Key Equity Release Reviews 

17,905
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 189 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly, patient, and knowledgeable staff for guiding them step by step through difficult financial and legal processes without ever making them feel rushed or pressured. People highlight that the overall service is exceptionally professional, providing clear explanations and maintaining excellent communication that makes the journey entirely smooth and stress-free. Some reviewers were not happy with occasional communication gaps, noting instances where advisors failed to return scheduled phone calls or conducted rushed consultations. Others mentioned experiencing frustrating delays or having to make multiple attempts before finally receiving the necessary assistance from representatives.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing advisors as friendly, knowledgeable,... See more

Service

Customers report widespread satisfaction and appreciation for the service provided by the advisors. Reviewers... See more

Customer service

Customers consistently note positive experiences with customer service, praising advisors for making the... See more

User experience

Clients share positive opinions on user experience, highlighting how advisors explain every step clearly and... See more

Customer communications

People report positive experiences with contact, highlighting helpful, knowledgeable, and professional... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Having no experience with Equity release whatsoever. I chose Key Equity because of their good positive reviews and I wasnt disappointed. Joseph Withers took us through the whole process guiding and ad... See more

Company replied

Rated 5 out of 5 stars

We were helped by Tony Salter of Key Equity Release. He was thorough, friendly yet professional, and helped us understand the full implications of what we were doing, giving us plenty of choice and... See more

Company replied

Rated 5 out of 5 stars

A highly recommended company I was given a recommendation via friends who had dealt with Neil Clarke previously. Neil was there every step of the process and always on the end of the phone when... See more

Company replied

Rated 5 out of 5 stars

Tom Walmsley worked with us to update our wills. He was friendly, helpful and knowledgeable. He explained things clearly, outlining our various options and most importantly he listened to what we were... See more

Company replied


Company details

  1. Pension fund
  2. Financial advisor
  3. Mortgage broker

Written by the company

Key Equity Release helps people make confident, informed decisions about later life finances. We’ve supported over one million customers and are rated Excellent on Trustpilot, with more than 16,000 5-star reviews. We take time to listen, explain your options clearly, and recommend what’s genuinely right for you. And if equity release isn’t right for you, we'll tell you. Because your home — and your peace of mind — mean more.

Key Equity Release

Written by the company

Equity Release
Trusted, award-winning equity release specialist
Highly experienced
We have over 25 years' experience. We've helped more than a million customers with tailored equity release advice. Once we've taken the time to understand your needs, we’ll have a sound idea of what the right plan is for you.
We're regulated experts
Key is regulated and a proud member of the Equity Release Council

Contact info

4.9

Excellent

TrustScore 5 out of 5

18k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(17,905)

181 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Thankyou to Neil Bell who explained…

Thankyou to Neil Bell who explained everything to me regarding the process , answered my queries and guided me professionally through the process.

1 April 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the guidance provided was helpful and that the process was explained professionally. We appreciate you taking the time to share your positive experience.

Key Equity Release

Rated 5 out of 5 stars

Trustworthy

We were very reluctant about Equity Release initially as my parents had been ill advised in the past and I didn’t feel it was a way for us to move forward but talking with Joseph Withers put us at complete ease. He talked us through the process and gave us time to think about our options. He explained everything clearly, and answered all our question, no matter how small. This has been a long drawn out journey but Joseph Withers has been there every step of the way.

1 April 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We appreciate you sharing your experience. We're happy to hear that the information provided helped ease your initial reluctance and gave you confidence. It's great to know that our support throughout the process was beneficial. Thank you!

Key Equity Release

Rated 5 out of 5 stars

Information supplied by Tom Walmsley…

Information supplied by Tom Walmsley was informative and helpful. He explained issues which might have caused my Executors problems, which I now avoid.

23 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the information you received was helpful. We appreciate you bringing this to our attention and are glad we could help you avoid potential issues.

Key Equity Release

Rated 5 out of 5 stars

Thank You Alexander Campbell

Just what to say a huge thank you to Alexander Campbell during the process of my equity release.
Alex was perfect and made the whole process so easy and there every step of the way.

If you’re thinking of equity release don’t go past Key.

24 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the equity release process was made easy for you. We appreciate your kind words and are so glad that you had a perfect experience. Thank you for recommending us!

Key Equity Release

Rated 5 out of 5 stars

Thank you to Steve Francis and your great company

Was really concerned about starting this process then I got a call from Steve Francis what an absolutely amazing man he was so kind and considerate explaining each phase how it all works stopping to enquire if we fully understand everything that would be happening along the process he explained everything so easy for us to understand we felt totally happy to trust him to guide us though everything to helping with other companies that are involved giving us choices of others involved everything went so smoothly emails phone calls keeping us informed would definitely recommend your company to our friends and families thank you all a very happy customer

24 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you had such a positive experience. It's wonderful that you felt so supported and well-informed throughout the process. We appreciate you recommending our services to your friends and family. Thank you for your feedback.

Key Equity Release

Rated 5 out of 5 stars

Big thank you Joseph Withers

I thought that getting a life long mortgage would be difficult and stressful but when I got in touch with Joseph Withers who became my financial advisor I couldn't be more wrong. Joe made me feel less stressful with his easy get along manner and guided me to successfully complete my life long mortgage. A big thanks to Joseph Withers.

18 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that your experience obtaining a lifetime mortgage was less stressful than anticipated. We appreciate your feedback and are so glad we could guide you through the process successfully.

