Ellen made the whole experience effortless I can’t recommend Loaf highly enough, and a huge part of that is down to Ellen. From the moment I walked in, she was attentive, friendly, and incred... See more
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Location
Switch locationAlbert Bygrave Retail Park, North Orbital Road, AL2 1DL St Albans, England, GB
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See what reviewers are saying
The whole experience was fabulous. The showroom is so lovely with water and snacks, the staff were attentive making sure you knew they were there but giving you space to look and not feel rushed or cr... See more
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After previously buying a sofa and an armchair from Loaf, which we love, we purchased a ‘Squishmeister Corner Sofa’ 6 months ago and have been very disappointed. The sofa feels seriously over-stuffed,... See more
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Lovely staff which was bright and airy and really easy to try all the sofas. Able to try all the available sofas in many different colours and fabrics. Very welcoming and helpful staff especially Elle... See more
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Company details
- #364 of 396 best companies in Home Furniture Shop
- #198 of 223 best companies in Bedroom furniture shop
- #50 of 51 best companies in Furniture Accessories
- #220 of 234 best companies in Homewares Shop
- #106 of 112 best companies in Living room shop
- #86 of 92 best companies in Sofa store
About Loaf - St Albans
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Albert Bygrave Retail Park, North Orbital Road, AL2 1DL, St Albans, England, United Kingdom
- 02031418300
4.7
Excellent
125 reviews
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Replied to 99% of negative reviews
Typically replies within 24 hours
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Ellen made the whole experience…
Ellen made the whole experience effortless
I can’t recommend Loaf highly enough, and a huge part of that is down to Ellen. From the moment I walked in, she was attentive, friendly, and incredibly patient. She took her time walking me through the different sofas, talking me through the choices, fabrics, and colours without ever making me feel rushed.
What really stood out was how genuinely welcoming she was — she made me feel completely at home and turned what could have been an overwhelming decision into something relaxed and enjoyable. She clearly knows the products inside out and was happy to answer all my questions.
The store itself is beautiful too — well laid out, with a fantastic range of choices that cater to all different tastes and styles. Browsing it felt like a pleasure rather than a chore.
Overall, an outstanding experience from start to finish. If you’re thinking of visiting Loaf, ask for Ellen. You won’t be disappointed!
6 June 2026
Unprompted review
Reply from Loaf - St Albans
Hi Mo Zog,
Thank you for your review.
We’re so pleased to hear Ellen made the whole experience effortless and enjoyable for you. It’s lovely to know her knowledge, patience, and friendly approach helped make choosing your sofa feel relaxed and comfortable. We’ll be sure to pass your kind feedback on to her.
Warm regards
Cynthia
The whole experience was fabulous
The whole experience was fabulous. The showroom is so lovely with water and snacks, the staff were attentive making sure you knew they were there but giving you space to look and not feel rushed or crowded. We did a lot of loafing! We were served by Siri to purchase our sofas and she couldn’t have been more helpful. We wouldn’t hesitate to recommend them.
31 May 2026
Unprompted review
Reply from Loaf - St Albans
Hi Joanne,
Thank you for such a lovely review.
We’re thrilled to hear you had such a fabulous experience in our showroom and that you were able to enjoy a proper bit of loafing whilst browsing. It’s great to know the team struck the right balance of being attentive whilst still giving you space to relax and explore.
We’ll be sure to pass your lovely comments on to Siri as well she’ll be delighted to hear how helpful she was during your purchase.
Thank you again for your recommendation and we hope you absolutely love your new sofas.
Warm regards
Cynthia
Very knowledgeable and friendly staff…
Very knowledgeable and friendly staff didn’t feel pressured
29 May 2026
Reply from Loaf - St Albans
Hi Jo,
Thank you for your kind review.
We’re delighted to hear you found the team knowledgeable and friendly and that you felt comfortable and relaxed throughout your visit with no pressure.
That’s exactly the experience we always hope to provide.
