identi Reviews 

5,377
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,438 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the supportive, empathetic, and professional staff who go out of their way to make resolving account and registration queries completely smooth, friendly, and reassuring. Consumers genuinely appreciate the fast and efficient assistance provided directly over the phone, successfully avoiding lengthy wait times and frustrating automated chatbots. Some reviewers were not happy with unexpected charges, feeling frustrated regarding paid ownership transfers and repeated pressure to purchase additional account upgrades. A few other people also felt that managing online profiles involved occasional login delays, technical hurdles, or problems transferring account benefits smoothly.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing team members as professional,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Service

Customers had positive experiences with service, often highlighting helpful and prompt support from staff... See more

User experience

People report positive experiences with user experience, noting that updating details and registering pets... See more

Product

Clients share ambiguous opinions on product experiences. While some reviewers express great satisfaction,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

When initially contacted the service to transfer ownership, I thought it went through. However, when I had to contact to make payment, the transfer hadn't been actioned. However, Carly was able to... See more

Company replied

Rated 5 out of 5 stars

I have recently changed address and rang Identibase to check I'd correctly changed my cat's details. Spoke with Carly who was extremely professional, friendly and reassuring. She checked everything to... See more

Rated 5 out of 5 stars

Chloe was really helpful and sorted out my transfer issue, everything went smoothly. I’ve had to contact the team multiple times over the last month as the person I’m transferring from has moved acros... See more

Company replied

Rated 5 out of 5 stars

My beautiful girl passed away right in the middle of Christmas and the New Year. We took the difficult decision to ease her suffering. I was so upset that I forgot to inform Identibase. They sent a re... See more

Company replied


Company details

  1. Animal Protection Organisation

Written by the company

For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

5k reviews

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Replied to 97% of negative reviews

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4.3

All reviews

(5,377)

1,323 reviews in the last 12 months

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Rated 5 out of 5 stars

Great customer care with my problem…

Great customer care with my problem solved in a speedy professional manner.

17 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you received great customer care and that your problem was resolved quickly and professionally. Providing efficient support while making sure our customers feel listened to and well looked after is exactly what we strive for at Identibase.

We understand that when you contact us with an issue, you want to know that it will be taken seriously and dealt with as efficiently as possible. It’s fantastic to hear that our team was able to understand your situation, provide the right support, and get everything resolved without unnecessary delay.

Your feedback is wonderful recognition of the hard work our Customer Care team puts in every day. We’ll be sure to share your kind comments with the wider team, as feedback like this is incredibly encouraging and helps us continue maintaining the high standard of service we aim to provide.

Thank you again for your brilliant feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 2 out of 5 stars

My cat is 17 and i got a msg asking me…

My cat is 17 and i got a msg asking me to check her details on line,i entered the chip number ecpecting to find her details all i got was loads of ads asking me to upgrade and trying to sell me things i don't need.Typicle,i should have known better.

17 August 2026
Unprompted review
identi logo

Reply from identi

Thank you for taking the time to share your feedback.

We’re sorry to hear that you felt frustrated by the information you saw when accessing your pet’s details. We completely understand that when you follow a link specifically to check your pet’s microchip information, you want to be able to get to your account and records as easily as possible.

The link provided takes you through to the Identibase website and into your account, where you can access and manage your pet’s details. Like any website, we do advertise the services and products that we offer, and these may be presented alongside the account and information you are accessing.

We would, however, like to reassure you that the services we advertise are entirely optional. Seeing information about an additional service does not prevent you from accessing or checking your pet’s details, and you are not required to purchase anything simply to view your existing records.

We appreciate that everyone has different preferences when navigating a website, and your feedback is valuable in helping us consider how we present information to our customers. Our aim is always to make accessing important pet information as clear and straightforward as possible.

Thank you again for sharing your experience and for trusting Identibase with your pet’s important microchip information. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you have any difficulty accessing your account or checking your pet’s details, our friendly Customer Care team will always be happy to help.

