So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.
I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more
Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more
Company details
Written by the company
LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.
Contact info
Bispeengen 1, 2000, Frederiksberg, Denmark
- 31625331
- wool@loow.com
- loow.com
Replied to 50% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great product, very pleasant
Great product
- very pleasant and soft to the touch
- very thin but still very warm
- great colors
- highly recommended
The best in the world of merino
I have started wearing Loow since November 2024.
My girlfriend bought me my first pieces from them, as I was not aware the company.
After wearing merino clothing from numerous brands for the past 20 years, I can confidently say I have a good experience in regards to merino.
Loow clearly stands above anything else I have worn so far.
From the fabrics they use, to the finished product, I cannot fault them.
Since the initial gift, I have purchased more items from Loow and plan to continue doing so.
If you're not familiar with the brand, I would wholeheartedly recommend them.
I love that I can select the weight of…
I love that I can select the weight of fabric in so many refined colors. I opted for the 220 because I was looking for something hardwearing. I am very happy with the material.
The fit is perfect for me. I think this is due not only due to the shirt pattern but also the weight of the fabric.
LOOW offers a lot of options at competitive prices. I will be back for more.
Easy to find what you need and fast delivery
Easy to find what you need and fast delivery after order given
I ordered a product "Merino wool…
I ordered a product "Merino wool socks". The product I got was 45% merino wool - the rest is plastic. I am not impressed! Furthermore the time from ordering until I got the item was so long that I thought something had gone wrong with my order.
I received a returned item
I bought the T OLS 220. They accidentally sent me a returned shirt and couldn't replace it with a brand new one, because the color was out of stock. They offered me a 50% discount on the shirt, which I was satisfied with. I like the wool fabric and the shirt fits very well (I am 180cm, 70kg and slim build - the shirt is size M), although I'll have wait and see how durable it is.
Product details
Generally, I am very satisfied with your products and service. However, in the last delivery I received 3x4 HS 50 socks. When ordering I thought they were pretty thin, but after having started to use them I realize they are not. They are pretty thick. First of all I blame myself. However, I think the information about the product was not very clear.
i bought a T-shirt and i love it
i bought a T-shirt and i love it, i can not go 2 days without wearing it. it delivered within 2 days and i am not planning on returning it. it is my favorite T-shirt of all time
Perfect customer service
Perfect customer service
I had a few questions to my order, and had to ask for assistance - and I got all the help and information and flexibility possible. Then a small misunderstanding happened, and Loow anticipated that it might have been the case, and reached out before I even had the chance to notice. And again everything was sorted out very well. Oh, and the orders were basically restocking on my part, I love the products.
Fanastic and comfortable clothes
Fanastic and comfortable clothes.
Quick and excellent service
LOOW is a great company with a great product
I’m very pleased with my purchases from LOOW. The quality, comfort and fit of the dress and tops went beyond my expectations.
The colors I chose made me very happy!
I will be purchasing more items in the future.
Helpful customer service
Like the clothes I got plenty - comfortable and look good. Some of my order got lost in shipping - the customer service rep has been really great about first trying to track it down and then just replacing the missing items.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








