Lonowear Reviews 

77
•
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 33 reviews, reviewers had a great experience with this company. Customers consistently praise the truly exceptional comfort, stylish design, and overall build quality of the footwear across multiple purchased pairs. Many people also highlight how well the shoes perform during various outdoor activities like hiking, trail running, and everyday wear. However, some customers also noted very minor issues with sizing inconsistencies and occasional delays in international shipping or tracking updates. A few people experienced delivery complications or found that the shoes ran smaller than expected, meaning that shoppers should carefully review the provided sizing recommendations before placing their final online purchase orders.

What people talk about most

Product

Customers had ambiguous experiences with product, often praising the comfortable fit, excellent grip, and... See more

Quality

People report positive experiences with quality, highlighting that the footwear is built to last with a... See more

Delivery service

Consumers find delivery service to be quite mixed, as while some reviewers experienced fast shipping and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Its my second pair. A very comfortable and relatively affordable barefoot shoes! I like it a lot, esp with the unique grey pink color. In the future, it would be great if it could offer a slightly w... See more

Company replied

Rated 5 out of 5 stars

Me and my wife have a few pairs of the wild Lono barefoot shoes and we absolutely love them. They come in great colours and are very comfortable. They are good shoe to get into barefoot shoes, not... See more

Company replied

Rated 5 out of 5 stars

I currently have 2 pairs of Flow and they're great.. Very affordable for barefoot shoes and it fits my wide feet. I wish they have the range for comfortable ladies shoes which is not sneakers as well.... See more

Company replied

Rated 5 out of 5 stars

I put in the wrong address and lono sorted it out for me quickly. Received the shoes and absolutely love them. Thank you for your amazing work and customer service. Keep up the great work ✺☉... See more

Company replied


Company details

  1. Shoe shop
  2. also in
  3. Boot Shop
  4. Clothing Shop
  5. Shoe Factory
  6. Sportswear Shop

Written by the company

We are a boutique brand who believe in making a high quality barefoot, minimal and sustainable shoe product.


Contact info

3.9

Great

TrustScore 4 out of 5

77 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(77)

36 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent in all areas

Excellent in all areas.
My experience with Lonowear was superb. The shoes are quality and stylish. I made an error in my order and the customer service was friendly and efficient. I have already ordered again from them.

25 August 2025
Rated 5 out of 5 stars

Best shoes ever

The shoes came on time and they were so comfortable! Cant wait to put them on try them out ;)

23 August 2025
Lonowear logo

Reply from Lonowear

That’s super encouraging to hear! Looking forward to you getting the benefits of barefoot shoes and building balance with every step :)

Rated 5 out of 5 stars

Bought a pair of the Wild and they were…

Bought a pair of the Wild and they were fantastic shoes but too big. Ordered size down. They immediately refunded my money and the new pair is already on the way. Thank you Lononwear! Can’t wait to get them!

Update:
Got my shoes a week later and WOW! I love these shoes. Extremely comfortable and very well made. I will definitely get a second pair in the future. High quality. So comfortable I almost got into bed with them on! Thanks Lonowear! Best shoes ever!

25 August 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for your great feedback and proactive approach. Really appreciate customers like you!

Rated 5 out of 5 stars

Great shoes, love them

Great shoes, love them. Very comfortable. Wear them everyday.

7 August 2025
Lonowear logo

Reply from Lonowear

Thanks a lot for the motivating note Bryan and glad you like the shoes!

Rated 1 out of 5 stars

Deceptive Refund/Exchange Policy, Long Wait

After waiting weeks to get my shoes, they didn’t fit — no problem, I exchanged them for the next available size. Unfortunately, those didn’t fit either. The company gave me an extremely hard time with a refund, claiming they don’t refund exchanged pairs. I shipped both pairs back and still had to fight to get my refund — they wanted me to order another pair for 50% off! Insane. It took weeks to get my money back, and their communication was demanding, frustrating, and completely inconsiderate. I was really hyped on the shoes, and I’m sure the quality is great, but unfortunately I will not order from these guys again or recommend them to anyone. It was a weeks-long waiting game, and even longer to get my money back. Not worth it.

16 July 2025
Lonowear logo

Reply from Lonowear

Thanks for sharing your experience. Our refund policy excludes items that have already been exchanged to keep pricing fair for other customers and our operations sustainable, especially for very high-demand products like this one, which frequently sells out.

Multiple exchanges affect availability of the product for other customers, but we made a goodwill offer to make things right with you for an item that would have quickly sold to other customers at full price. We’ve taken your feedback to improve how we communicate our policies.

Rated 5 out of 5 stars

Fast arrival and super comfortable

Fast arrival and super comfortable. These size large, so best to go down a size from your usual. Easy to clean.

3 July 2025
Lonowear logo

Reply from Lonowear

Thanks for that and the helpful advice to other customers for picking a good fit :)

Rated 5 out of 5 stars

Lono Wild Review

I've had the Lono Wild for a couple of months, & use them for trail running & hiking. Nice & flexible yet not too thin, with just the right amount of terrain feedback. The tread platform feels neutral stable & offers nice traction & stickiness grip & also is wearing well. Spacious width & toe box establish a totally neutral foot fit for my wider shape, & the lacing helps dial in the fit. Planning on ordering another pair.

