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Review summary

Created with AI, based on recent reviews

Looking at 133 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, friendliness, and extensive knowledge, making the car-buying process pleasant and stress-free. The service provided is frequently highlighted as exceptional, with many people appreciating the efficient and smooth user experience, from initial inquiries to vehicle collection and after-sales support. However, some customers also noted issues with the product itself, such as discovering scratches on wheels or significant color differences after a respray. A few other people also felt that communication was lacking, with unfulfilled promises of callbacks or being misinformed about vehicle specifications. There were also isolated instances of dissatisfaction with the after-sales service regarding car issues and a lack of support.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their professionalism, helpfulness, and... See more

Service

Customers consistently note positive experiences with service. Many reviewers highlight the helpfulness and... See more

Product

Reviewers mention ambiguous feedback about the product. Some customers report positive experiences, such as... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the helpfulness and... See more

User experience

Clients share positive opinions on user experience. Many customers describe the buying process as smooth,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff very professional, friendly and had a thorough knowledge of their used (& new) stock vehicles. Was listened to by our salesman Marc and vehicle decided upon was within my agreed price range. Cou... See more

Company replied

Rated 5 out of 5 stars

Purchased Kia Sportage six months ago from Kia South Cambridgeshire and today had my second five star experience when a software update was carried out Such polite and professional staff very welc... See more

Rated 5 out of 5 stars

Great experience from start to finish. We travelled from outside Cambridge with our kids, and everything was well prepared for our visit, which made the day much easier for us as a family. Thank you... See more

Company replied

Rated 5 out of 5 stars

Comms were great, the team worked together really well and we were very well looked after. Kudos to Robert, Aaron and sales manager Michael. Best car-buying experience I've had in a long motoring car... See more

Company replied


Company details

  1. Vehicles & Transportation

Written by the company

The home of @Kia, @Mazda, @Nissan & @Mitsubishi. Franchised Service Centre for teh above and #Citroen, #Hyundai, #Fiat & #Ford


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

361 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 85% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

In the end: above and beyond customer service!

**Update**
Changed my review to 5 stars after receiving exemplary customer service. They've gone above and beyond to fix my problem, apologise for the initial confusion and service, and to make sure I was happy. I said I would come back and amend the review if they followed through on their offer and they absolutely have.

I had initially written a 1 star review based on my experience. To cut a long story short, I received my car back from them with a fault it didn't previously have and was told I would be charged extra to then have it investigated. It was a really poor experience and not one that reflects my usual experience with EMG.

I later received a call from the after sales manager, Matt, who was very apologetic and was looking to make things right. He offered to come and collect the car from home to help me out, so I wouldn't have to travel and could keep working from home. They took it in, diagnosed and fixed the issue and waived any costs involved. In Matt's own words they'd "much rather pay the costs themselves if it means keeping a customer happy". They also valeted the car inside and out, simply as a courtesy - that was a very much appreciated extra.

I've been a customer for a long time with EMG and I must say that my initial treatment seemed very out of character for them. The extent they've gone to to try and resolve the issue (and then make up for it further) is very impressive. Thank you, Matt in particular, for all of your effort. I really couldn't ask for any more and can see how much trouble you've gone to to make this right. I now have a sparkling clean, fully working car and am very happy.

Yes, I will definitely be back now as a returning customer.

29 January 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you so much for taking the time to update your review — it truly means a great deal to us.

We’re incredibly grateful for your continued loyalty and for giving us the opportunity to put things right. While we’re sorry that your initial experience didn’t reflect the standards you’ve come to expect from EMG, we’re pleased that Matt and the aftersales team were able to step in, resolve the issue, and restore your confidence in us.

Your recognition of the effort made — from collecting the vehicle to completing the repairs and returning it valeted — will mean a lot to Matt and the wider team. Keeping our customers happy and maintaining long-standing relationships is always our priority.

Thank you again for your trust and for coming back to amend your review as promised. We’re delighted to hear you’re now happy with your fully working (and sparkling clean!) car, and we look forward to welcoming you back again in the future.

Rated 5 out of 5 stars

Bought our sportage from the guys at…

Bought our sportage from the guys at EMG kings lynn.
The salesman Micheal was great and answered everything we were asking for.
The whole process was easy and would definitely recommend.
Will definitely be hoping they are as great at fixing any issues going forward with any warranty claims.

5 February 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your great feedback about EMG Kings Lynn.

We’re delighted to hear that Michael looked after you so well and that the whole process of purchasing your Sportage was smooth and straightforward. It’s always our aim to make things easy and enjoyable from start to finish.

We also appreciate your comments regarding warranty support — please be assured our team will be on hand to assist you should you need anything going forward.

Thank you for your recommendation and we wish you many happy miles in your new car!

