Really simple and easy to set a policy up with Prima. Price really good. A lot of the included items are a add on with other insurance companies. First year with Prima so can’t comment on how they... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Being less than satisfied with my Motor Insurance company I went on USwitch and found Prima there. The system autofilled my details and a very reasonable and quick price was generated by Prima. I cl... See more
I needed to update my car details and chatted to a very helpful young lady called Annie. Knowledgeable, supportive and friendly, Annie patiently helped me through the process advising me step by st... See more
Company replied
I would like to give Prima a five-star rating for the help I received. As an older customer, I can only praise the help and understanding I received when setting up my car insurance. The person who he... See more
Company replied
Company details
- #52 of 69 best companies in Car and Motor Insurance Agency
Written by the company
Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-based support team and 24/7 claims line. Find out more about us at helloprima.co.uk
Contact info
United Kingdom
- helloprima.co.uk
4.4
Excellent
5K reviews
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Prima wanted proof of my no claims…
Prima wanted proof of my no claims bonus. Didn't think this was a thing anymore? Surely nowadays all this info. can be accessed online by insurance companies without the individual having to provide this information? It feels like I'm back in the 1990s!
After I'd provided the NCB evidence there was no acknowledgment back from Prima to say they now had all the information they needed. No policy documents were sent through to me. I then had to chase up twice before someone finally sent me through the policy docs
7 May 2026
Unprompted review
Reply from Prima
Hi Andy,
We're sorry you feel that your experience with us so far hasn't hit the mark.
We appreciate that sending documents, like your proof of no claims bonus, can feel like a hassle. But sometimes we have to ask for these things to double check the information on your policy. This just helps us avoid any issues for you if you need to make a claim in future.
I understand that our team has since been in touch to confirm that we've received it. We've also resent your policy documents to you. But if you have any further questions or feedback, we're here to help. Just go to: https://help.helloprima.co.uk/hc/en-gb/p/contact_us.
All the best,
Vernon
I found it easy to navigate the system…
I found it easy to navigate the system and see what I was getting for my money. It was great that you told me that if I was booking the premium cover I did not need additional breakdown cover as it was included.
It saved me a mere £2.00 but the it made me feel like you were being open and helpful and therefore trustworthy
5 May 2026
Reply from Prima
Hi Jackie,
Thanks so much for the five stars.
It's our mission to provide easy and great value car insurance so it is great to hear that the experience was simple for you.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Ropa
Could not get to talk to anyone
Could not get to talk to anyone, bot asked the same question again and again. tried to change my cover, just going round in circles, not very good.
6 May 2026
Unprompted review
Reply from Prima
Hi there,
Thank you for taking the time to share your experience with us. I’m really sorry to hear that you had a hard time getting through and that you had to repeat yourself.
We truly value your feedback, and I’ll make sure it’s shared with the relevant team so we can improve moving forward.
If you need any further assistance, please don’t hesitate to reach out to our customer support team https://help.helloprima.co.uk/hc/en-gb/p/contact_us we’ll be happy to help.
All the best,
Farhan
Lost documents and windscreen replacement
I lost my docs and they emailed them out to me straight away and helped me navigate my windscreen repair. Booking and claiming was so easy, would definitely recommend
6 May 2026
Unprompted review
Reply from Prima
Hi there,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we were able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Annie
Surita was good and helpful
Surita was great very helpful and did what I asked.
Shame company feels they have to charge admin fees for every single change when done on line!!!
6 May 2026
Unprompted review
Reply from Prima
Hi Sandra,
Thanks so much for the five stars.
It's our mission to provide easy and great value car insurance so it is great to hear that the experience was simple for you.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Esther
Guidance didn't help
I had a quote from Compare the Market and when I transferred to Prima I got an error message. The guidance I got was to get another quote from the comparison site - which I kept doing but didn't solve the problem
6 May 2026
Unprompted review
Reply from Prima
Hi there,
We're sorry to hear that there was an issue with your quote.
So we can look into what's happened here, could you please reach out with your full name and policy number?
Just go to: https://help.helloprima.co.uk/hc/en-gb/p/contact_us.
All the best,
Tahmila
Ease of use on web sight for a non…
Ease of use on web sight for a non electric nerd
Fair price
5 May 2026
Car insurance query
Had a query that could not be sorted on chat. Spoke to Shanti who was both quick and efficient in responding. Good service. Just a long wait on hold waiting to get through.
6 May 2026
Unprompted review
Reply from Prima
Hi Denise,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that Shanti was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Nassima
Can't say anything bad was easy get in…
Can't say anything bad was easy get in touch and sort out
6 May 2026
Unprompted review
Reply from Prima
Hi there,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we were able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Dina
customer service was good emailed them…
customer service was good emailed them got email with reply next day
5 May 2026
Unprompted review
Reply from Prima
Hi there,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we were able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Surita
10/10 up to now!
New policy so time will tell but really happy up to now. I changed car before the first payment and the process was very quick and straightforward. The advisor Olive was knowledgeable and friendly. I did it by WhatsApp so didn’t have to wait on hold to speak to anyone. The new quote was £45 cheaper too. 10/10 up to now
5 May 2026
Unprompted review
Reply from Prima
Hi Vicky,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that Olive was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Zulaikha
Didn't honour quote price.
Got a quote through a comparison website. Received an email direct from Prima confirming the price and expiry date of the quote. When I tried to purchase the insurance it would not go through. On calling Prima they told me the quote had expired (6 days before the date on the email quote) but couldn't tell me why, and that I would have to get a new quote.
5 May 2026
Unprompted review
Reply from Prima
Hi Jenny,
We're sorry to hear that there was some confusion with your quote.
So we can look into what's happened here, could you please reach out with your full name and policy number?
Just go to: https://help.helloprima.co.uk/hc/en-gb/p/contact_us.
All the best,
Sujeev
Simple and straightforward
5 May 2026
Unprompted review
Reply from Prima
Hi Gordon,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Nassima
Web site was very easy to use
20 February 2026
Reply from Prima
Hi Anita,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Joel
Very quick response very helpful thanks
5 May 2026
Unprompted review
Reply from Prima
Hi Steven,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we were able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Ellie
My daughter filled in the application…
My daughter filled in the application and I thought it was all very easy, also I am very pleased with my cover and especially the price keep with it and I will definitely renew next year.
Thanks
3 May 2026
Reply from Prima
Hi Anne,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Rakea
No communication whatsoever.
First time I insured my car with them last year, my premium has gone up by £65 this year! I've emailed them to ask why, they said they would get back to me, they didn't, they just sent another email saying thanks for insuring with us next year! Not one reply to my email.
5 May 2026
Unprompted review
Reply from Prima
Hi Tina,
Firstly, thanks for taking the time to share your feedback with us.
We know the importance of great value and great service. So we're sorry to hear that you're unhappy with your renewal price and haven't heard back after reaching out to discuss it with us.
Usually, we strive to respond to all emails within 48 hours, but it can take us slightly longer during busy periods.
So we can look into this for you, could you please provide your full name and policy number? Just go to: https://help.helloprima.co.uk/hc/en-gb/p/contact_us.
All the best,
Olive
Easy to get a quote & buy car insurance…
Easy to get a quote & buy car insurance ,good reviews & even has a telephone number you can actually talk to someone .So far so good .
2 May 2026
Reply from Prima
Hi Jacqueline,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Farhan
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