Kenco Reviews 

Oh, Kenko what have you done? Kenko rich has been my favourite for years. Now you have changed it, and I really don't like the brown sludge at the bottom of my cup. Think I will be buying a different coffee. The price of coffee is to expensive for me to not enjoy every cup! 😝 Sorry Kenko.

We couldn’t see the blue lid jar, so we settled for the red lid Kenco. Unaware of the changes or size. The difference in size is not an issue but, my husband knew straight away that the recipe had changed.
So on looking it up, we now know why he didn’t like it. As others have said, it tastes bitter and leaves a sludge behind in the cup.
So now we have a full jar of “coffee” that won’t be finished. He is now trying other brands. So sorry Kenco, he’s been drinking the old recipe for years and now you have lost another loyal customer. You should have left it alone and put the price up.
Never fix what is not broken.

The taste of the coffee has changed and is now extremely bitter - time to find a new blend

Since the recipe has changed the coffee is foul. Unfortunately after drinking, and enjoying, this coffee for years I have stopped buying it and bought another brand. Bad move Kenco

New recipe is awful, added “finely ground coffee” taste is now horrible. Have been buying Kenco Smooth for years but will switch to different brand now as it is no longer nice.

We have loved Kenco Instant for as long as can remember, using two large jars a month as a family. Unfortunately, with no prior warning its taste and consistency profile has completely changed and not for the better. It tastes like an inferior cheap brand and the grittiness is awful. Whichever taste panel thought this was pallatable boggles the mind. Please announce when you bring the old superior blend back and we would purchase again. Until then we are searching for a new instant brand.

Having purchased above product Kenco Rich for over 10 years plus, as favourite go to coffee - I purchased two jars @ Morrisons to find the TASTE has changed - WHY??
Yes packaging has changed, less contents 🙄 in new style jar, lid colour changed - ingredients changed! Mugs per jar changed SAY IT HAS CHANGED FFS, don’t just dress it up as same (8711000519448 was good coffee) very very disappointed, now to try to find a good coffee to replace this! VERY annoyed was loyal customer - explanation of logic appreciated???
DON’T BUY IT, now bitter and sludge WTAF was the thought process - farewell old friend

Very disappointed with Kenco rich - New blend bitter and leaves sludge in the bottom of the mug. I noted on the old jar ingredients 100% freeze dried instant coffee But the new jar has 90% instant10% roast and ground. Plus the jar smaller and contents less, but prices continue to rise.
I have been drinking it for years it was far and away the best blend. But not now!

I've been a fan of kenco really rich coffee for years, but anymore since the change in the recipe. I could understand the shrinkflation. But the new recipe with powdered coffee added bulk it out leaves a powdery film around the rim of my mug & a bitter brown sluge in the bottom.
Will be looking for a alternative.

Why did you change it? Drank it for years, the only one we buy
But you changed it! It's nasty! Tastes different and nasty residue left in mug
Guess it was done to reduce costs like everything at the moment but this change will not improve profit, it will destroy it
Loyal purchasers are walking away
Kenco you messed up!

There was a noticeable change recently in the taste of our regular coffee of choice, Kenco rich. There is a bitterness to the coffee and a heavy sludge in the bottom of the cup. I switched to Kenco Gold and a lower strength but it's disappointing. I searched the Internet for queries relating to similar experience and I'm not alone. I never noticed the reduction in size for same price, just the different taste. Disappointed. I'm going to explore other brands for a better coffee. I don't mind paying a little extra for something I really like, it becomes a treat, not an all day cuppa. I bet Kenco will notice a difference in their profits too.

Same as the other comments. Sludge at the bottom of the cup, degraded taste, greedy accountants. I've commented to bring the score down even further and I encourage others to do so. Perhaps then the company will take note and remedy this dreadful change.

Coffee taste is not the same and the bottom of the mug has a powder residue left behind. Bought 2 refill pack and thought that was the issue, then got new jars. Its all the same. Wont be buying it anymore. Have drank kenco smooth exclusively for years until now. Price has gone up and the quantity has gone down but the final straw was the quality.

Fuming the recipe has changed . 🤢

I would pay over the odds for kenco but never again as it is bitter it has dark sludge in the bottom. How have they gone so low yet charge more.
Another disgraced greedy company that will lose its customers.
Well done kenco. Bottom of the list. Never buying another packet ever.

Whats happened to your coffee i have bought for years? Taste is horrible and leaves a murky sludge in cup. You have lost a once loyal customer. Also price gone up but size reduced

Very upset by change, not much flavour and sludge in bottom
Poor quality will have to change brand

This is the Fob Off response i recieved from Kenco who are part of the JDE group-

Dear M B,

Thank you for contacting us regarding Kenco coffee.

We appreciate how strongly everyone can feel about their coffee, and we want to deliver the best possible coffee experience.

We have recently changed our recipe by adding a small amount of ultra-finely ground roasted coffee to our Kenco Rich and Kenco Smooth blends, enhancing their flavour and authentic coffee character.

These blends were tested in consumer research with a number of our regular Kenco coffee drinkers showing that the updated blends remain at the same high standard.

The change in the recipe does mean there is a slight difference in taste and you may see a small amount of natural coffee residue in your cup - considering coffee grind is insoluble, such residue is to be expected and very normal for this product.

Regarding pricing, in store-pricing is at the sole discretion of the retailer. At Kenco, we are committed to keeping high-quality coffee accessible. Our pricing reflects the value of our brands, driven by significant investments in innovation, sustainability, and quality.

Once again we are sorry you are disappointed.

We really value your feedback and will make sure it’s shared with our coffee specialists for future development.

If there is anything else we can help you with please get back in touch of course.

Kind regards

Ian
Customer Relations Team
JACOBS DOUWE EGBERTS GB LTD

So I have now Fobbed Off Kenco and i have found a replacement coffee!

Whatever changes made to the coffee, they have certainly changed my coffee purchasing. I will never buy kenko unless it changes back to the previous product.

Drinking kenko smooth for many years, they say that they have not changed the ingredients, I have one of the the old jars and one of the new jars and yes after reading the ingredients they have changed it, I am absolutely gutted as it’s the only coffee I like, now it taste awful and leaves brown sludge at the bottom of my cup, come on they need to bring back the original one so I can enjoy my coffee once again, I have put in a complaint, waiting to what excuse they give me now, so many people buy this coffee and have noticed a big awful difference, understand why they would change it 😡