Gretel Reviews 

111
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 78 reviews, reviewers had a great experience with this company. Many customers found the registration and user experience to be very easy and straightforward. Reviewers often commend the service for successfully locating forgotten pensions and investments, sometimes with significant value. People appreciate that it is a free service, offering a valuable tool for tracing lost assets without cost. However, some customers also noted that the service sometimes yielded no results initially or found only a limited number of assets, suggesting its scope might be niche. A few other people also felt that they encountered technical difficulties, specifically with account registration and password verification.

What people talk about most

Service

Reviewers express high satisfaction with the service, often highlighting its ease of use and effectiveness in... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the system straightforward and... See more

Website

Clients share ambiguous opinions on the website, with some reviewers praising its ease of use and quick... See more

Customer service

Customers had ambiguous experiences with customer service, with some praising the support received. Reviewers... See more

Product

People report ambiguous experiences with product, with some finding it genuinely life-changing, such as... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Reasonably simple to register and add your details. Need your current info first, then activate the account via the email link. Once activated, you add previous addresses, names, etc. I didn't think... See more

Company replied

Rated 5 out of 5 stars

Reasonably simple to register and add your details. Need your current info first, then activate the account via the email link. Once activated, you add previous addresses, names, etc. I don't think... See more

Company replied

Rated 5 out of 5 stars

Initially my results came back as negative. However some months later I was informed of a match. The policy information was correct and the insurance company said my letters had been returned. So at l... See more

Company replied

Rated 5 out of 5 stars

It was simplicity itself to register, sit back & wait for the results - absolute child’s play with nothing to lose. Start tracing what legally belongs to you that’s down some rabbit hole with this fir... See more

Company replied


Company details

  1. Alternative Financial Services

Written by the company

Bring lost accounts, pensions and investments back home. Find everything from your first bank account to your forgotten shares for free.


Contact info

3.9

Great

TrustScore 4 out of 5

111 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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3.9

All reviews

(111)

74 reviews in the last 12 months

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Rated 4 out of 5 stars

Reasonably simple to register and add…

Reasonably simple to register and add your details. Need your current info first, then activate the account via the email link. Once activated, you add previous addresses, names, etc.
I didn't think I had any long lost sources of funds but have signed up to see if anything comes back. Initial search shows a company that may have a policy in my name bit not my current address and Gretel provided me with the phone number and my account number.
Fingers crossed when I ring them when they open tomorrow I can update the said company with my details.

28 June 2026
Unprompted review
Gretel logo

Reply from Gretel

Thank you for taking the time to leave such a detailed review. We're delighted you found the registration process straightforward and even more pleased that Gretel was able to identify a potential match.

We hope everything goes smoothly with the company concerned. Thanks again for giving Gretel a try.

Rated 1 out of 5 stars

Scam. Avoid!

Scam! They require extensive personal information, including your address, ID, and photo, but do not allow you to opt out of sharing your data with third parties. After submitting everything, I received zero results.

Avoid at all costs

24 June 2026
Unprompted review
Gretel logo

Reply from Gretel

We respectfully disagree with your characterisation of Gretel as a scam.

Identity verification and the collection of personal information such as address history and ID documents are necessary because we help people locate potentially valuable financial assets and must ensure users are who they claim to be. These checks also help protect against fraud and unauthorised access.

We are transparent about how personal data is used and processed. Gretel does not sell personal information to third parties. Any data sharing is strictly limited to providing the service, verifying identity, preventing fraud, and meeting legal and regulatory obligations.

Receiving no matches does not mean the service is not working. It simply means that no matching records were identified within the data currently shared by participating financial institutions. As many of the positive reviews on this page demonstrate, Gretel has helped thousands of people reconnect with lost pensions, investments and policies — in some cases uncovering assets they had no idea existed.

We're sorry Gretel wasn't able to find a match for you at this time, but that is very different from the service being a scam.

Rated 5 out of 5 stars

Genuinely life changing

Genuinely life changing. Found £71k from a 40 year old pension I’d forgotten about. Company paid up in about 3 months. Do it. Nowt to lose. Amazed. V happy.

