Glowforitshop Reviews 

983
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 210 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, particularly the lash, brow, and hair serums, for delivering noticeable growth and making their lashes, brows, and hair look healthy and full. Many people also highlight the excellent customer service, describing the staff as helpful, friendly, and quick to resolve issues, often going above and beyond to ensure satisfaction. The quality and effectiveness of the products are frequently mentioned, with reviewers expressing confidence in their natural appearance and appreciating the value for money. However, some customers were dissatisfied, reporting that certain products like the lash serum did not work for them or caused adverse reactions such as eye irritation and swelling. A few others also felt that the customer service was unhelpful or unresponsive when issues arose, and some experienced problems with product delivery or faulty items.

What people talk about most

Product

Customers had positive experiences with product, with many expressing satisfaction with the results of lash,... See more

Customer service

Reviewers mention positive feedback about customer service, frequently highlighting the team's helpfulness,... See more

Quality

Reviewers highlight positive aspects of quality, with many expressing satisfaction with the results of... See more

User experience

Users describe positive interactions with user experience, with many finding the overall shopping experience... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 5 out of 5 stars

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more

Company replied

Rated 5 out of 5 stars

Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied


Company details

  1. Beauty product supplier
  2. Beauty Products Wholesaler
  3. Beauty supply store
  4. Cosmetics Industry
  5. Cosmetics shop

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

983 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(983)

203 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I just LOVE the hair serum

I just LOVE the hair serum! It's water based so isn't harsh and sticky. So good for sensory issues. The smell isn't over powering or false either. I have definitely noticed more growth since using it and shine ! One of my favourite products alongside the lash serum and peach oil ! I will never not try products from this range ! And the kindest sweetest staff- Meg♡

1 January 2026
Unprompted review
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Reply from Glowforitshop

Hi Megan,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

I can’t recommend ALL glow for it…

I can’t recommend ALL glow for it products enough! They all do exactly what they say do, although I do have to say that consistency is KEY, and some results may differ for different people, me and my sister in law both use the lash serum every night, and I did seem to have faster results than she did, (her results are still amazing!) My mum also uses the lash & brow serum and she’s absolutely over the moon she has eyebrows again after years of only having a few hairs!

I use the lip oil all day everyday, I get so many compliments when I have it on, i fear im addicted to how it leaves my lips feeling… it isn’t sticky at all which i find most lip oils can be. And the SMELL. Wow as soon as I put it on people in the same room are asking what that gorgeous smell is. (watermelon is my fave)

The hair serum… Well that’s a underrated miracle, I started to loose my hair in small patches (it didn’t look like much to other people, but I was very self conscious) I started using gfi serum and the results in just weeks were fantastic! I also suffer with dry scalp and to my surprise the hair serum actually helped with that too!

The lash focus mascara - is by far the best mascara I’ve ever used, it’s also good for your lashes along side the lash serum - I’m on to a winner and I have healthy, long and thicker lashes! Thanks to the lash queen Daisy (GFI founder)
I’ve never had any issues with delivery or products when they’ve arrived so I can’t comment on that, but I have communicated with the GFI team via social media’s and they’ve responded quickly.

6 March 2026
Unprompted review
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Reply from Glowforitshop

Hi Tiegan,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

I really love your products

I really love your products . Packaging is so good . Texture is so good & melt on the face . I highly recommend to my family & friends.

10 February 2026
Unprompted review
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Reply from Glowforitshop

Hi Nadia,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

I’ve been using GFI over 4 years

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very healthy and well maintained.
The lip oil is also fantastic — it keeps my lips hydrated and soft, even during my ski trips when they usually get very dry.
And the mascara is honestly the best mascara I’ve ever used. I absolutely love their products and highly recommend them! ✨

5 March 2026
Unprompted review
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Reply from Glowforitshop

Hi Naomi,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

CHANGE MY LASHES 😍 i went from being…

CHANGE MY LASHES 😍 i went from being reliant on lash extensions for 6 years , to basically no lashes - a year later my lashes are longer than they’ve ever been and I’m now a lash lift girllll xox

5 March 2026
Unprompted review
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Reply from Glowforitshop

Hi Hannah,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

MY FAVOURITE LASH SERM EVER

MY FAVOURITE LASH SERM EVER. no under eye dark circles from it at all which is so hard to find

4 March 2026
Unprompted review
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Reply from Glowforitshop

Hi Emma,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

I could not find enough words

I could not find enough words to explain how real, down to earth and genuine this company is. Every single product from GFI is made with so much thought and love for the customer, and that’s always at the heart of what they create. Customer service is always top notch, and the bottom line of it all is the products actually work!! I would definitely recommend to everyone, I love supporting such a fantastic brand ❤️

1 March 2026
Unprompted review
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Reply from Glowforitshop

Hi Charlotte,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Forever a Glow For It girlie ✨ 100% recommend

Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive used GFI for over a year now and it’s the best thing i did for my lashes and confidence. I 100% recommend their products !! In the year of using their products not only did i unlock so much confidence due to my results i also found such a friendly community to be apart of ✨

4 February 2026
Unprompted review
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Reply from Glowforitshop

Hi Lily,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Where can I start with glow for it!!!

