EQi Reviews 627

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patience, making interactions pleasant and productive. Many people highlight the excellent customer service, appreciating the clear communication and the smooth, efficient resolution of their queries. The overall service is frequently described as outstanding, with consumers noting the ease and effectiveness of their experience. However, some customers also noted issues with response times, mentioning long waits on the phone or for email replies, and occasional difficulties with the user experience, including login problems. A few other people also felt that the service was inconsistent, with some representatives being less knowledgeable or helpful, leading to frustration and a perception of poor customer care.

What people talk about most

Staff

Customers had positive experiences with staff. Many reviewers praised the helpfulness, knowledge, and... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Response time

Consumers find response times to be ambiguous. While some reviewers experienced quick responses and swift... See more

Service

Clients share ambiguous opinions on service. Many reviewers praise the excellent service, highlighting... See more

User experience

Reviewers mention ambiguous feedback about user experience. Many customers found the process straightforward... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ratheesh P Was quite helpful. However, there was long silences on the phone and I never knew whether he was still there or not so I think some sort of reassurance could have been good. But that's... See more

Company replied

Rated 5 out of 5 stars

The member of staff acted quickly, understood my needs ,explained how she would proceed and offered to call me back once the trading was complete to save me hanging on the phone. She quickly called me... See more

Company replied

Rated 5 out of 5 stars

Ramysa was most helpful in my queries, providing quick responses and solution to my questions. She was very knowledgeable and patient. Would politely request you revise the hold music on the pho... See more

Company replied


Company details

  1. Money & Insurance

Written by the company

EQi offers customers independence, choice and control over their investments. Invest in stocks, shares and funds with an EQi ISA, LISA and SIPP.

EQi

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

627 reviews

5-star
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Rated 4 out of 5 stars

Answered all my questions for me…

Answered all my questions for me quickly.

7 January 2026
Unprompted review
EQi logo

Reply from EQi

We're happy to hear that we answered your questions quickly. Thank you for your feedback; we appreciate it!

Rated 2 out of 5 stars

Very Slow ISA Subscription Processing

If you want a fast ISA Subscription transfer of shares then be advised EQI are considerably slow. Their SLA is 10 days but you will be lucky if they manage that and seem to find it ok to adjust their SLA's whenever they please. Everything is "unpresecdented" these days no matter what you want done

7 January 2026
Unprompted review
EQi logo

Reply from EQi

We appreciate your feedback regarding the speed of our ISA subscription transfers. We are sorry to hear that our service did not meet your expectations and that the transfer took longer than anticipated. We aim to adhere to our service level agreements and will review our processes.

Rated 4 out of 5 stars

Had to wait a while to be spoken to and…

Had to wait a while to be spoken to and the account number does not seem to be recognised when stated on the automated part of the call, but once I got through, the person was very helpful

6 January 2026
Unprompted review
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Reply from EQi

We appreciate you bringing this to our attention. We're sorry you had to wait and experienced issues with the automated system. We're glad the person you spoke with was helpful.

Rated 5 out of 5 stars

Professional service

Needed help adding my ISA to my account. Advised it was held on a separate system. Was taken trough the steps to access my ISA. Patient and professional.

30 December 2025
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Reply from EQi

We appreciate you sharing your experience. We're happy to hear that we were patient and professional while guiding you through the steps to access your ISA. Thank you!

Rated 5 out of 5 stars

EQI Customer Experience Representative…

EQI Customer Experience Representative Mark Caffery provided an exceptional customer service. Mark handled my query with excellent knowledge to assist with my account issue.

2 January 2026
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Reply from EQi

We're happy to hear that our representative was able to resolve your account issue with such expertise. We appreciate you taking the time to share your positive experience!

Rated 5 out of 5 stars

Liam was polite

Liam was polite, professional and efficient. Answered my query easily

23 December 2025
EQi logo

Reply from EQi

We're happy to hear that you found our service efficient and helpful. Thank you for taking the time to share your positive experience with us.

Rated 5 out of 5 stars

Easy to open account as well as…

Easy to open account as well as transfer shares into the EQi ISA from another broker. Some forms needed a wet signature which is a little bit inconvenient this day and age but the requests were swiftly actioned.

18 December 2025
Unprompted review
EQi logo

Reply from EQi

We're happy to hear that opening your account and transferring shares to your EQi ISA was easy. We appreciate your feedback regarding the wet signatures and are glad the requests were swiftly actioned.

Rated 5 out of 5 stars

professional

professional , friendly and spoke very clearly

17 December 2025
EQi logo

Reply from EQi

We are happy to hear that you found our team professional and friendly. We appreciate your positive feedback and thank you for your review.

Rated 5 out of 5 stars

chat function on the website

I used the chat function on the website - the experience was excellent. The operator was clear, concise, speedy in response and understood my issue clearly.

16 December 2025
EQi logo

Reply from EQi

We're happy to hear that our chat function provided you with an excellent experience! We appreciate your feedback regarding the clarity, speed, and understanding shown by our operator.

