What an incredible experience today in the Islington branch, the atmosphere is so warm and welcoming. The champagne, strawberries and chocolates were such a treat to our visit and wander. Thank you fo... See more
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See what reviewers are saying
Sales experience was easy, and though the delivery took some time (as do most good sofas) it was more than worth the wait.
Company replied
Our bed never arrived, nor was the call centre able to tell us where it was. Absolutely terrible service. Was forced to request a refund as they had no idea where our bed was or when it could be deliv... See more
Company replied
The islington store is beautifully laid out. You can really spend time there contemplating your purchase. The staff are available when you're ready for advice. They are patient and helpful whilst you... See more
Company replied
Company details
- #367 of 399 best companies in Home Furniture Shop
- #200 of 225 best companies in Bedroom furniture shop
- #50 of 53 best companies in Furniture Accessories
- #218 of 233 best companies in Homewares Shop
- #108 of 114 best companies in Living room shop
- #87 of 93 best companies in Sofa store
About Loaf - Islington
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
53-57 Essex Road, N1 2SZ, London, England, United Kingdom
- 02031418300
4.5
Excellent
73 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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Simon was such a great enthusiast
Simon was such a great enthusiast, funny, encouraging, genuine and helpful. Goes a long way. What a treat to have a Loaf Chair along with a Pouffe and cover for accidents. The warm experience has left me with a good feeling about my purchase. Looking forward to receiving.
28 February 2026
Reply from Loaf - Islington
Hi Tash,
Thank you for your review.
It’s wonderful to hear Simon made your experience so enjoyable enthusiasm and genuine care really do make a difference. I’m so pleased you’re feeling excited about your new chair and pouffe, and I’ll be sure to share your kind words with him.
Warm regards,
Cynthia
great experience
great experience, used the Islington store where they couldnt have been more helpful. Online ordering easy peasy and delivery 2 months earlier than estimate. Fabulous.
31 January 2026
Reply from Loaf - Islington
Hi there,
Thank you for your review.
I’m so pleased to hear you had a great experience with our Islington team and found the online ordering nice and easy. And an earlier-than-expected delivery is always a bonus Thank you for your lovely feedback.
Warm regards,
Cynthia
Customer service was really helpful.
7 February 2026
Reply from Loaf - Islington
Hi Laura,
Thank you so much for your kind review. We’re delighted you found our Customer Services team helpful, we really appreciate you taking the time to share your feedback.
Best wishes,
Sonia.
Reply from Loaf - Islington
Hi M Bootman,
Thank you very much for your kind feedback!
I’m delighted to hear that you found our staff friendly, knowledgeable and helpful. Providing excellent customer service is very important to us, so it's always great to know our efforts are appreciated.
I look forward to welcoming you back again soon!
Warm regards,
Manny.
Great staff in the store
Great staff in the store! Loved the cinema to keep the kids busy while we tried out the sofas.
1 February 2026
Reply from Loaf - Islington
Hi Katie,
Thank you for your review.
It’s great to hear you enjoyed the in-store experience and that the cinema kept the little ones entertained while you tried out the sofas we’re pleased the team made your visit such a positive one.
Warm regards,
Cynthia
Welcoming environment and staff + Great…
Welcoming environment and staff + Great products.
Geri served us and was patient and helpful and warm. All you want.
It was great to see that it seemed a happy and relaxed place to work, with treats on hand for the kids and the opportunity for them to watch a movie so that we could browse and make decisions without interruption.
The product range is so varied and we were given enough time, with no pressure, to make the right decision.
1 February 2026
Reply from Loaf - Islington
Hi there,
Thank you so much for your lovely review.
We're delighted to hear that Geri looked after you so well and helped create such a welcoming, relaxed experience for the whole family.
It’s lovely to know you enjoyed browsing our range and felt supported to make the right decision without any pressure.
Warm regards,
Cynthia
Excellent staff
Ally in the Islington store was excellent. Her knowledge of loaf products was impressive and her design guidance very helpful.
Also the woman I spoke to over the phone yesterday to get an updated link to pay for the order was delightful. Sorry didn’t get her name.
29 January 2026
Reply from Loaf - Islington
Hi Theresa,
Thank you for your review.
It’s wonderful to hear how helpful Ally was in our Islington store, and that her product knowledge and design advice made such a difference to your experience.
