Lonowear Reviews 60

TrustScore 4 out of 5

4.0

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the product for its high quality, comfort, and appealing design, often highlighting the spacious toe box and natural feel of the shoes. Many people appreciate the durability and versatility, using them for various activities from daily wear to hiking and running. However, some customers encountered issues with the delivery service, noting slow shipping, a lack of tracking updates, or problems with the delivery company. A few other people also felt that the return policy was not customer-friendly, citing the requirement to pay for expensive tracked shipping for returns and difficulties with the return process.

What people talk about most

Product

Clients share positive opinions on product quality and comfort. Many reviewers praise the shoes for being... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the excellent quality, design, and... See more

Delivery service

Users describe ambiguous interactions with delivery services. While some customers experienced fast delivery,... See more

Return policy

Reviewers highlight negative aspects of the return policy. Many customers express disappointment, finding the... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers expressed significant frustration,... See more

Based on these reviews

Rated 4 out of 5 stars

Communication was good and thankfully, everything went smoothly. Two things to know: 1, they ship direct from China, so just be ready to wait longer than some online buys. 2, I’m not sure if I just... See more

Company replied

Rated 4 out of 5 stars

Great pair of shoes, although I did end up sizing down and very glad I did. I've done several long day hikes in them now. Found them very comfortable, no hot spots, and they're not yet showing any s... See more

Company replied

Rated 4 out of 5 stars

An organic product, natural good looking colour and good wide box for wide feet

Company replied

Rated 4 out of 5 stars

The Flow fits much better than Vivobarefoot! Very natural gait.

Company replied


Company details

  1. Shoe shop
  2. Boot Shop
  3. Clothing Shop
  4. Shoe Factory
  5. Sportswear Shop

Written by the company

We are a boutique brand who believe in making a high quality barefoot, minimal and sustainable shoe product.


Contact info

4.0

Great

TrustScore 4 out of 5

60 reviews

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Replied to 90% of negative reviews

Typically replies within 1 month

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Rated 4 out of 5 stars

Great pair of shoes

Great pair of shoes, although I did end up sizing down and very glad I did. I've done several long day hikes in them now. Found them very comfortable, no hot spots, and they're not yet showing any signs of wear. Also happy with the aesthetic. Find myself reaching for them even for short dog walks.

They are barefoot shoes, so definitely recommend slowly transitioning from your regular hikers into these. My feet were tired at the end of the hikes, which is kind of the point.

30 August 2025
Unprompted review
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Reply from Lonowear

Hey Kristi, thanks a lot for the feedback and appreciate you taking advantage of the size exchange to make sure you get your preferred fit! Also very useful feedback for barefoot beginners :)

Rated 4 out of 5 stars

Thank you

I had a lot of trouble with the shipping company but in the end Lono made it right. Love the shoes! Thank you for helping with my issue.

18 September 2025
Unprompted review
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Reply from Lonowear

Hey Nick! Really appreciate the feedback and thanks a lot for your patience with us as we grow :)

Rated 3 out of 5 stars

Prefer the Original Flow. Newer Flow S has no grip on wet floors

Previously Bought two pairs of flow and it was great as a daily, and even ran 20 kms in them. It is Flexible and has good grip. Decided to buy the newer Flow S carbon. Fitment is the same. But my main problem with the Flow S is that there's literally no grip on wet floors. And it feels stiffer than the original Flow. Should have bought the Oiriginal Flow in black.

25 August 2025
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Reply from Lonowear

Thanks for the feedback Charles. It is indeed true that FLOW S is a stiffer and tighter fit, which gives the user the most barefoot feel without an additional insole as in the original FLOW. This is a raw feel design based on feedback from various cross-training athletes. In terms of grip, it is something we are constantly working on and have made big improvements in terms of the contact surface area and material mix, but appreciate there can always be room to innovate further. We do appreciate that you enjoy the original FLOW and there are more exciting models coming up in this leisure category :)

Rated 5 out of 5 stars

Returning items is easy

Actually, I made a mistake once with the size and model selection, but the exchange went very smoothly. Even with international shipping, I think the cost was kept to a minimum. The compact box is also a plus.

The shoes themselves are sturdy and I'm very satisfied.

