Ema and Boo Reviews 

217
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 46 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the products, especially the hampers, to be beautiful, thoughtful, and of excellent quality. Many reviewers highlight the stunning presentation and beautiful packaging, making gifts feel special. People frequently praise the fast and prompt delivery service, often noting items arrived swiftly, and the overall service is consistently described as excellent, reliable, and easy, with many expressing intent to order again. However, some customers experienced delivery delays, with items arriving later than expected or, in one instance, not being received at all.

What people talk about most

Product

Reviewers mention positive feedback about product quality and presentation, often describing gifts as... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the quick and prompt delivery... See more

Quality

Customers consistently note positive experiences with quality, with many reviewers praising the wonderful and... See more

Service

People report positive experiences with service, often highlighting the high quality and reliability of the... See more

Order

Clients share positive opinions on order, with many reviewers highlighting the quick delivery, even for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Honestly so gorgeous! The hamper is beautiful, from the presentation of the box to the quality of every single product, it feels incredibly luxe and thoughtful. If you’re looking for a gift for an... See more

Rated 5 out of 5 stars

Dealing with your company from abroad I found it very straight forward purchasing and the parcel was delivered very promptly. The hamper was great quality and everything I wanted in a gift.

Rated 5 out of 5 stars

My twin sister is expecting her first baby and when I came across this beautiful hamper, I knew she would love it. I am based abroad so wasn’t easy for me to come across to the U.K. and shop for... See more

Rated 5 out of 5 stars

We ordered via the website from Australia for our family.in the UK and delivery was the next day! Incredible efficiency. Much appreciated.


Company details

  1. #11 of 17 best companies in Gift basket shop
  2. #43 of 94 best companies in Baby shop

Written by the company

Ema and Boo is a baby gift shop based in London, UK. We have great range of handpicked quality and unique baby gift hampers, personalised baby gifts and gift sets. We have adorable pre-packed baby gift hampers and a large selection of items that you can use to fill your own gift hamper perfect for welcoming a new baby into the world or celebrating baby shower with the expecting parents.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

217 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(217)

47 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My twin sister was in tears

My twin sister is expecting her first baby and when I came across this beautiful hamper, I knew she would love it. I am based abroad so wasn’t easy for me to come across to the U.K. and shop for items. The range of hampers are plenty and for each persons budget. I went for the £150 hamper which had everything my sister needed for her first baby gift.

I received happy messages from my sister and brother in law. My sister was in tears over how gorgeous it was and loved the baby gown. Lovely attention to detail, beautifully wrapped ( I paid for extra gift wrapping) and the items inside were perfect.

It arrived swiftly and I would recommend Ema and Boo to anyone wanting a lovely gift.

14 March 2026
Rated 5 out of 5 stars

Great online store!!

Great online store with beautiful baby products! I bought a jumper for a newborn and I’m very happy with my purchase. Everything arrived as expected and the quality is great.
The customer service was excellent — they were very kind, responsive, and helped me with all my questions via email. It’s clear they really care about their customers.
I will definitely shop here again and highly recommend it!

7 March 2026
Rated 5 out of 5 stars

Such a gorgeous gift

Such a gorgeous gift! I sent this hamper to my sister after she had her baby and she said it was one of the nicest gifts she received. Everything was beautifully wrapped and arrived quickly. Highly recommend Ema and Boo.

2 March 2026
Unprompted review
Rated 1 out of 5 stars
Ema and Boo logo

Reply from Ema and Boo

Hi,
We're sorry to hear that your order has not arrived yet.
Your order was placed on Saturday and dispatched the next working day on Monday via Royal Mail 1st Class, exactly as selected at checkout. We always aim to dispatch orders as quickly as possible so customers receive their gifts promptly.
Once parcels are handed to Royal Mail, delivery times are unfortunately outside of our control and occasional delays within the postal network can happen.
We do find reviews like this a little unfair, as we were not contacted regarding the delivery before the review was left. We are always happy to help track parcels and assist with any issues if customers reach out to us directly.
We work very hard to provide a reliable service and the vast majority of our orders arrive quickly and without any issues.
Please feel free to contact us and we will gladly look into this for you.
Kind regards,
Ema & Boo Team

Rated 5 out of 5 stars

Great experience with Ema and Boo.

I had a great experience with Ema and Boo. The delivery was on time, the packaging was beautiful and very thoughtful, and the communication throughout the process was excellent. It made the gift feel even more special. I would definitely recommend them and will order again in the future.

27 February 2026
Rated 1 out of 5 stars

i didn’t reacvie my parcel

i didn’t reacvie my parcel

7 February 2026
Ema and Boo logo

Reply from Ema and Boo

We have checked the tracking for your order placed on 9th February. The parcel was sent via Royal Mail Signed For service and, according to Royal Mail’s tracking, it was delivered and signed for at the delivery address on 11th February.

Royal Mail has confirmed successful delivery of this parcel.

If you would like to discuss this further, please contact us directly.

Kind regards,
Ema and Boo Team

Rated 3 out of 5 stars

Tracking number didn't work for me (international)

After receiving the company’s response, I understand that the order may indeed have been delivered correctly and on time. The main issue from my side was that the tracking link did not work for me when accessed from abroad, so I had no visibility on the delivery status and could not confirm receipt (especially since this was a gift and I couldn’t reach the recipient).

This seems to be more of an international tracking/access issue rather than a problem with their dispatch process. If you are ordering from another country, you may want to consider this potential limitation when relying on tracking.

5 January 2026
Ema and Boo logo

Reply from Ema and Boo

Hi,
We’d like to clarify that the tracking link provided is working correctly and, when accessed, clearly shows that the order was delivered on 8th January, the day after it was placed on 7th January. This is next-day delivery and fully in line with our service.
We understand that the order was sent as a gift and that you were unable to contact the recipient, however this is unfortunately outside of our control. The parcel was delivered successfully according to the courier’s tracking.
If you had contacted us directly, we would have been more than happy to go through the tracking with you and assist where possible. A 2-star review based solely on difficulty reaching the recipient does not reflect the delivery or service provided.
We do hope you’ll consider updating your review, as the order was dispatched promptly and delivered the very next day.
Kind regards,
Ema and Boo

Rated 5 out of 5 stars

Luxury present!

Honestly so gorgeous! The hamper is beautiful, from the presentation of the box to the quality of every single product, it feels incredibly luxe and thoughtful.

If you’re looking for a gift for an expecting mum, definitely check them out. This is exactly the kind of gift you’d love to receive

17 December 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look