Banner for Holborn Assets

Holborn Assets Reviews 2,594

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 186 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and professional approach, often highlighting specific individuals for their exceptional service and dedication. The overall service is frequently described as excellent, with many people appreciating the clear explanations and personalized advice received. However, some people were dissatisfied with the contact and response times, mentioning instances where they struggled to get a reply or felt their inquiries were not adequately addressed. A few other people also felt that the company's recommendations could have been more thoroughly considered.

What people talk about most

Staff

Consumers generally express high satisfaction with the staff, highlighting their professionalism,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the professional,... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the helpfulness and... See more

Customer communications

People report ambiguous experiences with contact. Some customers praise proactive communication and quick... See more

Response time

Customers had ambiguous experiences with response times. While some reviewers praised prompt responses, quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

While most of my investment experince has been positive it was during a negative experiance that Henry Kent supported me. Henry took full control of a negative sitaution, came up with an alternativ... See more

Company replied

Rated 5 out of 5 stars

Having Anben as an advisor has been really refreshing—especially compared to others I’ve encountered in Dubai. What stood out most is his honesty and integrity. He doesn’t overpromise or tell y... See more

Company replied

Rated 5 out of 5 stars

We’ve worked with several financial advisors over the years, but Michelle and her team at Holborn Assets have truly stood out as exceptional. They are clear, transparent, and take the time to expl... See more

Company replied

Rated 5 out of 5 stars

Amanda Steyn has been nothing but exemplary. I have referred her clients which she has taken in her stride and acted with absolute professionalism. She handles queries with care. Has a knack for... See more

Company replied


Company details

  1. #55 of 77 best companies in Investment service
  2. #43 of 48 best companies in Financial advisor
  3. #80 of 117 best companies in Financial Institution
  4. #17 of 20 best companies in Financial Planner
  5. #15 of 21 best companies in Pension fund
  6. #33 of 34 best companies in Tax advisor

Written by the company

Holborn Assets is an independently owned, global financial advisory group established in 1998 and headquartered in Dubai. The company caters primarily to British expats with the objective of helping clients invest the right money in the right place at the right time. A holistic financial services provider, the group specialises in personal and corporate wealth management and manages over $2billion in assets under management. Key service offerings include -- Citizenship & Residency Programmes, Investments, Wills and Estate Planning, Education Planning, Pensions, Insurance, Long Term Care and SME services. The company has offices in the Middle East, UK, Europe, Africa and South Asia and currently supports a cadre of over 2200 UK and US qualified independent financial advisers.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 35% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Five-Star Guidance

I’ve been working with Holborn Assets since 2017 and my new advisor, Mala Patel, is been great. She explained my options clearly, helped me realign my finances, and gave advice that made sense for me. Communication has been easy and I feel more confident with my investments now.

15 August 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your kind words and for trusting Holborn Assets since 2017, Dara Garcia. We’re delighted to hear that Mala has been able to support you with clear guidance, tailored advice, and smooth communication. It’s wonderful to know you feel more confident with your investments, and we look forward to continuing to support your financial journey.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Robust communication..easy to complete…

Robust communication..easy to complete forms

8 August 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your feedback, Eric! We’re glad to hear you found our communication clear and the forms easy to complete. Making the process straightforward for our clients is always our goal, and we appreciate you taking the time to share your experience.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Holborn Golden Visa Inquiry

I had looked at several possible options for a golden visa investment opportunity. Holborn has a number of resources publicly available, specifically a series of videos hosted by Jonathan Ralph that explain the process and options. From there, I was easily able to schedule an appointment, ask questions and get the process started. So far, it has been exactly what I expected.

6 August 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your kind words and for sharing your experience with us, Jeanne. We’re delighted to hear that our videos and resources, including Jonathan Ralph’s series, helped make your decision process smoother. It’s great to know you found it easy to schedule an appointment and get your questions answered. We look forward to supporting you throughout the rest of your Golden Visa journey and ensuring everything continues to meet your expectations.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Holborn Assets: Wealth Destroyer

It is bizarre to see how Holborn Assets still has almost five stars on this platform. They are clearly pushing back hard against the recent spate of negative reviews, now the Godwin fiasco is out in the open. So how about a reality check. Senior Partner at Holborn Assets, Mr Qn ( the publication of his name is forbidden under Trustpilot's guidelines, but just imagine a Scotch dumpling) introduced me and who knows how many other investors to the Godwin Group, which is now in administration. Despite assurances that the loans were secured, it now turns out this was false. Godwin administrator Steven Illes of MHA Audit Services has instead discovered that the money was channeled to other SPVs within the Godwin Group, unsecured. Furthermore, in a sleight of hand right out of the ponzi playbook, money was used to repay other investors and also as working capital for other Godwin companies. The report further states that funds "also appear to have been loaned to enable repayments of loan notes issued by other Godwin capital raising companies (approx. £24m), lent directly to SPVs for various proposed developments or to operating companies within the Godwin Group for working capital and then subsequently advanced to SPVs for various proposed developments. We do not yet have full visibility on these loans, how the funds were utilised or the prospects of recovery.”

