While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Five star all the way. I've ordered twice so far and I'm so impressed. Brilliant choices and excellent customer service. Many thanks!

Rated 5 out of 5 stars

Absolutely love this company. It was easy to use and I loved all of the hand picked fragrances (which did make picking one very hard!!) I finally decided on one and it has just arrived with unexp... See more

Rated 5 out of 5 stars

Can a virtual perfumery replace an in-shop consultation? Yes. I’m happy to say that Fiole’s questionnaire effectively determined what makes my fragrance legs wobble. Afterwards, I had the option of... See more

Company replied

Rated 1 out of 5 stars

Algorithm clearly didn't work for me. My answers were for herby, fresh, clean, soft, citrus unisex fragrances and I ended up with a box of floral, fruity, sweet feminine scents. Got it half price on t... See more

Company details

  1. Perfume store

Written by the company

The World's 1st Virtual Perfumery.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

49 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent service and a great concept!

I discovered Fiole on Instagram. As a perfume lover I was intrigued by the concept.
I took the quiz and was speedily sent out six perfume samples of which I loved most! I’m currently deciding which to purchase.
Fab idea and excellent service and communication! Will definitely be recommending to my friends!
A more interesting way to shop for perfume.

28 September 2021
Unprompted review
Rated 5 out of 5 stars

Utterly brilliant!!

I stumbled upon Fiole via TikTok and was instantly intrigued. Since falling out of love with my old perfumes, I've struggled to find what works for me. I get so overwhelmed by the options and have not found anyone who has been able to truly help/advise.
So I thought, well why not give this a try - they seem to be offering the help that I have struggled to find, linking general smells that I love, with fragrances.
I must admit I did the test twice because I had a sneak peek at my first fragrances after questioning one of my choices and realised I had indeed clicked the wrong options.
On my second quiz I corrected that answer and trusted the process - it was totally worth it and I have fallen in love with three of the six! It was so difficult because they're all so accurate, that my fiancé and mum were drafted in... All of us were left struggling to decide. I've followed my gut, but will be purchasing the others over the coming months - so excited to have a sophisticated collection of fragrances, that are all equally delicious but with slightly different notes / feel!

11 August 2021
Unprompted review
Rated 5 out of 5 stars

I can't recommend highly enough!

I wanted to get a new perfume for my birthday and wanted to get something a bit different to the usual 'Chanels' and 'Jo Malones' that dominate the perfume departments. I was excited to discover Fiole and the unique service they offer and it was an added bonus that I could support a new and independent business at the same time!

Being used to the more mass-produced scents around at the moment, I was initially worried that I wouldn't find a scent that I would like, or that they might be too heavy for me. I did the online questionnaire, received my 6 samples and there were 2 that were definite favourites! When I opened up the envelope to see which were my favourite 2, it was such a surprise as based on their names, I wouldn't have looked twice at these scents had I seen them in a shop.

Another bonus of having a sample box is the fact that you can 'live' with the perfumes for longer. So, I eventually went for my 2nd favourite perfume as I preferred the base notes and it stayed on my skin for longer than my first preference.

You get what you pay for and it is clear how high quality these scents are, and how much care and thought Fiole have put into selecting the perfumes from the brands which they want to represent.

With quick delivery too, I can't recommend Fiole enough!

11 May 2021
Unprompted review
Rated 5 out of 5 stars

Smells so good, quick delivery, very happy!

I ordered a fiole box to find out what perfume was the best for me, when it came I didn’t actually think I’d buy a fragrance but my favourite that it told me smelled so good! Delivery was quick, I loved the whole experience. Will definitely purchase again! Am currently recommending it to all of my friends.

23 March 2021
Unprompted review
Rated 5 out of 5 stars

Fantastic concept, great company, premium experience and brand

I have had dealings with Sam in the past before he set up Fiole along with my partner and my family having used his services in the past. He has an incredible talent and along with Josh who seems equally so has created a place I can purchase gifts that are personal and provide for a fun experience during an otherwise turbulent time. I have directly and indirectly got 4 boxes 3 as gifts and gone through the process myself and found a new fragrance. When you purchase fragrances as well the packaging and everything is very detailed. I have not been this impressed by a new idea in a long time. I will be using Fiole as my first stop for fragrance.

16 March 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear Alexander,

Thank you so much for your feedback! We're so delighted that you enjoyed your box and found a fragrance that you love!

We hope it accompanies you through many happy times to come and look forward to speaking with you again soon.

Best wishes,

Sam & Josh at The Fiole Team

Rated 1 out of 5 stars

Overpriced Scam

I bought a box of samples for £25 that clearly did not follow the questions that were asked at the ordering stage. When I got the box I was disappointed that the samples were just like the free samples given as testers in stores....worse, when I found at least one fragrance I did like, it was a staggering £225 for a 75ml bottle. I will stick with my usual brand from the usual store. Stay clear!

16 March 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear David,

Thanks for your feedback. As a brand new company we are incredibly grateful to hear about people's experiences. Some responses to your comments below.

