Banner for Holborn Assets

Holborn Assets Reviews 2,594

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 186 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and professional approach, often highlighting specific individuals for their exceptional service and dedication. The overall service is frequently described as excellent, with many people appreciating the clear explanations and personalized advice received. However, some people were dissatisfied with the contact and response times, mentioning instances where they struggled to get a reply or felt their inquiries were not adequately addressed. A few other people also felt that the company's recommendations could have been more thoroughly considered.

What people talk about most

Staff

Consumers generally express high satisfaction with the staff, highlighting their professionalism,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the professional,... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the helpfulness and... See more

Customer communications

People report ambiguous experiences with contact. Some customers praise proactive communication and quick... See more

Response time

Customers had ambiguous experiences with response times. While some reviewers praised prompt responses, quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

While most of my investment experince has been positive it was during a negative experiance that Henry Kent supported me. Henry took full control of a negative sitaution, came up with an alternativ... See more

Company replied

Rated 5 out of 5 stars

Having Anben as an advisor has been really refreshing—especially compared to others I’ve encountered in Dubai. What stood out most is his honesty and integrity. He doesn’t overpromise or tell y... See more

Company replied

Rated 5 out of 5 stars

We’ve worked with several financial advisors over the years, but Michelle and her team at Holborn Assets have truly stood out as exceptional. They are clear, transparent, and take the time to expl... See more

Company replied

Rated 5 out of 5 stars

Amanda Steyn has been nothing but exemplary. I have referred her clients which she has taken in her stride and acted with absolute professionalism. She handles queries with care. Has a knack for... See more

Company replied


Company details

  1. #55 of 77 best companies in Investment service
  2. #43 of 48 best companies in Financial advisor
  3. #80 of 117 best companies in Financial Institution
  4. #17 of 20 best companies in Financial Planner
  5. #15 of 21 best companies in Pension fund
  6. #33 of 34 best companies in Tax advisor

Written by the company

Holborn Assets is an independently owned, global financial advisory group established in 1998 and headquartered in Dubai. The company caters primarily to British expats with the objective of helping clients invest the right money in the right place at the right time. A holistic financial services provider, the group specialises in personal and corporate wealth management and manages over $2billion in assets under management. Key service offerings include -- Citizenship & Residency Programmes, Investments, Wills and Estate Planning, Education Planning, Pensions, Insurance, Long Term Care and SME services. The company has offices in the Middle East, UK, Europe, Africa and South Asia and currently supports a cadre of over 2200 UK and US qualified independent financial advisers.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 35% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Do not trust them with your money!

I entrusted Holborn Assets with my savings after their advisors enthusiastically recommended these “amazing” loan-note investment opportunities offered by Godwin and Empire. These were presented to me as low-risk investments, backed by the supposedly “stellar” track record of the companies involved.

Unfortunately, the reality was very different. Empire went bankrupt last year, and now Godwin has followed suit—despite a creditor vote to defer payments for 12 months. Insolvency proceedings are now underway for both companies, and the likelihood of recovering our funds appears slim.

After raising my concerns with Holborn’s Client Relations team, I was met with complete denial of responsibility. Holborn claims to act merely as an “introducer,” washing their hands of any accountability.

I am deeply disappointed by the lack of proper due diligence, risk assessment, and transparency from Holborn prior to recommending these products. In my experience, Holborn simply failed to protect its clients’ interests.
Do not trust them with your money!

25 June 2025
Holborn Assets logo

Reply from Holborn Assets

Hi, Christos. We are sorry to hear your concerns. Our 20,000+ clients are at the forefront of everything we do, and this has been the cornerstone of our company successfully operating for over 25 years. We have requested our team to contact you to see how he may be able to assist. We thank you again for your feedback.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Matthew Theron is a well-organized

Matthew Theron is a well-organized, knowledgeable professional and I am looking forward to a long-beneficial association with Holborn .

13 June 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your kind words and thoughtful feedback, Bernhard. We're delighted to hear that your experience with Matthew's has been positive. At Holborn, we take pride in providing knowledgeable and professional service, and it's great to know Matthew exemplifies that. We look forward to a long and successful partnership with you.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great advising and assistance

The company and the adviser simplify the complexity of the process very well. However, the overall process takes too long and should be expedited. Reviewing forms and documents shouldn’t take this much time.

11 June 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your honest and thoughtful review, Fatma. We're pleased to hear that you found our advising and assistance helpful, and that we were able to simplify the process for you. We also appreciate your feedback regarding the timeline — we understand how important efficiency is and are actively working on improving turnaround times for document reviews. Your input helps us enhance our service, and we truly value your patience and trust.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Friendly and timely service

Frequent communication, friendly engagement, informative market updates on 6 monthly basis, prompt response on requests.