I’m also pleased the team member you spoke to on the phone was able to assist so warmly with arranging payment we’ll be sure to pass that feedback on.
Warm regards,
Cynthia
The islington store is beautifully laid…
The islington store is beautifully laid out. You can really spend time there contemplating your purchase. The staff are available when you're ready for advice. They are patient and helpful whilst you review the options, colours and fabrics. The take away sample fabrics are really useful as well as the large scale 'blankets' that you can drape over the sofas in the showroom. We made several visits before settling on our final fabric, colour for the sofa we wanted. Great customer service and experience.
24 January 2026
Reply from Loaf - Islington
Hi there,
Thank you for your review.
It’s great to hear how much you enjoyed spending time in our Islington store, and that the team supported you so patiently while you explored different fabrics and colours over several visits.
We’re delighted you had such a positive experience, keep loafing!!
Warm regards,
Cynthia
Lovely showroom experience
Lovely showroom experience; I went in with a good idea of what I wanted to order and was assisted by someone who was very knowledgable and friendly and was able to answer all the questions I had going in. A seamless experience; I can’t wait to receive my furniture!
21 January 2026
Reply from Loaf - Islington
Hi Rakhee,
Thank you for your review.
We're delighted to hear you had such a smooth showroom visit, and that the team were knowledgeable, friendly, and able to answer all your questions while helping you finalise your choice.
We’re delighted you had such a seamless experience and hope you love your new furniture when it arrives.
Warm regards,
Cynthia
Our Perfect Sofa
We've been thinking about our dream sofa for over a year now and had already made a decision on what we wanted. Having spent hours on the website, we decided to visit the showroom in Islington to actually sit on the sofa, check the size and feel the quality of the fabric.
Cate was very helpful and gave us a few options to think about as we checked measurements and confirmed that our choice of sofa would actually fit through an awkwardly sized hallway.
We chose the Brioche sofa as it comes flatpacked, but more than that, it was also the sofa we preferred. So we were very happy.
Once we had confirmed our decision, the purchase took a matter of minutes. Very happy.
Also, the bathroom has La Labo handsoap and handcream; and there were complimentary bottles of water, chocolate bars and sweets - all in all, a very pleasant shopping experience.
These sofas aren't cheap, but we've saved up for years and they're totally worth the wait!
26 January 2026
Unprompted review
Reply from Loaf - Islington
Hi Claire,
Thank you so much for your lovely review.
We’re really glad your visit to our Islington showroom helped confirm your choice, and that Cate was able to help make everything run smoothly, even with a tricky hallway! The Brioche is a great choice, and we’re delighted you’re happy with it.
Thanks again for sharing your experience, and we hope you enjoy your new sofa for many years to come.
Kind Regards,
Paris
Store service for mediocre at best
We went into store to order our sofa as we thought it would be easier but the sales assistant didn’t include the correct colour or material, so we have to redo the order and reorder it by email. It’s a bit disappointing as these are key items that should have been confirmed to make the sales process easy.
24 January 2026
Reply from Loaf - Islington
Hi Parisa,
Thank you for taking the time to share your feedback.
We’re really sorry to hear about the confusion with the colour and material on your order, we completely understand how disappointing that must have been, especially when you came into store to make the process easier. This certainly isn’t the experience we want for our customers. We appreciate you bringing this to our attention and will share your comments with the team to help ensure details like these are clearly confirmed going forward. Thank you for your patience while we put things right.
Kind Regards,
Paris
Excellent customer service today
Excellent customer service today. Pearl was incredibly helpful and patient with us while we picked our new sofa, and showed us some cheaper options for fabric for a foot stool. Ally the manager was warm and friendly while paying. All around a wonderful experience while buying our lovely new loaf sofa!
25 January 2026
Unprompted review
Reply from Loaf - Islington
Hi Emily,
Thank you so much for taking the time to share your experience!
We’re absolutely delighted to hear that Pearl was so helpful and patient while you chose your new sofa, and that she could guide you through fabric options for the footstool as well. It’s also lovely to know Ally made you feel so welcome at checkout. We’ll be sure to pass your kind words on to them both. Enjoy your beautiful new Loaf sofa, we hope it brings you many years of comfort!
Kind Regards,
Paris
Soft Scoop Linen Seat Cushions
A spacious showroom and really good to actually see the cushions and to be able to sit on a display cushion.
