⚠️ WARNING: Predatory Pricing, Faulty Products & Toxic Service
⚠️ WARNING: Predatory Pricing, Faulty Products & Toxic Service
Avoid iMagic (Charing Cross Road in London) at all costs. My experience with this shop was not just a poor transaction—it was a calculated scam involving dangerous electronics and professional misconduct.
The "Scam" Tactics:
Predatory Pricing: The shopkeeper quoted £29.99 but immediately dropped to £25 when I hesitated—a clear sign of inconsistent, dishonest pricing.
Faulty & Dangerous Goods: I was sold a power bank that failed to charge past 62% and became dangerously hot to the touch, posing a significant fire risk.
Warranty Fraud: Despite a "90-day warranty"on the receipt and "Free Returns" advertised on their website, they demanded an illegal £5 shipping fee to process a return and refused to provide a return address.
Appalling Service & Misconduct:
When I attempted to resolve the issue, the staff member was verbally abusive, manipulative, and used "stonewalling" schemes to avoid accountability. He:
-Lied about who made the sale to dodge responsibility.
-Used Gasliting techniques by claiming extreme overheating is "perfectly normal.
-Used dismissive, sexist behavior to drown out my complaints, even blaming me for a product he unboxed and installed.
Verdict:
This business is in breach of the Consumer Rights Act 2015. They sell "not fit for purpose" electronics and then bully customers who seek a refund. I have escalated this matter to Trading Standards and General Product Safety regulators.
Save your money and stay safe: DO NOT SHOP HERE.








