Well looked after by Jane. Not rushed but patiently discussed various sofas and chairs, also materials. Advice on best for our comfort. We haven't received our furniture yet so can't offer any inform... See more
Location
Switch locationAmsterdam Way, NR6 6EP Norwich, GB
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See what reviewers are saying
My Wife and I were greeted at the Norwich store entrance by a lovely lady Sales person who made us feel welcome with a genuine smile and welcoming voice. Throughout the process, which, by the way was... See more
a quick response to my first contact, and a visit a few days later. My lovely consultants brought lots of information, and spent time with me to help decisions. They brought 2 chairs for me to try, an... See more
We had a very pleasant visit to the Norwich HSL store. We were greeted at the door by Hayley who cheerfully and knowledgeably showed us around the types of chairs we were interested in, explaining al... See more
Company details
- #15 of 401 best companies in Home Furniture Shop
- #2 of 38 best companies in Disability equipment supplier
- #6 of 78 best companies in Furniture Manufacturer
- #2 of 73 best companies in Mobility equipment supplier
About HSL Chairs - Norwich
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
Amsterdam Way, NR6 6EP, Norwich, United Kingdom
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Home visit by HSL to demonstrate reclining Chairs
Had a home visit by HSL to demonstrate reclining chairs for my elderly mother in law. Hayley & Liam from the Norwich branch conducted the visit. They where on time, polite, friendly and a great help to my mother in law. The chair was great just what she needed. Hopefully the delivery will be as efficient as everything else has been with HSL. Bit of advice for HSL, your advertisement for a 50%+/- discount for your furniture items is very misleading and obviously does not apply to reclining chairs for the elderly. Many thanks Hayley & Liam.
Great service
I was able to try a chair out in my own home, to browse the catalogue and examples of furnishings in my own time. My questions were answered fully and the visiting team (Hayley and Liam), were amazing. They were very kind, friendly and helpful. I could not have asked for more.
We had a Stressless chair delivery…
We had a Stressless chair delivery recently. The delivery guys Paul and Jon were top notch. Very polite and friendly. Put the chair where needed and no mess. Excellent courteous service. Thank you
Good job all round from order to delivery
Paul D and Jon did a great job at delivering our chair. Efficient and friendly. Thank you. Excellent service all round.
May use AI-assist with repliesRead more
We bought a recliner chair for our 88…
We bought a recliner chair for our 88 year old mother in December the company sent 2 people from the Norwich company we paid extra for arm chair covers and care kit we are now in April and we are still waiting for the items we have phoned every week since the purchase asking where are they we get the same response they are on their way the chair remote control for the chair has not worked every time this chair is supposed to be bran new it cost over £2,500 engineers came out to repair the chair replaced the control button and complete engine we have asked to speak to someone higher up in the company was told he would call in the next 24 hours but we never did hear from him despite constant phone calls and still waiting for customer service to sort this for a big company they feel nothing for their customer this is very stressful as they have already taken our money it’s very very sad when the family scraps together to buy this for her well being

Reply from HSL Chairs - Norwich
The comfort specialist Hayley and Liam…
The comfort specialist Hayley and Liam from HV Norfolk were very helpful and charming people who listened tio what was needed and reshowed us a couple of chairs that would suit our requirements. They were both friendly and helpful and we didn't feel under pressure to make a decision. However we decided on one of the chairs and they went through all decisions that I had to make. Highly recommended and would go to them again.
Great service in our home
Great service in our home, good team performance so good we ordered suite there and then.
Very good demonstration in our own…
Very good demonstration in our own home. We both tried both specification of chair and found we both needed different sizes. They worked very well as a team and were able to answer all our questions so we ordered a suite there & then. Very happy with HSL so far.
A worthwhile visit
Michele gave us a very friendly welcome, and advised on the best type of recliner to suit my wife, taking into account my wife’s health issues. My wife tried several chairs being guided by Michele’s extensive knowledge before deciding which one was the most comfortable for her. We were then given coffee and biscuits to give us time to make sure my wife was happy, and to review our purchase. It was a very pleasurable expirience visiting HSL Norwich.
Excellent advice & service
Excellent advice & service . I visited the Norwich Store on three occasions to make sure I was making the right choices & always found the ladies very helpful & friendly
I had a home visit to order my chair
I had a home visit to order my chair , fantastic service , lovely friendly people, nothing was too much trouble , l would 100% recommend HSL for the choice of chairs and non pressured service
HSL Norwich
We visited the HSL store in Norwich on 15th February 2026 and were warmly welcomed by Jane who demonstrated various rise & recliner chairs. She was very helpful throughout our purchase.
Both Gordon and Graham were very polite…
Both Gordon and Graham were very polite and efficient and answered any questions confidently. I would recommend HSL.
Perfect chair
Very knowledgeable sales advisor, Michelle at the Norwich store, chair arrived just as seen in store very comfortable and perfect fit.
Ian & Paul, delivery team, were so helpful and friendly they even helped my Mum & Dad move the old chair
All in all a very good service
very good service in all aspects…
very good service in all aspects involving making an
appointment for a home visit at a convenient time.
Discussions took place at a leisurely pace with no buying pressure and they were so helpful in answering any questions we raised.

Reply from HSL Chairs - Norwich
Jane and Liam from Norwich gave my…
Jane and Liam from Norwich gave my husband and I a home visit and we felt very comfortable with them. They were very knowledgeable and patient and not at all pushy. Their main concern was that we found the right furniture for our comfort and that that we felt that we were making the right choices for us. Thank you so much for your thoughtfulness. We would definitely recommend a home visit with Jane and Liam.
Perfect from A 2 Z
Very welcoming when went to view at store. Given plenty of time to size and try. Ergonomics explained, tea and biscuits provided. Ordering easy and efficient, phone call to remind us of balance date.
HSL rang to ask if it was convenient to delivery ahead of schedule and delivery men, Carl and Damion were polite, helpful, assembled furniture and placed in situ. Hope the furniture wears as good as the service.
The staff were very helpful llnd polite…
The staff were very helpful and polite and made my dog and myself very welcome. Ian and Paul were friendly and explained everything at the delivery
Friendly helpful staff
The whole experience of buying the chair was great. The staff in the store were so helpful and knowledgeable and the delivery guys Ian and Paul were efficient and friendly.
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