Beautiful jewellery. Quick delivery and gorgeous packaging with each item in separate lovely gift boxes. I also received a beautiful pair of sterling silver studs with cubic zerconia stones Thank... See more
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I THOUGHT I had ordered the correct size of ring. However, my choice wasn’t recorded for some reason (user error most probably) which meant the it defaulted to the smallest size. I was contacted by Jo... See more
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I purchased a beautiful cubic zirconia princess cut necklace for Christmas and then I recently purchased the bracelet to match. Both items were delivered within a couple of days and packaged really w... See more
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Thank you for continuing to have wonderful affordable jewellery on your site. I love the choice and the super quality. My purchase will be a present, it will go into your amazing packaging. My feed... See more
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Company details
- #61 of 284 best companies in Jewellery shop
- #16 of 88 best companies in Jewellery Designer
About JOOLS By Jenny Brown
Written by the company
Independent. Family-Owned. British Jewellery Since 1998.
JOOLS by Jenny Brown is an independent, family-owned British jewellery business with more than 25 years of experience in jewellery, design and retail.
Our story began with British-born Jenny Gliksman and her Peruvian-born husband, Poldi. After spending many years living overseas, predominantly in Africa, Jenny and Poldi returned to the UK and established their jewellery business in 1998. Their international experience, together with Poldi's South American heritage and background in jewellery and design, helped shape the distinctive style and approach to jewellery that remains at the heart of the business today.
In 2002, Jenny and Poldi opened their jewellery store in Wilmslow, Cheshire, showcasing their own designs alongside collections from other independent jewellery designers. Their distinctive silver and cubic zirconia jewellery quickly became a customer favourite and, as the business grew, JOOLS by Jenny Brown® was established as a dedicated jewellery brand.
Since those early days in Cheshire, JOOLS has grown into an established British jewellery name, with collections supplied to independent jewellers throughout the UK and stocked by John Lewis for more than 20 years. We are proud that relationships built over many years have helped establish JOOLS as a trusted name for beautifully designed, high-quality jewellery.
Today, our collections include 925 Sterling Silver, 18ct Gold Vermeil and beautifully cut AAA Grade Cubic Zirconia, alongside a growing collection of fine jewellery featuring laboratory-grown diamonds. From our signature Bubble Rings and sparkling tennis jewellery to contemporary earrings, necklaces, bracelets and bangles, our focus is on creating jewellery that looks and feels special while remaining accessible and easy to wear every day.
Quality has always been central to JOOLS. We carefully select the materials, finishes and stones used throughout our collections, combining contemporary design with the craftsmanship and attention to detail we believe good jewellery deserves.
Although the business has grown considerably since 1998, we remain proudly independent and family-owned. Being a smaller, flexible company allows us to offer the personal service and attention to detail that have been part of JOOLS from the very beginning.
All of our jewellery is held in stock here in the UK for fast and reliable delivery. Every order is carefully selected, individually checked and beautifully packaged before leaving us, and our team is always available by phone or email should you need advice or assistance.
We are continually developing our collections and introducing new designs throughout the year, but our philosophy remains as important today as it was when Jenny and Poldi first started the business:
Beautiful jewellery. Quality materials. Exceptional value. Personal service.
JOOLS by Jenny Brown® — British jewellery with a story, designed to be worn and loved every day.
Customer Service You Can Rely On
Written by the company
- We're committed.to our customers
- Excellent customer service and communication are at the heart of JOOLS. Whether you have a question before ordering, need advice about a piece of jewellery, or have an issue that needs resolving, our friendly team is always here to help. You can contact us easily by phone or email and speak to a real person who will do their best to answer your questions and resolve any concerns quickly and personally. We believe great service doesn’t end when you place your order — we’re here whenever you need us.
Our Jewellery Guarantee
“Our Guarantee. Your Peace of Mind"
Every piece of JOOLS jewellery comes with a 12-month manufacturer guarantee, giving you added confidence in your purchase. In the unlikely event of a manufacturing fault, simply contact our team and we’ll be happy to assess your jewellery and work with you to resolve the issue quickly and fairly.
Contact info
69 Wilmslow Road, SK9 3EN, Wilmslow , United Kingdom
- 01625 526462
- hello@joolsbyjennybrown.co.uk
- joolsbyjennybrown.co.uk
4.9
Excellent
657 reviews
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Replied to 100% of negative reviews
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Fabulous customer service
Beautiful ring and earrings arrived very quickly, wonderful customer service when the ring needed to be exchanged.
