EmailOctopus Reviews 203

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 115 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the platform for its ease of use, finding it simple, intuitive, and effective for their needs. Many highlight the excellent customer service, noting the team's responsiveness, helpfulness, and friendly approach. The pricing is frequently mentioned as fair and competitive, offering great value compared to other services. However, some people were dissatisfied with the platform's handling of content review and campaign approvals, describing the process as slow and overly controlled. These reviewers also found the customer service in these instances to be unhelpful, leading to unresolved issues and a perception that user experience was not a priority.

What people talk about most

User experience

Customers consistently note positive experiences with user experience, highlighting the platform's intuitive,... See more

Customer service

Reviewers mention positive feedback about customer service, frequently describing it as responsive,... See more

Service

Clients share positive opinions on service, with many expressing satisfaction and even love for the service... See more

Website

Customers had positive experiences with the website, finding it intuitive, clean, and visually appealing for... See more

Price

Users describe positive interactions with price, frequently highlighting the affordability and reasonable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

really good email marketing platform and super cheap. it doesn't offer native e-commerce integration which is a shame however with a few minutes work to export our contacts and few minutes work to s... See more

Company replied

Rated 5 out of 5 stars

We made the switch over from Mailchimp to Email Octopus, which was very easy and we're so pleased we did! Since joining we've used the platform to help us reach our community in a number of ways from... See more

Company replied

Rated 5 out of 5 stars

We send marketing emails and newsletters via EmailOctopus. “EmailOctopus is incredibly simple to use yet highly effective. I switched from two other mailing platforms, and now I use it at least twice... See more

Company replied

Rated 5 out of 5 stars

I've used many email providers over the years and EO stands out for having *just enough* features and the right price. But what really makes me recommend them to friends and colleagues is their first... See more

Company replied


Company details

  1. Email service provider

Written by the company

Simple yet powerful email marketing tools to grow your business. Easy to use, quick to master and all at an affordable price.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

203 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Support is superb and very quick

Support is superb and very quick. All our issues have been resolved by very helpful and knowledgeable people. The platform itself suits us very well and we have been using it exclusively for 6 years

19 April 2026
Unprompted review
Rated 5 out of 5 stars

Great Product

Easy to use for maintaining our mailing list, composing and scheduling emails and viewing stats. As a small non profit the free version is just right for us. The scheduled sending of emails is very useful: we can plan for them to go at the best time.

16 April 2026
Unprompted review
Rated 5 out of 5 stars

Good replacement for MailChimp

After a lot of research, I found EmailOctopus is the only putative replacement for MailChimp that actually is a good replacement. So far I've found that almost everything I used to do in MailChimp (create and send newsletters to our membership, send emails to targeted segments, manage the member database) I can do just as easily in EmailOctopus.

7 April 2026
Unprompted review
Rated 5 out of 5 stars

I love this website so much for the SPEED

I love this website so much for creating my email campaign. I use it every day and I don’t know what I would do without it if you’re looking for a platform to send an email and Mass this is the perfect place for you. Definitely recommend coming here to send an email.

14 April 2026
Unprompted review
Rated 5 out of 5 stars

I have had my laptop for over 2 months…

I have had my laptop for over 2 months now and it has run perfectly from day 1. Its fast and reliable. It has many configuration options. I use it mainly for photo editing and it does it easily. I am happy to recommend Aftershock as a reliable and trustworthy company

19 December 2025
Unprompted review
Rated 5 out of 5 stars

By far the best

By far the best, most intuitive, easiest to navigate and set up, email marketing tools out there. Tried many others, nothing compares. Also, you get that personal touch from the team, you talk to real humans, which is rare nowadays. 100% recommend!

7 April 2026
Unprompted review
Rated 5 out of 5 stars

Very Happy and Very Local

As we sell local food so we decided we should have local email marketing. We switched from mailchimp and have not looked back. We saved at least 50% on our monthly spend. EmailOctopus is easy to use and the support is good and quick.
We highly recommend them, and if you're in Tonbridge on the 2nd Sunday of the month pop by and get some local produce.

6 April 2026
Unprompted review
Rated 4 out of 5 stars

EmailOctopus is a great UK-based…

EmailOctopus is a great UK-based alternative to MailChimp. The interface used to be a bit clunky, but they've improved it recently and frequently add new features to make the user experience and functionality even better.

