Reviewed the sofa at the St Albans showroom but I love the way you are left to have a good look around and try things out etc, plenty of people on hand if you need help but without being harassed whil... See more
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Location
Switch locationAlbert Bygrave Retail Park, North Orbital Road, AL2 1DL St Albans, England, GB
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See what reviewers are saying
The staff were very helpful. The initial member of staff gave us the information we needed in order to browse through the range of sofas, in our own time, and make an informed choice. There was a thor... See more
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Very relaxed shopping experience. Friendly greeting from Ellen who was highly knowledgeable and helpful while giving us plenty of space to make up our minds. Great range of sofas and we found th... See more
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Loaf sofas are beautiful and the showroom staff are very helpful. But the aftersales service is poor. My first pair of Dixie sofas (a 3 and a 4 seater arrived after 9 months from date of order (b... See more
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Company details
- #346 of 395 best companies in Home Furniture Shop
- #184 of 227 best companies in Bedroom furniture shop
- #52 of 57 best companies in Furniture Accessories
- #218 of 240 best companies in Homewares Shop
- #104 of 114 best companies in Living room shop
- #85 of 92 best companies in Sofa store
About Loaf - St Albans
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Albert Bygrave Retail Park, North Orbital Road, AL2 1DL, St Albans, England, United Kingdom
- 02031418300
4.6
Excellent
142 reviews
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This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
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Great service
Great service, great showroom experience and very easy process when I changed my colour choice a day later!
11 January 2026
Reply from Loaf - St Albans
Hi DT,
Thank you for your review.
We're really pleased the team made the showroom experience smooth and helped you easily update your colour choice.
We'll be sure to pass your feedback to the team
Warm regards,
Cynthia
Excellent Service at St Albans
We already own a Loaf sofa and have been looking at replacing some other Sofas. Nothing we looked at elsewhere came close to Loaf in terms of comfort.
We went to the St Albans store with our dog and were helped by Dominika who answered our questions. She was really friendly and helpful.
We look forward to receiving our order in the next 9 weeks.
10 January 2026
Unprompted review
Reply from Loaf - St Albans
Hi,
Thank you so much for taking the time to share your experience. We’re delighted to hear that nothing else quite matched Loaf for comfort and that your visit to our St Albans store was such a positive one.
It’s lovely to know Dominika made you (and your dog) feel so welcome and was able to help answer your questions, we’ll be sure to pass on your kind words to her.
We’re really excited for you to receive your new sofa and hope it’s well worth the wait over the coming weeks. If you need anything at all while you’re waiting, we’re always here to help.
Kind Regards,
Paris
We had been to other sofa places
We had been to other sofa places, I was worried about the prices compared to other companies. However, looking at the style, the design, the comfort and the choices of materials, you can totally understand and appreciate this sofa is not just like others.
We were not given a hard sale, it was just a wonderful experience and we are very excited about getting our Squishmiester sofa in February.
The staff were so knowledgeable and extremely helpful, we ended up with a sofa bed and a small sofa plus a footstall.
Rosina was the best and we are delighted.
8 January 2026
Reply from Loaf - St Albans
Hi Ryan,
Thank you so much for such a thoughtful and detailed review. We’re truly delighted to hear that your experience stood out after visiting other sofa stores, and that the quality, design, comfort and choice of materials helped put your mind at ease.
It’s wonderful to know you felt no pressure and enjoyed the experience from start to finish, that’s exactly what we aim for. We’re especially pleased that Rosina was able to support you so well; we’ll be sure to pass on your kind words to her.
Congratulations on choosing your Squishmeister, sofa bed, small sofa and footstool, we’re sure they’ll be worth the wait and can’t wait for you to enjoy them in February. Thank you again for choosing us!
Kind Regards,
Paris
It’s a shame that products can’t be…
It’s a shame that products can’t be seen more locally. We travelled an hour and a quarter to try the dweller dining chair. It felt ridiculous to do 2.5 hours of driving to sit in and try a chair for all of 5 minutes.
The staff seemed to be asking everyone if they needed any assistance or whether they were browsing but steered clear of us. We left after a short look around and came home and ordered the chairs online.
10 January 2026
Reply from Loaf - St Albans
Hi Becs,
Thank you for your review.
We’re sorry your visit felt disappointing after such a long journey that’s not the experience we’d want you to have.
We’re glad you were able to order your chairs in the end and we’ve shared your feedback with the team and we can look into bring Loaf closer to you.
