UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... See more
Company replied
Very pleased. I spoke to a very helpful young gentleman over the phone who explained everything very well , answered all my questions and sorted a problem that had occurred trying to get their insuran... See more
Company replied
I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more
Company replied
Company details
- #14 of 32 best companies in Pet Insurance Company
- #167 of 228 best companies in Insurance agency
Written by the company
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Contact info
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, United Kingdom
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4.5
Excellent
1k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 88% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
An efficient easy to navigate process.
20 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback, we’re glad you found the process efficient and easy to navigate.
Reply from Lifetime Pet Cover
Thank you for your feedback, we’re glad you found the process simple and straightforward and are happy with the price and service.
Clear & easy to understand what is…
Clear & easy to understand what is included in cover. Very reasonable
18 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback, we’re glad you found the cover clear and easy to understand and are happy with the price.
cHECK OUT THIS COMPANY
This company offered good lifetime cover at a very reasonable price. I found it easy to get cover started and appreciate being able to pay the premium monthly.
14 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback, we’re glad you found the cover easy to set up.
Reply from Lifetime Pet Cover
Thank you for your feedback, we’re glad you found it easy to set up and are happy with the price and outcome.
Riley was my first contact and he was…
Riley was my first contact and he was first rate
The second was a lady and I’m sorry I’ve forgotten her name but it may have been Grace . Anyway she was fabulous too . What a refreshing change from an insurance company
14 May 2026
Reply from Lifetime Pet Cover
Thanks for your feedback, that’s really nice to hear. I’m glad Riley and the the team were able to help and make things a positive experience for you.
It was easy to set up and good value…
It was easy to set up and good value considering the cover offered. Shame about the 25% though.
13 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback, we’re glad you found the setup easy and good value for the cover provided.
Reply from Lifetime Pet Cover
Thank you for your feedback, we’re glad you found the setup easy and hassle free.
Reply from Lifetime Pet Cover
Thank you for your feedback, we really appreciate it. We’re glad you found the process easy and are happy with the value, and it’s great to hear you’re impressed.
Clear explanation of policy terms with…
Clear explanation of policy terms with knowledgable staff. Nothing too much trouble and all questions answered with care and concern. A great policy choice with competitive cover for over a decade. Longstanding Customer
15 May 2026
Reply from Lifetime Pet Cover
Thank you for your lovely feedback. It’s great to hear the team were able to answer all your questions and explain everything clearly. We really appreciate your continued support over the years.
Easy process and more competitive than…
Easy process and more competitive than my current insurer
13 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear you found the process easy and that you were happy with our pricing. Thank you for choosing us to protect your pet 😊
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear you found a very good price for your cat’s insurance. Thank you for choosing us to protect your pet 😊
Giving peace of mind at a good price.
7 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear you’re happy with the peace of mind our cover provides and that you found it good value. Thank you for choosing us to protect your pet 😊
value for money
9 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear you found our cover good value for money. Thank you for choosing us to protect your pet 😊
Prices
Happy with the company and the price, I had to do a lower premium but happy with pricings
8 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear you’re happy with the company and pricing options available. Thank you for choosing us to protect your pet 😊
Everything appeared straightforward and…helpful
Everything appeared straightforward and all the information needed was very clear and easy to comprehend also helpful in answering my queries
4 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear our team were helpful in answering your queries and supporting you through the process. Thank you for choosing us to protect your pet 😊
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear you’re happy with our service. Thank you for choosing us to protect your pet 😊
Straightforward and enough options on…
Straightforward and enough options on line. Easy to set up payments
5 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re pleased to hear you found the process straightforward and easy to set up payments. Thank you for choosing us to protect your pet 😊
Hugely expensive of course
Hugely expensive of course, all pet insurance is, haven’t made a claim and it goes up each year so cannot rate them on their service for claims. BUT charged me £25 to change my policy information from non-neutered to neutered. I was simply updating the information to ensure it was up to date and I think this is ridiculous.
5 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback Sue. Although premiums can change because of a customer’s or pet’s details being updated (such as a change of address or a pet’s neutered status), we have never charged a £25 fee to customers to make changes like this.
We’d like to understand more about your experience and investigate further, so please contact us on 020 3750 0022 (lines are open 9am – 5pm Monday – Friday).
Very quick and reasonably priced
2 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear you found the process quick and the pricing reasonable. Thank you for choosing us to protect your pet 😊
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.