identi Reviews 

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a fantastic and thoughtful review!

We’re absolutely delighted to hear that Alexandre was able to help resolve the issue with your account and that you were so pleased with the speed of our response and the communication you received throughout the process.

It’s particularly wonderful to hear that Alexandre kept everything clear, friendly, and straightforward from start to finish. Taking ownership of a customer’s query, keeping them informed, and making sure they understand what is happening are all important parts of the service we aim to provide, so your feedback is fantastic recognition of the care and professionalism Alexandre demonstrated.

We’ll certainly pass your kind comments on to Alexandre, who will be thrilled to know that his support made such a positive impression. Feedback like yours means a great deal to him and the wider team and encourages us to continue delivering the high standard of customer service that pet owners deserve.

We’re also very pleased that you haven’t yet needed to rely on our missing pet services – and long may that continue! However, it’s incredibly reassuring to hear that the experience you’ve had with us has given you confidence in the support we would provide should you ever need us in the future. Helping reunite pets with their families is at the heart of what we do, and providing reliable support when it matters most is something we take extremely seriously.

Thank you again for your brilliant feedback and for recommending Identibase. We truly appreciate your trust and support, and we wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that the lady you spoke with was helpful, polite, and informative, and that she was able to assist you with both updating your pet’s details and getting you logged into your account.

We understand how important it is for pet owners to have accurate contact information linked to their pet’s microchip, so it’s fantastic to know that our advisor was able to make the process straightforward and ensure everything was updated correctly.

It’s also wonderful to hear that she took the time to help you access your account. We know that login issues can sometimes be frustrating, and our aim is always to make sure customers feel supported rather than left to work things out on their own.

Providing friendly, knowledgeable, and patient customer service is exactly what we strive for, and your kind feedback is fantastic recognition of the care our team puts into every interaction. We’ll be sure to pass your comments on to the advisor involved, who will be delighted to know that her help was so appreciated.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you found Identibase a great company to deal with and that you experienced such an efficient service. It’s particularly lovely to hear that you feel we genuinely care about the animals we help protect.

Animal welfare is at the heart of everything we do. We understand that pets are much more than just a record on a database – they are important members of our families. That’s why we work hard to provide a reliable microchip database and supportive customer service that helps give owners reassurance that their pets can be identified and reunited with them should they ever become lost.

Our Customer Care team takes great pride in being friendly, knowledgeable, and efficient, so your feedback is wonderful recognition of the work they do every day. Knowing that you felt both well supported and confident that we genuinely care about animals means a great deal to the whole team.

Thank you again for your lovely comments and for choosing Identibase. We truly appreciate your support and wish you and your animals many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a wonderful review!

We’re delighted to hear that our call handler was friendly, helpful, and able to check the details of both of your pets and confirm that their transfer had been completed successfully.

We understand how important it is to have confidence that your pets’ microchip records have transferred correctly, particularly when moving between databases. It’s fantastic to know that our team was able to check everything for you, provide clear reassurance over the phone, and then follow this up with an email confirmation so you had a written record of the transfer.

Providing clear, efficient, and reassuring support is exactly what we strive for. We want our customers to feel confident that their pets’ information is accurate and properly recorded, and it’s wonderful to hear that our advisor took the time to make sure everything was fully confirmed for you.

Your kind feedback is a great reflection of the care and professionalism our Customer Care team puts into every interaction. We’ll be sure to share your comments with the advisor and the wider team, as knowing that their support has made the process easier for you means a great deal.

Thank you again for your fantastic feedback and for continuing to trust Identibase with your pets’ important microchip information. We wish you and both of your pets many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you received great service and that the gentleman you spoke with was able to clearly explain the information and pricing to you. We know how important it is for our customers to understand exactly what is available to them, so it’s fantastic to hear that he took the time to answer your questions and make sure everything was clear.

It’s also wonderful to hear that you felt the microchip package offered such good value. Microchipping and keeping your pet’s details accurately registered is such an important part of responsible pet ownership, and we’re proud to offer products and services designed to provide both practical value and peace of mind.

Our aim is always to make sure customers have a clear understanding of the different options available, without feeling rushed or pressured into making a decision. Providing friendly, knowledgeable, and transparent support is something we take great pride in, so your feedback is fantastic recognition of the service our team provides.

We’ll be sure to share your kind comments with the advisor involved, who will be delighted to know that his help and explanation of the options and pricing were so appreciated.

Thank you again for your lovely feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you for taking the time to leave your feedback.

We’re sorry to hear that you’ve experienced difficulties accessing your account following the migration from Animal Tracker to Identibase. We appreciate how frustrating it can be when you’ve successfully gone through the password reset process but are still unable to log in.

To clarify, as part of the migration, your existing Animal Tracker password cannot be used to access your new Identibase account, so a new password does need to be created as part of the activation process.