Warm regards,
Cynthia
Great Customer Service
After a lackluster experience two years ago, we decided to give Loaf St Albans another chance while shopping for a new sofa. This visit proved to be a completely different story. Shortly after we arrived and began browsing, Dominika approached us to offer assistance, and he turned out to be exceptional. He dedicated nearly an hour to walking us through various sofa options, draping each one in different fabric colors and actively encouraging us to take samples home to view them in our own lighting. When we returned a week later ready to order, Dominik was equally attentive, answering every question we had and providing genuinely thoughtful service throughout the entire process. We ended up purchasing the Big Easy sofa in a corner configuration and waiting for it to be delivered in March
10 January 2026
Reply from Loaf - St Albans
Hi Raaj,
Thank you so much for sharing your experience.
We’re thrilled to hear that your visit to Loaf St Albans was such a positive turnaround from your previous experience. Dominik sounds like he provided exactly the kind of thoughtful, attentive service we aim for, taking the time to guide you through options, let you try fabrics at home, and answer all your questions. We hope you’re loving your Big Easy corner sofa and that it brings you plenty of comfort and enjoyment. We’ll be sure to pass on your wonderful feedback to Dominik!
Warmest Regards,
Paris
Great Buying Experience
From start to finish, the team in store were great. Now awaiting delivery.
10 January 2026
Reply from Loaf - St Albans
Hi Mike,
Thank you for your feedback.
We’re really pleased to hear that the team in store looked after you from start to finish. We hope everything goes smoothly with your delivery and that you enjoy your purchase when it arrives.
Warmest Regards,
Paris
Went to your store very useful
Went to your store, immediately chose sagas I wanted. From there went to dfs for better deal? Was not a patch on loaf. Got my son and daughter in-law at home to order. Excited when they come. Il give my old good condition sofas to someone free to anyone that needs them x
27 December 2025
Reply from Loaf - St Albans
Hi Ms Brennan,
Thank you for your lovely review.
We’re so pleased you found what you wanted with us and that Loaf stood out for you how exciting to have your new sofas on the way.
Warm regards,
Cynthia
Fabulous service without being pushy.
So far we have received excellent service from Loaf. We have visited their St Albans shack twice over the past few weeks and were impressed with both the sales people we interacted with. They were knowledgeable and well informed without being pushy. We have now placed our order with Siri who was so helpful, and we were pleased to hear that even when our sofas arrive they have a no questions asked returns policy. This has certainly given us peace of mind.
8 January 2026
Reply from Loaf - St Albans
Hi Paula,
Thank you so much for taking the time to share your experience.
I’m delighted to hear you enjoyed your visits to our St Albans Shack and that the team made such a positive impression without any pressure. I’ll be sure to pass on your kind words to the team.
It’s also great to know our no questions asked returns policy has given you extra peace of mind. I hope you absolutely love your new sofas when they arrive and we’re always here if you need anything.
Kind regards,
Manny.
Have bought a few items from Loaf and…
Have bought a few items from Loaf and been to their store and dealt with Josh in the customer service team. They are excellent across the board and take customer service to a whole new level. Received some of my items and the quality is incredibly good. Don’t hesitate to buy through Loaf.
3 January 2026
Unprompted review
Reply from Loaf - St Albans
Hi James,
Thank you so much for taking the time to share this. It really means a lot to us.
I’m delighted to hear you had such a great experience and I’ll be sure to pass your kind words on to Josh and the rest of the team. It’s fantastic to know you’re pleased with the quality of your items.
Thanks again for choosing Loaf and we hope you enjoy them for many years to come.
Warm regards,
Manny.
Lovely helpful relaxed staff.
1 January 2026
Reply from Loaf - St Albans
Hi,
Thank you so much for the kind words! We’re really glad you felt comfortable and well looked after, our team will love hearing this. Hope to see you again soon!
Warmest Regards,
Paris
…Good experience from beginning to end
Customer service in store at St Albans great. Sales staff good at explaining how best to look after products.
Kept informed regarding delivery and chair delivered on time in perfect condition. Delivery men professional.
27 December 2025
Reply from Loaf - St Albans
Hi C Rhodes
Thank you for your review.
It’s great to hear you had a positive experience from start to finish, from helpful in-store advice to a smooth delivery. We hope you enjoy your chair for many years to come.