The recommendations given are meticulously matched to the choices you will have made within the Fragrance Finder by professional fragrance specialists. It's a carefully conducted method that is working efficiently for many people everyday, so we're saddened to hear you didn't feel it worked for you too. We were especially saddened to read that you were dissatisfied considering that, according to your feedback, we actually achieved our/your main goal; to find a fragrance that appeals to your taste.

With regards to pricing & sizing, we try our hardest to be transparent with our service and work incredibly hard to make sure that the products/options available to you are clear before you make a purchase. We are very proud that all of our brands focus on making the finest quality products they can, using the best raw materials available to them, paying great attention to detail to composition, bottling and to providing fragrances in long-lasting concentrations. However, this level of quality does sometimes mean that they are occasionally be a little dearer than the usual high street products.

We'd love to work something out to make sure that you enjoy our experience in the way many others are doing, so if you get in touch with us at info@fiole.co.uk we'd be very glad to arrange something for you.

Thanks again for your comments and hope you have a great week,

Sam & Josh at The Fiole Team

Rated 5 out of 5 stars

Great selection of amazing scents…

This is a great way to find a new luxury perfume
you get enough of the perfume to try for a couple of days for each scent.
The perfumes smell incredible and last for many hours.
The only downside is I now want to purchase all of them 🤣

3 March 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear LadyE,

Thank you so much for your feedback and for giving our experience a try.

We are absolutely elated that you enjoyed it so much and that you found a variety of scents you love!

Best wishes and hope to speak with you again soon.

Sam & Josh at The Fiole Team

Rated 3 out of 5 stars

Replicas

I was looking for a new fragrance and I ordered the box of samples. I picked my favorite but the smell was one that I already knew. So if you want replicas of popular perfumes this is for you. For this price rage I expected something unique or new...

2 March 2021
Unprompted review
Fiole logo

Reply from Fiole

Hello there!

Thanks so much for giving the Fiole Experience a try. We're delighted to hear that our method managed to establish the type of fragrance you enjoy!

Thanks also for your feedback - we really appreciate it. We do however have to point out that whilst it's always possible that a recommended scent may remind you of something you've tried before, we are not in the business of making replicas.

We only represent Independent Brands that create products with the greatest sense of artistic integrity, so am afraid to say that you're simply mistaken on that front.

That said, we'd love to help you find a new fragrance! If you get in touch with us at info@fiole.co.uk we'll happily work something out so that you can continue your olfactory exploration ☺️!

Sam & Josh at Fiole

Rated 5 out of 5 stars

Fiole is luxury

I bought a box for myself and for my partner. Being able to try all the different perfumes properly, over a week or longer is such a great way to know which one you want to invest in.

25 February 2021
Unprompted review
Rated 5 out of 5 stars

I’d highly recommend giving Fiole a go!

I’d highly recommend giving Fiole a go! A quick and innovative way to find out the perfect scent for you and your partner, with outstanding high quality perfumes!

22 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear Dan,

Thank you so much for your kind words! We're so pleased that you enjoyed your experience with us ☺️

Best Wishes,

Sam & Josh at Fiole

Rated 5 out of 5 stars

Wow!

Wow - what a fantastic, interactive experience that gave me my fragrance personality in such a fun and straight forward way. I am not ordinarily a man that shops for fragrances so the Fiole box gave me chance to do something in my own time, stress and pressure free and it was an absolute pleasure.
Innovative / fun and stress free. Thank you Fiole.co.uk

21 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear Neville,

Thanks so much for your feedback! We're over the moon to hear that you had fun using our method and that it alleviated some of the pressures that usually come with fragrance shopping. We hope you love your new fragrances!

Best Regards,

Sam & Josh at Fiole

Rated 5 out of 5 stars

Unique, special and it works !

Such a unique and wonderful experience- and the best part of it is that it definitely works! My “go to” fragrance preferences are “green” all the way and within my samples were several that I loved. Finally settled on one favourite and then was able to buy a full size bottle redeeming the cost of my box of very generous samples against it. A win/win situation all round and I have a fantastic new favourite fragrance too (Berlin by Gallivant).

21 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear Sarah,

Thank you so much for this comment! It's always great to hear that our recommendations match up to what you were hoping for. Berlin is also such a fantastic fragrance - great choice! We hope you enjoy it for many scented months to come ☺️

Best Wishes,

Sam & Josh at Fiole

Rated 5 out of 5 stars

Thank you for my ‘Fiole box’

Thank you for my ‘Fiole box’ - what a great concept and such a fun thing to do. Loved it!

20 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear Danny,

You are so welcome! We're delighted that you had fun and enjoyed our method.

All the best,

Sam & Josh at Fiole

Rated 5 out of 5 stars

A beautiful lockdown treat

In lockdown we've been missing going out for treats and the at home perfume consultation experience was not only a treat but really good fun, we opened a bottle of champagne and spent an evening trying the different perfumes and coming up with our shortlist. It's a great opportunity to try before you buy which a lot of the cosmetics industry could learn from, being able to claim back the cost of the box against future purchases shows that they really believe in their process which is reassuring. The samples have enough that you can try wearing your favourite choice for a day which means you can be really sure in your decision. We ended up buying each other perfume as a treat and the perfume is such good quality it smells amazing all day and lasts for such a long time. It's a real self care boost to put on some fabulous perfume when lockdown is getting a bit much! Everything came beautifully wrapped and really quickly, we would definitely use Fiole for our future perfume orders.

