of 5 stars

Took exactly a week for the item to…

Took exactly a week for the item to arrive. I bought some shuttlecocks and some of the feathers were unfortunately already a bit damaged (nothing major).

22 October 2025
Unprompted review
Direct Sports logo

Reply from Direct Sports

Hi Hassan,

Thank you for your feedback.

Could you please contact us directly with your order number so we can look into this for you? It sounds as though your parcel encountered an issue with the courier whilst in transit as we would most certainly not dispatch damaged items to you.

We can be contacted by telephone Monday-Friday 10:00am-5:00pm on 01740646961 or by email to enquiries@directsports-eshop.com.

Kind Regards,
Direct Sports

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look