Firstly, not UK based despite web address. Have had issues with misdelivery not being resolved previously, however on this occasion no issues. Shame they don't put any cushioning in the parcels too, j... See more
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Review summary
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The best price I could find for the fish finder I was after. Delivery a bit slow as not UK based (not immediately apparent on the website). I actually had a battery box, ordered the same day from Tem... See more
It took a little longer than other deliveries but more importantly one of the eyes on the rod was severely bended in .. the package was also damaged and probably mishandled by couriers. Still packagin... See more
Ordered a Reel and Line. Much cheaper than UK Tackle companies. It took 7 days to arrive, but it came from Holland and Tracking was excellent. My query was answered quickly and pleasantly. Goods arriv... See more
3.5
Average
919 reviews
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Replied to 69% of negative reviews
Typically replies within 2 weeks
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*****DO NOT USE****
*****DO NOT USE****
Terrible service, this is not a UK based company, they are in Holland. I got a notification that the item has been dispatched and then the link didn't move for 2 days, I alerted fishdeal and just got a standard response of "it's just waiting to be scaned" it then didn't move again for the next few days. I sent daily emails saying that there was clearly something wrong and just got fobbed off. I sent another email today and finally they've admitted that it has been "lost" immensely frustrating and still have no refund. DO NOT USE
10 May 2026
Unprompted review
Reply from Fishdeal
Hi,
Thank you for your feedback and sorry to hear about your experience.
We understand your frustration regarding the lack of tracking updates and the communication during the process. We would like to clarify that we are based in the Netherlands, and once a parcel is handed over to the carrier, tracking updates depend entirely on the scanning process within their network.
As soon as we identified that your shipment was no longer moving in the system, we escalated the case with the transport company and confirmed the parcel was unfortunately lost in transit. We completely understand how frustrating this situation is, especially after the delays and lack of updates.
We always aim to support our customers as best as we can and continuously follow up with carriers in cases like this, as unfortunately such issues are outside of our direct control.
If you need any further assistance, please do not hesitate in contact us, our customer service team is always happy to help.
Kind regards,
Team Fishdeal
Awful AVOID!
Can only echo what other people have said. Awful and a pity they use DPD. Never used them and placed an order for upcoming trip. Item never arrived, speak to DPD who tell me item has been delivered to wrong address but driver will sort. This was 2wks ago, and fishdeal say it will take another 2wks to investigate! Avoid they are awful and go elsewhere
1 May 2026
Unprompted review
Reply from Fishdeal
Hi,
Thank you for your feedback and sorry to hear about your experience.
We understand your frustration regarding the delivery issue. In cases where the carrier confirms that a parcel may have been delivered to a different address, it is necessary for us to open an investigation with the transport company so they can provide further information and clarification. This is an important step in the resolution process.
We are currently still awaiting a response from DPD, as these investigations usually take around 7–10 working days. We sincerely regret the long waiting time and understand this is not ideal.
If the parcel is ultimately confirmed as lost, we always resolve the issue by offering either a reshipment or a refund. Our team always does their best to solve our customers’ issues as quickly and fairly as possible.
Kind regards,
Team Fishdeal
I ordered an item which never was…
I ordered an item which never was delivered to me and the carrier company has now returned the item back to fishdeal. I tried to contact dpd but as usual never got through. Absolute rubbish service, won't be using this again. Such a let down.
23 April 2026
Unprompted review
Reply from Fishdeal
Hi,
Thank you for your feedback and sorry to hear about your experience.
We have checked your case and can confirm that the parcel was returned to us by the carrier. When parcels are returned, this can happen for different reasons, such as damage during transport or issues locating the delivery address. Unfortunately, these processes are outside of our control once the parcel is with the transport company.
However, we offered you a solution in the form of either a reshipment or a refund, and you selected the refund option.
We sincerely regret this experience, as we always do our very best to ensure our customers receive their orders correctly and on time.
Kind regards,
Team Fishdeal
Fast easy perchase no fuse ,fast…
Fast easy perchase no fuse ,fast delivery and very good quality baits
10 April 2026
Unprompted review
Top quality bait
Top quality bait, matched with top quality service, thank you again
25 April 2026
Unprompted review
Reliable as usual and prices beating …
Reliable as usual and prices beating UK retailers.
14 April 2026
Unprompted review
Product looks good and value for money…
Product looks good and value for money but a little disappointed in delivery time.
