4 words
Simon Orchard......Sofa God

Simon was supper helpful and helped me with a very difficult decision regarding which sofa I wanted. He was also very patient with all the last minute changes before finally settling the bill.

Can’t wait to get my new sofa. 100% recommend loaf. By far the most comfiest sofas I have ever sat on and worth paying a bit extra for

What an incredible experience today in the Islington branch, the atmosphere is so warm and welcoming. The champagne, strawberries and chocolates were such a treat to our visit and wander. Thank you for the care and attention and making sure we were comfortable throughout. We will be back 🥂

Sales experience was easy, and though the delivery took some time (as do most good sofas) it was more than worth the wait.

Good products, great service

Extremely helpful all along the way. Love this company!

Friendly and helpful.

Visited the Islington branch. The staff were lovely and friendly - extremely helpful in providing samples and information on the sofas. Ended up
Ordering once I was home

The in store staff were excellent (Islington store) and made the whole process of selection through to purchasing very pleasurable.

Olu was very informative and knowledgeable about the products we were interested in purchasing. The process was simple, straight forward and never pressured. Looking forward to seeing the new sofa in our home.

Visited both the Islington & the Chelmsford shacks - fantastic service at both and beautiful products! Thank you.

Ally was very attentive and helpful. She was very professional in dealing with us.

Staff went the extra mile to help us when the product we wanted was out of stock

Great service and assistance from the team in islington

I had previously visited Islington Loaf as it is quite easy for me to get to and I have a Loaf sofa and armchair that I wanted to match with a little cheese stool. The shack is relaxed with very helpful staff and it was useful to verify my choice in person. I later completed my purchase with confidence online. I then needed to get a shearling cushion as a gift and did not have enough time to order it online so visited Islington Loaf. The staff (esp. Simon) were very helpful in assisting me to choose the right shape/look that I wanted. I really appreciated the time taken and the genuine interest shown in helping me with my choice.

First of all I wanted to call the Islington store to ask if they would hold a lamp for me, because it was showing as in stock there on the Loaf website (but out of stock through the website). There was no number published for the store, so I called head office. The woman on that line said customers can’t call stores directly, but she’d message Islington to ask them to call me back - they never did. So the next day I travelled up from Kent to go to the store hoping to buy the lamp only to be told that the lamp was a display item, not for sale, and that nothing can be bought directly from their stores. Why does the Loaf website indicate items are available in stores if they can’t be bought? Why is there no phone number for stores - is it because they are just showrooms? (in which case make that clear rather than calling them ‘Shacks’ in an irritating attempt to sound funky). And why did no one call me back as requested through head office? I wasted time and money on a completely unnecessary trip, caused by Loaf’s terrible communications.

Great service at Islington store. Very helpful staff.

Great experience in store. Knowledgeable, friendly staff.

Amazing store! Could have stayed all day! Simon in particular was absolutely brilliant, as was Geri. They were very helpful and friendly, and took great care of us and our kid. Wish we had reason to come back!

Knowledgeable, efficient and friendly staff.