Something like a definitive report is not expected for another year, so it's a little premature to lawyer up. Suffice to say that, for now, no investor in the various Godwin Capital divisions I am aware of is expressing optimism about these prospects, and Steven Illes himself considers the recovery of further assets unlikely. And we are talking about thousands of people here, who invested hundreds of millions of their hard-earned cash only to see it so brazenly misused. Some have lost their life savings. Money set aside for education, health and retirement has simply disappeared into other divisions of the Godwin Group. And who advised investors to buy into this? An article in Bisnow, published this week, states that financial advisors "in the UK, U.S. and United Arab Emirates would advertise the sale of loan notes, a kind of bond, to individual investors with fixed-interest payments ranging from 8% to 12%." Crypto would have been a safer bet.

There has been no naming and shaming of these advisors yet, but Holborn's "executive team" ranks conspicuously among them. And whatever about due diligence on the part of investors, what about Mr Qn and his colleagues? (Check out the gallery of faces on the company's sleek-looking website). Did they really know what they were selling? Did they care? Or was it all about the commissions they were earning?

Don't count on the FCA to answer those questions - Holborn is too offshore for that kind of regulation - but maybe the DFSA or DIFC might like to know what they've been up to lately. They are not too big to fail.

14 August 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Hi Ian. Thank you for your feedback. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

RUN FOR THE HILLS

We were advised to invest in Godwin with a 12% return. They are now in administration. Our advisor in Australia has since disappeared citing family issues with no handover to anyone else once it all turned into a disaster, no care of duty , no care at all .

14 August 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you for your feedback, Sue. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously. In the absence of your adviser, another member of our team will be in touch with you.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Geoff Dore fantastic IFA!

Geoff Dore was incredibly helpful with my UK pension fund, transferring it, the SIPP etc. He also provided insight and advice into my SA pension, financial planning. I look forward to doing more business with him the future!

27 June 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you for your wonderful feedback, Guy. We’re so pleased to hear that Geoff was able to assist you with your UK pension transfer, SIPP, and provide valuable advice on your South African pension and financial planning. We truly appreciate your trust in us and look forward to continuing to work with you in the future.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Slooooow

Slooooow
Every time I have to deal with them, its a slow (sometime repetitive) process. Recently almost all requests have needed me to follow up. And on a major decision, the incorrect advice was provided.

Will be gradually moving my policies / investments away.

1 August 2025
Rated 5 out of 5 stars

Great support.

Great support.

18 July 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your kind words, Frank! We are glad to hear you had a great experience with Holborn.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great!

Prompt response to emails, clear guidance on procedures.

4 July 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your feedback, Paola! We are thrilled to hear that you found our email responses prompt and our guidance clear.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Deeply Disappointed by Holborn Assets’ Conduct and Lack of Accountability

This review reflects my personal experience with Holborn Assets / Holborn Property relating to a property investment made in my wife’s sole name, for which I funded both the reservation fee and deposit. Despite my ongoing involvement and financial contribution, Holborn has failed to show any transparency, professionalism, or basic accountability.

1. Fabric Village Misrepresentation:

Holborn promoted the Fabric Village development in Liverpool, assuring us that due diligence had been carried out. An estimated completion date of Q4 2019 was confirmed in writing and stated in the reservation form. This timeline proved to be wholly unrealistic, as the development had barely started at the time of reservation. These misrepresentations directly influenced our decision to proceed.

2. Proposed Alternative Never Materialised:

After Fabric Village faced severe delays, Holborn suggested transferring the investment to an alternative development—King’s Dock Mill. Unfortunately, this development was also delayed, and the proposed replacement unit never materialised. No viable resolution was offered.

3. Undisclosed Role as an Introducer

Only after problems emerged did Holborn claim they had acted merely as an “introducer.” This was never disclosed at the point of reservation. Their communication, documentation, and involvement throughout gave the clear impression that they were responsible for overseeing the transaction. They have since refused to accept any liability.