If you have successfully activated your account and subsequently reset your password, the new password should work. If it does not, this would normally indicate that the password is not being entered exactly as it was created, rather than the password reset itself failing. Passwords are case-sensitive, so even a small difference in capitalisation, spacing, or an additional character can prevent it from being accepted.

It’s also important to make sure you are using the correct activation/login link provided for your migrated Animal Tracker account. Using an alternative route or attempting to access an account before the activation process has been completed can cause further confusion.

We certainly don’t want you to be left struggling with this, and our Customer Care team will be more than happy to help. If you contact us, we can check the status of your account, talk you through the activation or password reset process and make sure you are using the correct details and access route.

We’ve worked hard throughout the Animal Tracker migration to resolve the issues customers have experienced, and feedback like yours has been particularly useful in helping us identify where further support and improvements are needed.

Thank you again for bringing this to our attention, and we hope we can get you successfully logged into your Identibase account very quickly.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that Carly was able to help you update your pet’s registration details following the move from Animal Tracker to Identibase. We appreciate that migrating to a new database can sometimes mean that customers have questions or encounter difficulties when trying to make changes online, so it’s fantastic to know that Carly was able to step in and get everything sorted for you.

It’s particularly lovely to hear that you found Carly extremely helpful and that nothing was too much trouble for her. Providing patient, friendly, and knowledgeable support is exactly what we strive for, and it’s wonderful to know that she made the process straightforward and stress-free for you.

The Animal Tracker migration has involved moving a significant number of pet records, and our team has been working incredibly hard to support customers throughout the process. Feedback from customers has been invaluable in helping us identify and resolve issues, so we really appreciate you taking the time to share your experience.

We’ll be sure to pass your kind comments on to Carly, who will be thrilled to know how much you appreciated her help. Recognition like yours means a great deal to her and the wider team.

Thank you again for your fantastic feedback and for continuing to trust us with your pet’s important microchip information. We wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance with your account or have any questions about the migration, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that you received brilliant service from our team. Providing friendly, professional, and efficient support is exactly what we strive for, so it’s fantastic to know that you had such a positive experience with Identibase.

Our Customer Care team works hard every day to make sure our customers receive the help and reassurance they need, whether they’re updating their pet’s details, managing their account, or simply looking for some advice. Your feedback is wonderful recognition of those efforts.

Thank you again for your kind comments and for choosing Identibase. Your support means a great deal to the whole team, and we wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that Lewis W was able to help you with transferring your account and that you found him polite, helpful, and professional throughout the process.

We understand that transferring an account can sometimes feel a little daunting, particularly when you want to make sure all of your pet’s important microchip information is correctly carried across. It’s fantastic to know that Lewis was able to guide you through the process and provide the support you needed to make everything straightforward.

Providing friendly, knowledgeable, and efficient customer service is exactly what we strive for, and your feedback is wonderful recognition of the care and professionalism Lewis brings to his conversations with customers. We’ll be sure to pass your kind comments on to him – he’ll be delighted to know that his assistance was appreciated.

Thank you again for your feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave your feedback!

We’re pleased to hear that once you got through to us, Chloe was polite, helpful, and efficient and was able to take care of everything you needed. We’ll certainly make sure your kind comments are passed on to her, as she’ll be delighted to know that her support made such a positive impression.

We are sorry, however, that you had to wait 17 minutes before getting through to a member of the team. We appreciate that this is a significant wait, particularly when you’re calling with something important relating to your pet, and we completely understand how frustrating that can be.

Our contact centre has been experiencing periods of particularly high demand, and our teams are working hard to support as many customers as possible while still giving each conversation the time and attention it deserves. We don’t want customers to feel rushed once they reach us, so our priority is always to provide a thorough and helpful service rather than simply move calls through as quickly as possible.

It’s therefore fantastic to hear that Chloe was able to resolve everything for you once your call was answered. Providing friendly, knowledgeable, and efficient support is exactly what we strive for, and your feedback is wonderful recognition of Chloe’s efforts.

Thank you again for your patience and for taking the time to share your experience. We truly appreciate your feedback and your support, and we wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 7, 2026

Thank you for taking the time to leave your feedback.

We’re sorry to hear that you have concerns about the way your Animal Tracker account has transferred across to Identibase, and we’d like to provide some clarification.

If you previously purchased a one-off premium subscription through Animal Tracker, we can reassure you that this has been honoured following the migration to Identibase. You have not lost the benefit of a service you had already paid for.

The migration itself has also been designed to work in the same way as your Animal Tracker account did previously. The services, account arrangements, and benefits that applied to your Animal Tracker account have been carried across as part of the migration, rather than requiring customers to start again or purchase something they had already paid for.