Will be highly recommending to family & friends.
16 July 2025
Reply from JOOLS By Jenny Brown
Thanks Jackie , we have special offers for friends and family
Very easy to navigate the site
Very easy to navigate the site, this is my 4th piece of Jools Jewellery and I have to say I'm impressed with the design and quality of CZ's in the rings....I love them! They have a unique design that makes them stand out without being over the top. Very classy looking and would leave others wondering if they are massively expensive!
The only thing I would like to see is a PayPal option to pay.
17 July 2025
Reply from JOOLS By Jenny Brown
thanks for your feedback Barbara , we value your repeat business
It is a lovely product but they…
It is a lovely product but they promised to send a gift with my purchase which I did not receive.
14 July 2025
Reply from JOOLS By Jenny Brown
thanks for the review, we promptly responded and sent you the complimentary earrings , we trust they were well received
Reply from JOOLS By Jenny Brown
Brilliant - you're welcome Mark !
What an amazing company
What an amazing company, firstly the necklace is just beautiful!! Secondly the presentation is outstanding! The necklace came gift wrapped and in a lovely box! Thirdly the delivery was prompt and I was kept informed of the order status! A very happy customer!
7 July 2025
Reply from JOOLS By Jenny Brown
Thanks Laura, your kind words really make a difference when people look at reviews before buying from us.Hope to see you again
Stunning sparkling earrings.
Just received these stunning earrings, superb quality, the hinged movement in the lower larger stone makes them absolutely dazzle! They are chic, unique and are going to make a fantastic gift. The packaging is so very elegant as well. Customer service was excellent too. Can’t recommend highly enough. Thank you.
7 July 2025
Reply from JOOLS By Jenny Brown
Thanks Tim , we value your custom
Reply from JOOLS By Jenny Brown
thanks for the review, and glad you were happy with the customer service
Reply from JOOLS By Jenny Brown
Thanks Graham
Received my necklace and it’s beautiful…
Received my necklace and it’s beautiful better than the picture
30 June 2025
Reply from JOOLS By Jenny Brown
Great to hear Lisa
Great product & amazing presentation
Great product, very helpful and arrived quickly. The item looks amazing, great value for money and received some earrings as well. The packaging and the way the item arrived was excellent, I was so impressed and branding looked amazing. Really helpful before I bought the item as well, would highly recommend. Thank you
23 June 2025
Reply from JOOLS By Jenny Brown
You're welcome Ben , thanks for ordering
Was recommended by Beaverbrooks
Was recommended by Beaverbrooks. I love the two rings which are terribly pretty. Been admired by a lot of people and have advised them to visit you. The gentleman who looked after me was great and certainly knows how to advise.
18 June 2025
Reply from JOOLS By Jenny Brown
Thanks Sharon , and great to meet you in person , really appreciate you coming to us
Reply from JOOLS By Jenny Brown
Perfect Tara!
Excellent
Excellent customer service fast delivery and gorgeous products. I will be a returning customer. Thank you p
13 June 2025
Great quality guaranteed to delight
Really great quality jewellery, guaranteed to delight a loved one. Excellent customer service demonstrating a genuine appreciation of their customers
2 June 2025
Beautiful Ring & Packagings
Beautiful Ring & Packagings. Great customer service as ibwas back and forth with Jenny. My second JOOLS purchase & i love it
2 June 2025
Gorgeous Jewelry
Gorgeous, well-crafted earrings in beautiful packaging! The shipping was surprisingly quick from the UK to the US. There was a hand-written note on the receipt. Everything was thoughtfully designed, from the jewelry to the delivery. Looking forward to buying from this seller again!
19 May 2025
Reply from JOOLS By Jenny Brown
Thanks so much
Yellow Gold Bee Drop Earrings With Black Cubic Zirconia's
The full experience was seamless, from ordering to delivery. The earrings were for a gift, they were gorgeous. I would purchase from this retailer again.
19 May 2025
Reply from JOOLS By Jenny Brown
Thankyou , hope to see you again
A perfect birthday gift.
Gave it to my wife for her birthday and she loves it. The chain could be a bit longer!
22 May 2025
Reply from JOOLS By Jenny Brown
Thanks David
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