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Kite Clothing Reviews 

11,421
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 1,292 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the clothing, noting that the organic cotton feels wonderfully soft against the skin and easily withstands robust daily play and multiple washes. Shoppers also appreciate the prompt delivery service, eco-friendly packaging, and the straightforward online ordering process that makes purchasing gifts very convenient. Some reviewers were not happy with sizing consistency, mentioning that specific garments turned out to be larger or smaller than anticipated. A few consumers additionally pointed out occasional drawbacks, such as items stretching after being washed or fabric colors fading over time.

What people talk about most

Product

Users describe satisfaction with product, often highlighting the beautiful quality and bright, fun designs of... See more

Quality

Customers consistently note positive experiences with quality, highlighting that the garments are beautifully... See more

Delivery service

Reviewers highlight high satisfaction with the delivery service, frequently praising quick shipping times and... See more

Order

Reviewers mention positive feedback about order processes, highlighting that the website is user-friendly,... See more

Service

Customers had positive experiences with service, frequently praising the prompt delivery and efficient... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Products are all excellent quality and fit true to size. Great ranges to choose from too. It’s staightforward to order and delivery is prompt. My granddaughter loves the bright colours and designs,... See more

Rated 5 out of 5 stars

I have bought from Kite for both my grandchildren and as gifts for others over the last 4 years. The quality of their clothing is fantastic and they wash really well. The designs are fun and lovely c... See more

Rated 5 out of 5 stars

I bought a light waterproof for my 2 year old daughter. I love that their polyester clothing is made of recycled material, which is why I chose Kite, but I also love that it is delivered in a paper ba... See more

Company replied

Rated 5 out of 5 stars

I love Kite products: designs, quality, customer service, and of course the very fact that it's all certified GOTS organic cotton. What's there not to like?! Every cotton item feels super soft and den... See more


Company details

  1. Children's clothes shop
  2. also in
  3. Baby Clothing Shop
  4. Baby shop
  5. Childrens Shop

Written by the company

Welcome to Kite! We make feel good clothes for women and little adventurers aged 0 to 13 years. Inspired by the world around us, including our amazing Dorset surroundings, we create our designs with original and thoughtful details, and then we make them to the highest quality and environmental standards. Our clothes are stylish, built to last, and they’re planet-friendly too.

For life's little adventures

Written by the company

Designs you'll love
Each of our styles is designed with care and creativity right here at our HQ in Poole, Dorset by our talented in-house design team. We're passionate about bringing you collections that blend timeless designs with a modern twist. We know how important it is to have clothes that look fantastic and also feel incredible to wear. That’s why our pieces are designed to be forever favourites that can stay in your wardrobe year after year. Whether you’re dressing up for a special occasion or keeping it casual for the day ahead, our versatile designs make getting dressed easy. Mix, match, and enjoy lasting style that you can outfit with ease.
Quality you can trust
Here at Kite, we believe in doing things right. That's why we don't cut corners on quality. Our skin-kind garments are crafted from the softest, eco-responsible fabrics and we ensure each piece feels amazing and has exceptional fit. Whether you're adventuring outdoors or enjoying a relaxing day, our clothes are built to keep up. They’re tough enough to handle scrapes and scuffs and stay looking fresh, wash after wash after wash. We carefully test our clothing, fabrics and accessories to make sure you get the best. Because when you buy from us, you deserve nothing less than Kite quality that lasts. Ready for your next adventure? We've got you covered.
Sustainability in every stitch
At Kite, we are passionate about protecting the planet and its people, and sustainability has been at the heart of our production processes since the very beginning in 2007 when our founder Jo launched our first range with the tagline ‘planet-friendly kit’. Since those early days we have remained true to our word, producing garments that respect the planet that our children will inherit, and spreading the message that it is possible to produce beautiful clothing in a responsible way. Every piece we create reflects this commitment, combining style, durability and a conscience. Join us in making a positive impact - one garment at a time.

Ordering is easy

Free UK delivery over £60

Free UK delivery over £60
Tracked delivery by Royal Mail in 3-5 working days is FREE for all orders over £60, and just £4 for orders under £60. Express delivery by Royal Mail in 1-2 working days is £7. Order by 3 pm Monday and Friday for same day despatch via Royal Mail Tracked 24. You can return your order for any reason within 30 days of purchase for a refund as long as the garments are in their original condition and with labels intact.

Contact info

4.9

Excellent

TrustScore 5 out of 5

11k reviews

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4.9

All reviews

(11,421)

1,214 reviews in the last 12 months

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Rated 2 out of 5 stars

Didn’t like the dress

Didn’t like the dress. The cut was extremely unflattering and the crossover didn’t lie well.

Nice colour though

14 August 2026
Kite Clothing logo

Reply from Kite Clothing

Hi Janet,

Thank you for taking the time to leave us your feedback. We’re sorry to hear that the dress wasn’t quite right for you. This is a tried and tested shape for us, but we completely appreciate that fit and feel can be very personal and not every style will suit everyone in the same way.

We really value all customer feedback and will make sure your comments about the crossover and cut are shared with our design team. We hope you find another Kite style that feels just right for you.

Many thanks
Lauren

Rated 5 out of 5 stars

Lovely designs

Lovely designs. Practical and comfortable clothes too for the little ones. No horrible rough seams. Wash well, still look good after several washes.
The shopping and delivery service excellent!

20 August 2026
Rated 2 out of 5 stars

Not happy after washing

I only kept 1 item from my order. It was a loose top. I was very disappointed after it was washed. It seemed to stretch after washing, which made it big on me. Lucky I bought in the sale, it was still £24. Glad I didn’t pay full price

13 April 2026
Kite Clothing logo

Reply from Kite Clothing

Hi Shirley,

Thank you so much for taking the time to leave this honest review and for providing our Customer Services team with further details about your experience.

I've just sent you across an email to say thank you.

All the best,
Lauren

Rated 5 out of 5 stars

‘GOTS’ approved Organic Cotton Leggings

I was pleased with the GOTS approved Organic Cotton Leggings, but I wished I’d been advized to get them a size larger than the website measurements suggested as I’m not sure if they’ll shrink a bit in the wash. The waistband is a bit wide.

[GOTS (Global Organic Textile Standard): The gold standard for organic textiles. It requires at least 70% to 95% organic fibers, bans toxic chemical inputs and GMOs, enforces strict wastewater treatment, and includes social labor criteria like fair wages.]

12 August 2026
Rated 3 out of 5 stars

Make sure your return instructions are clear!

Purchased a quilted jacket ( in the sale) which was lovely but too big. Returned using slip saying reason for return and requesting a smaller size or, if not available, a refund. Refund came reasonably promptly but I was slightly irritated when I checked to find the jacket still available in a small size.

19 August 2026
Kite Clothing logo

Reply from Kite Clothing

Dear Carol,

Thank you for your feedback and we’re sorry for the confusion. Unfortunately, it appears that the smaller size was out of stock when we processed your refund and then another jacket was subsequently returned to us in that size, which is why it appeared back in stock on our website at a later date.

We completely understand why this would have been frustrating when you checked online and we’re sorry for the disappointment. We’re really pleased to hear that you loved the jacket though and hope we can help you find something else you love.

Many thanks
Lauren

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