Warm regards
Cynthia
Lovely staff and store
Lovely staff which was bright and airy and really easy to try all the sofas. Able to try all the available sofas in many different colours and fabrics. Very welcoming and helpful staff especially Ellen!!
24 May 2026
Unprompted review
Reply from Loaf - St Albans
Thank you so much for your wonderful review!
We are so pleased to hear you enjoyed your visit to our Shack and found it such a welcoming, bright, and relaxed space to explore all of our sofas, fabrics, and colours.
It’s especially lovely to hear your kind comments about Ellen - we will be sure to pass this feedback on to her, and we know she’ll be delighted to hear she made such a positive impression 😊
We hope to see you again soon and that you enjoy many cosy moments with Loaf!
- Jack
We love the sofa
We love the sofa, it is perfect for us, and we enjoyed our experience buying it with Loaf. I had not realised that Loaf provided such a good service, or sold such good sofas!
15 May 2026
Reply from Loaf - St Albans
Hi Primrose,
Thank you for your wonderful review.
We’re so pleased to hear you love your sofa and enjoyed your experience shopping with us. It’s lovely to know the service and quality exceeded your expectations.
Warm regards
Cynthia
Great team in the show room in St…
Great team in the show room in St Albans, really helpful. The products are amazing, whilst expensive the quality is great and so comfortable and above all else they look fantastic.
17 May 2026
Reply from Loaf - St Albans
Hi Steven,
Thank you for the 5 star review!
Pleased to hear you love our products, we hope to see you in the St Albans Shack again.
Thank you,
Sav.
The salesperson in store was brilliant
The salesperson in store was brilliant, 5stars for her. 2 stars off for making me do my own admin for the finance application!
11 May 2026
Reply from Loaf - St Albans
Hi Miss Vittoria,
Thank you for your review.
We’re so pleased to hear you had such a positive experience with our salesperson in store and that they were so helpful throughout your visit. We also appreciate your feedback regarding the finance application process and understand this may have felt frustrating.
Warm regards
Cynthia
Very helpful staff in store providing…
Very helpful staff in store providing practical advice, and ordering online was seemless.
6 May 2026
Reply from Loaf - St Albans
Hi Robbie,
Thank you for your review.
We’re so pleased to hear the team in store were able to provide helpful and practical advice, and that you found the online ordering process seamless too.
Warm regards
Cynthia
Excellent Sales Experience with Siri
Excellent Sales Experience with Siri. She was knowledgeable, understood the brief straight away, and when my out of her way to help - ordered the sofa n the showroom same day. Recommended.
26 April 2026
Reply from Loaf - St Albans
Hello Mr F.
Thank you so much for the review!
We will pass your kind words over to Siri.
We hope you enjoy your order.
Thank you,
Sav.
The two delivery man Ben and Kayman…
The two delivery man Ben and Kayman were extremely helpful , kind and professional. They were extremely exceeded our expectations.
20 April 2026
Unprompted review
Reply from Loaf - St Albans
Hi Anita,
Thank you for your review.
We’re so pleased to hear that Ben and Kayman provided such a helpful, kind, and professional delivery experience. It’s wonderful to know they exceeded your expectations.
Warm regards,
Cynthia
Great service from Josh and Dominika!
15 April 2026
Reply from Loaf - St Albans
Hi Sharmini,
Thank you for your review.
We’re so pleased to hear you received great service from Josh and Dominika. We’ll be sure to pass your kind feedback on to them.
Warm regards,
Cynthia
Siri provided brilliant support and…
Siri provided brilliant support and advice. Not too pushy and really helped us with our decision
6 April 2026
Unprompted review
Reply from Loaf - St Albans
Hello Mark,
Thank you for the kind Review!
We are happy to hear that Siri made your experience at the Shack so positive.
Thank you,
Sav.
We were served by Siri who was very…
We were served by Siri who was very helpful in choosing our sofas and cushions, she took the time to display what they would look like together and never made us feel rushed. Great experience.
2 April 2026
Unprompted review
Reply from Loaf - St Albans
Hi there,
Thank you for your review.
