Ella And I Reviews 

132
•
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 54 reviews, reviewers had a great experience with this company. Customers frequently highlight the amazing, long-lasting fragrances of the gel melts, emphasizing how clean, simple, and wonderfully easy they are to remove from burners after use. Many consumers also appreciate the remarkably quick delivery times, helpful customer service, and smooth overall online ordering process from start to finish. However, some people mentioned frustrating issues with unexpected delivery delays, tracking problems, and extended shipping waiting times. Additionally, a small group of consumers felt disappointed, noting specifically that the fragrances did not last long enough or provide sufficient aroma in their homes.

What people talk about most

Product

Reviewers highlight positive aspects of product, expressing great satisfaction with the amazing, long-lasting... See more

Quality

People report positive experiences with quality, highlighting that consumers enjoy long-lasting and gorgeous... See more

Order

Clients share ambiguous opinions on order experiences, as many consumers praise the quick delivery and... See more

Delivery service

Users describe satisfaction with delivery service, frequently highlighting quick postage, prompt turnaround,... See more

User experience

Reviewers mention positive feedback about user experience, expressing great satisfaction with the amazing... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Ordered some "Gel Melts: omg they are sooo good and they smell gorgeous. Easy to change over fragrances. No mess no waste. Quick delivery,easy ordering process. 1st order i got an email from the owner... See more

Rated 5 out of 5 stars

I just love this company’s products. I have purchased several times now and I have never been disappointed. Each and every scent is just spectacular, long lasting and beautiful. Visitors comment when... See more

Rated 5 out of 5 stars

I LOVE Ella & I 😍 I have a subscription and look forward to my gel melts arriving every month. They smell INCREDIBLE and lots of visitors comment on how nice the are! I also use the reed diffuse... See more

Rated 5 out of 5 stars

I love candles - they make me feel cozy and relaxed. But sometimes I spend good money, for little return, especially in the aroma department. And then I saw an advertisement for Ella and I. Oh my, I... See more


Company details

  1. Candle shop
  2. also in
  3. Flavours, fragrances and aroma Supplier
  4. Gift shop

Written by the company

Welcome to Ella And I, a Cheshire based home fragrance company specialising in highly scented gel wax melts. Every product is carefully hand poured in our Macclesfield workshop using premium gel wax and high quality fragrance oils to create beautiful scents that fill your home. Our gel wax melts are loved by customers for their strong fragrance and ease of use. Unlike traditional wax melts, the gel formula allows them to be removed easily from your burner once cooled, making them simple and mess free. We offer a wide range of scents inspired by popular perfumes, fresh clean fragrances and comforting home favourites, so there is something for every home. Alongside our signature gel melts, we also create reed diffusers, car diffusers and other home fragrance products designed to keep your spaces smelling amazing. Each product is made with care and attention to detail, and every order is hand packed by our small team before being sent out across the UK. Since launching, we have served over 100,000 customers who love filling their homes with Ella & I fragrance. As a small family run business, customer experience means everything to us and we truly appreciate every review shared by our community. Thank you for being part of the Ella & I story.


Contact info

4.2

Great

TrustScore 4 out of 5

132 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 45% of negative reviews

Typically replies within 1 week

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4.2

All reviews

(132)

56 reviews in the last 12 months

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Rated 1 out of 5 stars

Placed my first order last Saturday

Placed my first order last Saturday, its now been a week and the tracking details were provided wednesday but still showing as royal mail not recieved from customer, emailed and just keep getting told theyll escalate....not great for someones first order and sadly I wont order again now after all the reviews I've just read

3 October 2026
Unprompted review
Rated 5 out of 5 stars

My house smells divine

My house smells divine, these are absolutely genius. .my first order with you, certainly not my last!
I have Aliens downstairs & baby powder upstairs, no more wax for me

24 September 2026
Unprompted review
Rated 5 out of 5 stars

I have bought these gel melts

I have bought these gel melts, time after time and would never go back to wax . The smells are gorgeous, and leave a long lasting fragrance. So easy to use, no scraping involved when removing the used gel. It just rolls right out. Would highly recommend 👌

7 September 2026
Unprompted review
Rated 1 out of 5 stars

A huge disappointment compared with the…

A huge disappointment compared with the products I previously stocked

I previously stocked Ella & I gel melts in my store, and they were amazing. The fragrances were strong and had an excellent scent throw, which is why I recently decided to order Sea Shells, Janeiro Sunshine, Pink Sands, Coconut Waterfall Blooms, Thai Lime and Mango for myself.