21 July 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hi Lars, thanks a lot for the thorough review of the product itself as we’re sure it will help others to learn from your experience!

Rated 5 out of 5 stars

Experience with Lonowear wild and flow

I am wearing the lonowear wild and flow and I am supper happy. If I go to the city I use flow, if I do nature activities (Austrian alps) I use the wild. Both are great shoes and do not want to miss them… great company!
Harry, Austria

20 July 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Great to hear we can even be in the Austrian Alps!

Rated 2 out of 5 stars

Honestly I was looking at buying these…

Honestly I was looking at buying these shoes, however when I went to enter a promo code, the website purchased the shoes on my behalf (my credit card details were already filled out). I requested a refund as I didn’t want to pay full price. The shoes arrived, poor quality and overly large. I explained this to the team and I was told I had to pay for the refund despite the issue was their website. Not a good experience with them and I cannot recommend. They are not worth the money

1 May 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hey Owen, sorry to hear about this experience and that the website didn't function as you expected. You mentioned that the website asked you to enter full payment info in order for you to click on 'Apply' to see the discount code that you planned to redeem. We tried this procedure ourselves repeatedly and could not recreate the issue.

Also we can assure you that this is not something we have seen happen with any other user, however, we understand that there could be special cases with some operating devices and hence we made sure you get the refund.

About the shoe quality this is in fact a rare piece of feedback as we tend to get very positive overall feedback (we have an average rating of 4.4 / 5 on JudgeMe through our website where we collect regularly) but nonetheless understand they're not for everyone.

In terms of the refund, it looks like you had free shipping applied for the initial order. According to our records, we see that you paid GBP 97 and were refunded exactly that amount. The only out of pocket expense was the return fee to a local UK location, which is in line with our return policy for any orders that were not cancelled within 48 hours (at the time of your order). Order was placed on 1 May 2025, with your initial email contact on 15 May 2025 according to our records.

Rated 4 out of 5 stars

An organic product

An organic product, natural good looking colour and good wide box for wide feet

12 July 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks for the positive review, we do aim to focus on a wider toe box and flexibility to make sure they fit wider feet without compromising on the looks :)

Rated 5 out of 5 stars

Super comfortable and great service

These shoes are incredibly comfortable - my feet feel great all day, especially when traveling. They’re lightweight, breathable, and perfect for long walks or flights.

I ordered two pairs and had to exchange one due to sizing. As long as you follow the exchange instructions, the process is smooth and hassle-free. Delivery to Latvia was very fast, and the exchange was handled just as quickly. Communication with the company was prompt and helpful - no delays at all.
Highly recommend!

13 June 2025
Lonowear logo

Reply from Lonowear

Thanks a lot for the detailed review Nikita! Glad you like the shoes and the process met your expectations.

Rated 5 out of 5 stars

From Flow to Wild

Been a fan of Lono Flow and I recently purchased a pair of Lono Wild barefoot shoes, and I couldn’t be happier!

First, the shoes themselves are amazing—lightweight, flexible, and incredibly comfortable. The craftsmanship is top-notch, and they feel durable yet breathable.

I had a few questions about sizing before ordering (how they fit compared to Flow) and their team responded quickly with helpful advice. They guided me in choosing the right size, and the fit was perfect when the shoes arrived.

If you’re considering barefoot shoes, I highly recommend Lono Wild. Great product, even better service. Will definitely be ordering again!

6 June 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for the positive feedback! Especially describing the quality and use cases that will surely help our future users!

Rated 5 out of 5 stars

Great experience with my sons Lono…

Great experience with my sons Lono shoes. High quality and very comfortable with a versatile style that can be dressed up or down.

10 July 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for the positive feedback Elaine :)

Rated 5 out of 5 stars

Great customer experience and it’s an excellent product

The offline in person size fitting, online purchase and delivery experience is seemless and hustle free. Soft inner sole support and inner liner is perfect for all day activities with or without socks. It’s super space friendlu to fit in a luggage too. Super delighted with this product and highly recommend

10 July 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for the great feedback on the shoe quality and ordering process :)

Rated 5 out of 5 stars

My feet were always eager to fit in a…

My feet were always eager to fit in a better fitting shoe, finally got the Flow S Carbon and it fit really really well after getting some guidance and advice from staff about how to go about picking your first barefoot shoe.

Been using it primarily for strength days, and every now and then would wear them for short outings.

Has opened up my world with wide toe shoes and now unable to go back to the traditional narrow sneaker toe box shapes.

An added benefit is that the Flow S is plant based and environmentally conscious!

10 July 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for the in-depth feedback on the use cases about workouts J!

We just have to correct that although our shoes are not plant-based (that was one of our older models) the FLOW S is a biodegradable and vegan-friendly shoe indeed!

Rated 5 out of 5 stars

Took a chance and became a fan

I originally came across Lono during the AllBirds heyday, thought they were similar and decided to give them a try. Over time I found myself preferring the Lonos over my AllBirds. The first pair I got are still going strong after years of constant wear, they lasted through some extensive trips, hikes and runs.