Warm regards,

Ben
Identibase

Rated 4 out of 5 stars

When initially contacted the service to…

When initially contacted the service to transfer ownership, I thought it went through. However, when I had to contact to make payment, the transfer hadn't been actioned. However, Carly was able to get the wheels in motion to get the dog's ownership transferred to me. She was lovely and kept me informed during the process.

17 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to share your experience with us.

We’re sorry to hear that there was some confusion initially and that, when you contacted us to make payment, you discovered that the transfer had not been completed as you had expected. We appreciate that this must have been frustrating, particularly when you believed everything had already been dealt with.

We’re therefore delighted to hear that Carly was able to step in, get the transfer process moving, and make sure things progressed for you. It’s fantastic to know that she was lovely to deal with and, importantly, kept you informed throughout the process.

We understand that transferring a pet’s registered keeper details can sometimes involve checks and processes that aren’t immediately visible to the customer. Keeping you updated along the way is therefore really important, and we’re pleased that Carly took the time to explain what was happening and keep you reassured.

We’ll be sure to pass your kind comments on to Carly. Knowing that she took ownership of the issue, helped move things forward, and kept you informed will mean a great deal to her and is wonderful recognition of the service she provides.

We also appreciate you highlighting the initial issue, as feedback like this helps us identify where we can improve the clarity of our processes and communications.

Thank you again for your patience and for trusting Identibase with your dog’s important microchip information. We wish you and your dog many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Really friendly and helpful

Really friendly and helpful

17 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that you found our team really friendly and helpful. Providing a warm, approachable, and supportive service is something we take great pride in, so it’s fantastic to know that this came across during your experience with us.

We understand that when customers contact us, they want to feel listened to and confident that the person they speak to genuinely wants to help. Our Customer Care team works hard to make every interaction as straightforward, reassuring, and positive as possible, and your feedback is wonderful recognition of those efforts.

Your kind comments mean a great deal to the whole team and encourage us to continue delivering the high standard of customer service that our customers and their pets deserve.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

I needed to update all my personal info…

I needed to update all my personal info and needed to call identibase. George dealt with my call in a friendly and professional manner. Made everything easy. Thank you

17 August 2026
Unprompted review
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Reply from identi

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that George was able to help you update all of your personal information and make the whole process easy for you. It’s fantastic to know that he dealt with your call in such a friendly and professional manner and was able to provide the support you needed.

We understand that updating personal and pet information can sometimes feel like a bit of a task, particularly when there are several details that need to be changed. Our aim is always to make the process as straightforward and hassle-free as possible, while making sure everything is updated correctly.

It’s wonderful to hear that George was able to guide you through everything clearly and efficiently. Providing friendly, knowledgeable, and professional support is exactly what we strive for, and your feedback is fantastic recognition of the service George provides to our customers.

We’ll be sure to pass your kind comments on to George. Knowing that he made the experience so easy and left you with such a positive impression will mean a great deal to him.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Lewis was very helpful,and very clear…

Lewis was very helpful,and very clear explained everything with no fuss.Thank you very much for your help

17 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that Lewis was so helpful and explained everything clearly and without any unnecessary fuss. Making sure our customers understand what is happening and feel confident about the information they are given is something we place a great deal of importance on.

It’s fantastic to know that Lewis was able to make the process straightforward for you and provide the support you needed in such a clear and efficient way. We understand that dealing with pet records and microchip information can sometimes feel complicated, so having a friendly and knowledgeable advisor who can explain things simply can make all the difference.

We’ll be sure to pass your kind comments on to Lewis. Knowing that you appreciated his helpfulness and clear communication will mean a great deal to him and is fantastic recognition of the service he provides to our customers.

Thank you again for your wonderful feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 1 out of 5 stars

I didn’t like the fact I had to pay…

I didn’t like the fact I had to pay just to change the address over, even tho the address was correct at the time at the vets

14 August 2026
Unprompted review
identi logo

Reply from identi

Thank you for taking the time to share your feedback.

