Emma Bridgewater Reviews 

83,606
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 9,584 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent quality of the products, noting their durability and beautiful designs that brighten homes. Many consumers also highlight the efficient ordering process and the quick, well-packaged delivery of their items. People appreciate the helpful and friendly service, often finding the personalized options a delightful touch. However, some customers also noted issues with delivery, including long wait times, problems with specific carriers, and items not arriving as expected. A few other people also felt that products sometimes arrived damaged or broken. Additionally, some reviewers mentioned that product colors or designs occasionally differed from online representations or perceived a decline in design quality.

What people talk about most

Product

People report positive experiences with product, often highlighting the charming designs, high quality, and... See more

Delivery service

Reviewers mention positive feedback about delivery service, with many customers praising the quick and speedy... See more

Quality

Clients share positive opinions on quality, consistently praising the excellent craftsmanship and durability... See more

Order

Users describe positive interactions with order, highlighting a straightforward and easy ordering process,... See more

Service

Consumers find service to be positive, consistently describing it as excellent, fast, and top-quality. Many... See more

Reviews shaping this summary

Rated 5 out of 5 stars

In your recent sale l bought some more mugs for myself, my husband and son, two 8 1/2" plates with oranges & lemons on, and a child's bowl & drinking mug in a matching little 'suitcase'. The latter se... See more

Company replied

Rated 5 out of 5 stars

Beautifully vibrant coloured designs that really brighten my morning cuppa. These nautically themed mugs arrived earlier than expected, expertly packed in perfect condition. Funny how there is always... See more

Company replied

Rated 5 out of 5 stars

When my order was sent back to EB because the delivery company couldn’t be bothered to deliver it, after a two week wait and money taken for the order, I contacted EB and they kindly sent it out again... See more

Company replied

Rated 5 out of 5 stars

I had an issue with my order but customer service was really excellent, efficient, polite and a replacement sent out quickly. Many thanks. P.S. please could you consider making more cake plate desig... See more

Company replied



Company details

  1. #8 of 10 best companies in Pottery manufacturer
  2. #13 of 18 best companies in Glassware Shop
  3. #159 of 240 best companies in Homewares Shop
  4. #93 of 136 best companies in Kitchen supply shop
  5. #5 of 7 best companies in Pottery shop

About Emma Bridgewater

Written by the company

Born in 1984, we remain true to our original spirit and inspiration: the necessity of getting the thought and design absolutely right. It starts as a deeply felt personal response to what we love in the world around us. We’ve expanded beyond pottery, fill your home with lots of lovely things visit store GIVE 20% OFF contact us

Emma Bridgewater

Written by the company

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Fast and Free Shipping

Free Delivery over £50 spend!

Free Delivery over £50 spend!
No shipping costs on a £50 spend, and we'll have your order at your door within the week. Getting your Emma Bridgewater home ware personalised? It'll be with you within 2 weeks.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

84k reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.5

All reviews

(83,606)

9,336 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

No reply to query

4 out of 5 items are great.
My apple pie baking tin (toast) has a mark and I messaged the same day, a week ago via your Facebook channel asking how it can be rectified and no one has replied.

28 July 2026
Rated 1 out of 5 stars

Shocking customer service.

I am extremely disappointed with the customer service I received from Emma Bridgewater. I had been buying from them for years, this was the first interaction with customer service and I'm appalled. I contacted them after receiving a mug with a small chip and simply asked if it could be replaced. I even provided additional photos when requested, but they were all dismissed by saying the images were AI and refused to help. They were quite clearly not AI generated. I have spent hundreds of pounds at Emma Bridgewater over the years and this was a mug in the sale reduced to £10 that arrived chipped and I wanted replacing.
I honestly find it shocking that as a genuine and loyal customer I've been told that I have created an AI-generated image for a £10 mug, I even offered to return the mug using a prepaid label so they could inspect it in person themselves, but this wasn't taken up.
For a premium brand with a reputation for quality, I expected much better customer service and a fairer approach to resolving a genuine issue. Instead, I was left feeling like my honesty was questioned and I was some con artist. Customer service is what makes or breaks a company and sadly this experience has put me off ever buying from Emma Bridgewater again.