15 June 2026
Unprompted review
Gretel logo

Reply from Gretel

Thank you for such a brilliant review. Finding a pension worth £71,000 that had been forgotten about for 40 years is an amazing outcome; we're so pleased Gretel was able to help point you in the right direction.

Thanks again for sharing your experience — and enjoy your fantastic find!

Rated 5 out of 5 stars

Its great

Its great, tracked down my missing pensions in no time at all!!

11 June 2026
Unprompted review
Gretel logo

Reply from Gretel

Thank you for the fantastic review! We're delighted Gretel was able to help track down your missing pensions so quickly.

Helping people reconnect with forgotten assets is exactly why we exist, so it's always great to hear success stories like yours. Thanks for taking the time to share your experience.

Rated 2 out of 5 stars

I signed up with Gretel, regret it now

I signed up with Gretel on advice, the day after I signed the spam emails started coming.

I went from one spam a week to 10 a day, and this has continued Gretel say it is a coincidence but I suspect that my data has been shared, possibly shared again, and that my email address is now being passed around.

I found no benefit in signing with Gretel

Edited following Gretel's response.

Let us get some perspective here, I am no beginner to emails, I have used my email address for over 25 years and I have never had a flow of spam emails as I have had since sharing my address with Gretel and I regret doing so.

I do not believe in coincidences to this degree.

My advice to anyone would be to set up a secondary and disposable email address before proceeding.

I understand that searches by companies for lost assets do so by checking details against databases of UK financial institutions. While these data transfers are heavily regulated under UK GDPR, automated, encrypted matching routines are triggered across multiple platforms when you register.

As I said, I had no benefit from registration and have only seen a flood of spam post registration, I accept the Gretel comment that they do not sell data but that is not the same that there is a link between registration and the flood of spam.

23 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thanks for your feedback. We understand why the timing might have raised concerns, but we categorically do not sell personal data or share email addresses for marketing purposes. If we did, we simply wouldn't be able to operate under the regulatory and data protection standards that apply to our service.

Unfortunately, spam emails are something many people experience, and a coincidence in timing can understandably create suspicion. However, we have no evidence that your email activity was connected to your Gretel registration.

We're also sorry that Gretel didn't identify any matches for you. A lack of results doesn't mean the service isn't working — it simply means no matching records were found within the data currently shared by our participating partners.

Additional response to edits:

We'd like to clarify how Gretel works. When you register, your details are not sent out to companies or third parties for matching. Instead, participating organisations securely provide their data to Gretel and all matching takes place within our own environment.

It's also important to note that email addresses are not used as a matching data point. Your email address is used only to create and manage your Gretel account and to communicate with you about the service.

We appreciate why the timing of the increase in unwanted emails has caused concern and genuinely, we are at a loss to understand why this has occurred.

Rated 5 out of 5 stars

I have been trying for a couple of…

I have been trying for a couple of years now to find my missing pension/s to no avail. Signed up to Gretel a few months ago and have just received information today to say they have matched 2 that I have. Huge relief.

1 June 2026
Unprompted review
Gretel logo

Reply from Gretel

That’s wonderful to hear! After searching for a couple of years, it must be a huge relief to finally get some answers. We’re delighted Gretel was able to make a real difference.

Thank you for sharing your experience — and for sticking with us while Gretel continued searching on your behalf.

Rated 5 out of 5 stars

Tracked a lost pension. Over the moon!

Used to track a lost pension. Was super easy to register,only took 10minutes. In no time at all it found a pension I knew nothing about from years ago which was holding a hefty five figures! Over the moon .

31 May 2026
Unprompted review
Gretel logo

Reply from Gretel

What an amazing outcome! We’re delighted Gretel was able to help you uncover a pension you didn’t even know existed — and even more so that it turned out to be worth a substantial amount.

It’s great to hear the process was quick and easy from start to finish. Thanks so much for sharing your experience and enjoy that well-deserved surprise!

Rated 4 out of 5 stars

Easy to find my way through the system…

Easy to find my way through the system and when I needed help it was very helpful

22 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thank you for your kind review! We’re delighted to hear you found Gretel easy to use.

Making the process as straightforward as possible is really important to us, so it’s great to know that was your experience.