We appreciate that moving from one database to another can naturally lead to questions, particularly when the website or branding looks different. However, we want to reassure customers that Identibase is operating the migrated Animal Tracker accounts in accordance with the arrangements that applied to them previously.

We’ve also checked to see whether you have contacted us to discuss your concerns, but we’re unable to see any previous contact from you regarding this particular issue. We would genuinely welcome the opportunity to speak with you directly, as we may be able to clarify exactly what you are seeing on your account and explain how your previous Animal Tracker service has transferred across.

Our Customer Care team will be more than happy to go through everything with you and answer any questions you may have. We want to make sure you have a clear understanding of your account and the services available to you.

Thank you again for taking the time to share your feedback. We hope you’ll give us the opportunity to clarify matters for you and provide the reassurance you’re looking for.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that Jasmine was able to make the whole process so simple and straightforward for you. Providing friendly, knowledgeable, and efficient support is exactly what we strive for, so it’s fantastic to know that Jasmine was able to make such a positive difference to your experience.

We understand that dealing with pet records and microchip information can sometimes feel complicated, which is why our aim is always to make things as easy and stress-free as possible. It’s wonderful to hear that Jasmine took the time to support you and ensure everything was handled smoothly.

We’ll be sure to pass your kind comments on to Jasmine. Knowing that you were so thankful and appreciative of her help will mean a great deal to her and is fantastic recognition of the care and professionalism she brings to every customer interaction.

Thank you again for your wonderful feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 7, 2026

Thank you for taking the time to leave your feedback.

We’re sorry to hear about your frustration, particularly if the information was originally entered incorrectly by the veterinary practice. We completely understand why you would want this corrected.

However, where a pet is currently registered in somebody else’s name, we cannot simply treat this as a straightforward name or address change. As a DEFRA-compliant microchip database, we have responsibilities to ensure that changes to registered keeper details are legitimate and properly verified.

If we simply accepted a request from someone saying that another person’s details had been entered incorrectly, without carrying out any checks, we could potentially remove or alter somebody else’s registration without their knowledge. This is why we have to carry out appropriate due diligence.

Depending on the circumstances, this can include verifying the identity of the person requesting the change, establishing the circumstances surrounding the existing registration, requesting supporting information where appropriate, contacting or giving the existing keeper an opportunity to respond where necessary, and ensuring that the change is properly recorded and auditable. If there is a refusal or dispute, further investigation may also be required.

This is why the process you have been advised of is a transfer of keepership, rather than simply changing a name and address.

We would also like to clarify that the fee is not a charge for DEFRA or DEFRA staff. Identibase is a private, DEFRA-compliant microchip database, and the fee relates to the administration and work involved in processing a transfer of keepership. This includes the verification, investigation, correspondence, record amendments and other administrative work that may be required to ensure the transfer is completed correctly and compliantly.

We appreciate that, if the veterinary practice made an error when originally registering the pet, you may feel that you should not be responsible for any resulting cost. However, the database cannot simply assume that an existing registration is incorrect and remove another person from the record without carrying out the appropriate checks. Our responsibility is to protect the integrity of the database and ensure changes are made safely.

If you believe the veterinary practice was responsible for the incorrect information being submitted, we would also recommend raising this directly with them. They may be able to provide an explanation or supporting information that can assist with the process.

We’re more than happy to review your individual circumstances and explain exactly what is required. Please contact our Customer Care team and we can look into the record and guide you through the appropriate process.

We hope this helps explain why this is not simply a case of changing a name and address, and why the necessary checks are important for protecting pets, keepers and the integrity of the database.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you’re finding the Identibase database so much easier to use than the previous one you were using. It’s fantastic to know that you were able to get your details up to date within seconds and that the process was so quick and straightforward.

Making our database simple, accessible, and easy to navigate is something we work incredibly hard on. We understand that pet owners want to be able to manage their pet’s information without unnecessary complications, so it’s wonderful to hear that we’ve been able to provide exactly that experience for you.

Keeping microchip details accurate and up to date is incredibly important, particularly if a pet ever becomes lost. Knowing that your information is correct and readily available can provide valuable reassurance and greatly improve the chances of being reunited should the unexpected happen.

Your kind feedback is wonderful recognition of the work that goes into continually improving our systems and customer experience. It means a great deal to the whole Identibase team to know that you’ve found the database both convenient and easy to use.

Thank you again for your excellent review and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 14, 2026

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that you appreciate the way we keep in touch with you and your partner to make sure your cats’ information remains accurate and up to date. Keeping microchip records current is incredibly important, so it’s wonderful to know that these reminders give you reassurance that we genuinely care about the wellbeing and safety of your pets.

It’s fantastic to hear that your cats have been microchipped with us since they were just 10 weeks old. They’ve clearly been part of the Identibase family for a long time, and we’re really pleased to have been able to support you throughout their lives.

