You should buy from GMG. They are honest, kind, and you will never regret choosing GMG. When you are spending your hard earned then you need to trust who you deal with. You CAN trust GMG - I wont ev... See more
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Spoke to Zach on Saturday about helping me find a watch within my budget. He gave me so many options and explained different models for me. come today, 48 hours later I have a dream watch in immaculat... See more
Abysmal customer service and almost certainly a scam set up, could smell the owner’s blatant lies as he was waffling on the phone all day. Most of their negative reviews on various platforms get a res... See more
Company replied
I messaged Lee about a gold Daytona I saw on instagram which had actually just been sold… however Lee sourced another brand new 2022 the same day, we agreed a price and exchange for two pieces I had... See more
Company details
Written by the company
We buy and sell luxury watches. We focus primarily on Rolex, Cartier, Patek, AP, Hublot, Franck Muller watches, however, we will be happy to quote for many other brands
Contact info
Record Hall, Baldwin Gardens, EC1N7RJ, London, United Kingdom
- 07974592592
- lee@gmgwatches.co.uk
- gmgwatches.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
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Not trustworthy to me...
On 27th June, I spotted a Rolex Oyster Perpetual Red Dial (discontinued in 2022) on their homepage. The description said: "Model Year: 2022 - Unworn, Brand New". The photos, however, indicated a model date on the guarantee card as of 15/09/2020. I contacted them to solicit clarity and I was told it was just an error and the watch was indeed a 2022 model, namely July 2022 (!), and the error would be corrected. They made me an offer, which I rejected. Two days ago I checked the homepage again and the discrepancy was still there. So I contacted them again stressing it and the answer was: "Mate, why do you care if you don't want to buy the watch anyway". Well, I do care as I am a potential customer willing to spend a decent amount of money, and I do not want to be misled by info that is misrepresenting. And I do not want to be addressed as "Mate" but treated with respect! I checked the homepage again today, the photo with the guarantee card on it is still the same, but the date has been adjusted, in that the last digit of the year is gone. So it still reads 15/09/202x. But wasn't I told that the model is July 2022 ?! And doesn't the description still say: "Model Year: 2022 - Unworn, Brand New. This is a 2022 model watch." Hmm, make up your own mind about this. I have drawn my conclusions. Given I am definitely not going to buy any watch there, I should have given them 1* for the experience, but let's be kind and give them the benefit of the doubt...and let's believe it was all just a misunderstanding...
P.S. By the way, compare the photos with the description of the "Rolex Oyster Perpetual 41 124300 Tiffany Coloured Blue Dial - Discontinued 2022"...
Good price and delivered watch as…
Good price and delivered watch as described. Comms we’re good throughout.
Lee was really helpful and found the…
Lee was really helpful and found the piece I wanted for a great price. He was very good at keeping in touch to help arrange collection at my convenience
Great experience
After some arrangements we managed to get the watch I wanted and I love it! Met Lees sister in person in London to do the viewing and payment, all went smoothly and had some links taken out free too.
Thank you to Ciaran and Lee and sis for sorting for me- recommend.
Completely happy.
A simple explanation of my experience. Lee was clear with the parameters of the transaction and open to discussion. It wasn’t an easy deal but he was fair and reasonable. I wanted a timepiece that he had and I wanted to trade. We reached an agreement and everything went smoothly and according to discussions. Clean clear professionally completed. No smoke and mirrors and no misleading information. I’d have no hesitation in dealing with Lee and GMG again. I will certainly have no hesitation in recommending Lee and the company.
Amazing customer service from Lee
Amazing customer service from Lee. One word for GMG watches - one stop shop for all your luxury rare watches. Loving my brand new unworn GMT Rolex. Super excited
Outstanding Service
GMG Watches are a real pleasure to deal with. Sold two watches through them and the process was entirely seamless.
Anyone looking to sell, or buy, I hugely recommend them. They’re ultimate professionals and put you at ease from first point of contract through to sale.
Blue Dial Skydweller
Saw that GMG had a blue face skydweller for sale at a fair price and contacted Lee on a friday evening via Whatsapp, after a few messages I agreed to pay a deposit and collect the watch a week later on a Saturday. Met with Lee at their Liver Building Boutique and everything was as described so was happy to make the balancing payment and buy the watch. Very easy process from start to finish, nice guy to deal with and would happily recommend them to anyone
Highly recommended Watch Merchant
Just got my new watch from GMG, really easy transaction from the first message through to delivery in a few days. Always apprehensive sending off a lot of money but I was kept well informed and the watch is in the perfect condition as described. I wouldn't hesitate in recommending GMG Watches, the youtube channel is pretty entertaining too.
Excellent service in terms of quality
Excellent service in terms of quality, competitiveness and delivery was on time.
A good online experience and would fully recommend GMG
Awful Company
Lucky to get 1 star
Poor service, rude don’t answer calls.l will never be buying from here again.
Update to my review
My other review for another dealer was because dealing with GMG tainted what should have been a pleasant purchase, I went to a totally honest dealer traded the rubbish you sold me at a lose and bought a new Daytona. You sell watches “full sets” but no white tag? 2018 watch with a 2020 booklets not full sets more like cobbled together sets. So no not a competitor trying to ruin your reputation you don’t need help with that a genuine disappointed customer.

Reply from GMG watches Ltd
Great service
Great service. Made up with my new watch. Thanks to Lee and Gary who were very helpful.
A* service from Lee
Recently bought a Rolex from Lee. Very helpful, straight to the point and honest. The watch has arrived today packaged very well and as described, as well as on time. Will use again.
Superb Service….
I’ve just received my watch and it’s exactly as ordered, i contacted Lee about a watch on his website, he said he could offer a newer model for the same price; I can’t thank you enough for sorting this (especially whilst you’re on holiday). Obviously I was a bit apprehensive sending money to someone I’ve never met for an item I’d never seen. You are a man of your word and I’ll have no hesitation giving you a shout when I need anything else.
Many thanks Kev
Lee has helped me out with two great…
Lee has helped me out with two great Rolex’s found exactly the models I was after. Would use him again with the next one I add to my collection.
Top service with some of the rarest…
Top service with some of the rarest pieces. Trustworthy and give me so much good advice in how to best spend my money on the watches I liked.
All good
All good, have bought and sold Rolex watches using Lee at GMG.
I have bought a couple of watches now
I have bought a couple of watches now, always been easy to deal with and good service. Wont hesitate to use again in future 👍
All lies
All lies. My sister bought the watch for me, but she obviously isn't an expert. I trusted you because I thought you were correct and professional traders. Selling an incomplete watch only denotes superficiality and dishonesty. Furthermore, I have our entire conversation saved on whatsapp and therefore claiming that you offered me to buy the missing link for 60 euros is madness. Fortunately, I immediately resold the watch, recovering the expense made. I also informed chrono24 of your impropriety.

Reply from GMG watches Ltd
First class service from GMG.
After being on the waiting list at Rolex for what seemed like years I found my ideal watch available online from GMG watches, I contacted Lee on the phone and arranged to meet me in London at his office a couple of days later.
To say I’m thrilled with the service and the watch would be an understatement, Lee was very informative and I found him honest and very friendly.
The transaction went very smoothly.
He arranged a dog friendly Uber for me too…..the little things re personal service mean so much.
Thank you Lee, another incredibly happy customer.
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