Rated 5 out of 5 stars

managing my late aunt’s estate

I am managing my late aunt’s estate and her paperwork was not easy to work through. Gretel helped me find accounts I didn’t even know she had as there was no paperwork for them. The beneficiaries were very grateful.
Quick to complete details and updates came through regularly and quickly.

28 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thank you so much for sharing this. We know how difficult it can be managing a loved one’s estate, especially when paperwork is incomplete or unclear, so we’re really pleased Gretel was able to help uncover accounts that may otherwise have remained hidden.

It’s wonderful to hear the beneficiaries benefited too and we’re glad the process and updates felt quick and straightforward throughout.

Rated 2 out of 5 stars

Dissapointing

Entered all my details, didn't come up with any payments. Disappointing. The site also advises after you have already signed up, that your information is shared with third parties. Which isn't stipulated at the outset.

26 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thanks for your feedback. On the first point, if no results were returned it simply means no matching records have been identified in the data currently shared with Gretel’s partner financial institutions. It doesn’t indicate missing or incorrect information and many users do receive matches as new providers join over time.

On data sharing, Gretel does NOT sell personal data to third parties. When you register for Gretel, we are transparent that we process personal data in order to provide the service. Under data protection law (including GDPR), this includes using your information to: verify your identity and help prevent fraud, search for potential matches with participating financial institutions, communicate with you, and support the delivery and improvement of the service. In some cases, we may also share relevant data with trusted third parties such as financial institutions, credit reference agencies, and fraud prevention agencies, specifically for identity verification and to help detect or prevent criminal activity. These activities are all carried out under strict legal bases such as contractual necessity, legal obligation, and legitimate interests, as set out in our Privacy Notice.

Any data use or sharing is strictly limited to providing the service, maintaining security, and meeting regulatory requirements.

We appreciate you taking the time to share your thoughts.

Rated 2 out of 5 stars

this website is simply not good..

this website is simply not good... it you have to tell it all your information... i have been registered to every address but the website can not find a single one.... that is bad.. and when national insurance number is added it does not really find much either.. the fact that they can not find old addresses it is enough for me to not rate this website high. i gonna leave it for a while and see. also if you have more than one email what.. i had two accounts two different emails. but maybe i still need a third one.. if you provide ni no and your last address they should be able to find information... but they dont. so basically is asking you to do the work for them.. adding addresses et...

22 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thanks for taking the time to leave feedback. We’re sorry the experience hasn’t met your expectations so far.

The issue you experienced with address lookup isn’t because Gretel can’t recognise old addresses, but because we’ve recently seen extremely high demand following significant media coverage, which has unfortunately affected some address lookup functionality at busy times.

Gretel also relies on the information entered by users to match against records shared by participating financial institutions, so adding as much address history and detail as possible really does improve the chances of finding older pensions and policies. A National Insurance number alone is often not enough to identify historical accounts, particularly where provider records are incomplete or out of date.

We appreciate your patience while we continue expanding both our coverage and platform capacity, and we hope you’ll keep Gretel running in the background in case future matches are identified.

Rated 5 out of 5 stars

Well done Gretel.

I would like to commend Tom Simmonds from Gretel who promptly sent me an email in regards to a lost pension I might have, giving me some important information to help in my search which he must have taken time to look into. Very well done to Tom and to Gretel.

15 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thank you so much for your kind words. We’re delighted to hear our team was able to help with your pension search and provide useful guidance to support you.

It means a lot to us when people take the time to recognise the care and effort that goes into helping our users.

Rated 2 out of 5 stars

They haven't found any

I'm sure it's really good for people but I've been on here a while now and working in the private sector for 30 years and can't believe they haven't found a single pension.

13 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thanks for your feedback. Not finding a match doesn’t necessarily mean there aren’t any pensions to find — it simply means no records have been identified from the data currently shared with Gretel by participating providers.

Not all pension companies are partnered with us yet, although our coverage continues to grow.

Once registered, Gretel keeps searching automatically in the background, so if new matching records become available in future, you’ll be notified straight away.