Our regular reminders are intended to encourage pet owners to check their contact details and make sure everything remains correct, particularly as circumstances can change over time. Having accurate information linked to a microchip can be incredibly important if a pet ever becomes lost, as it gives those trying to help them the best possible chance of getting in touch with their keeper and helping them return home.

Your kind comments mean a great deal to the whole team. Knowing that our communication makes you feel that we care about your cats and their safety is exactly the reassurance we want to provide.

Thank you again for your wonderful feedback and for continuing to trust Identibase with your cats’ microchip records. We wish you, your partner, and your cats many more happy, healthy, and safe years together.

Warm regards,

Ben
Identibase

Reply from identi

Aug 12, 2026

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that Charlie was able to take over your query and get everything resolved instantly for you. Providing prompt, efficient, and knowledgeable support is exactly what we strive for, so it’s fantastic to know that Charlie was able to make such a positive difference to your experience.

We understand that when you contact us with a query, you want someone to take ownership of the issue and work with you to get it resolved without unnecessary delays. It’s wonderful to hear that Charlie did exactly that and was able to provide such a quick and effective solution.

We’ll be sure to pass your kind comments on to Charlie, who will be thrilled to know that his support was so appreciated. Feedback like yours means a great deal to the whole team and encourages us to continue delivering the high standard of customer service that our customers and their pets deserve.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 12, 2026

Thank you so much for taking the time to leave your kind review.

We’re pleased to hear that Chloe was able to help you set up your account and, importantly, that she was understanding and sympathetic when you told her about the loss of one of your cats. We know that informing us about the death of a much-loved pet can be an upsetting experience, so it means a great deal to hear that Chloe handled the conversation with the compassion and sensitivity we would expect.

We’re also delighted that Chloe was able to make setting up your account straightforward and provide the support you needed. Our aim is always to combine efficient, knowledgeable assistance with a genuinely caring approach, particularly when our customers are dealing with something so personal.

We’ll be sure to pass your lovely feedback on to Chloe. Knowing that her kindness and understanding were appreciated will mean a great deal to her and to the wider team.

Thank you again for your feedback and for choosing Identibase. We’re very sorry once again for your loss and hope that the memories of your much-loved cat bring you comfort. We wish you and your remaining pets many happy and healthy years together.

Warm regards,

Ben
Identibase

Reply from identi

Aug 12, 2026

Thank you so much for taking the time to leave such a wonderful review!

We’re delighted to hear that Luke S was able to help you understand the transfer of both of your pets from Animal Tracker to Identibase. We appreciate that moving from one database to another can understandably raise questions, so it’s fantastic to know that Luke took the time to explain everything clearly and make the process easier for you.

Providing friendly, knowledgeable, and reassuring support is exactly what we strive for, particularly during a significant migration such as the move from Animal Tracker to Identibase. We want our customers to feel confident that their pets’ records and important microchip information have been transferred correctly, and that they know what to expect throughout the process.

We’ll be sure to pass your lovely comments on to Luke S. Hearing that you found him extremely helpful, polite, and pleasant to speak with will mean a great deal to him and is fantastic recognition of the professionalism and care he brings to every customer conversation.

Thank you again for your kind feedback and for continuing to trust us with your pets’ records. We truly appreciate your support and wish you and both of your pets many happy, healthy, and safe years together.

If you ever have any further questions about your account or the Animal Tracker migration, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 12, 2026

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that the lady you spoke with was so helpful and made adding your other dog to your Identibase account such an easy and straightforward process.

We understand that managing multiple pets can sometimes feel like a lot of information to keep track of, so our aim is to make adding and managing your pets’ microchip details as simple and stress-free as possible. It’s fantastic to know that our team was able to guide you through everything and make the process so easy.

Providing friendly, patient, and knowledgeable support is exactly what we strive for, and your kind comments are wonderful recognition of the care our Customer Care team puts into helping pet owners every day. We’ll be sure to share your feedback with the advisor involved, as hearing that she couldn’t have been more helpful will mean a great deal to her.

Thank you again for your lovely review and for choosing Identibase for your pets. We truly appreciate your support and wish you and all of your dogs many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identi

Aug 12, 2026

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that Olivia was extremely helpful and was able to resolve your problem for you. Providing friendly, knowledgeable, and efficient support is exactly what we strive for, so it’s fantastic to know that Olivia was able to make such a positive difference to your experience.

We understand that when something isn’t quite right with your account or your pet’s details, you want to speak to someone who will listen, understand the issue, and get it sorted as quickly as possible. It’s wonderful to hear that Olivia did exactly that and left you feeling supported and reassured.

We’ll be sure to pass your kind comments on to Olivia, who will be thrilled to know that her help was so appreciated. Feedback like yours means a great deal to our whole team and encourages us to continue delivering the high standard of customer service that pet owners deserve.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase