I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.
London, United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 month
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My dog, cocker spaniel Fergus, absolutely LOVES her Herbie Wilde food - he is such a big fan he literally comes through and licks his lips after so say ‘thanks mum that was delicious!’ - we have tried other vegan dog food but we are converts to H&W now!

Reply from Herbie Wilde
Excellent quality product, have noticed a marked improvement in my dog’s gut health. Great service too.

Reply from Herbie Wilde
Incredible website, easy to order, product was well received by all 3 of my pickiest eaters:)
Their health improved, with digestion and comfort..no bloating..no tummy issues.
The best was our 63kg mastiff mix ( who needed to lose weight) did!

Reply from Herbie Wilde
Excellent customer service and lovely personal note included in my delivery. Also great quality ingredients and so far going well with my pretty fussy little girl.

Reply from Herbie Wilde
I am so delighted to see Herbie Wilde launch. I have struggled to find a dog food company that is really able to prove their sustainable and ethical values. To be able to see where the ingredients come from is game changer for me as I know the quality of the ingredients going into the food. Also my dogs love the food and I can see a difference in her excitement at meal times. Thank you Herbie Wilde

Reply from Herbie Wilde
Love Herbie Wilde! Just love what they represent and my 2yr old Cockapoo totally agreed! He licked the bowl clean of his plant based dog food! My pooch isn't totally meat free; but this is a fabulous way to compliment his diet. Will be re-ordering and would 100% recommend to anyone wanting a more ethical, healthier alternative for their Fur Baby!

Reply from Herbie Wilde
A really great dog food, our dogs thoroughly enjoyed it and thrived on it. Whilst I’d personally not give my dogs meat-free food as their ENTIRE diet I do use this as a healthy and delicious mixer and the dogs absolutely love it. The amount of poo is reduced and the dogs have heaps of energy! Highly recommend.

Reply from Herbie Wilde
We are so excited to see the launch of your dog food. We had been waiting a while, for a delicious, nutritious plant based dog food. and then Teasel was asked to try it and we are so happy that she loves it! It is outstanding that you know where ALL the ingredients come from and understand so much about what our dogs need for a really healthy life. THANK YOU HERBIE WILDE

Reply from Herbie Wilde
We fed our older dog on Herbie Wilde towards the end of her life and she absolutely loved the food. We were keen to feed her a plant based product which was not only good for our very precious old lady but was good for the planet. We now look after our daughters dogs and feed them both on Herbie Wilde as well. One of the dogs has a skin allergy problem and Herbie Wild has really improved this issue significantly.I also support most fully the whole ethos of the company for using plant based products, re-cycled packaging, and supporting female suppliers in the food produce chain.

Reply from Herbie Wilde
Herbie Wilde has proven to be a huge hit with the doggies we doggie-sit for. They start looking for their food at feeding time, and eat with sheer delight, very obviously loving what they are eating.
The food is obviously full of wonderful ingredients that doggies seem to love. No more fussy eaters with HW.
It is also knowing that HW is ethically produced and seems to have covered every aspect to make this food palatable, free from many troublesome ingredients that doggies often suffer with, and proven health properties like better skin and coat, better digestion and no more upset tummies.
Everybody who loves and cares for their doggies MUST try HERBIE WILDE, we do not think you will go back to your old doggie food again.

Reply from Herbie Wilde
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.