Jolie Beauty Reviews 

44
•
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 40 reviews, reviewers had a great experience with this company, consistently mentioning high satisfaction with their overall purchases. Customers frequently praise the stunning pigment and unique shades found in the eyeshadow palettes, alongside the incredible and comfortable long-lasting lip products. Many people also highlight the fast delivery service and the gorgeous, well-made packaging that always arrives safely and right on time. However, some customers also noted occasional issues with delayed orders, missing items, and slow or unresponsive customer support replies. A few people experienced problems with product quality, mentioning poor pigmentation, greasy textures, or items looking completely different from the promotional marketing pictures.

What people talk about most

Product

Customers consistently note positive experiences with product, highlighting the stunning pigment and... See more

Quality

Users describe positive interactions with quality, expressing strong satisfaction with the phenomenal eye... See more

Order

Clients share ambiguous opinions on order experiences, ranging from smooth transactions to significant... See more

Customer service

Consumers find customer service to be ambiguous as experiences vary widely. While some reviewers praise... See more

Delivery service

Reviewers highlight high satisfaction regarding the delivery service, noting items arrive on time and in good... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I purchased the Tainted Love Pallette and the Spellbound Pallette 🖤 The shadows are so beautifully pigmented, easy to blend and buildable 🖤🖤 For best payoff with the glitters I use my finger... See more

Company replied

Rated 5 out of 5 stars

Beautiful products in gorgeous packaging The Jolie Beauty eyeshadows have a stunning pigment - it looks the same colour on as in the palette and stays that colour. The lipsticks are amazing too and s... See more

Rated 5 out of 5 stars

As an alternative Girl from the UK, who plays with all the genres and sub-genres that the "alternative" label conjures. It is so wonderful to find a make up brand that reflects this not only that bu... See more

Rated 5 out of 5 stars

Great quality products and good customer service. Love their eyeshadow palettes especially: the mattes are pigmented and buttery; the shimmers are out if this world shimmery goodness. I highly recomme... See more


Company details

  1. Cosmetics shop
  2. also in
  3. Beauty product supplier
  4. Beauty supply store
  5. Cosmetic Products Manufacturer
  6. Cosmetics and Perfumes Supplier
  7. Cosmetics Industry

Written by the company

Jolie Beauty is the alternative makeup brand built for the unapologetic, the creative, and the beautifully bold. Born from the alternative scene, we create high-performance, cruelty-free makeup designed to empower self-expression without limits. From gothic glamour and grunge aesthetics to festival-ready staples and cult-icon collaborations, every product is crafted with intention, attitude, and inclusivity at its core. We’re proudly fan-led, community-driven, and obsessed with quality. Our formulas are intensely pigmented, long-wearing, and made to perform whether you’re on stage, at a festival, or living your everyday alt fantasy. With roots in Birmingham, UK and a growing presence in California, USA. We ship worldwide.


Contact info

4.2

Great

TrustScore 4 out of 5

44 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(44)

31 reviews in the last 12 months

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Rated 5 out of 5 stars

Such fantastic products and great…

Such fantastic products and great quality.

I have had many products now from Jolie Beauty and the products are amazing. The concealer is WONDERFUL, do not sleep on that, and along with the powder, it is perfection.

The oil balms are gorgeous, not sticky and really moisturising. I could go on and on <3

17 February 2026
Unprompted review
Rated 1 out of 5 stars

Oily, bad, unusable quality

Sent very expensive palettes that are literally DRIPPING with oil and won’t apply to fingers or eyes. Told me it’s personal preference even though I know multiple people complaining and have proof. Liars with bad customer service, tacky awful quality, don’t waste your money

6 February 2026
Unprompted review
Rated 1 out of 5 stars

Do not trust

I ordered their new contour cream in the shade “bone” as was looking for a more grey contour. It arrived and was more brown so I contacted them thinking it may have been mislabelled, almost 3 months later they are still not taking responsibility and saying it’s due to my lighting. I took photos inside originally and they requested natural lighting so I took ones in the garden, which they said were still inside (despite concrete slabs being in the background) I resent the same ones and they’ve concluded it is grey and cool toned but I’m using it wrong. Their customer service is laughable and their products are just as bad

30 December 2025
Unprompted review
Rated 5 out of 5 stars

Good alternative style products

Good alternative style products, great Eyeshadows palettes, the multichromes and duo chromes are amazing, good quality and fast to receive it. I like the contour cream in "bone" shade, perfect for very pale skins! A little bit expensive maybe but the products are good

10 January 2026
Unprompted review
Rated 5 out of 5 stars

Love these Pallettes🖤🖤🖤

I purchased the Tainted Love Pallette and the Spellbound Pallette 🖤
The shadows are so beautifully pigmented, easy to blend and buildable 🖤🖤
For best payoff with the glitters I use my finger or a brush for accents
Drop dead gorgeous
I have received many compliments and couldn’t be happier with my purchase.
One took a bit to arrive but it was during Christmas season plus bad weather, so that’s understandable.