We completely understand that you may be frustrated by having to pay to change your address, particularly as the address provided by the vet was correct at the time.

However, it’s important to clarify that Identibase is the microchip database and we are separate from the veterinary practice that originally registered your pet. If the information provided to us was correct when your pet was registered, but your circumstances have subsequently changed, this is treated as a change of information rather than an error that needs correcting.

As a result, updating keeper details, including a change of address, is a chargeable administrative service. This is not a charge from the veterinary practice and is not related to how your pet was originally registered.

We appreciate that nobody likes paying for an administrative change, but we hope this helps explain why the charge applies.

Thank you again for your feedback and for trusting Identibase with your pet’s important microchip information. We wish you and your pet many happy, healthy, and safe years together.

If you have any questions about the process, our friendly team will always be happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Jasmine was super helpful

4 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that Jasmine was super helpful and that she was able to provide you with the support you needed. It’s fantastic to know that she made such a positive impression during your experience with us.

Providing friendly, knowledgeable, and efficient customer service is something we take great pride in, and we want every customer to feel listened to, supported, and confident that their query is being handled properly. Your feedback is wonderful recognition of the care and professionalism Jasmine brings to every interaction.

We’ll be sure to pass your kind comments on to Jasmine. Knowing that you found her so helpful will mean a great deal to her and is fantastic encouragement for her and the wider team.

Thank you again for your brilliant feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Very helpful

Very helpful. Carly was able to sort out our issue quickly.

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that you found our team very helpful and that Carly was able to quickly understand your issue and get everything sorted for you.

We know how important it is for our customers to have their queries dealt with efficiently, particularly when they relate to their pets and their important microchip records. It’s fantastic to hear that Carly was able to make the process straightforward and resolve your issue without any unnecessary delay.

Providing friendly, knowledgeable, and efficient support is exactly what we strive for, and your feedback is wonderful recognition of the care and professionalism Carly brings to every customer interaction.

We’ll be sure to pass your kind comments on to Carly. Knowing that she was able to resolve your issue quickly and leave you with such a positive experience will mean a great deal to her.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pets many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

great service

Chloe was really helpful and sorted out my transfer issue, everything went smoothly. I’ve had to contact the team multiple times over the last month as the person I’m transferring from has moved across continents. Everyone has been happy to help and provided me with useful information

14 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a detailed and positive review!

We’re absolutely delighted to hear that Chloe was able to resolve your transfer issue and make sure everything went smoothly for you. We understand that transferring a pet’s records can sometimes be more complicated than expected, particularly when there are additional circumstances involved, so it’s fantastic to know that Chloe was able to provide the support you needed.

It’s also wonderful to hear that, despite needing to contact us several times over the past month, you found everyone you spoke with happy to help and able to provide useful information. We appreciate that having to make multiple contacts can be frustrating, so we’re particularly pleased that each member of our team took the time to listen, explain the process, and help move things forward.

The circumstances you’ve described, with the previous keeper having moved across continents, clearly required some additional consideration. Our priority is always to make sure transfers are handled correctly and that the appropriate checks are completed, while keeping customers informed about what is needed and why. We’re delighted that our team was able to support you throughout what could otherwise have been quite a complicated process.

We’ll be sure to pass your kind comments on to Chloe and the wider team. Knowing that they remained helpful, informative, and approachable throughout your experience is fantastic recognition of the service we aim to provide.

Thank you again for your lovely feedback and for your patience throughout the transfer process. We truly appreciate your trust in Identibase and are pleased we could get everything resolved for you.

We wish you and your pet many happy, healthy, and safe years together. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 4 out of 5 stars

Call took too long to be answered

Call took too long to be answered, but the lady who answered it was helpful and cheerful.

14 August 2026
Unprompted review
identi logo

Reply from identi

Thank you for taking the time to leave your feedback.

