FiftyUp Reviews 1,031

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and extensive knowledge, making interactions pleasant and informative. The customer service is frequently highlighted as exceptional, with many people appreciating the clear explanations and personalized approach. People also found the overall service to be excellent, noting the efficiency and ease of the process, often leading to quick approvals. Reviewers were particularly impressed with the affordable pricing and the smooth user experience. However, some customers also noted that they felt rushed or that agents were primarily focused on making a sale, and a few reviewers mentioned feeling pressured to commit to a purchase when they were only seeking a quote.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers highlighted the helpfulness and... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the helpfulness and... See more

User experience

Users describe positive interactions with the overall experience. Many customers found the process easy,... See more

Price

Clients share positive opinions on price. Many reviewers highlight the good pricing, great rates, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

When we called we did not have a long wait time which was really good. We found the salesperson was very helpful in answering all our questions and helped us choose the right policy to fit our needs... See more

Company replied

Rated 5 out of 5 stars

Hello 😄 The agent that called me was Sherry (Mahdiye). She was extremely patient, explained things clearly, knew the services Fiftyup offers and had a nice bedside manner. Often, agents are either un... See more

Company replied

Rated 5 out of 5 stars

My experience was made great by the person who reached out to me after I filled out the form online. She was very personable and I felt good to be talking to her. She was very knowledgable and for the... See more

Company replied

Rated 5 out of 5 stars

Daashiel was absolutely amazing. She was so helpful, so patient just amazing. I would highly recommend anyone getting insurance with her andherdefinitely dashile. As the person who does it over the p... See more

Company replied


Company details

  1. Life Insurance Agency
  2. Funeral Insurance Company
  3. Insurance company

About FiftyUp

Written by the company

At FiftyUp, we’re proud to support Canadians over 50 with life insurance and final expenses insurance, designed to reduce financial stress and help protect your legacy.

We understand that planning for the future isn’t always easy, but it’s important. That’s why our insurance solutions are simple, affordable, and tailored specifically for the over 50 community. Our policies are designed to help cover everyday living costs, unexpected medical bills, mortgage repayments and end-of-life costs such as funeral expenses, and other financial obligations, allowing your loved ones to focus on what matters most.

Our customers are supported by Canadian-based, licensed insurance advisors who provide clear and compassionate guidance throughout the process. With straightforward options and no unnecessary complexity, we make it easier for Canadians over 50 to understand their coverage and make confident decisions about their financial future.

All FiftyUp policies are backed by Teachers Life, a federally regulated Canadian insurer with over 85 years of experience protecting Canadian families. As part of Canada’s over 50 community, we’re committed to offering trusted insurance coverage with respect, transparency, and care.

Contact info

FiftyUp Life & Final Expenses Insurance

Simple life and final expenses insurance for Canadians over 50.

4.8

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

Insurance policy

The girl i spoke with today explained herself very well about my insurance policy& she was very pleasant & knowledgeable.

14 April 2026
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Reply from FiftyUp

Hi Kevin! Thank you for taking the time to leave feedback. I'm glad to hear the service you were provided with was aligned with a strong customer focus.

Rated 5 out of 5 stars

Courteous

Courteous, personable and knowledgeable representative.

14 April 2026
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Reply from FiftyUp

Thanks for the positive feedback, Barry! We appreciate you sharing your experience with us.

Rated 5 out of 5 stars

I lost contact and cam called back but…

I lost contact and cam called back but I was in a no service zone I missed his call but was able to connect on the next day cam you are an awesome person

14 April 2026
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Reply from FiftyUp

Hi Roselind! Thank you for taking the time to leave feedback for Cam. I'm glad to hear the service you were provided with was aligned with a strong customer focus.

Rated 5 out of 5 stars

Amber was an amazing agent

Amber was an amazing agent. She answered all my questions and we had a few laughs also. Thank you Amber keep up the good work!! 😃

14 April 2026
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Reply from FiftyUp

Thank you, Wendy, it's always a pleasure to hear about great experiences with Amber. We would love your permission to use your lovely comments as a customer testimonial.

Rated 5 out of 5 stars

Affordable life Insurance

Marcus was knowledgeable and very helpful in assisting me. Thanks!

14 April 2026
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Reply from FiftyUp

Hello GJ! Thanks for the lovely feedback for Marcus - that is fantastic to hear!