Rated 5 out of 5 stars

The Sales rep I dealt with at EMG Haverhill was Nicky

The Sales rep I dealt with at EMG Haverhill was excellent to deal with. They were very professional, were open to negotiating abd were very fair.
I would definitely recommend them and I would happily buy another car from them again.

3 February 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your fantastic feedback about your experience at EMG Haverhill.

We’re delighted to hear that Nicky provided such professional and fair service, and that you felt comfortable throughout the negotiation process. It’s great to know you would happily return and recommend us to others — that really means a lot.

We look forward to welcoming you back when the time comes for your next car!

Rated 5 out of 5 stars

Good customer service

Saw the car, given a test drive and all relevant details.
Issue with mileage record was dealt with promptly and satisfactorily.
I felt very happy to complete the sale.

1 February 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for taking the time to share your experience.

We’re pleased to hear that you were able to view the car, enjoy a test drive, and receive all the relevant information you needed. It’s also great to know that the mileage query was resolved promptly and to your satisfaction.

We’re delighted you felt confident and happy completing the purchase. Wishing you many enjoyable miles ahead!

Rated 5 out of 5 stars

EMG Kia Thetford were really helpful…

EMG Kia Thetford were really helpful and I'd recommend them because over the last 8 years we have had great service. We have mainly dealt with Eric and he's always happy to answer any questions we have, and we always get follow up calls. I only have positive things to say about EMG Thetford.

7 February 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your continued loyalty and for sharing such wonderful feedback about EMG Kia Thetford.

We’re delighted to hear that you’ve received great service over the past 8 years and that Eric has consistently been on hand to answer your questions and provide helpful follow-up. Long-term relationships like this mean a great deal to us.

We truly appreciate your recommendation and look forward to continuing to support you for many years to come.

Rated 5 out of 5 stars

I had my last car for over 10 years so…

I had my last car for over 10 years so was very anxious purchasing a new car as it's a big investment for me. But by January 2026, I eventually found the right car at EMG Huntingdon. The Sales Consultant Alex Minall was exceptional in his professionalism and level of customer care. Alex and his colleagues were very sensitive and supportive throughout the whole process and I am so pleased with my purchase. Thank you to EMG Huntingdon and extra Thanks to Alex for being so understanding and making this a really positive experience.

20 January 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you so much for taking the time to share your experience with EMG Huntingdon.

Purchasing a new car after 10 years is a big decision, so we completely understand how important it was for you to feel comfortable and supported. We’re delighted to hear that Alex Minall provided exceptional professionalism and customer care throughout, and that both he and the team helped make the process a positive and reassuring one.

Your kind words will mean a great deal to Alex and the wider team. Congratulations on finding the right car, and we wish you many happy years of motoring ahead!

Rated 5 out of 5 stars

Friendly Service and efficient

Friendly Service, speedy too.

He spent a good amount of time go through things via a video he made of the car. Paul Gowers is friendly and informative.

7 February 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your great feedback.

We’re so pleased to hear you found the service both friendly and efficient. It’s fantastic that Paul Gowers took the time to create a detailed video and guide you through everything — we know how helpful that can be when making a decision.

We’ll be sure to pass on your kind words to Paul. Wishing you many happy miles ahead!

Rated 5 out of 5 stars

It was the right car at the right price

It was the right car at the right price. The staff were friendly, helpful, professional and genuine. The made the purchase process relaxed, straight forward and enjoyable.

7 February 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your wonderful feedback.

We’re delighted to hear you found the right car at the right price and that our team made the whole experience relaxed, straightforward and enjoyable. Providing friendly, professional and genuine service is exactly what we aim for, so it’s great to know that came across.

We really appreciate your support and wish you many happy miles in your new car!

Rated 5 out of 5 stars

I'd recommend EMG Haverhill to anyone…

I'd recommend EMG Haverhill to anyone because friendly and knowledgeable staff. No pressure to make you buy anything.

2 February 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your kind recommendation of EMG Haverhill.

We’re delighted to hear you found the team friendly and knowledgeable, and that you felt no pressure during your visit. Creating a relaxed and informative environment is exactly what we strive for.

We really appreciate your support and hope to welcome you back again in the future!

Rated 5 out of 5 stars

Exceptional service at Bury St Edmunds…

Exceptional service at Bury St Edmunds had a Ford recall on our motorhome booked in the next day and repair done quickly and professionally.
High Recommend the service department great customer service.

5 February 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for your fantastic feedback about our team in Bury St Edmunds.

We’re so pleased to hear that your Ford recall was booked in promptly and completed quickly and professionally. Providing efficient service and great customer care is exactly what our team strives for, so your recommendation means a great deal.

Thank you again for taking the time to share your experience — we’re always here if you need us in the future.