Rated 5 out of 5 stars

Excellent free service

I entered my details in may 2022 thinking I might have insurance policies I'd forgotten about, gretel done a search but unfortunately nothing showed up.
Fast forward to a month ago and to my surprise they'd found a match!
Turns out I had a personal pension I didn't even know I had that was worth a lot of money.
Many thanks to all who work for gretel great job

20 April 2026
Unprompted review
Gretel logo

Reply from Gretel

We’re delighted Gretel was able to reconnect you with a personal pension you didn’t even know existed — and even better that it turned out to be worth a significant amount.

Thank you so much for your kind words and for highlighting how Gretel keeps searching in the background over time. Reviews like this mean a lot to the whole team.

Rated 5 out of 5 stars

Simple to use

Simple to use - the hardest part for me was remembering all the addresses I have had over the years!
I haven't had any matches yet, but I I have been very diligent in updating my contact details over the years but you never know I may of missed something, and this gives me reassurance it could be found.
I have also put in details of my father who died as his paperwork was shocking.
Thank you so much.

1 November 2025
Unprompted review
Gretel logo

Reply from Gretel

Thank you for your thoughtful review. We know remembering years of old addresses can be a challenge, so you’re definitely not alone there.

Even if there aren’t any matches yet, we’re really pleased Gretel is giving you some reassurance that anything overlooked still has a chance of being found in future. We’re also glad you’ve been able to use the service to help with your father’s records too.

Thanks again for taking the time to share your experience.

Rated 5 out of 5 stars

The site is very easy to use and they…

The site is very easy to use and they found a lost pension I was unable to track myself. I can’t believe how quickly they found it too. I have already recommended the site to friends and family.

10 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thank you for such a lovely review! We’re thrilled Gretel was able to help you find a lost pension so quickly — especially one you’d struggled to track down yourself.

It’s fantastic to hear you’ve already recommended Gretel to friends and family too. We really appreciate the support.

Rated 5 out of 5 stars

What a surprise when I came across…

What a surprise when I came across Gretel and within a few days had found my pension I had been looking for. Easy to use and informative, all information given was correct. Thank you Gretel, I will definitely recommend your services to others.

4 May 2026
Unprompted review
Gretel logo

Reply from Gretel

What a great result! We’re delighted Gretel helped you track down the pension you’d been searching for and that you found the service easy to use and informative throughout.

Thank you so much for your kind words and recommendation — it really means a lot to the team.

Rated 5 out of 5 stars

Reasonably simple to register and add…

Reasonably simple to register and add your details. Need your current info first, then activate the account via the email link. Once activated, you add previous addresses, names, etc.
I don't think I have any long lost sources of funds but have signed up to see if anything comes back. Initial search shows nothing.
Thought this is a great idea, help to find lost policies, etc from cooperating partner companies.

8 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thanks for taking the time to leave such a thoughtful review. We’re really pleased you found the registration process straightforward and easy to follow.

You’ve summed Gretel up perfectly — even if nothing appears initially, once registered the system keeps searching in the background and will let you know if a match is found in future. We appreciate your support and are glad you think it’s a great idea!

Rated 1 out of 5 stars

Looks like this service isn’t going to…

Looks like this service isn’t going to work for me after all. Everything I entered was accurate, but it still wouldn’t let me register. looking at the reviews, it seems like it only does a very basic search before passing your details on to partner companies. I’ll look for another way to track down my pension.

7 May 2026
Unprompted review
Gretel logo

Reply from Gretel

We’re sorry you weren’t able to complete registration. If you experienced a technical issue, our support team would have been happy to help resolve it.

To clarify, Gretel does not simply “pass your details on” to partner companies. We use the information provided to search against records shared securely by participating financial institutions, and matches are only returned where a connection can be identified.

While not every provider is partnered with Gretel yet, many users have successfully been reunited with lost pensions and other assets through the service, and our coverage continues to grow.

Rated 1 out of 5 stars

Cant set up an account as its not…

Cant set up an account as its not recognizing the password I made to verify email and I cant change the email because the email is not verified. The password is correct as was created and saved by Google chrome

7 May 2026
Unprompted review
Gretel logo

Reply from Gretel

Thanks for your feedback. Gretel does not generate or store passwords created by your browser or device, so if Chrome saved a password incorrectly or auto-filled something unexpected, that can unfortunately cause login issues during verification.

This is usually straightforward to resolve, and our support team would be very happy to help you complete registration and access your account.

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