Really simple and easy to set a policy up with Prima. Price really good. A lot of the included items are a add on with other insurance companies. First year with Prima so can’t comment on how they... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Being less than satisfied with my Motor Insurance company I went on USwitch and found Prima there. The system autofilled my details and a very reasonable and quick price was generated by Prima. I cl... See more
I needed to update my car details and chatted to a very helpful young lady called Annie. Knowledgeable, supportive and friendly, Annie patiently helped me through the process advising me step by st... See more
Company replied
I would like to give Prima a five-star rating for the help I received. As an older customer, I can only praise the help and understanding I received when setting up my car insurance. The person who he... See more
Company replied
Company details
- #52 of 69 best companies in Car and Motor Insurance Agency
Written by the company
Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-based support team and 24/7 claims line. Find out more about us at helloprima.co.uk
Contact info
United Kingdom
- helloprima.co.uk
4.4
Excellent
5K reviews
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Scammers adding additional fees
Joke of a company I purchased insurance and didn’t have any issue for over 2 weeks but then all of a sudden what do you know after 14 days when I am now no longer in the “cooling off period” I get an email I have to send my driving summary so I send it no problem them they get back to me my information is “incorrect” as I put I have a full license on compare the market rather then full auto even though they don’t have an option for full auto, secondly my partner has held her license for 10 years not 8 as stated on compare the market, so now they insist I must pay am additional £100, and I have no option to cancel as they conveniently waited till after my cooling off period was over. Scam of a company trying to steal every penny they can from you avoid.
4 May 2026
Unprompted review
Reply from Prima
Hi Josh,
Thanks for taking the time to share your feedback. We're sorry that you're frustrated with your premium increase.
We understand that no one wants to pay more for their insurance. But to avoid any issues if you need to make a claim, it was important that we updated your policy with the correct information.
If you'd like to discuss this further, our team is here to help. Please go to: https://help.helloprima.co.uk/hc/en-gb/p/contact_us.
All the best,
Vallin
Prima insured me in 2025. Refused in 2026. No incidents
Prima insured me in 2025. I paid £500 to insure GR Yaris. A year
Later with no claim etc. they refused to insure me again giving no reason.
Their loss. I just reinsurer with Aviva at cost of £170 so Prims were ripping me off. I’m glad I did not have to claim.
Avoid
3 May 2026
Unprompted review
Reply from Prima
Hi there,
We're sorry we couldn't renew your insurance with us.
We never like having to say no to our drivers. But our underwriting rules mean there are some cases where we simply can't provide cover, no matter how much we'd like to.
We understand that you've now found cover elsewhere. But if you have any further questions or feedback for us, please reach out at: https://help.helloprima.co.uk/hc/en-gb/p/contact_us.
All the best,
Vallin
Customer service was great
Customer service was great! Had to cancel my insurance due to selling my car and Shanti helped me every step of the way! Thank you!
4 May 2026
Unprompted review
Reply from Prima
Hi Mark,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that Shanti was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Cameron
On 29 April I asked for Proof of No…
On 29 April I asked for Proof of No Claims doc when my car insurence expired. Lady on the chat told me she had email it to me but to this day it has not been received. I had asked if they would post the doc to me and the lady agreed to 'as a special favour'. No post received yet. What the problem they have with my request, I have no idea. Sounds to me that even though I made no claim, they appear unreliable.
Update: This negative review prompted them to provide me with the requested document by post. Therefore, I changed the star to three stars. Really the company should improve their customer services rather than making us beg.
29 April 2026
Unprompted review
Reply from Prima
Hi David,
We're sorry to hear that you didn't receive your proof of no claims.
Rest assured that I've reached out to our customer care team for you. They have now resent this document via first-class post, so it should be with you very soon.
If you have any questions or further feedback in the meantime, we're here to help. Just go to: https://help.helloprima.co.uk/hc/en-gb/p/contact_us.
All the best,
Shanti
Reply from Prima
Hi Amanda,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we were able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Ropa
accessible phone contact
Helpful staff. I especially like a company one can speak to rather than just on line chat. Prices are very fair and transparent
4 May 2026
Unprompted review
Reply from Prima
Hi there,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Funmi
Very efficient
4 May 2026
Unprompted review
I get trade insurance i pay deposit but…
I get trade insurance i pay deposit but after 6 day they cancel my policy and dont give the deposit back
22 April 2026
Unprompted review
Reply from Prima
Hi Brian,
Thanks so much for the five stars.
It's our mission to provide easy and great value car insurance so it is great to hear that the experience was simple for you.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Tahmila
BEWARE!!!!!!!!!!!!!
First they accept you, then they try to get out of the cover by making all sorts of demands.....BEWARE !!!
1 May 2026
Quick and easy to buy car insurance…
Quick and easy to buy car insurance they provided exactly what I needed at a competitive price
3 May 2026
Unprompted review
Reply from Prima
Hi Susan,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Joel
Positive experience
Obtaining car insurance with Prima was very straightforward, and I was very happy with the low premium.
2 May 2026
Reply from Prima
Hi Jonathan,
First off, thanks for taking the time to share your feedback.
It's our mission to provide easy and great value car insurance so it is great to hear that the experience was simple for you.
If you ever need our help, we’re always here for you. For the fastest responses, reach out to us using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Joel
Reply from Prima
Hi Clive,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it is great to hear that the experience was simple for you.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Funmi
Not as much hassle as other ones I’ve…
Not as much hassle as other ones I’ve been with
Would recommend
3 May 2026
Reply from Prima
Hi there,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Esther
Looked on compare the market and found…
Looked on compare the market and found Prima insurance which gave me better cover than I had with my current insurer and at a better quote than my renewal.Went through the process online and was easy to navigate and pay
3 May 2026
Unprompted review
Reply from Prima
Hi John,
Thanks so much for the five stars.
It's our mission to provide easy and great value car insurance so it is great to hear that the experience was simple for you.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page.
All the best,
Zulaikha
Well run company with excellent Service
in a nutshell, there is nothing I can add to all the other remarks made by people who have dealt with them. I had no problems at all and the deal went through without any problems, and will recommend to my family & friends. I saved £230 against my quote from my present insurer, so it must be good. thanks PJN Waltham Grimsby.
29 April 2026
Unprompted review
Reply from Prima
Hi there,
Thanks so much for the five stars.
It's our mission to provide easy and great value car insurance so it is great to hear that the experience was simple for you.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Annie
Easy to negotiate the site
Easy to negotiate the site, clear explanations, negotiable additions and pricing.
Re-insuring my car, had been with Hastings before and this time they beat other offers so no problem going back.
2 May 2026
Unprompted review
Reply from Prima
Hi Carol,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Ropa
When I emailed them they responded very…
When I emailed them they responded very quickly and did what I asked of them without any problems
2 May 2026
Unprompted review
Reply from Prima
Hi there,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we were able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Surita
This was very easy to do and helpful
This was very easy to do and helpful.
Price wise, a little bit expensive
1 May 2026
fantastic good price and very easy to…
fantastic good price and very easy to navigate to payment
2 May 2026
Unprompted review
Reply from Prima
Hi Felix,
First off, thanks for taking the time to share your feedback.
It’s great to hear you’re impressed with our prices. Great value cover is exactly what we strive to deliver here at Prima.
If you ever need our help, we’re always here for you. For the fastest responses, reach out to us using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Tahmila
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