5 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service and product quality.

Excellent service and product quality.

As my business has grown to nearly 15,000 active subscribers, I needed a reliable platform I could trust for email delivery. EmailOctopus stood out immediately.

The recent redesign is impressive, and it’s clear the team is continuously improving the platform. It’s fast, dependable, and intuitive to use.

Overall, I feel very confident in my decision and expect to remain a long-term customer.

1 April 2026
Unprompted review
Rated 1 out of 5 stars

I had a very poor experience using this Platform and Dealing With Them…

I had a very poor experience using this platform, primarily due to how content review and campaign approvals are handled, and more importantly, the level of customer service.

My campaign was fully prepared and ready to send, yet it was held for review without any clear explanation. For a platform that presents itself as automated, the process felt slow, manual, and unnecessarily restrictive. That is a serious problem when you are running time-sensitive campaigns and expect the system to function as advertised.

When I reached out, I received this response:
“We were just about to approve your campaign for sending, but it sounds like you don't wish to continue with our platform.”

I was also told:
“If we're on the receipt of abuse, it sadly might not lead to the most productive of outcomes.”

Those responses speak for themselves. If the campaign was about to be approved, then it should have been approved. Instead, it was stopped because their feelings were hurt when i called them out on the antiquated process, and the issue was never resolved. Rather than fixing something that appeared straightforward, the situation was allowed to stall and ultimately fail. From a user perspective, that reflects a breakdown in both process and accountability.

To be clear, this was a test. I have 2,700 contacts, and I used 1,500 of them to evaluate the platform before committing financially. That test alone failed, which made the decision not to move forward very easy.

Getting this message is completely confusing and makes no sense while you can tell it was done using AI or ChatGPT which proves they really do not care: “We could have done better, but we're also not here to be sworn at while we pay to bring you a service.”

I have no idea what it even means that they are paying us for the service, but the response itself comes across as odd, as if they think they’re doing us a favor, when there are plenty of other platforms that would never treat a client this way

More importantly, this was not a single-use scenario. We represent 18 companies that could have become long-term accounts if the platform had worked as expected. Instead, there was never a point where the product was demonstrated to function reliably, even once. That is one core issue.

The platform claims to be automated, but in practice it relies heavily on manual intervention. That creates delays, bottlenecks, and unnecessary friction. When something goes wrong, there is no clear or efficient path to resolution, which makes it difficult to trust for any serious use.

Customer service is where the problem becomes most obvious. There was no real effort to resolve the issue, no attempt to move things forward, and no indication that the user experience was a priority. Instead of fixing the problem, the interaction felt dismissive and unproductive. That is the core issue. They do not care about their clientele and will use their so-called power against them, as they did with us.

Overall, the platform comes across as outdated, overly controlled, and not aligned with what users expect from a modern system. Based on this experience, it is difficult to rely on and not something I would use at any of my companies.

BTW, it should be understood that we spent over two hours creating the actual newsletter. That effort and use of time does not just come out of nowhere. We could have been doing work that drives progress, but instead they introduced a review process without notifying us of any issues until after the newsletter was completed and designed.

They also seemed to place blame on the mailing list itself, even though those contacts were added days earlier. If the list needed to be reviewed, that should have been done at the time of import. It should not be raised after we’ve already spent hours designing and preparing the campaign, only to be told it is under review and then ultimately halted.

If anyone thinks it is a good idea to give a company this level of control, they should think carefully. Based on this experience, it appears that decisions can be made in a way that directly impacts your ability to use the platform, even after being told the campaign was about to be approved. That creates uncertainty and makes it difficult to rely on the system.

This is a business. It is not some game like they treat it, playing with your work and time.

Even though I am done now, being forced to write this note and reply to them is time-consuming. This is another 20 to 30 minutes wasted because of this company.

This is in reply to that letter: Not on a free plan—that’s false and undermines these claims. Campaign was blocked after build with no clear notice. A “9 min review” proves failure, not success. Confusion didn’t cause this—the platform did. User sending campaign shows intent; failure was execution, not user error.

22 March 2026
Unprompted review
EmailOctopus logo

Reply from EmailOctopus

Saw your review and wanted to respond directly. I'm Tom, the COO at EmailOctopus. For anyone reading, we're a permission-based email marketing platform, similar to Mailchimp, so maintaining a positive reputation with inbox providers is essentially our whole business. I understand this was a frustrating experience, so some context on what actually happened.