29 May 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your kind words, Lizelle! We're glad to hear you’ve found our service friendly, responsive, and informative. Providing timely updates and staying in regular contact is very important to us, so it’s great to know that stood out. We're always here if you need anything!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great Service

Great Service, Amazing Follow-up, Flexibility in Investments. A big thank you for Mr. Zahi for his professionalism, enthusiasm and respect for the client.

6 June 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your kind words, Alexandre! We are thrilled to hear you had a great experience and truly appreciate your feedback. We are especially glad that Mr. Zahi's professionalism and dedication stood out. It is our pleasure to support you with flexible investment options and attentive service. Looking forward to continuing this journey with you!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

the interaction with the agent…

the interaction with the agent Guillermo Martorell

13 June 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your feedback on your interaction with Guillermo, Begona. We are delighted to hear we could provide you with a 5-star service. Guillermo takes great pride in delivering a professional and helpful experience, and we’ll be sure to pass along your kind words. If there’s anything else we can assist you with, don’t hesitate to reach out!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

getting always clear and prompt…

getting always clear and prompt information in order to be able to make the right decision

12 June 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your kind words, Franck! We are glad to hear you are finding the information clear and prompt — that is exactly what we aim for. Helping you make confident, informed decisions is our top priority. If there is ever anything more we can do, do not hesitate to let us know!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Tamsyn Nixon best Financial Advisor/Wealth Manager that I have consulted in 45 years in 2 countries

Tamsyn Nixon, from Holborn Assets, has been my FInancial Advisor/Wealth Manager since May 2024. My particular situation has been extremely complicated and complex and Tamsyn has expertly guided me through the challenges that I faced with banking and government bureaucracies, rules, restrictions, regulations, etc. She has recommended and liaised with other professionals such as accountants, lawyers, tax experts, etc. to devise the most appropriate financial plan for my particular circumstances. Equally important has been her tenacity in following up with the timely & efficient implementation of the plan. Tamsyn has been very kind, courteous, understanding and empathetic in all her interactions with me (both face to face & via phone, webinars, emails, etc.). Tamsyn has been the best FInancial Advisor/Wealth Manager that I have dealt with in 2 countries during the last 45 years. I highly recommend Tamsyn to those who are looking for honest and technically excellent financial & wealth management advice and planning.
John Welch
B.Bibl.
B.A. (Psychology)
Hons. B.Bibl.
M.B.A.

12 June 2024
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you, John, for your heartfelt and thoughtful review. Tamsyn is committed to delivering expert guidance with empathy, professionalism, and persistence, and it is incredibly rewarding to know her efforts have made a meaningful impact. We greatly value your recommendation and look forward to continuing to support you with integrity and care in the years ahead.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

It has been good so far but the process…

It has been good so far but the process only just started

29 May 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your feedback, Kareen! We are glad to hear things have been good so far. As the process moves forward, we are here to ensure everything continues smoothly. If you have any questions or need support at any stage, do not hesitate to reach out!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

My gratitude to Kiera and Steve

Coming to Africa and meet you live to me was a great privilege and honour. Meeting Sister Kiera and Brother Steve made me feel accepted and loved so much to work with Hesborn Assets.
May Hesborn Assets team consider my will and eagerness to work in USA.

With Regards
Jackson Kilonzo

23 May 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Hi Jackson, thank you for your heartfelt review. It was truly a pleasure for Kiera and Steve to meet you in Africa during the EB-3 Visa seminar, and we're so glad to hear their warmth and support made such a meaningful impact on you. We wish you the very best on your journey.

Vincent @ Holborn Assets Trustpilot Team

Rated 4 out of 5 stars

Good experience

The sign up process though detailed was systematic and help by the team is well appreciated.

30 May 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your kind feedback, Ric! We are glad to hear you had a good experience. While the sign-up process is detailed, it is great to know that our team’s support made it smooth and systematic for you. We truly appreciate your comments and look forward to continuing to support you.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Visa /Work

Its giving people a lot of Hope to work
Abroad.
I request is that, the period of 3 yes is
Like forever. It needs to be improved to 1 year,if possible.
The charges are very pricy can the
Holborasset facilitate,
Then recover from the employment.

23 May 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Hi Sophia, thank you for your review. If you have any questions, please do not hesitate to contact us.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Easy

Easy, simple, straightforward & efficient.

22 May 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your review, Jon! We are glad to hear you found the experience easy and efficient.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great onboarding

Onboarding was great. My support was excellent. She guided me well and kept me informed throughout the process.

16 May 2025
Holborn Assets logo

Reply from Holborn Assets

Thank you for your kind words, Is! We are thrilled to hear that your onboarding experience was great and that your adviser guided you well throughout the process.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Communication and advice where up to my level of knowledge.