Unfortunately, the products I received are nothing like the ones I remember. The fragrance is barely noticeable when the containers are first opened, and once the melts are in the burner, there is virtually no scent at all. Even after two hours, the room still has no noticeable fragrance. The only way to smell them is to put your nose directly above the burner—the scent throw is completely nonexistent.

I emailed Ella & I several weeks ago to ask whether the recipe or formulation had changed, but I have still received no reply. The order also took more than a week to arrive. I already knew delivery could be slow from my previous experience stocking the products, but the lack of customer service on top of the poor product quality is extremely disappointing.

I ordered because I trusted the quality I had experienced previously. Sadly, based on what I received this time, I would not purchase these again or recommend them.

30 June 2026
Unprompted review
Ella And I logo

Reply from Ella And I

Hi,

We’re sorry to hear you’ve been disappointed with your recent melts.

We did reply to your email on the same day and have sent a few further emails since, but unfortunately we haven’t received a response.

We also wanted to reassure you that we haven’t made any changes to our gel melts or their formulation — they’re made in exactly the same way as they always have been, and we continue to receive great feedback from thousands of customers who enjoy their strength and longevity.

As you’ve used and loved our melts previously, we’d really like to understand what may be different this time. The type of burner, bulb or tealight being used can make a surprisingly big difference to how the fragrance is released, so it would be really helpful to know whether anything in your setup has changed.

We’d genuinely love the opportunity to help get to the bottom of this for you, so please do get back in touch when you can.

Ella & I

Rated 3 out of 5 stars

Was looking forward to the convenience…

Was looking forward to the convenience of the gel wax melts, however they didn't quite live up to the hype.

I ordered the best seller bundle and there was only a couple of scents that I actually liked. I found that the scent didn't last very long at all.

With my usual was company I get a full day's fragrance in my electric burner and wx 8 hour burn tealights in my burners.

If I could get the scents that I use and they lasted a little longer I would definitely make the switch as the gel is definitely more convenient than wax.

1 June 2026
Unprompted review
Ella And I logo

Reply from Ella And I

Thank you for your feedback.

One thing we would recommend is avoiding 8-hour tealights with gel melts, as they can burn too hot and cause the fragrance to be released much more quickly than intended.

Our gel melts are designed to be used a quarter at a time, with each quarter typically lasting around three 4-hour tealights. This helps provide a more consistent scent throw and better value from each pot.

We're sorry to hear that some of the fragrances weren't to your personal taste. Scent is such a personal thing, and while our bestseller bundle contains many of our most popular fragrances, we appreciate that everyone has different preferences.

Thank you again for giving our gel melts a try and for taking the time to share your experience.

The Ella And I Team

Rated 5 out of 5 stars

Well worth the wait

Everyone commenting on the delivery time but it wasn't that slow and worth the wait these Gel melts are amazing well worth the money whole house smells lovely. And the thank you emails they send you are a really nice touch. I highly recommend.

11 June 2026
Unprompted review
Rated 1 out of 5 stars

Very poor customer service all 5 I…

Very poor customer service all 5 I bought arrived broken e-mailed with picture awhile ago but no reply . The melts them self don't have a long or lingering smell you have to stand over the burner to get any perfume smell at all . I was not going to leave a review as I don't like leaving negative reviews but this morning while moving the melts I cut my hand on them . Will not be back

30 May 2026
Unprompted review
Rated 1 out of 5 stars

Wouldn’t purchase again sorry

I don’t like leaving bad reviews but unfortunately I don’t rate these gel wax melts at all just about got 2hours of smell from them and I’d bought 3 when they cooled down I flipped it over and nothing so I’ve gone back to the back wax melts sorry girls

20 April 2026
Unprompted review
Ella And I logo

Reply from Ella And I

Hi,

Thank you for your feedback and I’m really sorry to hear you were disappointed with the gel melts.

Our gel melts and work best with either a 4 hour tealight burner or an electric burner with at least a 40W bulb, as they require a slightly higher heat to perform at their best. We also usually recommend using around a quarter of the pot at a time for the best scent throw.

Many customers do find them very strong and long lasting, so I’m sorry to hear that wasn’t your experience. I completely understand that everyone has different preferences and setups at home, and I really do appreciate you giving our products a try and taking the time to leave a review.

