This was our second visit to HSL at Brierley Hill, and we received a warm welcome from Beverley. Bev enquired as to which items we may be interested in, this being a good Back Support Chair. We... See more
Location
Switch locationUnit 2, Port West Retail Park, Brierley Hill, DY5 1AJ Dudley, GB
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See what reviewers are saying
My wife & I were very impressed with Sam who helped us choose & try various chairs that we wanted to purchase. Sam was empathic, listened carefully & gave sensible advice accordingly. Sam was new & w... See more
Was greeted by a lady called wendy very welcoming. No pressure to buy we selected our settee and chair Wendy was very helpful talked throu our options gave us some good advice which lead us to our p... See more
We had a warm and friendly welcome from Hannah as soon as we entered the store and she patiently showed us around and discussed with us our requirements. Her male colleague was equally pleasant and he... See more
Company details
- #14 of 394 best companies in Home Furniture Shop
- #2 of 37 best companies in Disability equipment supplier
- #6 of 78 best companies in Furniture Manufacturer
- #2 of 72 best companies in Mobility equipment supplier
About HSL Chairs - Brierley Hill
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
Unit 2, Port West Retail Park, Brierley Hill, DY5 1AJ, Dudley, United Kingdom
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A lovely experience at HSL
We arrived at the Brierley Hill store (West Midlands) to a warm welcome from Jill (a trainee) and then Humaira. A nice cup of tea and coffee and biscuits were offered straight away. Both were very pleasant, friendly and knowledgeable about the rise and recline chairs we were looking for. We did purchase two of them and now we are looking forward to them being delivered. Upon leaving they even held the doors open for us. A great shopping experience.
Outstanding customer care & beautiful suites
My Mom purchased a suite from Brierley Hill. Beverley the sales assistant was superb, very knowledgeable, listened to specific & different health needs we needed for both Moms arthritis & Dads mobility following a stroke & advised on the suite she thought would work. She was absolutely right. Mom was joyous sat in the shop in complete comfort with her feet up. Bev was so friendly & hospitable. Tragically Mom passed suddenly before delivery & in really sad circumstances I had to speak with Bev & customer services to modify the order after purchase to remove 1 armchair that we felt would be a painful reminder to Dad. I feared we might struggle to do this as the cooling off period had passed, but everyone involved were so empathetic, understanding & helpful, they made a really sad phone-call easy & were truly lovely to deal with. Wonderful customer service that eased Dads stress & I couldn’t be more thankful for it. In a bitter sweet moment the suite was delivered today, it is absolutely beautiful, so comfortable, lovely fabric & clearly a quality build. Having been in hospital previously it was the 1st time Dad saw it & he is so pleased with it - currently snoozing on the recliner! Sadly Mom won’t be able to enjoy it, but she made a fabulous choice & I know would’ve been delighted with it. Enormous thanks to Bev at Brierley Hill & Isabelle in customer services who’s understanding & empathy made such an impact on a grieving family - they have no idea how appreciated that was. Customer service is often lacking nowadays, HSL really stood out for theirs in such a positive way. Would recommend them in a heartbeat.
Outstanding quality and customer service
The staff in the showroom were really welcoming and most helpful when making a choice. The quality of the chair delivered is excellent. It is extremely comfortable and meets my needs exactly. The delivery was at the time expected and Carl F and Lee R were really efficient and courteous.
The team were punctual
The team were punctual, polite, friendly, helpful and knowledgeable. Top marks.
Carl and Lee R delivered my chair…
Carl and Lee R delivered my chair today. They were polite, friendly and efficient, good ambassadors for HSL
An enjoyable shopping experience.…
We entered the store and were greeted by Bev who spent about 1 and a half hours explaining the different models, fabrics etc. Just after we'd bought one and the paperwork was being printed, we decided to buy a second one.Humaira came over and rejiggled the paperwork so that both chairs were on one order.
