Kingofcotton Reviews 14,837

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 94 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the products, noting that items like dressing gowns, sheets, and towels are luxurious, durable, and well-made. Many people appreciate the superb service, highlighting prompt responses and helpful communication. The delivery service is frequently described as fast and efficient, with many orders arriving quickly and as expected. However, some customers also mentioned issues with their orders, including delayed deliveries and a lack of communication regarding shipping. A few reviewers were dissatisfied with the quality of certain items, citing poor stitching or unexpected washing instructions.

What people talk about most

Quality

Reviewers highlight positive aspects of quality. Many customers praise the great quality of products,... See more

Product

Reviewers mention positive feedback about product quality. Many customers praise the excellent quality of... See more

Delivery service

Customers consistently note positive experiences with delivery service. Many reviewers praise the quick... See more

Order

Clients share ambiguous opinions on order experiences. Some customers report quick deliveries, easy ordering... See more

Service

Consumers generally express satisfaction with the service. Many reviewers highlight excellent communication,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I bought this due to my old, heavy, towel dressing gown becoming thin and getting holes after 20 years of wear and tear. I find this is far superior to my old flat toweling gown as it's 420 gsm, tr... See more

Rated 5 out of 5 stars

Re-ordered cotton dressing gowns. Order delivered within nine days. Well packed. Very Happy with product. They didn't notify me order on way. However, when I wrote enquiring what was happening I recei... See more

Rated 5 out of 5 stars

Excellent quality percale sheets. There was an error with my order (they shipped the wrong item) and the customer service was great. Mistakes happen. A real person responded and sorted it out, made... See more

Rated 5 out of 5 stars

I have ordered slippers and robes from this company over the years. Dealing with Claudia on two queries I have over the recent orders and I have to say she is brilliant quick at responding and knowled... See more


Company details

  1. #87 of 121 best companies in Interior designer
  2. #67 of 115 best companies in Bathroom Supply Shop
  3. #71 of 119 best companies in Bed shop
  4. #53 of 86 best companies in Bedding Shop
  5. #49 of 85 best companies in Mattress Shop

About Kingofcotton

Information provided by various external sources

King of Cotton was founded in 1994 with a view to supply the UK's finest hotels with high quality linens at wholesale prices.

Over the years we have been asked by guests staying at these top hotels to sell our products directly to them which led us to creating this website in December 2003.

Since then there has been no looking back, the website is used by many hoteliers and private customers alike and loved for its unbeatable wholesale prices and superior Hotel Quality products.

We pride ourselves in having the highest industry standards certificate ISO 9001 for our continuous efforts to improve on Customer Services and Company Efficiency.

If you would like to view or purchase our products in person, we have retail outlets in:

King of Cotton Banstead Shop 48 High Street, Banstead, Surrey, SM7 2LX. Tel: 020 8394 1112 Shop Open Monday to Saturday, 10am to 5pm.

King of Cotton Richmond Shop 377 Upper Richmond Road West, East Sheen, SW14 7NX. Tel: 020 8588 9696 Shop Open Monday to Saturday, 10am to 5pm.

King of Cotton Byfleet Outlet (Head Office & Distribution Centre), Unit 1, Canada Road, Byfleet, Surrey, KT14 7JX. Tel: 020 8332 7999 Shop open to the public Monday to Saturday 10am till 5pm (Head Office & Distribution Centre open Monday to Friday 9: 30am till 5pm).


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 41% of negative reviews

Typically replies within 1 week

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Rated 4 out of 5 stars

Ordered in October

Ordered in October, informed that item was out of stock and explained why. Kept informed of progress and when goods arrived, communication excellent. Pleased with quality of items. Docked one star due to time waiting for delivery.

29 December 2025
Rated 5 out of 5 stars

Feels like down duvet

Amazing duvet, really does feel and lay like a down duvet, light but cozy, 10 tog plenty warm enough. Made very well and luxury feel

30 December 2025
Rated 3 out of 5 stars

Good customer service, disappointing product.ght be

I’ve used King of Cotton, on and off, for 18 years. I’ve never had a problem, in any way, until now. I ordered sheets, microfibre pillows and a topper. Sheets are as good as ever and the topper has made a real difference to my sleep quality. However, the pillows - the latest of several I’ve ordered - were not good. Flat - with two pillows, our heads were pretty much on the mattress. I contacted customer services who gave an instant refund and arranged collection. She expressed concern that it might be a supply issue. I’m disabled and have back issues, needed a quick fix and frankly didn’t trust the next order to improve, so I went instead to a well known dept store. They supplied a similar product - slightly cheaper - and they’re great! Sadly, I’d find it difficult to put my trust in King of Cotton microfibre pillows - after years of usage.

29 December 2025
Kingofcotton logo

Reply from Kingofcotton

Dear Mr McIntire, we are sorry to hear that your expectations were not met with our premier Cotton /Microfibre Pillows, these are always from the same supplier and we have not changed these in more than 15 years. We notice you have previously purchased the firm option, which has far more loft than the medium soft, and perhaps this is why the pillows do not have the same characteristics as your previous purchase. We would be happy to send you one for your reference.

Rated 5 out of 5 stars

Very Snug

I bought this due to my old, heavy, towel dressing gown becoming thin and getting holes after 20 years of wear and tear.
I find this is far superior to my old flat toweling gown as it's 420 gsm, trapping air to keep you snug.
I've been wearing it to keep warm when remote working in this Snowy and Frosty Winter of 2025 / 2026. It's 3/4 length so I'm totally cocooned to keep me warm for the entire shift.

31 December 2025
Rated 1 out of 5 stars

Hand wash absolutely terrible

Hand wash absolutely terrible. Full of lumps and couldn't even wash your hand.
Hand cream is like diluted water.

30 December 2025
Kingofcotton logo

Reply from Kingofcotton

Dear Isabelle,
We’re very sorry to hear about this experience. The issue was caused by an isolated batch that contained too much thickening agent, affecting the texture of the hand wash. This has now been fully resolved.

As an apology, we are sending you an upgrade to our Calming Park amenities, and we hope these better reflect the quality we aim to provide.

Thank you for your feedback.

Kind regards,
King of Cotton sales team

Rated 3 out of 5 stars

Delivery didn’t arrive when it was…

Delivery didn’t arrive when it was supposed to. It was then adjusted and didn’t arrive again. It eventually arrived a day or two later and was the wrong product.

30 December 2025
Kingofcotton logo

Reply from Kingofcotton

We sincerely apologise for the mix up surrounding your order. One of our team is contacting you to ensure that everything is now in order, and the correct items have been received.

Rated 5 out of 5 stars

Excellent quality, very happy

We had purchased 2 waffle robes some years ago, and when I looked at the label, of the robes we have, it was King of cotton, so I hoped the robe I ordered was going to be of equal quality, I was not disappointed. Excellent quality. We live in the EU, so we were also pleased with fairly fast delivery.
All good stuff.
Happy with all items from this company.

29 December 2025
Rated 2 out of 5 stars

Unsatisfied & returning costs are enourmous

Ordered white towels. Big both towels with 800 gsm and small with 700 gsm. Very unsatisfied that the bathtowels are only washable up to 40 degrees, without any notice on homepage. The small ones with 60 degrees is ok.

A return label hat to be organised by yourself, so very expensive from foreign countries to Portugal (€ 22).

I would not order there again.

24 November 2025

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