We’re pleased to hear that, once your call was answered, our advisor was helpful, cheerful, and able to provide you with the support you needed. We’ll be sure to share your kind comments with her, as it’s wonderful to know that she made a positive impression despite the wait you experienced.

We are sorry that you had to wait longer than you would have liked for your call to be answered. We completely appreciate that waiting in a telephone queue can be frustrating, particularly when you’re contacting us about something important relating to your pet.

Our contact centre can experience periods of particularly high demand, and our teams work hard to answer calls as quickly as possible while still ensuring that each customer receives the time, attention, and support they need once they get through. We never want customers to feel rushed, so there can be a balance between reducing waiting times and making sure the service provided during the call remains thorough and helpful.

It’s therefore fantastic to hear that your advisor was able to provide a cheerful and helpful service once you reached us. Friendly and approachable customer service is something we place great importance on, and your feedback is a lovely reflection of that.

Thank you again for your patience and for taking the time to share your experience. Your feedback is genuinely appreciated and helps us continue looking for ways to improve the service we provide.

We wish you and your pet many happy, healthy, and safe years together. If you ever need any further assistance, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 1 out of 5 stars

Can't get passed setting a password

Can't get passed setting a password, poor

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you for taking the time to leave your feedback.

We’re sorry to hear that you’ve had difficulty getting through the password setup stage. We appreciate how frustrating it can be when you’re simply trying to access your account and the process is preventing you from moving forward.

The password requirements are in place to help protect our customers’ accounts and the sensitive information held within them. When setting up your password, it does need to meet all of the criteria displayed on screen before it can be accepted. This can include the required length and a combination of different character types, depending on the account requirements.

We appreciate that these requirements can sometimes be frustrating, particularly if you’re not sure which part of the criteria your chosen password is failing to meet. If you’re still having difficulty, please contact our Customer Care team and we’ll be more than happy to talk you through the requirements and help you get your account activated.

We take the security of our customers’ information extremely seriously, so while we appreciate that the additional password requirements can feel inconvenient, they are an important part of keeping accounts and pet records secure.

Thank you again for your feedback. We hope you’ll give us the opportunity to help you get through the activation process and access your account successfully.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

This was a tracker for my best friend…

This was a tracker for my best friend pj who is a shihtzu and I love him ❤️ and Ellie has put my mind at rest now knowing he will be found if lost thank you Ellie

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a lovely and heartfelt review!

We’re absolutely delighted to hear that Ellie was able to put your mind at rest and give you that extra reassurance about your best friend, PJ. It’s very clear from your review just how much he means to you, and we completely understand how important it is to have peace of mind knowing that, should he ever become lost, his microchip details and protection are there to help.

We’re especially pleased to hear that Ellie took the time to explain everything and make sure you felt confident about the service and the protection available for PJ. Providing reassurance to pet owners is a huge part of what we do, because we know our pets are much more than simply animals – they’re much-loved members of the family and, as you put it, our best friends.

Our missing pet services are designed to provide additional support should the worst happen, helping to increase awareness when a pet goes missing and improve the chances of them being safely reunited with their keeper. Knowing that this has given you greater peace of mind is fantastic to hear.

We’ll be sure to pass your lovely comments on to Ellie. She’ll be thrilled to know that her help has made such a positive difference and that you now feel more reassured about PJ’s safety.

Thank you again for your wonderful feedback and for trusting Identibase with PJ’s important microchip information. We wish you and PJ many more happy, healthy, safe, and fun adventures together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

My 2 dogs

My 2 dogs were on separate accounts and apparently, it was very easy to put them on the same account which Ellie did. I am very grateful it was done so easily. Thank you Ellie.

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that Ellie was able to bring your two dogs together onto the same Identibase account and make the process so easy for you. It’s fantastic to know that what could have seemed like a complicated account issue was handled quickly and smoothly.

We understand how much easier it is to manage your pets when their important microchip information is all held together in one account, so we’re really pleased that Ellie was able to get everything organised for you without any unnecessary hassle.