7 August 2026
Unprompted review
Rated 5 out of 5 stars

Glitches sorted by a real human …

Ordered several items and prior to delivery was very efficiently notified that one item...paper napkins..were a different cover from that described. Offered options of refund or choose an alternative, which I did, and all ended happily. Great to be dealt with in a friendly, intelligent, way by a real human.
Makes a difference. Thank you

28 July 2026
Rated 5 out of 5 stars

Great mug for my Mum as a mother of the…

Great mug for my Mum as a mother of the bride present - thank you! Delivery was very speedy!

28 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Katharine,

Thank you for your wonderful review. Our customer experience is very important to us. 

Kind Regards,
Emma Bridgewater Team

Rated 4 out of 5 stars

Need to use a different courier!

Unfortunately, because the courier ignored delivery instructions left the parcel on our front doorstep, we never received the items.
But the customer service I received following this was excellent.

21 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Suzanne,

Thank you for sharing your experience with us. We do hope that you continue to enjoy shopping with us.  

Kind Regards,
Emma Bridgewater Team

Rated 1 out of 5 stars

I haven’t received my order…it’s been…

I haven’t received my order…it’s been with Evri for 13 days and no word on any further delivery details.

28 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Corrane,

Thank you for taking the time to leave a review. We do apologise that you have not yet received your order, we do understand that this is disappointing.

We can see that you are in contact with our Customer Service department and a member of the team is looking into this further for you. We do hope to have this resolved for you as quickly as possible.

We do apologise for the disappointment that this has caused.

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

One bowl arrived cracked unfortunately

One bowl arrived cracked unfortunately, but it was handled swiftly and with the utmost care and professionalism. I received an immediate refund. The rest of the order arrived safely and as always, it was of the best quality. Highly recommend!

27 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good morning,

Thank you for sharing your experience with us. We do hope that you continue to enjoy shopping with us.  

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Goods arrived on time.

Goods arrived on time.
Great product.
Delighted.

23 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good morning Andrea,

Thank you for taking the time to review our service. We are delighted to hear that you love your recent purchases! 

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Great customer service

Great customer service

20 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good morning Hilary,

Thank you for your 5* review. We can’t ask for more than a happy customer.  

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

I love this brand!

I love this brand and their professional customer service.

20 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good morning Naomi,

Thank you for taking the time to review our service. We do hope that you continue to enjoy shopping with us.

Kind regards,
Emma Bridgewater Team

Rated 5 out of 5 stars
Emma Bridgewater logo

Reply from Emma Bridgewater

Good morning Linda,

Thank you for taking the time to leave a review. We are delighted to learn that you are happy with your recent purchases!  

We do hope that you continue to enjoy shopping with us in the future.  

Kind Regards,  
Emma Bridgewater Team

Rated 5 out of 5 stars

Beautiful mug

Beautiful mug. Arrived quickly

27 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good morning,

Thank you for taking the time to leave a review. We are delighted to learn that you are a fan of our products, and we do hope that you continue to enjoy shopping with us!  

Kind Regards,
Emma Bridgewater Team

Rated 5 out of 5 stars

Lovely well crafted item

Lovely well crafted item. Will treasure!

20 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good morning,

Thank you for your lovely review. We do hope that you continue to enjoy shopping with us. 

Kind Regards,
Emma Bridgewater Team

Rated 1 out of 5 stars

Inconsistency in items

I have had a replacement of an item which was no better than the original that I received initially. I’m not wholly comfortable with the explanation that Customer Services has given me for this – I appreciate that these items are created individually but it can’t be right that there is no uniform approach to those that undertake and paint these items as to how uniformity can be created and you get such disparities. I have to say I have recently returned to Emma Bridgewater after quite a long time of not purchasing items – I really didn’t like most of what was being produced – but I have liked a lot of of what has come online recently, so this is disappointing.

The lack of any shops to physically visit now(and I don’t count Bicester as it only sells seconds) makes managing issues like this even more difficult because you can’t choose the item yourself.

27 July 2026
Emma Bridgewater logo

Reply from Emma Bridgewater

Good afternoon Jennifer,

Thank you for taking the time to leave a review.

We are very sorry to learn that you are disappointed by your recent experience with us. Our customer experience is very important, and your feedback will be passed onto the relevant department so that we can look to improve in this area.  

Kind Regards,
Emma Bridgewater Team

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