Very communicative and well structured advices.
On time and advices where valuable and explanatory. After a long time I’m satisfied with my advices and instructions.

22 May 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you for your thoughtful review, Aris! We are delighted to hear that the communication and advice matched your level of knowledge and provided real value. It is great to know you found the guidance well-structured, timely, and truly satisfying. We are here whenever you need further support!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Building trust with your financial advisor

We have really enjoyed working with Keren Bobker. It's refreshing to connect with an industry professional who has the client's interest at heart.
It's really important to us to make the right financial decisions both now and in the future, we feel that Keren is the right person to guide us on our planning journey

15 May 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your kind words. We are delighted to hear that you have had such a positive experience working with Keren Bobker. It is always our goal to put our clients first, and we are glad that Keren's dedication and expertise have made you feel confident in your financial planning journey. We truly value your trust and look forward to continuing to support you in achieving your goals—both now and in the future.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Keren Bobker excellence

The help and advice from Keren Bobker has been invaluable. She has helped us put systems into place for our future.

15 May 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you so much for your kind words, Robin. We are delighted to hear that Keren Bobker's guidance has been so valuable to you. Helping clients plan for the future with confidence is exactly what we strive for.

Vincent @ Holborn Assets Trustpilot Team

Rated 4 out of 5 stars

Harsha Bhoola

Harsha Bhoola, was great in ensuring that I think different about investment structure, the session was insightful and will keep recommending more people her way.

19 September 2024
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you for your wonderful feedback, Thuso! We are so pleased to hear that Harsha Bhoola provided such an insightful session and helped you look at investment structures from a new perspective. Your recommendation means a lot.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

BETTER UNDERSTANDING

In recent months, My communications with Holborn has improved greatly, this is all thanks to Sahqub Ali, (Ali) my new allocated advisor, he has been updating me on my portfolio, and my options with my investment.
Ali has conducted several briefings with me via TEAMS meetings online and has been able to advise me and give me a better insight into my portfolio.
Ali has also laid out options which are more beneficial to me at this time.
I really appreciate the effort he has put into making me understand my investment better, and also the work he has done on making available the options he has given me to choose from.

12 May 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you for your detailed and thoughtful feedback, Peter. We are delighted to hear that your experience with Holborn has improved and that Sahqub Ali (Ali) has been instrumental in that progress. It is great to know that his regular updates, clear explanations, and tailored advice have helped you gain a better understanding of your portfolio and available options. We truly value your trust in us.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Terrible Experience - Total Scam

Sadly, I can't give zero stars. Consolidated 3 pension pots into a QROPS retirement benefits Scheme when I was an Expat. Holborn broker approached me (more like targeted). Later found out that this was a common sales approach. Initially I wasn't particularly interested, but thought it would be a good idea to combine these into a cautious/low risk plan and just let it tick over for a few years. Checked once or twice in the first couple of years and was a bit shocked at the poor performance. Stuck in a 10 year plan - so no cost effective way out, as it turned out. Figured it still had a chance and it might start to pick up. Largely took my eye off the ball thereafter. I was never contacted by anyone once the plan was up and running, until recently, when the adviser contacted me for a "review". This was the first contact in over 9 years. At this point, I checked the progress only to find that the initial investment was half of the original value. I downloaded and reviewed the numbers. Numbers showed that most of the "lost" cash was regular & high fees for management (yeah right!) and adminstration (none) and other unspecified fees. In addition, the plan itself never made a penny in nearly 10 years (it actually lost money). It has really felt like a scam and I feel like a fool for having trusted this awful organisation with my hard earned cash. It appears they are not answerable to the UK financial regulators, so no hope of taking them to task. They have, in effect, just regularly helped themselves to my cash and made ZERO effort to manage anything. The Adviser was not able to provide any performance data or explanation for the poor performance or provide any insight of who was getting some of these fees. Now the Adviser has dropped off the radar. I would say it was from shame, except I don't think this organisation has any.
Worst financial decision I ever made.

1 May 2025
Unprompted review
Holborn Assets logo

Reply from Holborn Assets

Thank you for sharing your detailed concerns with us, Stuart. We are sorry we seem to have fallen short of your expectations.
Our 20,000+ clients are at the forefront of everything we do and this has been the cornerstone of our company successfully operating for over 25 years.
Please be assured that we take your feedback seriously.
Our Client Relations Team will be in touch shortly to discuss your situation further and work towards seeing where we are able to assist. Your concerns are important to us, and we are committed to assisting you where we can.
Thank you for your patience and understanding.

Vincent @ Holborn Assets Trustpilot Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look