4. Data Protection Concerns:

Our personal data was shared with API Global without our explicit consent. Holborn maintains there was no GDPR breach, yet when asked to produce evidence of consent, the documents they eventually sent were dated after the reservation had already been made. Greg Miller, a senior figure at Holborn, even contacted us from his personal email address and included attachments relevant to this matter—raising serious concerns about how client data is handled.

5. Unprofessional Conduct by Key Individuals:

We raised these issues with several senior members of Holborn. The responses were consistently evasive:

- Greg Miller (Managing Partner, Holborn Hong Kong) used his personal email for formal correspondence related to our case—completely unprofessional and, in our view, a further breach of GDPR.

- Flora Parker (Head of Group Compliance & publicly named Data Protection Officer, Holborn Cyprus) repeatedly failed to meet her own stated deadlines for responses and eventually stated that she would no longer communicate with us at all—without having resolved any of the matters raised.

- Robert Parker (Chief Executive Officer & Chairman of Holborn Assets Ltd) and the wider Holborn board never acknowledged any of our correspondence.

This shows a systemic failure in accountability and client care across their senior management.

These specific individuals at Holborn Assets—Robert Parker and Greg Miller (both listed on Holborn’s “Our People” page), and Flora Parker, who is named as the company’s Data Protection Officer in their official Group Privacy Policy—were directly involved in the issues I encountered. Following a challenge to this review by Holborn, I believe it is both fair and appropriate to reference their names and professional roles, as they are publicly available and relevant to the concerns raised.

6. Settlement with API Global

After filing a legal claim in the UK, we secured a settlement with API Global for the full return of the £5,000 reservation fee plus five years’ interest. This agreement was made without any admission of liability on their part. While we welcomed API’s eventual decision to settle, it only recovered a small portion of the total funds lost. We remain significantly out of pocket due to Holborn’s initial misrepresentation and lack of redress.

Summary:

Our experience has exposed serious flaws in Holborn’s processes around due diligence, client communication, data protection, and post-sale support. For anyone considering engaging with Holborn Property or Holborn Assets Ltd for international property investment, I would strongly recommend exercising extreme caution, obtaining independent legal advice, and insisting on full written disclosure from the outset.

Disclaimer: This review is based on factual events and personal documentation. It reflects our direct experience and is published in the public interest to help other investors make informed decisions.

24 October 2024
Rated 1 out of 5 stars

Avoid Holborn Assets UAE – Misleading Advice and No Accountability

If you're thinking of investing with Holborn Assets UAE, think again,unless you're happy to see your money disappear.

We were advised by one of their consultants to invest in a UK property with the promise that it would fetch £1100 in monthly rental income. In reality, the property sat vacant for almost three months. We eventually had to reduce the rent by £200 just to find a tenant. That tenant only stayed for a year, and the property was then vacant for another two months and counting.

At the same time, we were also advised to invest in Godwin Capital, a decision that now haunts us. Two years later, Godwin Capital is under administration, and that investment is likely a complete loss.

What's worse, Holborn has been completely unresponsive. I've sent multiple emails and received no reply. There's no follow-up, no accountability, and certainly no support.

Be very careful before trusting this company with your money. Based on our experience, their advice is unreliable, and when things go wrong, they’re nowhere to be found.

21 June 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Dear Mr Heugh. Thank you for your feedback. We’re sorry to hear of your concerns. A member of our team has already been in touch with you directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

If I could give zero stars I would.

If I could give zero stars I would.
I added comment before but removed, and adding again.
I have evidence and proof of my investment and contact, please don't remove without reaching me. Holborn Assets introduced me to Capital 3PM.
I invested both Empire and Godwin Capital — both of which have gone bankrupt, leaving me with serious financial losses.
My investment with Godwin Capital and Empire both was supposed to be secured and FCA backed and regulated. Now I’m finding out this isn’t the case. All lies.
I would give 0 stars if I could

DO NOT PUT YOUR MONEY WITH HOLBORN ASSETS UNLESS YOU ARE FULLY PREPARED TO LOSE IT ALL. You have been warned.

22 July 2025
Holborn Assets logo

Reply from Holborn Assets

Hi Volkan, thank you for your feedback. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Jason Swan - 5 Star Experience

Jason Swan of Holborn Assets has been tremendous to work with on the Portugal Golden Visa process. His initial webinar was very informative, and on a personal level he has been a pleasure to work with. He understands our needs and concerns, and has provided us with good contacts to move forward.