25 August 2025
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Reply from Lonowear

Thanks a bunch for your feedback. We’re always keen to hear back from customers and make tweaks to the process that can serve the vast majority while keeping the business model feasible :)

Rated 5 out of 5 stars

Excellent in all areas

Excellent in all areas.
My experience with Lonowear was superb. The shoes are quality and stylish. I made an error in my order and the customer service was friendly and efficient. I have already ordered again from them.

25 August 2025
Rated 5 out of 5 stars

Best shoes ever

The shoes came on time and they were so comfortable! Cant wait to put them on try them out ;)

23 August 2025
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Reply from Lonowear

That’s super encouraging to hear! Looking forward to you getting the benefits of barefoot shoes and building balance with every step :)

Rated 5 out of 5 stars

Bought a pair of the Wild and they were…

Bought a pair of the Wild and they were fantastic shoes but too big. Ordered size down. They immediately refunded my money and the new pair is already on the way. Thank you Lononwear! Can’t wait to get them!

Update:
Got my shoes a week later and WOW! I love these shoes. Extremely comfortable and very well made. I will definitely get a second pair in the future. High quality. So comfortable I almost got into bed with them on! Thanks Lonowear! Best shoes ever!

25 August 2025
Unprompted review
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Reply from Lonowear

Thanks a lot for your great feedback and proactive approach. Really appreciate customers like you!

Rated 5 out of 5 stars

Great shoes, love them

Great shoes, love them. Very comfortable. Wear them everyday.

7 August 2025
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Reply from Lonowear

Thanks a lot for the motivating note Bryan and glad you like the shoes!

Rated 1 out of 5 stars

Deceptive Refund/Exchange Policy, Long Wait

After waiting weeks to get my shoes, they didn’t fit — no problem, I exchanged them for the next available size. Unfortunately, those didn’t fit either. The company gave me an extremely hard time with a refund, claiming they don’t refund exchanged pairs. I shipped both pairs back and still had to fight to get my refund — they wanted me to order another pair for 50% off! Insane. It took weeks to get my money back, and their communication was demanding, frustrating, and completely inconsiderate. I was really hyped on the shoes, and I’m sure the quality is great, but unfortunately I will not order from these guys again or recommend them to anyone. It was a weeks-long waiting game, and even longer to get my money back. Not worth it.

16 July 2025
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Reply from Lonowear

Thanks for sharing your experience. Our refund policy excludes items that have already been exchanged to keep pricing fair for other customers and our operations sustainable, especially for very high-demand products like this one, which frequently sells out.

Multiple exchanges affect availability of the product for other customers, but we made a goodwill offer to make things right with you for an item that would have quickly sold to other customers at full price. We’ve taken your feedback to improve how we communicate our policies.

Rated 5 out of 5 stars

Fast arrival and super comfortable

Fast arrival and super comfortable. These size large, so best to go down a size from your usual. Easy to clean.

3 July 2025
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Reply from Lonowear

Thanks for that and the helpful advice to other customers for picking a good fit :)

Rated 5 out of 5 stars

Lono Wild Review

I've had the Lono Wild for a couple of months, & use them for trail running & hiking. Nice & flexible yet not too thin, with just the right amount of terrain feedback. The tread platform feels neutral stable & offers nice traction & stickiness grip & also is wearing well. Spacious width & toe box establish a totally neutral foot fit for my wider shape, & the lacing helps dial in the fit. Planning on ordering another pair.

21 July 2025
Unprompted review
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Reply from Lonowear

Hi Lars, thanks a lot for the thorough review of the product itself as we’re sure it will help others to learn from your experience!

Rated 5 out of 5 stars

Experience with Lonowear wild and flow

I am wearing the lonowear wild and flow and I am supper happy. If I go to the city I use flow, if I do nature activities (Austrian alps) I use the wild. Both are great shoes and do not want to miss them… great company!
Harry, Austria

20 July 2025
Unprompted review
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Reply from Lonowear

Great to hear we can even be in the Austrian Alps!

Rated 2 out of 5 stars

Honestly I was looking at buying these…

Honestly I was looking at buying these shoes, however when I went to enter a promo code, the website purchased the shoes on my behalf (my credit card details were already filled out). I requested a refund as I didn’t want to pay full price. The shoes arrived, poor quality and overly large. I explained this to the team and I was told I had to pay for the refund despite the issue was their website. Not a good experience with them and I cannot recommend. They are not worth the money

1 May 2025
Unprompted review
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Reply from Lonowear

Hey Owen, sorry to hear about this experience and that the website didn't function as you expected. You mentioned that the website asked you to enter full payment info in order for you to click on 'Apply' to see the discount code that you planned to redeem. We tried this procedure ourselves repeatedly and could not recreate the issue.