Rated 5 out of 5 stars

Mark was very helpful and knowledgeable…

Mark was very helpful and knowledgeable and friendly.sorted everything out for me and was very patient with many questions.i couldn’t be happier about the level of service I received

16 December 2025
EQi logo

Reply from EQi

We're happy to hear that you had such a positive experience! We appreciate your kind words about the service you received and that everything was sorted out to your satisfaction. Thank you for your feedback.

Rated 1 out of 5 stars

SHOCKING

SHOCKING

I have used Equinity for around 18 years and their service has never been worse.
The automated security system can not hear what you are saying. Then you're transferred to a person who cant get a transfer from a current account into the Equinity account. Barclays says that EQI never requested money from them any of the 3 attempts I have made (Do you see the irony? I'm tyring to add funds to my EQI acocunt and it isn't working...)
Then the bloke on the phone admits "we changed the payment system (Which used to work fine) and now - all this trouble..."
I've had the following issues with EQI in the last three years:

Cant log in (My PIN no. has never changed) but a glitch in their system keeps asking for the same number from mu PIN but it never works

They dont action on requests

Takes 20 mins to reach a person

Cant fund the account

Cant find the receipts I need on their website because their email system DELETES the emails after a fixed period of time (You cant make this up)

All in all, EQI has become a train wreck. Go anywhere else.

16 December 2025
Unprompted review
EQi logo

Reply from EQi

We appreciate you bringing these issues to our attention. We are sorry to hear about the difficulties you have experienced with our automated system, transfers, login, requests, wait times, funding, and accessing receipts. We'll investigate further and contact you direct.

Rated 3 out of 5 stars

Customer Service

I have been calling Eqi for a few days now, at one point waiting time was more than 45min and still not managed to get through. I saw they had online chat available and Liam provided excellent customer service. Thanks to Liam all my issues have been resolved.

15 December 2025
EQi logo

Reply from EQi

We appreciate you sharing your experience. We're sorry the call wait times were lengthy, but we're glad the online chat resolved your issues. We are happy to hear that our service met your needs.

Rated 5 out of 5 stars

Excellent Response

Very quick response and easily understood what was wanted to solve my problem very quickly

15 December 2025
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Reply from EQi

We're happy to hear that our team provided a quick and effective solution to your problem. Thank you for sharing your positive experience with us!

Rated 5 out of 5 stars

Excellent piece of advising and very customer focus

Whilst the wait time on the call was way too much Roger once he came on made the whole call very effective not just answering the queries but importantly adding value and helping with step by step to ensure my underlying problem had solutions and a plan of action. Excellent advisor. Eqi is lucky to have him.

12 December 2025
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Reply from EQi

We appreciate you sharing your feedback. We're happy to hear the advisor was so helpful and provided a comprehensive solution. We'll address the call wait times to improve our service. Thank you!

Rated 5 out of 5 stars

Great Service from EQI

I had to fill in a few forms and was struggling with where to find them and with some of the information I needed. The lady stayed on the phone for some time directing me to the correct forms on the different websites and checking what information I was unsure about. Excellent service !

11 December 2025
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Reply from EQi

We're happy to hear that our assistance with the forms and information was helpful! We appreciate your positive feedback and are glad we could provide excellent service. Thank you for taking the time to share your experience.

Rated 1 out of 5 stars

Appalling service

Appalling service, i have sent numerous messages with instructions re moving some shares and they still haven’t been actioned. My secure message function stopped working and I couldn’t send any messages and no explanation was given why. I am still waiting nearly a month on for my instructions to be actioned.

1 December 2025
EQi logo

Reply from EQi

We regret to hear about the difficulties you've experienced with your share transfer and the secure message function. We appreciate you bringing this to our attention. We're looking into the reasons for the delay and the messaging issue to prevent similar situations in the future. Thank you.

Rated 5 out of 5 stars

Thanks for making it easy

Mark made the experience easy, he simplified, explained and answered any questions accordingly.

9 December 2025
EQi logo

Reply from EQi

We're happy to hear that the process was made easy for you. We appreciate you taking the time to share your feedback and are glad you had a great experience.

Rated 1 out of 5 stars

Opened an account on Fri

Opened an account on Fri, no email confirming so called today to speak to them. Whilst waiting 20 mins on someone answering I decided to checkout Trustpilot reviews and found the results worrying. Hung up and will look elsewhere.

8 December 2025
Unprompted review
EQi logo

Reply from EQi

We are sorry that you didn't receive a confirmation email and experienced a long wait time. We appreciate your feedback and have requested some further information to help us understand in more detail the issues you faced.

Rated 1 out of 5 stars

Shocking only able to log in once in 2 weeks.

Every single time I try to log in I get the following message "We appear to have a problem at this time, please try again. If this persists please call Customer Services."

Multiple devices and multiple browsers, out of the last 15 attempts I actually managed to log in once. As soon as I managed to log in again I'm selling and closing this account.

Shocking cannot even have a web site you cannot log into, how can you look after my finances.

6 December 2025
Unprompted review
EQi logo

Reply from EQi

We're sorry you're having login issues across multiple devices. Thank you for bringing this to our attention. We'll investigate this problem to improve our website's reliability. Thank you for your feedback.

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