Key Equity Release Reviews 

17,905
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 189 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly, patient, and knowledgeable staff for guiding them step by step through difficult financial and legal processes without ever making them feel rushed or pressured. People highlight that the overall service is exceptionally professional, providing clear explanations and maintaining excellent communication that makes the journey entirely smooth and stress-free. Some reviewers were not happy with occasional communication gaps, noting instances where advisors failed to return scheduled phone calls or conducted rushed consultations. Others mentioned experiencing frustrating delays or having to make multiple attempts before finally receiving the necessary assistance from representatives.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing advisors as friendly, knowledgeable,... See more

Service

Customers report widespread satisfaction and appreciation for the service provided by the advisors. Reviewers... See more

Customer service

Customers consistently note positive experiences with customer service, praising advisors for making the... See more

User experience

Clients share positive opinions on user experience, highlighting how advisors explain every step clearly and... See more

Customer communications

People report positive experiences with contact, highlighting helpful, knowledgeable, and professional... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Having no experience with Equity release whatsoever. I chose Key Equity because of their good positive reviews and I wasnt disappointed. Joseph Withers took us through the whole process guiding and ad... See more

Company replied

Rated 5 out of 5 stars

We were helped by Tony Salter of Key Equity Release. He was thorough, friendly yet professional, and helped us understand the full implications of what we were doing, giving us plenty of choice and... See more

Company replied

Rated 5 out of 5 stars

A highly recommended company I was given a recommendation via friends who had dealt with Neil Clarke previously. Neil was there every step of the process and always on the end of the phone when... See more

Company replied

Rated 5 out of 5 stars

Tom Walmsley worked with us to update our wills. He was friendly, helpful and knowledgeable. He explained things clearly, outlining our various options and most importantly he listened to what we were... See more

Company replied


Company details

  1. Pension fund
  2. Financial advisor
  3. Mortgage broker

Written by the company

Key Equity Release helps people make confident, informed decisions about later life finances. We’ve supported over one million customers and are rated Excellent on Trustpilot, with more than 16,000 5-star reviews. We take time to listen, explain your options clearly, and recommend what’s genuinely right for you. And if equity release isn’t right for you, we'll tell you. Because your home — and your peace of mind — mean more.

Key Equity Release

Written by the company

Equity Release
Trusted, award-winning equity release specialist
Highly experienced
We have over 25 years' experience. We've helped more than a million customers with tailored equity release advice. Once we've taken the time to understand your needs, we’ll have a sound idea of what the right plan is for you.
We're regulated experts
Key is regulated and a proud member of the Equity Release Council

Contact info

4.9

Excellent

TrustScore 5 out of 5

18k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(17,905)

181 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

First tentative steps.

When I first enquired about equity release the first person I spoke to was a gentleman called Joseph Withers who was excellent at answering all of my questions and concerns, I can genuinely and honestly say that I never once felt any pressure to go ahead, the decision to go ahead was left with me and only when I was fully confident and satisfied should I do so. Thankyou Joseph for all the info you supplied, all the questions and concerns that you addressed and the calm and professional manner with which it all progressed when you were happy that I wanted to go ahead . Can’t thank everyone else involved enough. Glad I did it! The future looks a lot less worrisome. I would definitely recommend talking to Key equity first before making a big decision like this!!

28 January 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you had a positive experience. It's great to know that you felt supported and informed throughout the process, and that your concerns were addressed with professionalism. We appreciate you recommending us!

Key Equity Release

Rated 5 out of 5 stars

Neil Bell and Key finance outstanding

This company and its representative Neil Bell were outstanding.Neil walked us through the process and made everything simple and easy to understand.
Thank you Neil

3 March 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the process was simple and easy to understand. We appreciate you taking the time to share your positive experience with us. Thank you!

Key Equity Release

Rated 5 out of 5 stars

Matthew Bowman Equity Release Advisor

Matthew Bowman was highly supportive throughout the equity release process. He offered a professional and informative explanation of the process and options available.
Highly recommend this company and advisor.

27 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you found the equity release process supportive and informative. Thank you for recommending our company and adviser; we appreciate your positive feedback.

Key Equity Release

Rated 5 out of 5 stars

We wanted to update our wills and were…

We wanted to update our wills and were also interested in the storage option offered by the company. Their representative. Simon Clow, explained all the details to us in layman's terms, and always contacted us as and when arranged. We found the whole process very straight forward, thanks to his help and patience answering any queries we had. Would not hesitate to recommend Simon or his organisation.

16 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the will update and storage options met your needs. It's great to know the details were clearly explained and that you found the process straightforward. We appreciate your recommendation.

Key Equity Release

Rated 5 out of 5 stars

Steve Francis was just amazing

Steve Francis was just amazing, we can't thank him enough he was always at the end of the phone when we needed him. He explained every thing to us, he went through things step by step so we could under stand the whole process. Thanks Steve.

17 November 2025
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you had such a positive experience. It's wonderful knowing that the support and step-by-step explanations were helpful to you during the process. We appreciate your kind words!

Key Equity Release

Rated 5 out of 5 stars

Neil Bell

Neil Bell , your representative who was our contact walked us through the process of us deciding whether or which type of product would suit our situation and requirements best.
We cannot thank him enough.
His “Bedside Manner” on our numerous appointments catered so well for the diverse knowledge of my wife and myself.
He ensured our full understanding of the products available and their consequences.
Any future clients can be assured of him catering for them as unique individuals.

13 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We appreciate your positive feedback. We're happy to hear that our adviser walked you through the process and catered to your needs. It's great to know they ensured your understanding of the products. We're glad you enjoyed your experience.

Key Equity Release

Rated 5 out of 5 stars

Neil Bell

Neil Bell, Equity Adviser, was very helpful to us. Explained the procedure clearly and patiently and we appreciated all his help.