20 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Hello!

Thank you for your feedback. Everybody deserves a little treat (especially in lockdown) and if that treat results in some self-care as you said, then even better! We're delighted that we could help you have some of that much-needed fun during a tricky time.

We are also so glad that you loved your fragrances and hope you enjoy them all through lockdown and much further beyond!

Sam & Josh at Fiole

Rated 5 out of 5 stars

Can a virtual perfumery replace an…

Can a virtual perfumery replace an in-shop consultation? Yes. I’m happy to say that Fiole’s questionnaire effectively determined what makes my fragrance legs wobble. Afterwards, I had the option of having a kit of sample fragrances delivered or immediately purchasing the full-size flacons. Either choice seemed like a win because the cost of the sample kit was modest and it would count towards the purchase of the full-size bottle.

The result? I’m now wearing a gorgeous fragrance from Galivant. And it was delivered to my doorstep in 48 hours. I’ll definitely be consulting and buying from Fiole again soon. Brilliant!

19 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear Cory,

What a lovely review! Thank you so much.

We're so pleased that you had such a positive experience with Fiole and hope that your new bottle of Gallivant helps scent your way through many happy times to come.

Best Wishes,

Sam & Josh at Fiole

Rated 5 out of 5 stars

Innovative, original and executed beautifully

I've spent so long aimlessly wandering around department stores and boutiques trying countless fragrances in an attempt to find a perfume I love. Fiole has absolutely solved this problem. Why not have someone else do the hard work for you?

A wonderfully straightforward, but extremely effective set of questions that lead to a selection of delicious fragrances!

Selection box turned up SO fast. 10/10 service and 10/10 company.

19 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear The Real Bald Egg,

Thank you for your feedback. We know that struggle all too well and are so pleased that our method helped solve the issue for you! Delighted to hear that you found our fragrances to be delicious - we couldn't agree more ☺️!

Thanks again and best wishes,

Sam & Josh at Fiole

Rated 3 out of 5 stars

End products too expensive

Loved the idea, and a few of the items sent to me were brilliant. However, on going to purchase my preference, the price was £200. I checked, and the lowest cost in my recommendations was still a staggering £175. Now very much a waste of £25.

15 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Hi Charlie!

Thanks for giving Fiole a try and for sharing your feedback with us ☺️

We're sorry to hear that you were surprised by the prices at the end of your Fiole Box. We're very proud to represent some of the finest quality fragrance brands available in today's market and make no bones of the fact that we represent premium products. We do try our best to make sure our pricing is clear and that it's easy to navigate the options available to you before you purchase a Fiole Box, but in lieu of your feedback will be sure to revisit this and make it clearer.

The prices are usually dictated by the types of raw material used in each fragrance and when it comes to this level of quality a little bit goes a long way. Each brand that we represent are meticulous in their attention to detail when crafting their products, but that does sometimes mean that they can be a little dearer than the usual high street products.

We try to make sure that each box of recommendations has a range of pricing without veering away from our main focus; to provide a set of recommendations that earnestly match your choices from within the Fragrance Finder.

Thanks again for your feedback and for giving it a go!

Sam & Josh at Fiole

Rated 5 out of 5 stars

A great experience

A great experience- I actually loved more than one of the samples I received and went on to buy my favourite. The scent choices really do feel tailored to my taste. Highly recommended

13 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear Rebecca,

Thank you so much for your feedback. We're delighted to hear that you loved your experience and found a fragrance you love! We hope it scents your way through many happy times to come ☺️

Best Wishes,

Sam & Josh at Fiole

Rated 1 out of 5 stars

Didn't like any of the samples so am…

Didn't like any of the samples so am feeling like I've completely wasted £25.

12 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear Fiona,

We're sorry to hear that you didn't enjoy your recommendations. We work particularly hard to match the choices you made within our Fragrance Finder, so this is never the kind of feedback we would want to read.

We'd love the opportunity to rectify this for you. If you drop us an email at info@fiole.co.uk we'll be delighted to find a way for you to feel more satisfied with our service and hopefully, find you the right scent!

Best Regards,

Sam & Josh at Fiole

Rated 2 out of 5 stars

Good concept, poor delivery

Quiz is short and uncomprehensive. I didn't like any of the 6 samples at all, so pretty disappointing

11 February 2021
Unprompted review
Fiole logo

Reply from Fiole

Dear H R,

Thank you for your feedback.

We sorry to hear that didn't enjoy your recommendations. Our service is simply designed to recommend you fragrances that match up to the decisions you've made within our Fragrance Finder. It's usually an incredibly effective method, so we were saddened to read this.

If you would like, we'd love the opportunity to rectify this for you. Email us at info@fiole.co.uk and we'll be sure to find a way that will leave you feeling satisfied.

Thanks again and have a great evening!

Sam & Josh at Fiole

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look