We’re so pleased to hear you had a great experience with Siri! It’s lovely to know she took the time to help you visualise your sofa and cushion choices and made the whole process feel relaxed and unhurried.
We hope you love your new pieces when they arrive!
Warm regards
Cynthia
Reply from Loaf - St Albans
Hi Julie,
Thank you for your review.
We’re so pleased to hear you found the service clear and helpful that’s exactly what we aim for.
Warm regards
Cynthia
The sales staff at the Loaf Shack St…
The sales staff at the Loaf Shack St Albans were lovely, the manager in particular was so helpful
29 March 2026
Reply from Loaf - St Albans
Thank you for such kind words. We’re so pleased you had a great visit to our St Albans Shack.
It’s especially nice to hear the manager made a difference, we’ll make sure that’s passed on to them.
We hope to see you again soon.
Please think carefully before ordering…
Please think carefully before ordering from this company.
We paid the full cost of just under £5k on Dec29 with delivery stated mid March. Slow Riser sofa bed, armchair and footstool.
I contacted Loaf on 10Mar to plan delivery. I was advised via email i could do this online. Went to choose a date online, but all dates greyed out. Phoned Loaf to be told there was a problem with my order and that it had not been processed when placed back in Dec. Earliest date for delivery would now be mid May. Not once did they reach out prior to me requesting a delivery date advising me of this problem.
I was offered 3 options, one being a full refund. I chose this option. Now, this is where it gets interesting.. I have received a partial refund and in 2 parts and still pending the remaining £100 to be refunded. It was ok for Loaf to take the full amount from me back in Dec and earning interest on this for a few months only to then get my money back in dribs and drabs?! When I requested to speak to a senior manager, I was fobbed off and told I would hear back from a Team Leader via email. Oh, and as a gesture for the inconvenience - £200 credit note to spend with them in the future! I don't think so as all the trust has gone.
This is totally unacceptable and not good enough from, what I was led to believe, a reputable and trustworthy British company where their products are manufactured in the UK. I wanted to support this company and not have to go to a major furniture store where their products are made in China.
I will be contacting Trading Standards if I do not receive my remaining £100 as this will be classed as theft.
26 March 2026
Unprompted review
Reply from Loaf - St Albans
Hi Rosie,
Thank you for your review.
I’m truly sorry to hear about your experience I completely understand how frustrating and disappointing this must have been, especially after placing such a significant order and then having to chase for updates. and we're sorry for the poor communication. That’s not the level of service we aim to provide. I’m also very sorry for the confusion and delay around your refund I understand how unacceptable it must feel to receive it in parts and still be waiting for the remaining balance, I can confirm your your remaining balance has now been refunded back to you.
If you haven’t received the remaining £100 yet, please do get back in touch with us directly so we can urgently look into this for you.
Warm regards
Cynthia
Brilliant quality and service thanks
21 March 2026
Reply from Loaf - St Albans
Hi Eb,
Thank you for your review.
We’re so pleased to hear you’re happy with both the quality and service that’s exactly what we aim for. Thanks again for your kind words!
Warm regards
Cynthia
Great Customer Experience
Excellent website which was easy to navigate. In store experience was brilliant; bright and well laid out. Staff were very knowledgeable, helpful and made ordering our furniture a dream.
13 March 2026
Reply from Loaf - St Albans
Hello Gail,
I am happy to hear that everything went smoothly.
We are excited for you to reiecve your order.
Thank you,
Sav.
Reply from Loaf - St Albans
Hey Claudia,
Thank you so much for the fantastic feedback, it is much appreciated. We are so pleased to hear that you had a great experience at our St Albans shack.
Please feel free to contact us if you need any further support. We are always happy to help!
Kindest Regards,
CJ
helpful and friendly… thank you…
21 February 2026
Reply from Loaf - St Albans
Hi Gary,
Thank you for your lovely review.
We’re so pleased to hear you found the team helpful and friendly.
Warm regards,
Cynthia
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