Also we can assure you that this is not something we have seen happen with any other user, however, we understand that there could be special cases with some operating devices and hence we made sure you get the refund.

About the shoe quality this is in fact a rare piece of feedback as we tend to get very positive overall feedback (we have an average rating of 4.4 / 5 on JudgeMe through our website where we collect regularly) but nonetheless understand they're not for everyone.

In terms of the refund, it looks like you had free shipping applied for the initial order. According to our records, we see that you paid GBP 97 and were refunded exactly that amount. The only out of pocket expense was the return fee to a local UK location, which is in line with our return policy for any orders that were not cancelled within 48 hours (at the time of your order). Order was placed on 1 May 2025, with your initial email contact on 15 May 2025 according to our records.

Rated 4 out of 5 stars

An organic product

An organic product, natural good looking colour and good wide box for wide feet

12 July 2025
Unprompted review
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Reply from Lonowear

Thanks for the positive review, we do aim to focus on a wider toe box and flexibility to make sure they fit wider feet without compromising on the looks :)

Rated 5 out of 5 stars

Super comfortable and great service

These shoes are incredibly comfortable - my feet feel great all day, especially when traveling. They’re lightweight, breathable, and perfect for long walks or flights.

I ordered two pairs and had to exchange one due to sizing. As long as you follow the exchange instructions, the process is smooth and hassle-free. Delivery to Latvia was very fast, and the exchange was handled just as quickly. Communication with the company was prompt and helpful - no delays at all.
Highly recommend!

13 June 2025
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Reply from Lonowear

Thanks a lot for the detailed review Nikita! Glad you like the shoes and the process met your expectations.

Rated 5 out of 5 stars

From Flow to Wild

Been a fan of Lono Flow and I recently purchased a pair of Lono Wild barefoot shoes, and I couldn’t be happier!

First, the shoes themselves are amazing—lightweight, flexible, and incredibly comfortable. The craftsmanship is top-notch, and they feel durable yet breathable.

I had a few questions about sizing before ordering (how they fit compared to Flow) and their team responded quickly with helpful advice. They guided me in choosing the right size, and the fit was perfect when the shoes arrived.

If you’re considering barefoot shoes, I highly recommend Lono Wild. Great product, even better service. Will definitely be ordering again!

6 June 2025
Unprompted review
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Reply from Lonowear

Thanks a lot for the positive feedback! Especially describing the quality and use cases that will surely help our future users!

Rated 5 out of 5 stars

Great experience with my sons Lono…

Great experience with my sons Lono shoes. High quality and very comfortable with a versatile style that can be dressed up or down.

10 July 2025
Unprompted review
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Reply from Lonowear

Thanks a lot for the positive feedback Elaine :)

Rated 5 out of 5 stars

Perfect blend of comfort, style, and function

I’ve been wearing the Lono Flow barefoot shoes (black) for just over a year now and they’ve quickly become my go-to pair of shoes.

From the first wear, I could tell they were designed with care — they’re lightweight, breathable, and offer excellent ground feel without sacrificing comfort or durability.

One unexpected but incredibly useful bonus? They’re super easy to slip on and off — even without using your hands. As a dad of two young kids, I’m often juggling bags, toys, or a toddler, and being able to slide these on quickly without bending down or fumbling with laces has been a game-changer. Likewise when I go rowing, they're super quick and easy to slip on and off, and dry super fast if I get them wet on the bankside. They hold their shape well, stay secure on your feet, and still feel like true barefoot shoes.

They look great too — the black design is sleek and versatile, easy to pair with everyday outfits. Whether I’m heading out for a walk, doing an intensive session in the gym, chasing after my kids at the park, or doing a quick school run, these shoes are up to the task. I also love travelling with them on when I travel for work if leisure - super comfy on the go to and from airports and hotels.

Highly recommend if you want minimalist shoes that keep up with real life!

10 July 2025
Unprompted review
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Reply from Lonowear

Hey Alistair, thanks a lot for the great review and all the use case ideas for LONOs! We'll be looking to innovate more and perhaps we can find some other ways to fit into your busy routine :)

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