22 April 2026
Unprompted review
DO NOT BUY FROM THEM. A nightmare,
A nightmare,
Order placed in March. Was out of delivery after few days, and the parcel disappear. Of course is DPD fault, but from that moment they have started pushing back to DPD and DPD to them. They have started investigation after investigation. And I’m still waiting an answer about my refund. (1 month after the order). I’m sure they will push back again and again. DO NOT BUY FROM THEM.
26 March 2026
Unprompted review
Reply from Fishdeal
Hi,
Thank you for your feedback and sorry to hear about your experience.
We opened an investigation with the carrier as an important part of the process to locate your parcel. Unfortunately, the transport company ultimately confirmed the package as lost.
As a result, we offered you either a reshipment or a refund, and you chose the refund option. This refund has already been processed.
We apologise for the inconvenience caused and understand your frustration. Our team always does their best to solve these situations as quickly and fairly as possible.
Kind regards,
Team Fishdeal
I bought a 100 pound carp mystery box…
I bought a 100 pound carp mystery box it’s says u are guaranteed to get more than you payed it was okay I give it a 6 out of 10 I don’t see how it’s worth more than 100 but it was good to do and did get a few nice bits I’ve don’t a lot of carp mystery boxes from a lot of different places so I’ve had better and worst but it’s a mystery at the end of the day
13 April 2026
Unprompted review
A great company with cracking deals…
A great company with cracking deals and a superb service. I would recommend them to everyone who fishes
12 March 2026
Unprompted review
Great value communication and service…
Great value communication and service many thanks
18 March 2026
Unprompted review
Rod does not appear pink when it arrived
I purchased this rod as my wife has just started fishing with me and wanted a pink rod. The image appeared to me as hot pink however when it arrived in reality it appeared bright red. After a quick exchange of messages return was relatively easy with the full amount paid refunded (including postage) and free return label supplied.
25 March 2026
Unprompted review
Reply from Fishdeal
Hi,
Thank you for your feedback and sorry to hear about your experience.
We’re glad to see that after checking the product, we were able to assist you quickly with the return and provide a full refund, including postage, as well as a free return label.
We understand the colour did not meet your expectations compared to the image shown. Our team always does their best to resolve these situations fairly and efficiently.
If you need any further help in the future, please don’t hesitate to contact our customer service team.
Kind regards,
Team Fishdeal
Ordered and processed on the same day
Ordered and processed on the same day, delivered in 5 days. Kept up to date on the delivery at all stages.
Great service as always.
25 March 2026
Unprompted review
Eventually got a refund
The item came damaged, really struggled to get through to them on the phone , eventually got a reply off an email, sent item back track and trace said item was received by them , emailed again for refund and they said its not been processed , could take up to 14 days even though ive proof they have received it , just hoping I get refund soon as its over £200 Not good service in my eyes
Eventually got refund but won't be buying again from them
25 March 2026
Unprompted review
Reply from Fishdeal
Hi,
Thank you for your feedback and sorry to hear about your experience.
We have checked your case and can confirm that the returned parcel was delivered to our warehouse on the 23rd of March, and the refund was processed on the 27th of March.
According to our policy, once a return is received, the refund may take up to 7 working days to be completed, depending on the payment provider.
We always do our best to solve our customers’ issues as quickly as possible, and we appreciate your patience. If you still have any concerns, please contact our customer service team so we can assist you further.
Kind regards,
Team Fishdeal
Long delivery
When I ordered it said it 2-5 day delivery. I ordered on 4th of March and it's March 20 today and I'm still waiting for items I ordered. In Q&A it says that some of items might take up to 16 day to be delivered. It didn't say it for items I was ordering, as I said on checkout it stated 2-5 days. I'm going on "fishing" holidays in 2 days, hopefully it will be delivered by then. Other then that shop has a big variety of fishing tackle for all occasions, with reasonable price.
20 March 2026
Unprompted review
Exceptional Customer Service
Spoke to company yesterday regarding a return of an item bought and returned ( had faulty zip) 3 weeks ago. Apparently returned item was held up in Dutch customs so had not, as yet, been delivered back to Fishdeal. Without hesitation they offered a full refund even though I’d originally requested a replacement. Really impressed with level of service and will not hesitate to use this company again in the future
17 March 2026
Unprompted review
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