Warm regards,
Cynthia
Super friendly and helpful at St Albans…
Super friendly and helpful at St Albans branch. Replacing a ten year old Loaf sofa that has served ua very well..Siri served us and made sure we were happy with everything before we ordered.
31 December 2025
Unprompted review
Reply from Loaf - St Albans
Hi Martin,
Thank you for your review.
It’s wonderful to hear your previous Loaf sofa served you so well and that Siri helped make choosing your replacement such an enjoyable experience.
Warm regards,
Cynthia
Excellent
Excellent, excellent customer service and advice in the St Albans Shack by Dominik
29 December 2025
Reply from Loaf - St Albans
Hi Susanne,
Thank you for your review.
It’s great to hear you received excellent customer service and advice at our St Albans Shack from Dominik.
Warm regards,
Cynthia
This is my second loaf sofa
This is my second loaf sofa. Love the showroom. Relaxed and knowledgable staff
30 December 2025
Reply from Loaf - St Albans
Hi,
Thank you for coming back to Loaf for your second sofa! We’re delighted to hear you love the showroom and found the team relaxed and knowledgeable. We really appreciate your continued support and hope you enjoy your new sofa just as much as the last.
Kind Regards,
Paris
Very friendly and helpful staff.
27 December 2025
Reply from Loaf - St Albans
Hi James,
Thank you for your feedback! We’re so pleased to hear you found our team friendly and helpful. We hope to see you again soon.
Warmest Regards,
Paris
Helpful staff
Staff were helpful in the Shack, explaining the different options available.
28 December 2025
Reply from Loaf - St Albans
Hi Alison,
We're so pleased to hear that you found our Shack team helpful and informative - we'll be sure to pass along your lovely feedback.
Thank you for choosing Loaf!
Warmest regards,
Ellie
Dominika's incredibly service
We had such a wonderful experience at Loaf in St Albans, thanks to Dominika. She helped us choose sofas, beds, and several other items for our new home, and her service was absolutely exceptional. Dominika was incredibly friendly, professional, and genuinely helpful throughout the whole process, making what could have been an overwhelming decision feel easy and enjoyable. We felt really well looked after and never rushed. A huge thank you to Dominika for her care and expertise, and congratulations to Loaf on employing such helpful and lovely personnel.
28 December 2025
Unprompted review
Reply from Loaf - St Albans
Hi Andrew,
Thank you for such lovely feedback and for taking the time to share your experience at our St Albans Shack.
We're absolutely delighted to hear what a positive impact Dominika's knowledge and expertise had on your shopping experience. We completely understand how important it is to have the right guidance in place to help you shop with confidence, so it's wonderful to hear that her support made this process so enjoyable for you
I'll be sure to pass along your kind words to Dominika, I'm sure she'll be thrilled to hear!
Thanks again for choosing Loaf and we hope to welcome you back to St Albans again soon.
Warmest regards,
Ellie
Store staff were very helpful
Store staff were very helpful, were very efficient in compiling our order and explaining all the necessary information during the ordering process. Thank you Rosina
27 December 2025
Reply from Loaf - St Albans
Hi Louise,
Thank you for your lovely feedback! We’re thrilled to hear that Rosina and the team were helpful and efficient during your ordering process. We’ll be sure to pass on your kind words to her, she’ll be delighted.
Warmest Regards,
Paris
Outstanding service from Josh
28 December 2025
Unprompted review
Reply from Loaf - St Albans
Hi Steve,
Thank you for your review,
We’re delighted to hear Josh provided outstanding service we’ll be sure to pass on your kind words to him.
Warm regards,
Cynthia
Amazingly helpful and welcoming staff
Amazingly helpful and welcoming staff. Everyone was very attentive to us in ensuring we understood the different options with the sofas, the variety of colour and fabric selections as well as the sales discount which was available at the time. They were really lovely in keeping an eye on our child and providing things to keep him entertained while we looked at the sofas and side tables in store.
21 December 2025
Reply from Loaf - St Albans
Hi Aaron,
Thank you so much for your lovely feedback.
We’re delighted to hear that our team made your visit so enjoyable and that you found their guidance on sofa options, fabrics, colours, and discounts helpful. It’s also wonderful to know that they were able to make your little one feel entertained while you explored the store, we always aim to create a welcoming and stress-free experience for all our customers.
I’ll be sure to pass on your kind words to the team, who will be thrilled to hear that their efforts made such a positive impression.
Thank you again for taking the time to share your experience, and we hope you enjoy your new pieces!
Kind regards,
Paris
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