My baby sister is in hospital and she has been told she cannot have any more operation.so I needed something comforting to get through what has been going for the pass month. Just able to set in Selfr... See more
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I ordered a small vintage cake for my 23rd birthday and everything was absolutely perfect! The cake looked beautiful, tasted amazing, and the “Twenty Three” personalization was exactly what I wanted.... See more
This is not the first time that we have ordered from Lola’s. We have tried almost all kinds of cupcakes, Vegan Birthday cake and recently we tried the Velvet Birthday Cake. OMG, it was sooo delicious... See more
I now find that the cakes and cupcakes are not tasting as great anymore and are not as moist as cakes and cupcakes should be. I especially think for the prices they should be tasting great. Also the b... See more
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Company details
About Lola's - Lola's Selfridges London
Written by the company
Shop Cakes
Shop Cupcakes
Shop Brownies
Nationwide Delivery
Contact Us
Lola’s began back in 2006 with a simple aim: to bake beautiful, fresh cakes every day. Starting as a small bakery, we quickly grew and went on to open flagship store in Selfridges and, today, we have over 30 locations in and around London!
Freshness has always been at the heart of what we do. We bake around the clock to ensure our customers receive the very best cupcakes and cakes for every occasion. A commitment that still defines who we are today.
We care deeply about the experience each customer has with Lola’s. From baking and decorating, to carefully loading orders onto our own fleet of dedicated drivers, every step is designed to make sure each delivery is as special as it should be. Our customer service team is always on hand to help with enquiries, and the occasional problem!
Now with a team of over 400 people, we’re proud to have established ourselves as a go-to destination for cupcakes and celebration cakes.
Lola's - Let's Celebrate !
Written by the company
- Hand baking delicious cupcakes & cakes since 2006
- Hi, I'm Asher from Lola's Cupcakes. We are here to make show stopping cakes, that taste incredible, for every occasion. We use Trustpilot so our customers can express how they felt their experience was. We look into all reviews, and use them to help us improve. Thank you
Our Promise
Finest ingredients, passionate bakers, handcrafted cupcakes.
We guarantee to find a way to restore your trust in Lola's, so please get in touch if you have any concerns or recommendations.
Contact info
Food Hall, Selfridges, 400 Oxford Street, W1A 1AB, London, United Kingdom
- +44207 318 3146
4.7
Excellent
383 reviews
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Taste and service
27 October 2026
I always met with a smile
I always met with a smile, always welcoming and professional, well done
17 October 2026
The availability and willingness of the…
The availability and willingness of the staff, great service, quality of products, ambience, nice presentation and price
19 October 2026
Great selection of yummy vegan cupcakes…
Great selection of yummy vegan cupcakes at Lola's and everything looks beautiful. Always a treat to visit and never disappoints!
17 October 2026
Just what I needed to put a smile on my face
My baby sister is in hospital and she has been told she cannot have any more operation.so I needed something comforting to get through what has been going for the pass month. Just able to set in Selfridges and have some me time which works treat just what the doctors ordered .Time out amazing cake now I am ready for anything.What life throw at me.
14 October 2026
Amazing
Service was lovely and the cake was beautiful,fresh and delicious. We love Lolas’ baking
3 October 2026
Birthday cake
I ordered a small vintage cake for my 23rd birthday and everything was absolutely perfect! The cake looked beautiful, tasted amazing, and the “Twenty Three” personalization was exactly what I wanted. The whole ordering and collection process was also very easy. Thank you for making my birthday a little more special!
28 September 2026
The ordering and collecting process was…
The ordering and collecting process was super easy.
28 September 2026
Always delicious
Always delicious, this is my fourth or fifth cake to order and all have been delicious.
19 September 2026
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I now find that the cakes and cupcakes…
I now find that the cakes and cupcakes are not tasting as great anymore and are not as moist as cakes and cupcakes should be. I especially think for the prices they should be tasting great. Also the box that the cupcakes are placed in for takeaways are not useful at all and don’t hold the cupcakes very well. When I buy them which is usually from the Lola’s in Selfridges I use plastic containers from other bakery with the lids. Something else which I find that is not very helpful is how the cakes and cupcakes are store in an open class display setting. There is no closer whatsoever which leaves for flies and open air or other things to reach them.
1 September 2026
Reply from Lola's - Lola's Selfridges London
Hello Tashna,
Thank you for taking the time to leave your feedback about your in store purchase at our London Selfridges Branch.
We are sorry to hear that your cupcakes did not taste as moist as previous occasions and appreciate your feedback regarding the takeaway boxes and the stores cupcake and cake displays.
I would like to assure you that all of our stores receive fresh cakes and cupcakes each morning, and all of our products are made from scratch and handcrafted by our bakery team, who take great pride in using high-quality ingredients to create these fresh cakes and cupcakes.
Our takeaway boxes have been perfected and are made to measurement to best ensure your cupcakes hold well to avoid damages, however as they are fragile they do require delicate care and handling during transport, that said, i will be sure to pass your feedback to the relevant team to review so we can improve this aspect going forward.
We appreciate your concerns regarding the lack of doors on the cupcake display at this location. Please be assured this has been logged with management to review so we can minimise potential contact with flies or other third party contact on our products.
If you would like to discuss your feedback further with our team directly please do reach out to us at hello@lolascupcakes.com so we can assist you further with this.
My favourite trest
Lola’s cakes are delicious and I have to visit when I’m in London. My favourite is the red velvet cupcake but I had the lemon flavour on my most recent visit and it was also delicious.
18 August 2026
Excellent service and delicious cake.
4 August 2026
delicious cupcakes
delicious cupcakes, friendly staff, good membership rewards, good prices, and very importantly a nice seating area.
21 August 2026
Excellent service
Excellent service. Went to buy a bento cake as a last minute gift for a friend's graduation. Staff asked if I'd like a small message to be written on the bento cake. I didn't know that this was possible, so it was very nice of the staff to offer this. Lovely chocolate cake and excellent service, went beyond my expectations, thank you 🙂
28 July 2026
Easy to order and collect
Easy to order and collect. I got the Vanilla cake (14 slices). It was too small for 14 slices, I got around 10 decent slices. Cake was moist, delicious and very sweet, we went for no Jam which im glad I did.
18 July 2026
Birthday cake all berries chocolate
The ordering was easy
Cake was ready in time
Pick up was easy and fast
The box is so thick and strong, had no worries of cake moving or getting ruined
It tasted divine, afew people asked for 2nd serving. It looked beautiful. Just one thing i would say is I would prefer the height lower and the cake wider to ease the cutting.
8 July 2026
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