UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... See more
Company replied
Very pleased. I spoke to a very helpful young gentleman over the phone who explained everything very well , answered all my questions and sorted a problem that had occurred trying to get their insuran... See more
Company replied
I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more
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Company details
- #14 of 32 best companies in Pet Insurance Company
- #167 of 228 best companies in Insurance agency
Written by the company
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Contact info
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, United Kingdom
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4.5
Excellent
1k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 88% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re pleased to hear you found our cover great value. Thank you for choosing us to protect your pet 😊
Very clear and easy to understand when…
Very clear and easy to understand when setting up policy...price was excellent whether price goes up alot higher after a year will wait and see...Hoping this company will be good if ever I need to make a claim !
1 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear that you found setting up your policy clear and easy to understand and that you were happy with the price offered. We appreciate your comments and hope that, should you ever need to make a claim, you continue to have a positive experience with us. Thank you for choosing us to protect your pet 😊
Very straightforward and clear
26 April 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear that you found the process very straightforward and clear. Thank you for choosing us to protect your pet 😊
Reply from Lifetime Pet Cover
Thank you for your feedback Maureen. It is great to hear you found everything quick and easy to complete. We appreciate you choosing us to protect your pet.
Reply from Lifetime Pet Cover
Hi Clare, thank you for choosing us and for your feedback. We are glad to hear you found the website straightforward to use and the pricing good value 😊
Reply from Lifetime Pet Cover
Hi Dean, thank you for your feedback😊It is great to hear you found it easy to set up your policy and are happy with the price. Thank you for choosing us to protect your pet.
Reply from Lifetime Pet Cover
Thank you for your feedback. We are glad to hear you found the website simple to navigate and that you were happy with the price. Thank you for choosing us to protect your pet!
Reply from Lifetime Pet Cover
Thank you for your feedback Phil 😊We are really pleased to hear you found our website easy to use, clear, and logical. Thank you for choosing us to protect your pet.
The lady I spoke to was extremely…
The lady I spoke to was extremely efficient and polite and helpful
22 April 2026
Reply from Lifetime Pet Cover
Hi Lydia, thank you for your kind feedback! We are really pleased to hear that our team member was efficient, polite, and helpful. We appreciate you taking the time to share your experience.
Reply from Lifetime Pet Cover
Thank you for your feedback. We are delighted to hear you found the website easy to navigate and the information clear and concise. It’s great to know you were also happy with the price. We really appreciate you choosing us to protect your pet!
Straight forward process easy to choose…
Straight forward process easy to choose cover included need and at a very good price far cheaper than my previous policy ,will recommend to friends for sure
21 April 2026
Reply from Lifetime Pet Cover
Hi Janet, thank you for your feedback! We are really pleased to hear you found the process straightforward and were able to choose the right cover easily. It is great to know you’re happy with the price compared to your previous policy and we really appreciate your recommendation to friends. Thank you for choosing us 😊
Reply from Lifetime Pet Cover
Thank you for your feedback 😊 It is great to hear everything was quick and easy to do. We appreciate you choosing us to protect your pet.
Reply from Lifetime Pet Cover
Hi Patrick, thank you for your feedback and for taking the time to share your experience. We are really pleased to hear your claim was processed and paid quickly, and that you found the service helpful 😊
The call centre was excellent Tom…
The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recommend and very good price covering all my dogs needs
17 April 2026
Reply from Lifetime Pet Cover
Hi Christina, thank you so much for your kind feedback! We are delighted to hear that Tom was able to support you over the phone and guide you through your policy so clearly. It’s great to know he arranged everything in a way that suited you, including sending a postal copy for ease of reading, and that you’re happy with both the cover and the price. We really appreciate your recommendation and thank you for choosing us to protect your dog.
Where do I start
Where do I start
It took me a week to set up a policy sent about 8 email's to finally fix and get the policy in place.
19 April 2026
Easy and quick process…
Easy and quick process for purchasing insurance. Competitively priced by comparison. Cannot comment on any other aspects of the cover/customer experience as I’ve only just signed up.
16 April 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re pleased to hear that you found the process quick and easy and that our pricing was competitive. We appreciate you choosing us and hope you continue to have a positive experience with us going forward 😊
Website was easy to use and good…
Website was easy to use and good explanations of all covers available
16 April 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear that you found the website easy to use and that the cover options were clearly explained. It’s great to know you had a positive experience setting up your policy. Thank you for choosing us to protect your pet 😊
Easy to find and understand
Easy to find and understand.
Much better price than the one I had!
14 April 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear that you found everything easy to find and understand. Thank you for choosing us to protect your pet 😊
Cover is what I wanted no fuss no…
Cover is what I wanted no fuss no jargon just up front policy
14 April 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear that the cover was exactly what you were looking for and that you found the policy straightforward and easy to understand. It’s great to know you appreciated our clear and upfront approach. Thank you for choosing us to protect your pet 😊
It was very clear and easy to set up a…
It was very clear and easy to set up a new policy for my kitten
14 April 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear that setting up a new policy for your kitten was clear and easy. Thank you for choosing us to protect your pet 😊
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