Providing friendly, efficient, and knowledgeable support is exactly what we strive for, and your kind feedback is wonderful recognition of the care Ellie puts into helping our customers. We’ll be sure to pass your lovely comments on to her – she’ll be delighted to know how much you appreciated her help.

Thank you again for your fantastic feedback and for choosing Identibase for your dogs. We truly appreciate your support and wish you and your two dogs many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions about your account or your pets’ details in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Very helpful able to log in without any…

Very helpful able to log in without any problems

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave your lovely feedback!

We’re delighted to hear that you found our team helpful and, most importantly, that you were able to log into your account without any problems. We know how frustrating it can be when you’re simply trying to access your pet’s information, so it’s fantastic to know that everything went smoothly for you.

Making access to your Identibase account as straightforward and hassle-free as possible is really important to us. Your account gives you access to your pet’s important microchip information, so we want our customers to feel confident that they can access and manage their details whenever they need to.

Your kind feedback means a great deal to the whole team and is wonderful recognition of the friendly and efficient support we aim to provide every day.

Thank you again for your fantastic comments and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Paris has a really nice telephone…

Paris has a really nice telephone manner and was able to resolve my query. She was really polite and I didn’t have to repeat myself once

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that Paris was able to resolve your query and that you found her telephone manner so friendly and professional. It’s particularly wonderful to hear that she listened carefully and understood what you needed without you having to repeat yourself.

We know how frustrating it can be when you have to explain the same issue multiple times, so taking the time to listen properly, understand the situation, and then take ownership of resolving the query is something we place a great deal of importance on. Your feedback is fantastic recognition of the approach we expect from our Customer Care team.

It’s also lovely to hear that you found Paris polite throughout the conversation. Providing a friendly, respectful, and reassuring experience is just as important to us as resolving the issue itself, and it’s fantastic to know that Paris delivered both.

We’ll be sure to pass your kind comments on to Paris. Knowing that her communication skills and attentive approach made such a positive impression will mean a great deal to her and is wonderful recognition of the service she provides.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Transfer to Identibase from Animal Tracker.

Spoke to Lewis on the phone regarding the transfer from 'Animal Tracker' to 'Identibase'. Issues accessing account. Lewis explained the process, all sorted.

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that Lewis was able to help you when you experienced difficulties accessing your account during the transfer from Animal Tracker to Identibase. We appreciate that moving from one database to another can understandably raise questions, particularly if you encounter an issue when trying to access your account.

It’s fantastic to hear that Lewis took the time to explain the process clearly and was able to get everything sorted for you. Providing clear, patient, and knowledgeable support is exactly what we strive for, particularly during the Animal Tracker migration when customers may need a little extra guidance.

The migration has involved transferring a significant number of customer and pet records, and our Customer Care team has been working incredibly hard to support customers throughout the process. Feedback such as yours is really valuable and helps us understand where customers may need additional assistance.

We’ll be sure to pass your kind comments on to Lewis. Knowing that he was able to explain everything clearly and resolve your access issue will mean a great deal to him and is fantastic recognition of the service he provides.

Thank you again for your feedback and for continuing to trust Identibase with your pet’s important microchip information. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever have any further questions about your account or the Animal Tracker migration, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Quick repsonse to my logging in issue

Quick repsonse to my logging in issue. very good advisor

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that you received such a quick response when you experienced an issue logging into your account, and that you found our advisor very good, helpful, and professional.

We understand how frustrating it can be when you’re unable to access your account, particularly when you simply want to check or manage your pet’s important microchip information. That’s why we aim to respond as quickly as possible and make sure our customers receive clear, practical support to get them back up and running.

It’s fantastic to know that our advisor was able to deal with your issue efficiently and provide the level of service you expected. Providing friendly, knowledgeable, and reassuring support is exactly what we strive for, and your feedback is wonderful recognition of the work our Customer Care team does every day.

