I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more
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Review summary
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Reviews shaping this summary
You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation... See more
Wonderful shop! Very helpful and informed staff. Upbeat. Great products is the focus. Perhaps my favorite shopping spot in London. Appreciate owner’s focus on a smart great charity that uses her... See more
excelllent quality from a bygone age of real skills in shirt-making. lovely prople to deal with which is an added bonus compared to the usual experience of buying clothes from standard retailers. Wo... See more
Company details
- #52 of 229 best companies in Men's clothes shop
Written by the company
Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.
Contact info
66 Jermyn Street, SW1Y 6NY, London, United Kingdom
- 020 7930 9980
- sales@emmawillis.com
- emmawillis.com
4.8
Excellent
740 reviews
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Very responsive and helpful in-store…
Very responsive and helpful in-store assistance.
13 February 2026
timeless and elegant
emma willis makes some of the most elegant clothes in the uk, which is to say: some of the most elegant clothes in the world. beautifully made, of beatiful materials, in timeless designs. my wife still wears a silk shirt i bought for her from emma in 1998. emma's clothes are the opposite of fast fashion, and we really appreciate that.
29 July 2025
I received advice about sizing and it…
I received advice about sizing and it was on the money.
16 February 2026
The cashmere scarf was beautiful
The cashmere scarf was beautiful, soft, Scottish cashmere. The olive color is a great match for my trench coat. I have purchased several shirts from Emma. All of her products are of the highest quality. They are classy and refined. No mass production. I wish Emma would come to the USA like some of the British bespoke tailors do. Her products are first rate.
9 February 2026
Amazing Shirts
Really good high quality shirts. The customer service is excellent.
I have brought my shirts from Emma Wills for a few years now, the material still feels great and held up really well.
22 May 2025
It was very easy to work with the EW…
It was very easy to work with the EW team selecting the right fabric and designing a shirt. The shirt was made quickly and instantly fit! Immediately ordered another shirt in a different color.
11 February 2026
Emma Willis deliver top quality shirts…
Emma Willis deliver top quality shirts and sweater along with wonderful service and help- best shirts I have worn-
2 February 2026
Always excellent.
10 February 2026
It was my first time shopping at Emma…
It was my first time shopping at Emma Willis. I bought 2 shirts. But only later did I realise I bought wool/cotton blend winter shirts. I really meant to buy cotton work shirts. I guess I would have liked more guidance from the staff. Shirts are nice, just not what I wanted.
6 February 2026
Best quality of linnen
Best quality of linnen, Stylish - a twin-set of beauty for ever!
6 October 2025
Fast delivery and nice garments very…
Fast delivery and nice garments very satisfied will buy more have already shirts and now pullover and scarf.
2 February 2026
Emma is the finest shirt maker there…
Emma is the finest shirt maker there is! Beautiful shirts. Top notch customer service. I’m proud to wear her bespoke shirts!
30 January 2026
When Emma Willis has a sale, JUMP!
When Emma Willis has a sale, you have to act fast. I love their cashmere sweaters. The quality is great however some of the collars on the sweaters aren't consistent. Since I live in the US, returns would be a challenge. Overall 4
22 January 2026
Another beautiful cashmere jumper
Another beautiful cashmere jumper, delivered quickly and gorgeously presented. I rang the store to get advice on sizing which was incredibly helpful and reassuring and my husband adores his second Emma Willis Christmas gift! X
22 January 2026
As always excellent service and superb…
As always excellent service and superb quality.
22 January 2026
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