Key Equity Release

Rated 4 out of 5 stars

Kathy and I would like to say thank you…

Kathy and I would like to say thank you to Stephen Francis for all his help in keeping us informed with our application giving us all the information needed with the pro’s and con’s and help with all the other party’s involved all went smoothly and quickly thank you once again 👍

13 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the application process went smoothly and quickly. We appreciate that you found the information helpful and that our assistance with all parties involved was beneficial. Thank you for your positive feedback!

Out of interest, and to help future customers, what could we have done to reach a 5 Star review?

Key Equity Release

Rated 5 out of 5 stars

Joseph Withers at Key Equity Release was professional and helpful

Joseph Withers was, from the beginning, extremely knowledgeable and friendly, providing excellent advice and support concerning the equity release throughout the whole process. Our journey was complex and with the encouragement from Joseph we finally completed the equity release tasks.
Thank you Joseph Withers at Key Equity Release.

18 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you found our advice and support helpful throughout the equity release process. We're glad we could encourage you through the complex journey to complete the tasks. Thank you for your positive feedback.

Key Equity Release

Rated 5 out of 5 stars

Joseph Nield was absolutely fantastic…

Joseph Nield was absolutely fantastic in assisting me with my will and lasting power of attorney’s. A very courteous and knowledgable gentleman, nothing was too much trouble for him and he made me feel very much at ease dealing with documentation and the company, Thank you so much to all at Key Planning Paul Spencer.

4 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the will and lasting power of attorney assistance was fantastic. We appreciate your kind words regarding the courteous and knowledgeable service you received. Thank you for your positive feedback.

Key Equity Release

Rated 5 out of 5 stars

Thanks to Tony Salter.

Thanks to Tony Salter for his patience and the
professional way he has dealt with our application, keeping us up to date all the way through the process.
Key are very fortunate to have Tony as an employee.

13 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We appreciate your positive feedback. We're happy to hear that you were pleased with the professional service and dedication provided during your application process. Thank you for your kind words.

Key Equity Release

Rated 5 out of 5 stars

Martin Hoare was my advisor and he…

Martin Hoare was my advisor and he couldn’t have been more helpful. I had lots of questions which were all answered quickly and concisely making the whole process so simple. I nearest rushed or obligated to make a decision. I can’t recommend Martin highly enough. A very smooth professional experience

2 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you found our adviser so helpful! We appreciate your positive feedback regarding the clear, concise answers and smooth, professional experience you received. Thank you!

Key Equity Release

Rated 5 out of 5 stars

The Key advice given by Joseph Withers…

The Key advice given by Joseph Withers helped myself and my wife decide how the equity release would be more beneficial to both of us. His professional advice helped us to decide not to overstretch ourselves. Thankyou to Key providing the right support.

12 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the advice you received was beneficial in making your decision. Thank you for sharing your positive experience; we appreciate you highlighting the support you received.

Key Equity Release

Rated 5 out of 5 stars

From start to finish it was seamless

From start to finish it was seamless. Our advisor Joe Wickers was excellent very knowledgeable and explained everything to us. He cleared up a couple of issues that came up very quickly. The legal team were also very helpful. I would recommend KEY to anyone looking for equity release.

9 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that your equity release experience was seamless. It's great to know that our adviser's knowledge and quick resolution of issues, along with our legal team's support, led to your positive recommendation. Thanks for your feedback.

Key Equity Release

Rated 5 out of 5 stars

Neil Bell made our equity journey a…

Neil Bell made our equity journey a breeze, he was extremely helpful and reassuring.

12 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that your equity journey was a breeze. We appreciate you acknowledging the helpful and reassuring service you received.

Key Equity Release

Rated 5 out of 5 stars

Damon at Key was excellent

Damon at Key was excellent
although the fees were slightly hogher than other offers.
On a transaction like this.It is about value for money and trusting the person doing this.
I was very happy that everything was completed efficiently and professionally in 6 weeks😃

4 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're glad you were happy with the efficient and professional service. We appreciate your feedback regarding the fees and value for money. Thank you for sharing your experience.

Key Equity Release

Rated 5 out of 5 stars

Jonathan Swift

We dealt with Jonathan Swift who was amazing. He fully explained the pros and cons of taking out equity release without any pressure to go ahead. A pleasure to deal with and a credit to this firm.

10 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you had such a positive experience. It's great to know the information provided was helpful and that you felt no pressure. Thank you for your kind words.

Key Equity Release

Rated 5 out of 5 stars

A Great Service...

Neil Bell was excellent as our advisor and kept everything simple through the whole process, and kept in touch regularly to ensure we understood our options and ensured we reached the correct one... I would definitely recommend Key, and Neil in particular... Many thanks..

10 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that our adviser kept things simple and ensured you understood your options. We appreciate your recommendation and thank you for your feedback.

Key Equity Release

Rated 5 out of 5 stars

Excellent service and communication…

Excellent service and communication throughout the whole process. All my questions were answered quickly and clearly, ensuring I had a full understanding of the process.

I would strongly recommend their services to others.

2 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you found our service and communication excellent. We're glad our clear answers helped you fully understand the process. Thank you for your strong recommendation!

Key Equity Release

Rated 5 out of 5 stars

Joseph Nield

Joseph Nield was extremely knowledgeable and helpful with our POA enquiry and application. The level of service he provided was excellent. Would highly recommend

M & GT

2 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the enquiry and application process was made easier with the help provided. We appreciate your recommendation and thank you for your feedback.

Key Equity Release

Rated 5 out of 5 stars

Neil Bell was absolutely excellent

Neil Bell was absolutely excellent.
He has help me so much.

4 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that your experience was excellent. We appreciate you letting us know how helpful our team member was!

Key Equity Release

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look