We’ll be sure to share your kind comments with the advisor and wider team. Feedback like yours means a great deal and encourages us to continue delivering a high standard of service to all our customers.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever experience any further difficulties or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 1 out of 5 stars

Prioritising Money-Making Over Pet Safety

Identibase's system appears to be allowing the record of a previous, missing pet — which was itself registered with an incorrect address — to interfere with the registration of an entirely new pet whose microchip and correct owner details have been supplied by my vet. I am then being told that I must either pay for a subscription or involve the vet associated with the previous missing pet before the correct address for my new cat can be accepted.

That makes no sense from a pet-safety perspective. The whole purpose of a microchip database is to ensure that, when an animal is scanned, its current keeper can be contacted. My new cat has been correctly microchipped and my vet has provided the correct information. Preventing that information from being properly recorded because of an unrelated historic record risks precisely the situation these databases are supposed to prevent.

I find it particularly concerning that a system intended to protect missing animals appears to be prioritising account/subscription rules over simply ensuring that the correct information is attached to the correct microchip. If there is a legitimate data-protection or security reason for this restriction, Identibase should explain it clearly. Otherwise, it appears to be an unnecessarily complicated and commercially motivated system that places an unreasonable burden on pet owners.

It is deeply upsetting and distressing to be required to revisit the circumstances surrounding my previous cat, who went missing and may now be deceased, in order to resolve an issue with the registration of an entirely different and new cat. I should not have to contact the vet associated with my missing cat, or otherwise reopen what was an extremely upsetting experience, simply to ensure that my new cat's correct address and keeper details are recorded.

The two animals are separate. My new cat has been microchipped by my vet, and my vet has provided the correct information. Requiring me to pursue information or intervention relating to my previous missing cat is not only unnecessary but causes additional distress at an already sensitive issue. A system intended to protect pets should surely make it straightforward to register the correct details for a new animal, rather than forcing an owner to revisit a potentially traumatic situation involving a previous missing pet.

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you for taking the time to share your experience with us.

We’re sorry to hear that you’ve been having difficulty with the situation you’ve described. From the information provided, it sounds like this is a particularly unusual and individual set of circumstances, and we completely appreciate how frustrating it can be when you’re trying to resolve something online and the system doesn’t appear to recognise what you need.

In situations involving a missing pet alongside changes or updates to the pet’s registered details, there can be a number of factors that our standard online processes simply cannot account for. Our online systems are designed to handle the most common requests, but they cannot always recognise or interpret more complex or unusual circumstances without someone reviewing the individual account and records.

This is exactly where our Customer Care team can help. Our friendly advisors are able to look at the specific circumstances, understand what has happened, check the relevant records, and explain what needs to happen to get everything resolved correctly. Where a query requires additional knowledge or investigation, we can also make sure it reaches the appropriate member of our team.

We certainly don’t want you to feel that you’re expected to navigate a complicated situation alone simply because the online system cannot immediately provide the answer. Particularly where a missing pet is involved, we understand how important it is to have someone listen to the full circumstances and provide clear, practical support.

Please do reach out to our team directly if you haven’t already. We’ll be more than happy to take the time to understand your situation and see how we can help. Our friendly Customer Care advisors are on hand to provide the support and guidance you need.

Thank you again for bringing this to our attention. We hope we have the opportunity to speak with you and get this resolved.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Very helpful

13 August 2026
Unprompted review
identi logo

Reply from identi

Thank you so much for taking the time to leave your lovely feedback!

We’re delighted to hear that you found our team very helpful. Providing friendly, knowledgeable, and efficient support is exactly what we strive for, so it’s fantastic to know that you had such a positive experience with Identibase.

We understand that sometimes a customer simply needs someone to listen, understand their query, and provide clear guidance, and our aim is always to make that interaction as straightforward and reassuring as possible.

Your kind comments mean a great deal to the whole team and are wonderful recognition of the care our Customer Care advisors put into helping pet owners every day.

Thank you again for your feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

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