Sample pieces were available too, to be able to see the different colours and to take away if needed.
Excellent Customer Service from the team and so good that a separate area for young children to be able to watch a film on comfy seats and with some popcorn too!
Really pleased with our cushions.
17 January 2026
Reply from Loaf - Islington
Hi LB
Thank you so much for your review,
We’re delighted to hear you enjoyed the spacious showroom, trying out the cushions, and the family-friendly touches too.
So pleased you’re happy with your new cushions
Warm regards
Cynthia
Attentive staff who were able to answer…
Attentive staff who were able to answer all of my questions (I had loads!). Once they found out a bit more about my preferences, they were really able to assist with my decisions.
Good selection of sofas to look at and sit on in variety of different types of fabrics. Delivery due in 8 weeks and very excited!
14 January 2026
Reply from Loaf - Islington
Hi Kate,
Thank you for your review.
I’m so pleased the team were able to answer all your questions and help you narrow down your choices. How exciting that delivery is on the horizon!
Keep Loafing
Warm regards,
Cynthia
Really helpful staff
I went to Loaf Islington to view a table I’d seen online. I’m so glad I did because I realised that it wasn’t right for us.
I had excellent, non-pressured but helpful service by a member of staff in the Islington shack. He helped me to visualise how we would use a table, and think through which size was right for us. I didn’t order anything that day, but the experience gave me the confidence to place an order a few days later.
16 January 2026
Reply from Loaf - Islington
Hi Laura,
Thank you for your review.
I’m so pleased your visit to Islington helped you make the right decision and that the team member gave you such helpful, thoughtful guidance.
Keep Loafing on!
Warm regards,
Cynthia
Gorgeous, well equipped stores and lovely service!
We visited the Loaf store in Angel, Islington. We found the customer service to be just as you want it, not invasive but still existent. Geri the customer service agent was very friendly and was there just at the right time that we needed to start engaging with someone. On our sofa shopping journey we have had the two opposites where no one talks to you at all and there’s no willingness to help and the contrary where the staff don’t leave you alone and can be intimidating, so the Loaf experience was very welcomed. The store is well equipped with self-service samples, swatches, measuring tapes and even water bottles, popcorn and chocolate bars. The purchasing process is really laid back, with the staff guiding you through the need to knows, and the quote is provided by email so you can walk away and think about it if that’s what you want. Quotation and payment was seamless and we can’t wait to receive our new gorgeous sofa!
10 January 2026
Reply from Loaf - Islington
Hi Joe.
Thank you so much for your detailed feedback.
We’re thrilled to hear that your experience at the Loaf Angel store hit the perfect balance of friendly, helpful, and never intrusive. Geri sounds like she provided just the right level of support, and it’s wonderful that our self-service tools and little touches, like popcorn and chocolate, added to your visit. We’re glad the purchasing process felt relaxed and seamless, and we hope your new sofa brings you lots of comfort and enjoyment once it arrives.
Warmest Regards,
Paris
The staff were warm and friendly
The staff were warm and friendly. The service was great and we didn’t feel rushed!
3 January 2026
Reply from Loaf - Islington
Hi Sian,
Thank you so much for your review
We’re glad to hear the team struck the right balance between being warm and friendly and giving you space to shop comfortably. we'll be sure to pass on your feedback to the team.
Warm regards,
Cynthia
I spent some time looking around the
I spent some time looking around the
shop and staff was very friendly and good knowledgeable
31 December 2025
Reply from Loaf - Islington
Hi Sabina,
Thank you for your review.
It’s great to hear the team were friendly and knowledgeable while you were looking around the shop.
Warm regards,
Cynthia
Reply from Loaf - Islington
Hi Alexander,
Thank you for your review,
We’re so pleased to hear you had a great experience in store. Thanks for taking the time to share your feedback.
Warm regards,
Cynthia
The staffs were very friendly
The staffs were very friendly, Sophie looked after me very well, she helped answered my hundred and one questions with a smile.
20 December 2025
Reply from Loaf - Islington
Hi Michael,
Thank you for sharing your experience! We’re thrilled to hear that Sophie looked after you so well and handled all your questions with a smile. We’ll be sure to pass on your kind words, she’ll be delighted to hear them!
Warmest Regards,
Paris
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