Where can I start with glow for it.. GFI sell the most amazing natural ingredient products, for such good value for money!!! I love how their product are suitable for everyone, but I particularly love the results from their products, which I can only describe in one word- INSANE!!! I’ve been using their products since October 2024, and the brand has made me particularly confident in my natural, mascara free lashes, provided me with the glowiest skin and so much more! The team there are soo lovely and incredible, in both customer service and person, when I met them at a popup event! If you have considered purchasing from this brand, I would recommend them 101%, because I know you won’t regret it!

4 March 2025
Unprompted review
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Reply from Glowforitshop

Hi Sophie,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

My lashes have never looked better – obsessed is an understatement!

I’ve tried so many lash serums over the years, but GlowForIt is the first one that genuinely made me stop and stare at my own lashes in the mirror. The Lash Serum is such a dream to use – no irritation, no heaviness, just this lightweight formula that somehow works magic. Within a few weeks my lashes looked longer, healthier, and way fuller. People actually started asking what mascara I was wearing… and half the time I wasn’t wearing any!

And when I am wearing mascara? The Growth Mascara is unreal. It gives that lifted, fluttery look without clumping, and it layers beautifully. It’s become my everyday go‑to because it makes my lashes look like extensions but still soft and natural. I love that it actually supports lash growth while you wear it – it feels like skincare for your lashes.

What I adore most about GlowForIt as a brand is how thoughtful and consistent they are. Everything feels high‑quality, from the packaging to the formulas, and you can tell they genuinely care about results, not just trends. It’s one of those brands you try once and instantly trust.

I’m already excited to see what they launch next because if it’s anything like their other products, I’m ready. GlowForIt has officially become a staple in my routine – and honestly, I can’t imagine going back.

4 March 2026
Unprompted review
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Reply from Glowforitshop

Hi Bethany,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

The best lash serum that completely transformed my lashes!🎀

I naturally had really short sparse lashes. Since using the glow for it lash serum, my lashes have completely been transformed, to being both long and full! I couldn’t recommend GFI lash serum more and will continue to use this!⭐️

I’ve also tried some other GFI products, love the hair oil, lip oil and glow stick! Can’t wait to try the blush💖

4 March 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Charlotte,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Love the products

Love the products! My go-tos are the glow sticks and lash recharge. These are products that I can use on a regular day to day basis. Love the brand and the packaging

4 March 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Jahtoya,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

This company is fantastic

This company is fantastic
The products are amazing, reasonably priced and WORK!
Their customer service is also the best, I had a slight issue with a product and had a new one sent out immediately!
Iv used their lash serum off and on for years and can say nothing compares!

3 March 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Laura,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Amazing products

Amazing products. The serums are the best I’ve ever used for sure. Love everything about this brand

1 March 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Cicely,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 1 out of 5 stars

* Very bad experience

* Very bad experience
* Over rated place
* not trained at all to run such a place.
Again very very very bad place

1 March 2026
Unprompted review
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Reply from Glowforitshop

Hi there,

We’re so sorry to hear this and completely understand your disappointment. We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.

All the best,
Team GFI x

Rated 5 out of 5 stars

Been buying from them for years

Been buying from them for years! Love their products they truly do work. Also recently had an incident with my delivery going missing and they were quick to sort it out! Great customer service!!

26 February 2026
Unprompted review
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Reply from Glowforitshop

Hi Rumera,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

10/10🩷

Glow for it is my fav beauty brand, it has been the only product to grow my lashes after years of lash extension damage, the only brand i have repeatedly purchased from for months! Any time I’ve spoken to customer service they have been quick and helpful each time, can’t fault this brand

25 February 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Sophie,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Absolutely love Glow for it 5*

Amazing company and an outstanding team that are super efficent, helpful and kind. Cant recommend the products enough aswell. Great brand all round 👏 I will be a customer for life ❤️

24 February 2026
Unprompted review
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Reply from Glowforitshop

Hi Annabel,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Lovely team

Lovely team! So helpful and friendly. Beautiful gift box, really happy with everything :)

20 February 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Kate,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 1 out of 5 stars

If you want constant pain and styes, this is the serum for you

I started using this product 7th January, since then I have had 3 styes and a blocked tear duct. Save yourself the pain and do not use this, after looking into this more after customer service were unwilling to help, I have found there are 100s of TikTok videos of people with the same issue and also saying that since they’ve changed the formula, it doesn’t work.

22 February 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi there,

We’re so sorry to hear this and completely understand your disappointment. We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can resolve this for you.

All the best,
Team GFI x

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