Rated 5 out of 5 stars

Highly reccomend

Nicky Gregory has made buying a car from Emg haverhill really easy throughout, she has been there every step of the way, is very knowledgeable. I would highly recommend.

10 December 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Ruth, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 4 out of 5 stars

Very helpful and honest team at EMG

Very helpful team at EMG and always someone on hand to help. A special call out to Thomas Bickle who was my contact during my time and he was excellent in all areas of customer service. Many thanks to the team for being honest and helpful

12 January 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Barry, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

Amazing

Went to EMG cambridge. Pedro has been excellent from start to end.
He made me feel
Comfortable, explain everything easily and there was no pressure to buy extras.
Anybody who wants a new car please go and see Pedro we also had a right laugh!
Thanks Pedro/Lewis

23 January 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Lorna, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

Ryan Mackridge outstanding Service

Visited Cambridge showroom on Milton Road. Ryan at Kia has been absolutely outstanding in helping us with our Motability order. From start to finish he was professional, extremely helpful, patient and efficient, making what can sometimes feel like a daunting process completely stress-free.
What really set Ryan apart was his communication and dedication. He kept in regular contact with us throughout and went above and beyond.
Ryan’s commitment, honesty and customer care made all the difference, and we never felt pressured — just well looked after. A first-class service and a real credit to Kia. We wouldn’t hesitate to recommend him.

22 January 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Melanie, we're happy to hear you had such a positive experience with our team! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Rated 5 out of 5 stars

Dealership is very convenient and…

Dealership is very convenient and helpful, good service, Michael the salesman who I dealt with was very good and helpful when I ordered and picked up my new EV 5

16 January 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Roger George, thank you; we appreciate your feedback! If you have any further questions, please don't hesitate to reach out! Thanks again for the recommendation, and have an amazing day!

Rated 1 out of 5 stars

Terrible

Terrible, would never deal with them again. Lied to by salesman on 2 occasions regarding the specifications of the vehicle. After collecting the car there were issues with the car which I was told to put right at any garage as the warranty would cover the costs. After getting the issues seen to could have been rectified pre sale, it turns out that their mickey mouse warranty does not cover issues caused by their ineptness. I’ve now got a bill to pay for out of my own pocket to which EMG are not interested in covering. Shoddy workmanship in prepping the car for collection and a sales person who will happily lie to make a sale, keep clear!

31 December 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Thank you for taking the time to share your feedback. We’re sorry to hear that your experience did not meet expectations.

We would really appreciate the opportunity to understand this further. Please could you contact us at customer.service@emgmotorgroup.com with a few more details, including which dealership you visited, so we can ensure your comments are passed to the appropriate team. Thank you.

Rated 5 out of 5 stars

I decided to sell my car at the age of 84…

I decided to sell my car at the age of 84, as I don't particularly enjoy driving anymore. I'm used to cut and thrust many years ago, but, the quality of driving had really worsened/

I visited my local branch in Huntingdon, negotiated a fait price beneficial to both. The manager Marshall managed to arrange a swift bank to bank transfer which, I appreciated 5 stars

12 January 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Martin,

Thank you for taking the time to share your experience with us. We’re pleased to hear that your visit to our Huntingdon branch was a positive one and that Marshall was able to assist you in agreeing a fair price and arranging a swift bank-to-bank transfer.

We really appreciate your kind words and 5-star rating, and we’re glad the process was handled smoothly and professionally. Should you need any assistance in the future, please don’t hesitate to get in touch. Have a great day.

Rated 5 out of 5 stars

Excellent experience!

I had a positive experience at EMG Mazda Cambridge, because Adam was very accommodating, providing a friendly and thoroughly professional service!

2 January 2026
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Hello Ethan A, we appreciate you taking the time to leave us this feedback. Please don't hesitate to reach out if there's anything additional we can do for you. We hope you have a great day!

Rated 5 out of 5 stars

From very first contact Rob did…

From very first contact Rob did everything to try and find us the vehicle we wanted. When we finally agreed on a vehicle EMG Ely did everything possible to make the transaction as swift and smooth as possible. Rob, Michael & Lawrence, thank you, we only wish we lived closer.

30 December 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Angela Cross, we're so glad that we were able to go above and beyond your expectations! If you have any further questions, please give us a call. We're always happy to help! Thank you, and have a fantastic day!

Rated 5 out of 5 stars

Buying a used car from EMG Haverhill

From when i entered the show room to look at the vehicle I purchased. Paul the sales person that I dealt with was very proffesional nothing was too much trouble every thing was explained to me in great detail. I would recommend buying a car from EMG haverhill

27 December 2025
Unprompted review
Emg Motor Group logo

Reply from Emg Motor Group

Adrian Robins, we're so glad that we were able to go above and beyond your expectations! Please don't hesitate to reach out if there's anything additional we can do for you. Thank you, and have a fantastic day!

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