22 October 2025
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the adviser was helpful and clearly explained the procedure. We appreciate you taking the time to share your positive experience.

Key Equity Release

Rated 5 out of 5 stars

Excellent

Alexander Campbell was our advisor and did a very good job, making the whole experience pleasant and problem free. Would recommend Key without hesitation.

9 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that our adviser made your experience pleasant and problem-free. We appreciate your recommendation and thank you for sharing your positive feedback.

Key Equity Release

Rated 5 out of 5 stars

Highly recommend

Absolutely delighted with the professional, compassionate, expertise and understanding from Mr Neil Clarke, thank you for all of your valued and continuing support

8 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you were delighted by the expertise and support received. We appreciate your valued feedback and are grateful for your kind words.

Key Equity Release

Rated 5 out of 5 stars

Equity release

What we found with the company, especially Joseph Withers, were very helpful, understanding, and explained all the stages extremely well . It was extremely quick and easy process, and I would definitely recommend Joseph Withers as an advisor,

30 January 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the process was quick and easy. We appreciate your kind words and are so glad that you found our team to be helpful and understanding. Thank you for recommending us!

Key Equity Release

Rated 5 out of 5 stars

Excellent customer service.

We have been advised by Tom Walsley and he has been very professional throughout the process. He has also been very supportive throughout with his help. His guidance and advice have been invaluable. Tom and his Company have provided excellent customer service.

4 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the support you received was professional and helpful. We appreciate you acknowledging the excellent customer service provided. Thank you for your positive feedback.

Key Equity Release

Rated 5 out of 5 stars

I felt communication was excellent

I felt communication was excellent. I was able to talk to my consultant, or the supporting team.
It was a seamless 'event'.
The team were also very knowledgeable and polite.

4 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that our communication and knowledgeable team made your experience seamless. Thank you for your positive feedback and kind words!

Key Equity Release

Rated 5 out of 5 stars

We dealt with Martin Hoare who was a…

We dealt with Martin Hoare who was a pleasure to deal with, he explained everything and nothing was too much trouble. He kept us informed, every step of the way, making our experience easy, thank you Martin.

2 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you had a wonderful experience. It's great to know that the information provided and support made things easy. Thank you for your positive feedback!

Key Equity Release

Rated 5 out of 5 stars

Jonathan Swift provided very professional service

Jonathan Swift provided very professional advice and service.
We had two advisers visit us, but Jonathan Swift was far superior.
Provided alternative quotes quickly and always returned telephone calls promptly, all round excellent.

2 February 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you had such a positive experience! We appreciate your highlighting the promptness and quality of the advice you received. Thank you for your feedback.

Key Equity Release

Rated 5 out of 5 stars

Equity release from Keyo

A fantastic service from Mr Josh Withers we can fully recomend Key Equity release absolutly brillant 5 star service Mr & Mrs Cupit

29 January 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you had a fantastic experience! Thank you for your kind words and for recommending our equity release service; we appreciate your 5-star review.

Key Equity Release

Rated 5 out of 5 stars

My experience with Key Equity Release

I have recently completed on a life mortgage, sourced by Key Equity Release. My contact at Key was Andrew Warby, who from the outset made me feel at ease with the process. This was a big decision for me and Andrew could not have done more to help me decide on the product I finally chose. He talked me through the process, then gave me a detailed breakdown of all my options. Andrew never hurried the process, or pushed me in one direction or another. He made sure I understood at every step and never once pressurised me into making a decision.
Once my decision was made Andrew kept me upto date with progress until everything was finalised.
I would recommend Key but it was Andrew Warby that made me comfortable throughout a very big decision for me.

19 January 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We appreciate you sharing your experience. It's great to hear that you felt at ease and supported throughout such a significant decision. We're glad the detailed guidance and clear communication were helpful. Thank you for recommending Key.

Key Equity Release

Rated 5 out of 5 stars

Andrea Love laid all options out so…

Andrea Love laid all options out so that we understood every aspect ,no pressure sales, just good advice,thanks Anrea

23 January 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that you found the advice helpful and appreciated the no-pressure approach. Thank you for sharing your positive experience with us!

Key Equity Release

Rated 5 out of 5 stars

Tom Walmsley

Tom Walmsley explained the process exceptionally well and was very patient and helpful.

20 January 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that the explanation was helpful, and we appreciate the positive feedback regarding the patience shown. Thank you!

Key Equity Release

Rated 5 out of 5 stars

Updating of Will

Joseph Nield
This gentleman was very understanding, although sometimes I got the feeling that he found my attempts at humour was not always fitting for the serious nature of updating the family wills. But he put up with me with good grace and looking back I feel I may owe him an apology for not being more down to earth about it, so in public Joe I apologise, but it’s in my nature 😀.

Having said that Joe is a good example of someone who interacts well with his customers and knows how to put them at their ease and is, obviously, very knowledgeable about his work. He instinctively knew when to explain, in plain English, when the legalise became unintelligible to me or my wife.

We found him very likeable and professional, with no airs and graces one may expect with someone of his profession and standing. Someone whom my wife and I would enjoy speaking with again. All in all, Joe is a credit to his profession, company and above all himself.

16 January 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We appreciate your kind words and are so glad you felt at ease. It's wonderful to know our team member's knowledge and communication style were helpful during the will update process. We value your feedback!

Key Equity Release

Rated 5 out of 5 stars

Key adviser was very knowledgeable…

Key adviser was very knowledgeable with any query I had. Fast response also

5 January 2026
Unprompted review
Key Equity Release logo

Reply from Key Equity Release

We're happy to hear that our adviser's knowledge and quick responses met your needs. Thank you for your positive feedback!

Key Equity Release

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look