Normally after 10 minutes in a store and I've had but the time seemed to fly by I can recommend the Brierly Hill store to anyone.
Fraser Mutter
Great customer service
Great customer service- from initial visit to store we were made welcome with no pressure to buy - spent time trying out various chairs Bev was very helpful & has kept me fully informed with my order.Delivered today 13 Oct as promised.Carl & Lee were friendly & professional & early which is always a bonus.
HSL at Brierley Hill
We had a warm and friendly welcome from Bev at HSL in Brierley Hill today.
Bev was very helpful when we placed our order, which made it a very pleasant experience.
Many thanks.
Sue and Gordon Jones
Great service
Great service. Very helpful in the shop, speedy manufacture and then Carl and Lee delivered our new chairs with care and courtesy. No complaints at all.
looking for a good value chair for ken.
first off a cordial welcome by bev, (suprised that we knew what we wanted,) having been there previously a few months before. bev could not have been more helpfull and patient, so we found a grande chair that turned out to be ideal for him and a good price. well done bev, (cracking wench).
Friendly and respectful
Friendly, informative, no pressure. Danielle is respectful and helpful. A real pleasure, she made us feel welcome and had patience.
Highly recommended.
Buying Chairs.
Visited Brierley Hill showroom,and was greeted by Beverley.she was patient and understanding of my needs.
Myself and friend were offered a drink,which we accepted,whilst I chose the chair and fabric.
I also ordered a second chair for my sunroom,as I will soon be recovering from surgery,and a change of room will be welcome.
Beverley and her colleague were very helpful and kind.
I will be going back to the showroom in the near future to order a bed.
Anyone looking for chairs,settees and beds would benefit by visiting this store. Thank you.
Excellent customer service
Visited the Brierley Hill branch this morning and were met with friendly, enthusiastic staff. Beverly took time to talk us through Stressless chairs options. Coffee and biscuits provided as we sat to ponder our choice. We were made to feel welcome and weren't rushed with anything. We also were shown a variety of settees and colours to chose from. Due to the welcoming atmosphere, time taken by Beverly to explain everything including offers, we made a purchase of a Stressless chair with stool and a 2 seater settee. Excellent example of customer service. Thank you
This is our first experience with HSL
This is our first experience with HSL. The company was highly recommended by a friend. The whole experience was excellent from the moment we entered the store at merry hill in Dudley. We were looked after & nothing was too much trouble. Alex & Kieran our delivery guys were amazing too. They delivered the chair with care, respected our home & thoroughly went through everything with our 86 year old mum. Thank you for a wonderful experience. Will definitely recommend to all our friends.
Popped in as interested in a Stressless…
Popped in as I'm interested in buying a Stressless power chair. I was immediately greeted by Dani who was very friendly and knowledgeable about the product. She was very professional and courteous, explaining everything I wanted to know in a patient manner. I then looked at the Nicoletti range as appeared to offer excellent value for the quality Italian leather. Dani again was excellent and Hannah provided some additional information which was very helpful.
Overall, both comfort specialists were very knowledgeable about the products, non pushy to sell and offered an overall exceptional customer experience.
HSL Delivery Experience
Ordering was easy, not long to wait for delivery date/time and was kept in touch by Ian and Paul on day of delivery. Chairs were delivered nice and early and were assembled by Ian and Paul very quickly and efficiently and they were very helpful, polite, professional and courteous throughout. The experience couldn’t have been better.
Stressless chairs
We have visited on 2 occasions.
Staff are helpful, polite and knowledgeable. Humaira was attentive but gave us space and time to try the chairs and consider our options.
On buying new furniture.
The buying experience was first class due to the extremely patient and knowledgeable on-site sales specialists.
Excellent service
The two people that delivered my chair were wonderful. Ian and Paul couldn’t have been moore helpful.
Being very friendly
They looked after us very well , we are in our 80’s so needed to be guided through the purchase .
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