The Ella And I Team

Rated 5 out of 5 stars

Great Resolutions

Absolutely love these melts so easy to clean and can manage at least 4 uses out of 1 pot!
Had an issue with my order ordering over bank holiday and Royal Mail mainly causing unnecessary complications but Rebecca was on hand late in an evening to do her best to resolve this. Really has shown me that the company does care for their customers.

8 May 2026
Unprompted review
Rated 2 out of 5 stars

I was impressed with some of the melts

I was impressed with some of the melts, so tried to join the Facebook community group to see what everyone recommended. But there’s where it’s ended been sat pending for months and tried so hard to join. They don’t seem interested at all so will go elsewhere

29 April 2026
Unprompted review
Rated 1 out of 5 stars

Order from this site since it was up…

Order from this site since it was up and running. Very very disappointed with how much customer service does NOT appreciate loyalty!!!
Packaging disgraceful now.
STILL waiting for replacement. Half filled pots, shoddy packaging.

2 March 2026
Unprompted review
Ella And I logo

Reply from Ella And I

Hi,
I’m really sorry to read this, especially as a long-time customer, we truly do appreciate your support.
I just wanted to reassure you that this has now been fully resolved. Your order was refunded and a replacement has been sent.
From the photos and information provided, it looks like the parcel was unfortunately damaged in transit (as mentioned in our previous emails). We will be looking into our transit boxes to make sure this doesn't happen again.
I completely understand how disappointing this must have been to receive, and I’m really sorry for the experience.
If there’s anything further we can do, please don’t hesitate to reach out.

The Ella And I Team

Rated 5 out of 5 stars

the best gel melts IN THE WORLD!!!!!!!!!

Literally the best gel melts IN THE WORLD and you hear that from someone who's tried 748239202 other brands. LISTEN TO ME WHEN I TELL YOU THIS: If you want your home to smell like you just entered the most luxurious spa retreat - buy gel melts from Ella and I. We have 4 dogs and a cat and those gel melts are the only extremely long lasting - room filling for hours and hours gel melts that smell like absolute heaven!!! Also the variety of scents is amazing!! We are recommending them to everyone!

3 April 2026
Unprompted review
Ella And I logo

Reply from Ella And I

Hi,
This has honestly made our day, thank you so so much for such an amazing review 🤍
We’re beyond happy to hear how much you’re loving the melts and that they’re standing up to a full house of pets too. Creating long lasting, room filling scents is exactly what we aim for, so this means the world to us.
Thank you for recommending us as well, we truly appreciate your support more than you know.

The Ella And I Team

Rated 5 out of 5 stars

AMAZING 😍

I've NEVER been so quick to post a review but I HAD to with Ella and I ❤️❤️❤️ Brilliant quick service and to say these gel scents are AMAZING would be an understatement! Absolutely beautiful scents and so very impressed overall...I love my home smelling beautiful and this company nailed it❤️ Not messy, no sticky residue, just beautiful aroma and brilliantly quick to clean up... literally peel and done PLUS they're reusable 👏 I'll be a regular customer from hereon in👏👏👏👏👏👏👏❤️

28 March 2026
Unprompted review
Ella And I logo

Reply from Ella And I

Hi,
Wow, thank you so much for taking the time to leave this, it really means the world to us 🤍
We’re so happy to hear how much you’re loving the gel melts and that you’ve found them so easy and mess free to use. That peel and done clean up is exactly what we designed them for, so it’s amazing to hear it’s making a difference.
It means so much that you’ll be coming back as a regular customer too, we truly appreciate your support.
The Ella And I Team

Rated 5 out of 5 stars

Fabulous customer service

Since discovering the gel melts from Ella & I, I wouldn't go anywhere else. They're mess free, smell fantastic and I recommended them to all my friends and family. Everyone that comes to my home comments on how fabulous they smell. I'm just sorry I didn't find out about them sooner!

10 January 2026
Unprompted review
Rated 5 out of 5 stars

Love these gel melts

Love these gel melts. There is a wide variety of fragrances, they last longer than wax melts and they're so easy to remove from the burner.
I will not longer go back to wax melts.
Ella and I are a great company. They package the melts really well and I have never had an issue when buying from them.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Ella and I, are amazing

Ella and I, are amazing! Honestly the gel melts have been life changing, no crazy spillages to clean up you just wait for it to dry, and peel it up. Even when it’s spilt onto carpet it’s been amazing!

16 January 2026
Unprompted review

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