Funny enough I discovered barefoot shoes and later saw that Lono started making them as well and was excited to give them a shot. I picked up the Outdoor Trail Hiking shoe and it's been awesome, perfect for the all weather hikes. Once my other barefoot pair wears out I'll be picking up the workout shoes from Lono.

Overall I've been happy with the quality and have even gifted pairs to friends who where getting into barefoot footwear and they also loved them!

10 June 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Thanks a lot for solid feedback and the use cases Max! We've got more planned in store :)

Rated 1 out of 5 stars

WHERE ARE MY SHOES LONO? ANSWER YOUR EMAILS?

I ordered my shoes based on the guide on the website. Unfortunately, they were too big. I started a return, and it took over a week to get the exchange confirmed because you have to send them pictures of the shoes and wait for them to confirm that they will accept them. This is all done over email, with responses sometimes taking up to 2 days from the Lono customer service. While I waited for exchange approval, the size I wanted to exchange for sold out. I decided to wait for the next batch, which was about 3 weeks from the ship date that customer service told me and was on the website. I mailed the pair that didn't fit to their California warehouse, which cost $22. Once they received those, I had to pay for the $18 shipping cost for the new pair from China ($40 to exchange). A month passed (1 week more than the ship date on the website), and I received no shipping details from the company. I replied to our old email chain on July 4th and 5th and received no response. Today is July 10th, which is 16 days after the shoes should have shipped. I emailed them directly on their website yesterday and also this morning. The customer service isn't there for this company. If the shoes fit you, great, but then I'm not sure about the quality, so you have to sort that out. If your shoes do not fit, you pay the return and shipping costs, and have to deal with all the nuances of the lack of customer service. I will be reaching out to my credit card company today to seek a refund. I wanted to give this company a try, but this was a huge waste of time. It makes me skeptical of all the glowing YouTube reviews from barefoot influencers. Recap: Over a week to return a product via email. $40 to exchange and ship directly to consumer from China. No email 2 weeks after the product was anticipated to ship. The company has not answered emails from over a week ago on when the product will ship. Overall, a bad experience.

9 April 2025
Unprompted review
Rated 1 out of 5 stars

Where to begin

Where to begin. Shoes took ages to arrive. They arrived in a package that looked like it was thrown together and like something I’d bought on eBay rather than a professional company!

I was looking for a more affordable Vivobarefoot shoe, and, you get what you pay for. The shoes were not wide as promised. The seem in the front catches on the inside on my toe nail making them uncomfortable and annoying. I tried three shoes. Not great on any.

But then we get to the customer services which was TERRIBLE. I went through the returns process and filled in the details on their website, selecting the shoes and reasons for return. I received an email saying my return request was being processed from a Lonowear email. A week went by. Nothing. I emailed them. 4 days went by. Finally got an email and they said it had appeared I’d made the return request through the shopify account. This was not true as I’d done it through their website and in any count, why should I be able to go through that process if they don’t allow you to do so with a return request submitted email? They were patronising and stated it was obvious.

I went through the returns process at the link they sent, which was weird as to submit the return I had to send a photo of the returns label rather than requesting a return. I also had to pay for returns, which in this day and age is insane. And the return address was very well hidden. It’s really like they are trying to make you give up and not return them.

Went I went through this process and paid for my return, it stated “Ship with any courier of your choice (Free)”. I don’t know how you interpret that, but I understand that if I ship with a courier of my choice, the shipping is free, right? No. On emailing them again they stated “our Return and Exchange policy is very clear on this topic. The customer is responsible for return shipping costs” “The screenshot you have shown relates to the 'Cost of Return', which is the fee that some companies apply for restocking shoes.” I’ve never incurred a restocking fee for shoes and it clearly states “ship” “courier” “free”. Nothing about restocking.

Do not waste your time on this cheap product, unprofessional, patronising, poor service, no customer care company.

19 June 2025
Unprompted review
Lonowear logo

Reply from Lonowear

Hi John, thanks for summarising that experience and bringing it to our attention and sorry it took us a while to setup a Trust Pilot account to respond. Your comments do help us grow and improve as a business.

In recent weeks, we have taken steps to address some of the issues you have raised by clarifying our return and exchange policies.

For total transparency, you are right to observe that we charge fees for the initial pair and also the return shipping fees in case of an exchange or return as stated in our Return and Exchange policy. You also pointed out that our wording was confusing with regards to the Cost of Return and we have taken steps to clarify it so that it doesn't come into conflict with our Return and Exchange policy. Appreciate your feedback on it.

Our current economics only allow for this business model and in most cases it works well, but understand that it can be frustrating for some customers who are used to another arrangement with larger companies. This is our opportunity area for improvement.

However, we should also point out that in the case of a size exchange, we cover the shipping fees of the new pair and provide a Green Return option where the customer gets to keep the original shoe and give away to a friend or family member, while getting a significant discount on the new pair.

We hope these changes are a step in the right direction for our growing company and that it won't overshadow the quality of our shoes.

Thanks again for the feedback.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look