18 July 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your 5-star review and kind words about working with Jason! We're thrilled to hear that his webinar was informative and that he's been able to support you personally throughout the Portugal Golden Visa process. Understanding your needs and connecting you with the right people is exactly what we strive for. We're glad to be part of your journey and look forward to seeing it through with you!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

I received my labor certificate today…

I received my labor certificate today as part of my EB3 visa process for a green card in america 🇺🇸 I had a great experience with Holborn. The process was very straightforward. Kiera & Steve Roberts were fantastic. Everything was explained clearly & I felt fully supported at every step. I highly recommend Holborn. Thankyou 🙏

16 July 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your kind words and congratulations on receiving your labor certificate, Andrew! We're thrilled to hear that your EB3 journey has been smooth and that Kiera and Steve provided the clear guidance and support you needed. It means a lot to us that you felt confident and well taken care of throughout the process. Wishing you all the best as you continue your journey toward your new life in America!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Very professional team

Very professional team. They guided me with accurate information and guided me on each step. I am impressed with their professional lism which i have not seen in other immigration services company. Steve handled my case and what his profile says, hes better than that. On time with all meetings and comitment, ill tell ppl to go with steve

16 July 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your kind words and for sharing your experience, Jibran! W are thrilled to hear that you felt supported and well-guided throughout your EB-3 Visa journey. Steve will be especially pleased to know he exceeded expectations. He truly goes above and beyond for every client. We are grateful for your recommendation and are always here if you or anyone you know needs further assistance.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Avoid at all costs.

We were advised to invest in a loan note with Godwin by our Holborn advisor who said this was "the most secrutinised investment he'd seen in 30 years". A guarantee of 12% return which, he assured us time and time again, was a secure investment backed by assets. It was all lies. Millions lost including our families savings. They are crooks putting commission above everything. Avoid at all costs.

11 July 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Hi David. Thank you for your feedback. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Holborn Assets was fabulous to work with

Jason Swan has been our contact at Holborn for our Portuguese Golden Visa from Day 1 and he has been just terrific. This has been a big, complex decision for us, and Jason made the process go very smoothly. All the information we received was very clear and all of our questions were answered to our satisfaction. It has been a very transparent and trustworthy process. An added benefit was Jason's patience as we worked through some family decisions. All in all we highly recommend Jason and Holborn Assets for anyone considering an investment in Portugal for their Golden Visa.

18 June 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your thoughtful review and kind words about your experience with Jason and Holborn Assets, Michael. We're delighted to hear that Jason provided the clarity, support, and patience needed to help guide you through such an important decision. Transparency and trust are values we hold dear, and it’s wonderful to know they came through in your journey toward securing a Portuguese Golden Visa. We truly appreciate your recommendation and wish you and your family all the best in this exciting new chapter!

Vincent @ Holborn Assets Trustpilot Team

Rated 4 out of 5 stars

Its all about the Staff

Its all about the Staff
Romeo Steffinuti was great
Thx Romeo

7 July 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for the kind words, Paul! We're so glad to hear that Romeo made a great impression—he truly is a valued member of our team. We'll be sure to pass along your thanks. If there's anything else we can assist you with, we're always here to help!

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Holborn Assets disgraceful behavior

Unfortunately, it isn’t possible to give a minus rating for Holborn Assets. They strongly recommend that I invest my 30yr pension into Godwin Capital #8 around the middle of 2024, giving me personal assurances that the investment was low risk and would suit my plans to retire in the next 2-years. They also assured that the investment was protected by Bluewater Capital having first legal charge over any assets belonging to GC8. This all turns out to be lies, lies and more lies. I have been a client with Holborn Assets for over 12yrs, over that period of time they have groomed me into thinking that they actually cared for their clients. Their latest actions in advising me to invest my life savings investment in GC8 has left me facing financial ruin. Holborn Assets are an absolute disgrace and totally unethical and unprofessional. They should be banned from operating and their directors and policy makers should be subject to criminal investigations and jailed! AVOID THEM AT ALL COST, otherwise it will be at YOUR COST if you engage or remain with them.

25 June 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Hi Franco. Thank you for your feedback. We’re sorry to hear of your concerns. Unfortunately, we are unable to locate your details in our records based on the name provided. We have requested information from you to allow our Client Relations team to assist you further. Could you please provide these details? Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look