Our system flagged your campaign for a manual review. This is standard practice across the email marketing industry (I can see from your reviews you had a similar experience with Kit), particularly for a new sender, sending a campaign to thousands of people. We bear some responsibility for not making the internet a worse place! This is common for any platform that sends at scale, as these checks to protect deliverability for all their users. It's not unique to us, and it's not a sign the platform isn't automated. It's just one way how we keep emails landing in inboxes rather than spam folders.

Your campaign was reviewed and ready to approve within 9 minutes of being flagged. In between this happening, though, we received a tirade of abuse in messages describing our team as "****** idiots" and the platform as "a piece of ****," along with a comment that you wanted to close your account (albeit put in less polite terms!). As a result, we didn't send the campaign. We simply didn't believe you wanted to use the platform still, and instead provided instructions on how you could close the account. The volume of expletives made it hard to work out what you actually wanted, and led to a lot of confusion at our end – despite us trying to de-escalate and understand what you wanted.

To clarify one of your quotes in particular: "we're not here to be sworn at while we pay to bring you a service" refers to the fact that you were on our free plan (our free plan supports up to 2,500 contacts – you uploaded 1,500, well within those limits), so we were providing the service at our cost – covering the non-negligible cost of the support and emails you were sending. That's not us doing you a favour. It's just the reality of the situation, and it makes the lack of productive effort from your side to explain what you wanted much harder to understand.

We're a small team that genuinely cares about the service we provide to all our customers – both free and paid, so even before this review, I reached out to you multiple times by email (including gone midnight UK time) to try to resolve things and understand how you'd like to proceed. We've not had any response.

I'm genuinely sorry it didn't work out. If you'd like to discuss anything further, you're welcome to reach out to me directly.

Rated 5 out of 5 stars

Easy to use/great APIs

Easy to use - apis are great for what we need to do. Integrated easily into our workflows.

30 March 2026
Unprompted review
EmailOctopus logo

Reply from EmailOctopus

Thanks for the lovely feedback about our API, Robert. Glad to hear EmailOctopus fits right in with your workflows!

Rated 5 out of 5 stars

This is an excellent way for beginners…

This is an excellent way for beginners like me to learn how to create newsletters and work with lists of recipients.

It is easy to take one step at a time to develop more skill and knowledge, with great support available in different forms.

28 March 2026
Unprompted review
EmailOctopus logo

Reply from EmailOctopus

That's so lovely to hear, thank you Anneke! Starting from scratch with email marketing can definitely feel like a lot, so we're glad it's coming together for you. Hopefully, your newsletters keep getting better and better ;) We're here if you need anything along the way!

Rated 5 out of 5 stars

LOVE EmailOctopus

I love the free nature of EmailOctopus. As an educational non-profit, it is a lifesaver for me. The user interface is a bit of a learning curve, but once you have your template set up, it works! I recommend it to anyone who asks and the idea that you can have more contacts that "the big guys" is so helpful.

26 March 2026
Unprompted review
EmailOctopus logo

Reply from EmailOctopus

Thank you so much for reviewing us, Kelle! Supporting organisations like yours is exactly why we do what we do. And yes, we think you should be able to reach your audience without paying through the roof for it. Glad the templates are working for you now – it's such a handy way to get everything run on autopilot ;) Finally, thanks for spreading the word about EmailOctopus – it really means a lot.

Rated 5 out of 5 stars

The user interface is clean

The user interface is clean, simple, intuitive and fast.
Best part though is that you can chat with a real human quickly to get the help you need. And they're friendly. I had a great experience with both reps that I spoke with.

26 March 2026
Unprompted review
EmailOctopus logo

Reply from EmailOctopus

Peter – thank you so much, it really made our day! We work hard to make sure there's always a real person on the other end, so it's brilliant to hear that it makes a difference for you. We'll pass your kind words along to the team. 💜

Rated 5 out of 5 stars

EmailOctopus is super intuitive to use

EmailOctopus is super intuitive to use! First time having to do email newsletters, and I've never felt lost using it. Thank you, it's super handy!

25 March 2026
Unprompted review
EmailOctopus logo

Reply from EmailOctopus

Thanks for the lovely feedback, Simone. Really happy to hear you got things going without any issues – that's huge for a first-timer! We're here if you need anything along the way.

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