Rated 4 out of 5 stars

The experience I had was a bit…

The experience I had was a bit nerve-racking but good I've never did anything close to this, and the person that I was being interviewed by was very professional as well as patient, but to make sure I have my children and sister and brother protected as well as myself is a weight taken of my shoulders I give u many thanks for taking my application, thank u and have a great day.

10 April 2026
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Reply from FiftyUp

Thank you for sharing, Charles—we truly appreciate your kind words on the representative's professionalism and patience during such a nerve-racking first-time experience. We're honored to help lift that weight by protecting you, your children, sister, and brother, and wish you a great day too!

Rated 5 out of 5 stars

The agent I talked to to set up my life…

The agent I talked to to set up my life insurance was clear spoken,friendly and got me to understand my liabilities and whats covered. I haven't had life insurance in a long time as I'm not getting any younger im glad my family will be able to care of costs and look after my departure.

13 April 2026
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Reply from FiftyUp

Thank you for your feedback, S.K—we're glad the agent was clear, friendly, and helped you understand your coverage and liabilities fully. It's wonderful to provide peace of mind for your family's future care.

Rated 5 out of 5 stars

Agent was polite

Agent was polite, clear on what was he saying, made sure my information was correct.

13 April 2026
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Reply from FiftyUp

Hi Monias! It's fantastic to hear that you are happy with our service. We always enjoy receiving positive feedback.

Rated 4 out of 5 stars

great work on phone

great work well spoken

10 April 2026
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Reply from FiftyUp

Great news, Randy! We are delighted to receive positive feedback and very happy that we could offer you outstanding service.

Rated 5 out of 5 stars

The gentleman that I spoke to was…

The gentleman that I spoke to was knowledgeable and courteous and explained everything very well.

13 April 2026
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Reply from FiftyUp

Hi Diana! Thank you for taking the time to leave feedback for. I'm glad to hear the service you were provided with was aligned with a strong customer focus.

Rated 5 out of 5 stars

I found the gentleman who helped to be…

I found the gentleman who helped to be very patient kind and caring. I immediately trusted him which in its self is hard for me to do. I thankyoy so much for understanding my situation and fixing things .

13 April 2026
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Reply from FiftyUp

Thank you, Margo—we'll ensure the gentleman hears how much his patience, kindness, and caring nature meant to you, especially in earning your trust and resolving your situation. We're grateful for your feedback!

Rated 5 out of 5 stars

I had Clinton as your rep

I had Clinton as your rep. He was very polite and knew his job well, young man deserves a raise or at least a recognition of a job well done. Any questions I had he answered promptly and accurately. I have been wanting a life insurance for some time, my husband passed in 2021 without any, he wanted to get one but I couldn't get myself to believe he was going to be gone. So I wanted something for my kids. Thank you for the opportunity to do this at a price that is affordable

13 April 2026
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Reply from FiftyUp

Thank you, Lisa—we'll pass along to Clinton how polite, knowledgeable, and prompt he was in answering all your questions, and he truly deserves that recognition for a job well done. We're sorry for your husband's passing in 2021 and honored to provide affordable life insurance for your kids' security now.

Rated 5 out of 5 stars

The service was excellent

The service was excellent. Iam rating it 5 stars. Cathy Hutzul

9 April 2026
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Reply from FiftyUp

Thank you, Cathy Hutzul, for the excellent 5-star rating. We truly appreciate your kind feedback.

Rated 5 out of 5 stars

Excellent

The person on the phone answered all my questions. And im satisfied with the policy..

9 April 2026
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Reply from FiftyUp

Thank you for your feedback, Robin—we’re glad all your questions were answered and that you’re satisfied with the policy.

Rated 4 out of 5 stars

Wasn't expecting the quick response

Wasn't expecting the quick response but was interested by the conversation and decided to purchase the life policy

6 April 2026
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Reply from FiftyUp

Hi Dear! Thank you for your feedback—we’re glad the quick response and conversation helped you decide to purchase the life policy.

Rated 5 out of 5 stars

The person I talked to was wonderful…

The person I talked to was wonderful answered all my questions and explained things thoroughly to me which I appreciated

10 April 2026
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Reply from FiftyUp

Thank you for sharing, Trish—we’re delighted the representative was wonderful, answered all your questions, and explained everything thoroughly. Your appreciation means a lot to us.

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