UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... See more
Company replied
I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more
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The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recomm... See more
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Company details
- #15 of 32 best companies in Pet Insurance Company
- #165 of 227 best companies in Insurance agency
Written by the company
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Contact info
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, United Kingdom
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4.5
Excellent
1k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 88% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Taking out the policy was quick and…
Taking out the policy was quick and easy and good value.
23 June 2026
Reply from Lifetime Pet Cover
We're delighted to hear that you found the process of taking out your policy quick and easy, and that you felt it offered good value. We appreciate your feedback and are pleased we could provide a positive experience.
Very helpful agent
19 June 2026
Reply from Lifetime Pet Cover
Good afternoon, Thank you for your very kind feedback, we have passed this onto our agent to make their day 😊! We are glad our agent was able to help.
Reply from Lifetime Pet Cover
Good afternoon, thank you for your response, we are glad our policies met your satisfaction 😊.
I find it a bit annoying that I am…
I find it a bit annoying that I am hassled with numerous emails to give you a review within just a couple of days of purchasing a policy!
15 June 2026
Reply from Lifetime Pet Cover
Thank you for your feedback, and apologies for the number of review requests you've received. We certainly don't want our emails to become a nuisance. We value your comments and will pass them on to the relevant team as we continue to review how and when we contact customers. Thank you for choosing us and for taking the time to let us know.
Reply from Lifetime Pet Cover
Thank you for your feedback, we have passed this onto the relevant agent, who will be happy with your response! 😊
I checked the market for my Labrador…
I checked the market for my Labrador insurance renewal which is due next month.
Having not claimed before, I got a good reassuring feeling about this company should the worst happen, having spoken with Jordan beforehand.
The application on line process is straightforward and the cover clearly stated.
18 June 2026
Reply from Lifetime Pet Cover
Thank you for taking the time to leave such a positive review. We're delighted to hear that, we are glad you felt confident choosing us.
It's great to know that Jordan was able to provide reassurance and support before you purchased your policy, and that you found our online application process straightforward with clear information about the cover available.
We appreciate your trust in us and look forward to being there for you and your Labrador should you ever need us.
Good level of cover with reasonable…
Good level of cover with reasonable excess and lower additional excess in the event of a claim too
12 June 2026
Reply from Lifetime Pet Cover
Hello, thank you for your review. We're pleased to hear that you found our policy offers a good level of cover, along with a reasonable excess amount. Unfortunately, our excess is a fixed price this also allows us to keep our prices affordable for all customers. If you wish to discuss this further, please do not hesitate to contact us.
I can only rate the process of joining…
I can only rate the process of joining Lifetime Pet Cover. They provided the level of cover I wanted at a very reasonable price. I can’t comment on claiming as I’ve not made a claim.
3 June 2026
Reply from Lifetime Pet Cover
Hi, Thank you for your review, we are glad you found the process of joining us simple and with a reasonable price 😊
Easy to do online.
17 June 2026
Reply from Lifetime Pet Cover
Thank you for your review. We're delighted to hear that you found the process easy to complete online. We work hard to make arranging cover as simple and straightforward as possible, so it's great to know that was your experience.
Thank you for choosing us, and we appreciate your feedback.
Reply from Lifetime Pet Cover
Good afternoon, Thank you for your kind feedback. We're delighted to hear that you found our team courteous and respectful, and that they were able to provide the information you needed. 😊.
Reply from Lifetime Pet Cover
Thank you for your feedback. We're pleased to hear that you found the information easy to follow, straightforward, and written so it is understandable
We believe insurance should be clear and easy to understand, so it's great to know that our documents and communications met your expectations. Thank you for taking the time to share your experience and for choosing us.
Reply from Lifetime Pet Cover
Good afternoon, thank you for your review, we are glad our prices met your expectations.😊
Just taken out a policy and paid.
UPDATE:
Policy was received into the spam folder.
Good service, premium ok, cheaper than others, but still way too expensive.
Of course it's the claim situation that's the important review and hopefully we won't need it.
Just taken out a policy and paid.
No confirmation documents received via email
Tried to log in and reference number refused.
Will update if I'm being too hasty.
13 June 2026
Reply from Lifetime Pet Cover
Hi Jill. Apologies for the delay in responding to your review and for the difficulty you've had with receiving your policy documents. I can see that your welcome email, which contains your policy documents, was sent on the afternoon of 13th June. It is possible it landed in your junk folder or you may have found it by now, but we will resend the email to you this afternoon. If you still don't receive it within the next few hours, please contact us on hello@lifetimepetcover.co.uk or 020 3750 0022 and a member of our customer service team will be happy to help you.
Excellent service
13 June 2026
Reply from Lifetime Pet Cover
We appreciate your kind words. We're pleased to hear that you had a positive experience with our service.
Reply from Lifetime Pet Cover
Thank you for taking the time to leave us a review - its great to hear that you found our agent friendly and helpful
Reply from Lifetime Pet Cover
Thank you for your review. We're pleased to hear that you found our online application process easy to use and that the premium met your expectations. :)
Price of cover
10 June 2026
Reply from Lifetime Pet Cover
We appreciate your feedback and are pleased to hear that the price of our cover stood out to you. Thank you for choosing Lifetime Pet Cover.
Easy to understand
Very easy process to sign up when you have decided on the cover you want.
4 June 2026
Reply from Lifetime Pet Cover
Thank you for your review. We're pleased to hear that you found the sign-up process easy once you'd chosen the cover that best suited your needs. We aim to make arranging pet insurance as straightforward as possible, and we appreciate your feedback. Thank you for choosing Lifetime Pet Cover.
Outstanding value
Outstanding value, helpful and explained all policy information clearly. Thank you Lifetime Pet Cover.
5 June 2026
Reply from Lifetime Pet Cover
Thank you for your lovely feedback. We're pleased to hear you found great value in our cover and that our team was able to explain your policy clearly. We appreciate your support and thank you for choosing Lifetime Pet Cover.
The price and cover was excellent
The price and cover was excellent
I am currently paying £109 a month for cover for Bailey
Can't believe that I have more cover and paying 1/3rd of what I have been paying
Just goes to show if you are loyal to one company they take advantage
6 June 2026
Reply from Lifetime Pet Cover
We are very pleased to hear you are happy with the cover and price for Bailey's policy! Our pricing can also increase each year at renewal but if you wish to discuss this in more detail our customer service team will be more than happy to answer any questions your may have - you can contact us on 020 3750 0022 or email us using hello@ lifetimepetcover.co.uk :)
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