Worth every penny!!! 🖤🖤🖤🖤🖤

16 January 2026
Unprompted review
Jolie Beauty logo

Reply from Jolie Beauty

Hi! So happy to hear you love your purchase, thank you so much for reviewing!

Rated 2 out of 5 stars

Deceive their customers and don't respond to criticism

I got my items, however I was incredibly disappointment. I got the new contours, 'Skull' and 'Bone' because the pictures AND description said they were grey. I really wanted to purchase as looking more 'dead' is my aesthetic. When they arrived they looked NOTHING like the picture. Neither of them were grey or cool tones. Skull looked somewhat like the picture but Bone, the lightest shade was nothing like the colour and literally looked too similar to Skull. If I'd known this I wouldn't have purchased. They photoshop their images to death.. I tried to contact them via Instagram and email and even though they saw what I'd put they didn't respond to me. They just respond to positive feedback. Spend your money on makeup brands that don't deceive their customers. I was going to use it for a new years eve party but because the shades were wrong I had to improvise something else. Waste of money in my opinion

29 December 2025
Unprompted review
Rated 5 out of 5 stars

When I first started purchasing Jolie…

When I first started purchasing Jolie Beauty products, they still were not in the USA JUST YET. Then one day they had announced that they were opening up in the USA. Some of my products were not shipped yet because they had been going through the transition, so they took a minute. When I reached out to customer service, they explained to me what was going on, and were polite. My emails got answered, and never ignored, and they were never rude. I also thought that they were going to be like all of the other cosmetic lines that I’ve tried in the past, where none of the products lived up to the expectations that they would talk about. But when I started using them, they were exactly as they described, and the best thing is that they do lives on TikTok showing you how to use the products, inspiring you with new ideas, and answering any questions you might have about their products. I’m exceptionally happy with them, and they definitely appreciate their customers. Thank you Jolie Beauty!

15 July 2025
Unprompted review
Jolie Beauty logo

Reply from Jolie Beauty

Hi Eimy, I am so happy to hear you love the products. How exciting that we can now ship domestically in the USA for you, so you can get your deliveries so quickly!

Rated 5 out of 5 stars

I love this makeup brand

I love this makeup brand. As an Alt baddie I can’t imagine my makeup wardrobe without them. They are so lovely and generous to work with. The makeup is so good and fast shipping to the US!

11 November 2025
Unprompted review
Jolie Beauty logo

Reply from Jolie Beauty

Thank you so much, Christy! We are so happy we can now ship within the USA for you - tariff free and fast.

Rated 5 out of 5 stars

Amazing product

Amazing product. Love the feel of the lipstick, stays on. So for I’ve bought two, next is the Sharon . If you love a true colour, go for these

14 October 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful products in gorgeous…

Beautiful products in gorgeous packaging
The Jolie Beauty eyeshadows have a stunning pigment - it looks the same colour on as in the palette and stays that colour. The lipsticks are amazing too and stay! A little more expensive than some brands, but well worth splashing out!

1 October 2025
Unprompted review
Rated 5 out of 5 stars

Great quality products and good service

Great quality products and good customer service. Love their eyeshadow palettes especially: the mattes are pigmented and buttery; the shimmers are out if this world shimmery goodness. I highly recommend!

27 September 2025
Unprompted review
Rated 5 out of 5 stars

Long-lasting and intense colour. Worth it.

I bought the air matte lipstick in Carnevil and love it! It's super long-lasting and the colour stays intense. I put it on at the start of the day and after 10 hours, even with meals/drinks, I only lost a small patch in the centre. I'll definitely be buying more from here.

19 September 2025
Unprompted review
Rated 5 out of 5 stars

Impressed!

Wow! I was unfamiliar with Jolie before purchasing items from the Ozzy collaboration. Very high quality and responsive customer service.

23 September 2025
Unprompted review

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